CHAPTER 6:
1. In a large organization, which of the following functions would be responsible for physical
database design and maintenance?
=> Database administration
2. All of the following are issues with the traditional file environment except:
=> inability to develop specialized applications for functional areas
3. ________ creates confusion that hampers the creation of information systems that integrate
data from different sources.
=> Data redundancy
4. In a relational database, a record is referred to in technical terms as a(n):
=> tuple
5. A field identified in a table as holding the unique identifier of the table's records is called
the:
=> Primary key
6. Which of the following is an automated or manual file that stores information about data
elements and data characteristics such as usage, physical representation, ownership,
authorization, and security?
=> Data dictionary
7. The join operation:
=> combines relational tables to provide the user with more information than is otherwise
available
8. Which of the following technologies would you use to analyze the social media data
collected by a major online retailer?
=> Hadoop
9. All of the following are technologies used to analyze and manage big data except:
=> cloud computing.
10. Data mining allows users to:
=> find hidden relationships in data
11. ________ tools are used to analyze large unstructured data sets, such as e-mail, memos,
and survey responses to discover patterns and relationships
=> Text mining
12. In-memory computing relies primarily on a computer (RAM) for data storage.
=> TRUE
13. An organization's rules for sharing, disseminating, acquiring, standardizing, classifying,
and inventorying information is called a(n):
=> information policy
14. A(n) ________ represent data as two-dimensional tables
=> relational DBMS
15. The term big data refers to all of the following except:
=> datasets with fewer than a billion records
16. The fact that a traditional file system cannot respond to unanticipated information
requirements in a timely fashion is an example of which of the following issues with
traditional file systems?
=> Lack of flexibility
17. Data ________ occurs when the same data is duplicated in multiple files of a database:
=> redundancy
18. A data warehouse is composed of:
=> historic and current data
19. Which of the following is the most prominent data manipulation language today?
=> SQL
20. Which of the following is a specialized language that programmers use to add and change
data in the database?
=> Data manipulation language
CHAPTER 9
1. Which of the following provides a suite of integrated software modules for finance and
accounting, human resources, manufacturing and production, and sales and marketing that
allows data to be used by multiple functions and business processes?
=> ERP systems
2. Which of the following is not true about enterprise systems?
=> Enterprise software is expressly built to allow companies to mimic their unique
business practices.
3. An enterprise system can help reduce redundant business processes.
=> TRUE
4. A network of organizations and business processes for procuring raw materials,
transforming these materials into intermediate and finished products, and distributing the
finished products to customers is called a/an:
=> supply chain.
5. Which of the following refers to a company's suppliers, supplier's suppliers, and the
processes for managing relationships with them?
=> Upstream portion of the supply chain
6. Which of the following refers to a company's organizations and processes for distributing
and delivering products to the final customers?
=> Downstream portion of the supply chain
7. A scheduling system for minimizing inventory by having components arrive exactly at the
moment they are needed and finished goods shipped as soon as they leave the assembly line
best describes a ________ strategy.
=> just-in-time
8. A distortion of information about the demand for a product as it passes from one entity to
the next across the supply chain is called the ________ effect
=> bullwhip
9. Which supply chain planning function determines how much product is needed to satisfy
all customer demands?
=>Demand planning
10. The bullwhip effect can be countered by:
=> reducing information uncertainty
11. A supply chain driven by actual customer orders or purchases follows a ________ model.
=> pull-based
12. A build-to-order supply-chain model is also called a ________ model.
=> demand-driven
13. The total time it takes to complete a business process, from start to finish, is called its
________ time.
=> cycle
14. Which of the following would not be considered a contact point?
=> Intranet
15. Customer relationship management systems typically provide software and online tools
for sales, customer service, and:
=> marketing
16. CRM systems help businesses achieve which of the following business objectives?
=> Enhanced supplier intimacy
17. Selling a customer with a checking account a home improvement loan is an example of:
=> cross-selling.
18. Which of the following customer relationship management applications provides analysis
of customer data?
=> Analytical CRM
19. Walmart's continuous replenishment system is an example of a ________ model.
=> pull-based
20. Analytical CRM uses tools to analyze customer data collected from the firm's customer
touch points and from other sources.
=> TRUE
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