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Assignment: Strategic Management QSPM Crocs QSPM Crocs

1) The document analyzes two potential strategies - diversification and increased online sales - for the shoe company Crocs using an internal and external factors analysis. 2) It assigns weights to various strengths, weaknesses, opportunities, and threats, and calculates weighted scores for how each strategy addresses these factors. 3) The diversification strategy is recommended over the increased online sales strategy based on it receiving a higher weighted score of 4.44 compared to 3 for online sales.

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114 views2 pages

Assignment: Strategic Management QSPM Crocs QSPM Crocs

1) The document analyzes two potential strategies - diversification and increased online sales - for the shoe company Crocs using an internal and external factors analysis. 2) It assigns weights to various strengths, weaknesses, opportunities, and threats, and calculates weighted scores for how each strategy addresses these factors. 3) The diversification strategy is recommended over the increased online sales strategy based on it receiving a higher weighted score of 4.44 compared to 3 for online sales.

Uploaded by

zara
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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ASSIGNMENT: STRATEGIC MANAGEMENT

QSPM CROCS
QSPM CROCS STRATEGY:1 STRATEGY:2
Diversification Online sales
INTERNAL FACTORS W AS TAS AS TAS
STRENGTHS:
1. Croslite 0.05 4 0.2 1 0.05
2. Eco-friendly packaging 0.04 4 0.16 1 0.04
3. Alliances with users e.g., nurses 0.03 - - - -
4. Comfort-positioning 0.07 1 0.07 4 0.28
5. Distribution channels 0.09 4 0.36 1 0.09
6. Strong presence in Asia and 0.08 4 0.32 1 0.08
America
7. Brand recognition 0.10 4 0.40 3 0.30
8. In-house production 0.04 4 0.16 3 0.12
WEAKNESS:
1. Less online trading/ fewer 0.08 1 0.08 4 0.32
franchises
2. Weak legal action against copies 0.05 - - - -
3. Alliances with nurses only 0.04 - - - -
4. Lack of diversity in top 0.04 - - - -
management
5. Lack of variety 0.08 4 0.32 1 0.08
6. 95% sales from footwear 0.08 1 0.08 4 0.32
7. Unattractive shoes 0.03 4 0.12 1 0.03
8. Profitability/financials 0.10 4 0.40 2 0.20

1.00
EXTERNAL FACTORS W AS TAS AS TAS
OPPORTUNITIES:
1. Online sales 0.07 1 0.07 4 0.28
2. Expansion into fashion shoes 0.11 4 0.44 1 0.11
3. Global expansion 0.10 4 0.40 2 0.20
4. Distributor agreement/licensing 0.07 - - - -
5. R&D/ new users for croclite 0.07 4 0.28 1 0.07
6. Merger and acquisitions 0.09 - - - -
7. Affordable line of footwear 0.06 2 0.12 4 0.24
8. Alliances with other users 0.06 - - - -
9. Manufacturing in S.E Asia 0.08 4 0.32 1 0.08

THREATS:
1. Toxic chemical in footwear 0.03 - - - -
2. Crocs off/copies/me-too 0.05 - - - -
3. Takeover by Nike 0.08 - - - -
4. Currency fluctuation 0.02 1 0.02 4 0.08
5. Slow growth in US market 0.08 - - - -
6. Negative publicity on shape 0.03 4 0.12 1 0.03
1.00 4.44 < 3

EXPLANATION:
The first strategy which is diversification is more effective than the second strategy which is
online sales because the weighted score of diversifications is more (4.44) than online sales (3).

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