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Influence of Price On Consumer Behaviour Towards Purchasing of Clothes. Questionnaire

This document contains a 13 question survey about consumer behavior and preferences regarding clothing purchases and pricing strategies. The questions ask about shopping preferences, store and pricing preferences, factors that influence purchases like discounts and seasons, perceptions about price indicating quality, disappointment with high prices, and criteria for selecting clothes. Respondents are asked to select from answer options for each multiple choice question.

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Vinayak Shetty
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227 views15 pages

Influence of Price On Consumer Behaviour Towards Purchasing of Clothes. Questionnaire

This document contains a 13 question survey about consumer behavior and preferences regarding clothing purchases and pricing strategies. The questions ask about shopping preferences, store and pricing preferences, factors that influence purchases like discounts and seasons, perceptions about price indicating quality, disappointment with high prices, and criteria for selecting clothes. Respondents are asked to select from answer options for each multiple choice question.

Uploaded by

Vinayak Shetty
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Dear Sir/ Madam,

Influence of price on consumer behaviour towards purchasing of clothes.

Questionnaire,
Q1. How do you prefer to shop/browse for the majority of your clothing?

 In store
 Online

Q2. Type of store which you prefer most……

 Every day low price


 Offer clothes at reasonable market rate
 Odd pricing
 High price
Q3. When do you purchase more?

 During offer or discounts


 Festival seasons
 On regular basis
 Weekends
 Other occasions
Q4. Price is not a factor while buying the clothes.

 Agree
 Disagree
 Neutral
 Strongly agree
 Strongly disagree
Q5. To what extent pricing strategies impacts on your buying behaviour?

 High
 Low

Q6. Do you think higher price of the clothes indicates the better quality?

 Yes
 No
Q7. Your perceptions about pricing strategies…..

 High price = higher quality, brand image, prestige


 Low price = lower quality, less prestige
Q8. Have you ever been disappointed after buying clothes at higher price?

 Always
 Sometimes
 Never
Q9. How often you would like to purchase the clothes?

 I am likely to shop during promotional campaigns


 I am likely to shop after frequently review of pricing
 If pricing rise I am like to buy in smaller quantity
 I will only buy the products that have a price discount
 I am always willing to purchase more, when there is a frequent offers
Q10. Which option is more important to you?

 Low cost shipping


 Fast shipping
Q11. Do you prefer brands that have low prices?

 Yes
 No
 Sometimes
Q12. Purchase possibility when you see price tag…..

 More than 30%


 More than 50%
 More than 75%
 Above 75%
Q13. How do you select the clothes?

 Based on quality
 Reasonable price
 Lesser price
 Based on brands

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