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C5 Competitive Analysis Template

This document provides a template for conducting a competitive analysis to identify competing brands and analyze their brand heart, look and feel, value propositions, products and services, customers, marketing channels, strengths, weaknesses, and differences compared to your own brand. It recommends reviewing a guide on how to complete a competitive analysis using this template. The template includes sections to analyze multiple competing brands.

Uploaded by

José Blenda
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We take content rights seriously. If you suspect this is your content, claim it here.
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138 views4 pages

C5 Competitive Analysis Template

This document provides a template for conducting a competitive analysis to identify competing brands and analyze their brand heart, look and feel, value propositions, products and services, customers, marketing channels, strengths, weaknesses, and differences compared to your own brand. It recommends reviewing a guide on how to complete a competitive analysis using this template. The template includes sections to analyze multiple competing brands.

Uploaded by

José Blenda
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Competitive

Analysis
Template
Identify who you’re competing against so that
you can better differentiate your brand.

For more details on using this template, see our


Guide to Complete a Competitive Analysis.

Competitive
Brand HeartAnalysis
WorkbookTemplate Column
Column Five
Five //
// 11
Brand 1 Brand 2 Brand 3

Competing
brands

Brand Heart
(purpose, vision,
mission, values)

Brand look/feel

Value
proposition

Tagline

Core products/
services

Customer
personas

How they talk


about their
customers

Competitive Analysis Template Column Five // 12


Brand 1 Brand 2 Brand 3

Customer
acquisition

Marketing
channels

Advertising
channels

Sales channels
(if applicable)

Revenue

Strengths

Weaknesses

Similarities

Differences

Competitive Analysis Template Column Five // 13


Column Five is a creative content agency based in
Southern California and Brooklyn. We help brands
discover and tell their best stories.

Learn more at columnfivemedia.com.

Created by

Brand Heart Workbook Column Five //014

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