Thanks to visit codestin.com
Credit goes to www.scribd.com

Scribd
Upload
372 views2 pages

Ansoff Matrix Exercise

Colorado Ricardo Mountain Bikes was founded in 1992 by Ricardo Francisco to build durable mountain bikes for off-road cycling in Colorado. Ricardo designed a bike called the "Colorado Ricardo" that was successful, allowing him to expand production. By 1996 the business produced 10,000 units but sales have since declined annually, with a forecast of only 4,000 units for 2000. The company now needs growth strategies to address falling sales.

Uploaded by

api-529669983
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
372 views2 pages

Ansoff Matrix Exercise

Colorado Ricardo Mountain Bikes was founded in 1992 by Ricardo Francisco to build durable mountain bikes for off-road cycling in Colorado. Ricardo designed a bike called the "Colorado Ricardo" that was successful, allowing him to expand production. By 1996 the business produced 10,000 units but sales have since declined annually, with a forecast of only 4,000 units for 2000. The company now needs growth strategies to address falling sales.

Uploaded by

api-529669983
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 2

Ansoff's Matrix Exercise.


Colorado Ricardo Mountain Bikes.

Colorado Ricardo Mountain Bikes was founded by


Ricardo Francisco in 1992. He was a keen cyclist who
spent his weekends with many friends cycling and
having fun in the mountains of Colorado. He was very
competitive and loved to take his bike off-road to test
his strength and endurance.

However he found that the bikes themselves kept on


breaking-down under the strain. So Ricardo designed
and built a number of bikes to overcome this problem.
Many failed but eventually he came up with the
ultimate in off-road bike, which he called the
'Colorado Ricardo'.People liked Ricardo's bike and he
was asked to build and sell them to other cyclists in
the Colorado region. It went so well that soon he was
able to give up his own job as a DJ to focus on the
construction of the bikes.
As the mountain bike sport took off, Ricardo's
business grew to produce 10,000 units in 1996.
However sales have fallen annually since then and
forecasted sales for 2000 are only 4,000 units.
Ricardo's company needs strategies for growth
before it is too late.

Questions

1. Use Ansoff's matrix to examine the options for


Colorado Ricardo.
2. Justify your answer

You might also like