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Social Media Video Content Tips

The document provides recommendations for creating snackable social media video content for different platforms like YouTube, Facebook, Instagram, and Twitter. It suggests keeping videos short, between 5 seconds to 2 minutes depending on the platform. Some recommended video types include behind the scenes looks, how-to's, and user-generated content. It also provides tips for each platform like making Instagram videos square, adding directly to Facebook instead of linking, and using aspect ratios and resolutions suited for each platform.

Uploaded by

Karinda Rumahorbo
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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92 views5 pages

Social Media Video Content Tips

The document provides recommendations for creating snackable social media video content for different platforms like YouTube, Facebook, Instagram, and Twitter. It suggests keeping videos short, between 5 seconds to 2 minutes depending on the platform. Some recommended video types include behind the scenes looks, how-to's, and user-generated content. It also provides tips for each platform like making Instagram videos square, adding directly to Facebook instead of linking, and using aspect ratios and resolutions suited for each platform.

Uploaded by

Karinda Rumahorbo
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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SOCIAL MEDIA CONTENT

VIDEO : The first 3 secs


SNACKABLE CONTENT
VIDEO CONTENT : building a curiosity

• Behind the scenes : a backstage look at product/company


• How-to video
• User-generated content
• A Sneak peak
• Special event
• The product, but not literally the product
YOUTUBE
FACEBOOK VIDEO CONTENT
TWITTER
VIDEO CONTENT (120S:30S:5sec-to-skip)
INSTAGRAM VIDEO CONTENT
(60S:30S)
VIDEO CONTENT (140s:45s)
• Logo, first or last?
(60S:30S)
• Make it square • the right tone
• Aspect ratio 1:2.39
• Prepare for “mute” "humorous,"
• Something amazing to 2.39:1
• One thing, one video "emotional," and
• Funny & entertaining • Resolusi max 1920 x
• Adding directly, no link "calming“
• Don't always rely on 1200
• Use powerful • The people that keep
sound • a NOW event
thumbnail images people watching
• Trick : Looping • “look what I see” not
• Caption, teaser, • Musical styles : donts
• Movement “see what I look like.”
naming calming, relaxing, or
action-oriented music
What is it you want this video to accomplish?
Who is this content for?
Why should the audience watch this?

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