ABC Model
The ABC model comprises the following components:
Affective component refers to the emotions, perceptions, and feelings
towards the object. For example, “scared of snakes.” A person feels the
emotions of fear and anxiety upon seeing the snake (attitude object).
Behavioral component refers to the behaviors or actions towards the
specific attitude object. For example, If a person is scared of snakes, he
will “run away, scream, call for help or will climb a tree.” This
behavior/action is due to past experiences with the snakes or may be
innate.
Cognitive component refers to the knowledge and beliefs one has
about the attitude object. For example, “snakes are dangerous.” The
knowledge that the snake is dangerous will form the attitude towards it.