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GateFlix Competitior Analysis

This document provides a template for conducting a competitive analysis to identify competing brands, understand their brand positioning, and find ways to differentiate your own brand. The template includes sections to analyze a brand's purpose, look and feel, value proposition, products/services, customer personas, marketing approach, channels, revenues, strengths, weaknesses, and similarities and differences compared to competitors. More details on how to complete the analysis can be found in the guide referenced.

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Akash Dhiman
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54 views4 pages

GateFlix Competitior Analysis

This document provides a template for conducting a competitive analysis to identify competing brands, understand their brand positioning, and find ways to differentiate your own brand. The template includes sections to analyze a brand's purpose, look and feel, value proposition, products/services, customer personas, marketing approach, channels, revenues, strengths, weaknesses, and similarities and differences compared to competitors. More details on how to complete the analysis can be found in the guide referenced.

Uploaded by

Akash Dhiman
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Competitive

Analysis
Template
Identify who you’re competing against so that
you can better differentiate your brand.

For more details on using this template, see


our Guide to Complete a Competitive
Analysis.

CBrompetiand Hearttive AnWorkbookalysis Template Column Five // 11 11


Brand 1 Brand 2 Brand 3

Competing
brands

Brand Heart
(purpose, vision,
mission, values)

Brand look/feel

Value
proposition

Tagline

Core products/
services

Customer
personas

How they talk


about their
customers

Competitive Analysis Template Column Five // 12


Customer
acquisition

Marketing
channels

Advertising
channels

Sales channels
(if applicable)

Revenue

Strengths

Weaknesses

Similarities

Differences

Column Five // 13
Column Five is a creative content agency based
in Southern California and Brooklyn. We help
brands discover and tell their best stories.

Learn more at columnfivemedia.com.

Created by

Brand Heart Workbook Column Five //014

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