!=#=!
SWOT Analysis-:j6 ljZn]if0f_
;an kIf(Strength) sdhf]/ kIf(Weakness)
ljBfyL{ ;+Vof ljBfyL{ ;+Vof
)–!@ ;Dd nueu !$)) cfwf/e"t / dflyNnf] sIfdf /fli6«o
ljBfyL{ ePsf] dfkb08 eGbf a9L ljBfyL{ ePsf
sIfx?df ;d]t ju{ ljefhg ug{ g;s]sf]
z}lIfs
z}lIfs sIff )–!) ;Dd ul0ftdf cf};t
sIff !–% df c+u|]hL pknlAw ;a} eGbf sd b]lvPsf]
ljifodf pknlAw ;a}
lzIfsx?sf] b/aGbL sd x'g'
eGbf /fd|f]
sIff ^–* df lj1fg ljifodf ljifout lzIfs sf] sdL x'g'
pknlAw ;a} eGbf /fdf|]
;a} sIffdf ljBfno 5f8g] ;+Vof
sIff (–!) df c+u|hL ljifodf
pknlAw ;a} eGbf /fdf|] cTolws
of]Uo, bIf / tflnd k|fKt
lzIfs x'g'
Go"gtd of]Uotf eGbf
dflyNnf] of]Uoftf x'g'
z}lIfs ;fdu|L, k':tsfnotyfk|
of]uzfnf
z}lIfs ;fdu|L, k':tsfnotyfk|of]uzfnf
;Gbe{ ;fdu|L, lzIf0f l;sfO ;fdu|
k|of]uzfnfx?, z}lIfs ;du|Lx?
L, v]n ;fdu|L, cfO=;L=6L+
kof{KtgePsf]
Nofjcflbsf] z'?cftLJoj:yf
k':tsfnodf 7fFp, k':ts / ;fdu|L ckof{Kt
a's sg{/sf] Joj:yfkof{Kt gePsf]
lj1fg k|of]uzfnfdf ef}lts / /;fog
hLj lj1fg / jg:ktL lj1fg k|of]uzfnf
zf:q sf z}lIfs ;fdfu|L / k|
gePs]f_
of]uzfnf b'a} x'g'
afnd}qLkmlg{r/ gePsf]
cfw'lgs OG6¥oflS6e af]8{,
cfw'lgs OG6¥oflS6e af]8{, :df6{ ck|
:df6{ l6eL z'?jftLcj:yfdf
ofKt
k|fljlwswf/ !* dlxg] / l8Knf]df
# jif]{ Og sDko"6/ OlGhlgol/Ë
sIff !! df lzIff ,jfl0fHo z}lIfs ;q
@)^& b]lv / lj1fg ;+sfo @)&&
b]lv ;+rfng ePsf]
ef}lts ;'ljwf
sIff sf]7f lgdf{0f sf] qmddf ef}lts ;'ljwf
/x]sf] vfg]kfgL z'4Ls/0f gePsf], ;/;kmfO{sf]
v]n d}bfgePsf] nflu kfgL kof{Kt gePsf]
vfg]kfgLsf] Joa:yf ePsf] ljBfno 3]/fjf/ cflz+s ePsf]
k|ofKt ejg ePsf] ljB'tLoxflh/L 5}g
kof{KthUuf rd]gfu[xsf] Joj:yfug{ g;lsPsf]
/fd|f] xfjfkfgL / 5fqfaf; gx'g' -ljBfyL{x? 8]/f lnP/ a:g'
dha'tef}uf]lnscjl:ylt k/]sf]_
k|zfl;lgs ejg gePsf]
c8L6f]l/od xn gePsf]
Joj:yfklso
;ldltx? u7gtyf a}7sx? Joj:yfklso
klgeO{/x]sf] -ljBfnoJoj:yfkg a}7ssf] lgoldttfdf sld -lzIfscleefjs ;
;ldlt, ;fdflhs k/LIf0f, afnSna +3sf] j}7s xfn u7g gePsf]_
u7g, lzIfssd{rf/L, :ofgL6/L ;'wf/sf of]hgflgdf{0f /
Kof8 ljt/0f Joj:yf, afnSna_] sfof{Gjogdfpbfl;gtf
;'wf/sf sfdx?sf] z'?jft -jflif{s z}Ifl0fs of]hgflgdf{0f /
-ljBfyL{ cfrf/ ;+lxtf k|bz{g / sfof{Gjog, b}lgs kf7of]hgf ;lxt lzIf0f,
kfngf, jflif{s sfo{kfqf] lgdf{0f, k|fyldspkrf/sf] Joj:yf, lgoldtljBfyL{
ljBfyL{{nfO{ lbjfvfhfsf] :jf:Yo k/LIf0f, h'sfsf] cf}ifwLljt/0f,
Joj:yfkg, ljBfnoljlgodsf] Joj:yf_ ljkt\ hf]lvdGogLs/0f ;DaGwLsfo{snfk
cg'udg k|0ffnL /x]sf] -ljkt\ lzIff,
-ljBfnolg/LIfs, lj=Jo=;=af6 ;Dks{ JoflQm÷;d"x ;'/Iffsfnflu of]hgf,
ljBfnocg'udg_ cfkt\sfnLglgsf; gS;fªsggePsf]_
cg'udgtyfd"Nofs+gk|efjsf/L gePsf],
vfhfJoj:yf -g;{/L b]lv sIff % cg'udgsf ;'emfjx? jfWosf/L
;Dd_ – :yflgo tx af6 agfpgg;lsPsf]
cj;/x? (Opportunity) r'gf}ltx? (Threats)
glhsdf /x]sf] :yflgo ;/sf/sf] gd'gf ah]6 /sddf clglZrttf
>f]t / lhDa]jf/L a9]sf] k|lt:kwL{ gLlh tyf cGo ljBfno
cfly{s >f]tdf ;xhtf÷a9f]Q/L – kl/jlt{t gLlt÷cl:y/tf
lgoldt cg'bfg tyf gd'gf ah]6_ ljkbx?-af9L,;'Vvf / e"sDk_
;]jf If]qdf a9\bf] hg;+Vof
;+:yfut ;xof]u