UNIVERSITI UTARA MALAYSIA
FIRST SEMESTER SESSION 2020/2021
BPME1013 – INTRODUCTION TO ENTREPRENEURSHIP
SUBJECT CODE: SADE1013
SUBJECT NAME: INTRODUCTION TO ENTREPRENEURSHIP
PRE-REQUISITE: -
1.0 SYNOPSIS
This course emphasizes the fostering of entrepreneurial culture among the students so that
they can embrace entrepreneurial values in everyday life. Students will be exposed to the
basics of entrepreneurship in term of history, concepts and theories, self-development, skills
and behaviour. The students are also exposed to the development of creative and innovative
skills, as well as business start-up process. This course will expose students to several
methods of starting a business that will serve small businesses and medium enterprises.
2.0 OBJECTIVE
Students are expected to
1) Understand concept and importance of entrepreneurship
2) Understand the business environment and entrepreneurial skills
3) Develop business platform through website and social media
4) Prepare a business plan.
3.0 LEARNING OUTCOME
At the end of this course, students able to
1) Explain the concept and importance of entrepreneurship (C2)
2) Discuss the business environment and entrepreneurial skills (C2,A2)
3) Demonstrate a business platform through website and social media (C3,P5)
4) Prepare a business plan (C3, A4)
4.0 REFERENCE (s)
Main References:
Rosli Mahmood, Azrain Nasyrah Mustapa, Rosli Mohd Saad, Mohamad Yusop Mohd Jani, Norria
Zakaria, Syahrina Abdullah, Ahmad Khairi Yahya, Hoe Chee Hee, Shamsul Huda Abd.
Rani, Muhammad Shukri Bakar, Shiza Sa’atar, Lily Julienti Abu Bakar & Habsyah Bakar. (2010).
Prinsip-prinsip keusahawanan, pendekatan gunaan, (Edisi Kedua).
Mohd Syahrir, R., Azmad Zamil, A., Sahadah, H., Syahrina , A., Saudah, A., Norria , Z., . . . Donny
Abdul Latief, P. (2017). Asas keusahawanan: Ke arah pengukuhan minda dan kemahiran
keusahawanan (First ed.). Sintok: UUM Press.
Additional References
Hisrich, R. D, Peters, M. P. & Shepherd, D. A. (2017). Entrepreneurship (10th ed.). US: Irwin-
McGraw Hill.
Kuratko, D. F. (2017). Entrepreneurship – Theory, process and practice. (10th ed.). US:
Thomson Learning South-Western.
Sodri Ariffin, Ismail Ab. Wahab & Zarida Hambali. (2013). Fundamentals of Entrepreneurship,
(Edisi Pertama). Shah Alam: Oxford Fajar Sdn Bhd.
5.0 TABLE OF CONTENTS
NO TOPIC HOURS
1 1.0 Introduction to Entrepreneurship
The concept of entrepreneurship
Theories and models of entrepreneurship 3
The importance of entrepreneurship and entrepreneur
Entrepreneurship Development in Malay
Entrepreneurship in Islamic Perspectives
2 2.0 Identify the Characteristics of Entrepreneurs
Entrepreneurship myth
Factors that encourage participation individuals in business
Characteristics of successful entrepreneurs 3
The difference between the entrepreneur, businessman,
traditional manager and corporate entrepreneur
Entrepreneurial Ethics
3 3.0 Assessing the Business Environment
External environment
Internal Environment 3
Entrepreneurial Networking
Entrepreneurial Opportunity Recognition
NO TOPIC HOURS
4 4.0 Creativity and Innovation in Entrepreneurship
Concept of creativity and innovation
Method in generating creative ideas 3
Sources of innovation
The process of creativity and innovation
Barriers to creativity and innovation
Creative climate in organization
5 5.0 Digital Entrepreneurship
Defining Digital Entrepreneurship
The rise of entrepreneurship in digital spaces
The digital entrepreneurship environment 10
Key actors, resources and technologies to facilitate digital
entrepreneurship
6 6.0 Business Plan
Introduction to BMC
Types of business plans
Who needs a business plan?
Who should write a business plan? 6
Why business plan so important?
Components of the business plan
7 7.0 Business Start-up
Some important considerations before starting a business 3
A critical factor when starting a business
Why new businesses fail?
Method of starting a business (start from scratch, acquire,
franchise)
Family business
Legal form of business entities
Business document & procedure
Business Exit Strategy
8 8.0 Business Financing
Financing methods
Source of financing
Consideration in financing approval 3
9 9.0 Global Market
Business Life cycle
Benefits of global business 3
Preparation steps prior to entering the global market
Methods of global markets
Global business barriers
10 10.0 Small and Medium Enterprises (SME)
Definition of SMEs
The importance of SME 2
NO TOPIC HOURS
SME Landscape of Malaysia
The challenges faced by SMEs
Programme and initiatives for SMEs
11 11.0 Social Entrepreneurship
Conceptual Overview of Social Entrepreneurship
The Role of Social Entrepreneur
The Scope of Social Enterprise 3
Background of Social Development Goals
Social Entrepreneurship Process
Introduction to Social Return of Investment (SROI)
TOTAL 42 HOURS
6.0 DELIVERY MODE:
Online Learning, Remote Learning and Virtual Group Discussion.
7.0 ASSESSMENT (Formative Assessment 100%)
20% - Assignment 1 – Business Plan/Business Proposal
30% - Assignment 2 – Online Business
10% - Presentation
40% - Two Intensive Quizzes
Chapter 1-6 – 20%
Chapter 7-11 – 20%
