FEASIBILITY STUDY OF BETTER BLEND SMOOTHIE BAR

AT COLON, MAASIM, SARANGANI PROVINCE

A Study

Presented to the Faculty of the Senior High School

ACCOUNTANCY, BUSINESS, AND MANAGEMENT (ABM) STRAND
COLON NATIONAL HIGH SCHOOL
Maasim, Sarangani Province

In Partial Fulfilment of the Requirements for

INQUIRES, INVESTIGATION, & IMMERSION

AGOYLO, SHIELA MAE ALVARADO

S.Y. 2019 - 2020

i
 BETTER BLEND SMOOTHIE BAR

__________________________________________________

A FEASIBILITY STUDY

Presented to
the Faculty of the Senior High School
ACCOUNTANCY, BUSINESS, AND MANAGEMENT (ABM) STRAND
COLON NATIONAL HIGH SCHOOL
Maasim, Sarangani Province

__________________________________________________

In Partial Fulfilment
of the Requirements for the Inquiries, Investigation, and Immersion
of ACCOUNTANCY, BUSINESS AND MANAGEMENT STRAND
COLON NATIONAL HIGH SCHOOL
Senior High School Department
Maasim, Sarangani Province

__________________________________________________

AGOYLO, SHIELA MAE A.

S.Y. 2019 - 2020

ii
 ACKNOWLEDGEMENT

Allow us to acknowledge our indebtedness and render our warmest thanks

to those people who are with us throughout this journey, this project would never
have been possible without the support and your guidance.
First and foremost, praises and thanks to our God, the almighty, for giving
us strength every day, for giving us knowledge, for the guidance and good health,
for the showers of graces and blessings throughout the generating of our feasibility
study and for the ability and opportunity to undertake this feasibility study and to
persevere and complete it satisfactorily. Without his blessings, this achievement
would not have been possible.
We would like to express our deepest gratitude to our School Principal,
Ma’am Ellin T. Vicera and Assistant School Principal, Ma’am Gemma E. Roldan.
To the Head of Senior High School, Ma’am Mypearl U. Goyha and to all the Senior
High School supportive teachers mainly Sir Duane B. Yusay, Ma’am Leda A.
Penagonda and Sir Mariel G. Villanueva who have been so helpful and cooperative
in giving their support at all times to help us to achieve our goal.
We take pride in acknowledging the insightful guidance of Ma’am Annelyn
H. Eribal for giving us the opportunity to make this study through under her
supervision, it’s truly an honor. Thank you for all of the pieces of advice, ideas,
moral support, and patience in guiding each one of us in the circle through this
study. Thank you for all of your corrections and we can never pay you back for all
the help you have extended to us and the precious time you spent making sure
our making of the study is always on track and for giving us the opportunity to grow
in the field of your subject.
For the times that we are dealing with financial conflicts, thank you to our
dearest friends in STEM and HUMSS, you’ve been our savior in the whole time. I
cannot thank everyone by name because it would take a lifetime but, I just want
you all to know that you all count so much. Thank you for your unending support
and for staying with us along the journey, you all loved by us wholeheartedly.

iii
 It would be inappropriate if we omit to mention the most precious section
we are in, Tycoons batch 2019-2020, who have, in their own ways, kept us going
on everyone’s path to success, assisting everyone in the room as per their abilities,
in whatever manner possible and for ensuring that good times keep flowing. We
owe this product to all of us, we made this because you are all part of this journey.
Our acknowledgement would be incomplete without thanking the biggest
source of our strength, our family. We owe so much to our whole families for their
undying support, their unwavering belief that we can achieve so much. Had it not
been for all your prayers and benedictions. This would not have been possible
without your unwavering and unselfish love and support is given to me at all times.
So, thank you all.

iv
 Table of Contents

Preliminary Pages Pages

Cover Page i
Title Page ii
Acknowledgement iii
Dedication v
Table of Contents vi
List of Figures ix
List of Tables x
Executive Summary xi

CHAPTER
I INTRODUCTION
Background of the Study 2
Rationale of the Study 4
Statement of the Problem 5
Conceptual Framework 6
Framework of the Study 7
Scope and Delimitation of the Study 8
Significant of the Study 8
Definition of Terms 10

II METHODOLOGY
Research Design 12
Research Locale 12
Respondents of the Study 14
Sources and Methods of Collecting Data 14

vi
III TECHNICAL ASPECT
General Business Condition 16
Production Process 17
Workflow of the Better Blend Smoothie Bar 22
Product Description 23
Materials and Equipment 25
Plant location 26
Plant Lay-out 27

IV MARKETING STUDY
Description and Outlook of the Industry 30
Size of the Industry 31
Target Market 31
Market Segmentation 32
Demand Study 32
Detailed Product 37
Competition 37
The Product 38
Packaging 38
Marketing Strategy 39
Pricing Strategy 40

V FINANCIAL STUDY
Financial Assumption 41
Initial Capital Requirement 42
Cost and Expense Schedule 43
Financial Ratio 51

vii
VI MANAGEMENT STUDY
Form of Ownership 52
Organizational Chart 53
Job Analysis 54
Company Policies 58
Management Policies 58
Call on Duty 58

VII SOCIO-ECONOMIC STUDY

Contribution to the Economy 60
Contribution to the Government 60

VIII SUMMARY OF FINDINGS, CONCLUSIONS AND

RECOMMENDATIONS

Conclusions 62
Recommendations 62

APPENDICES

A Letter of Permission from the Principal

to Conduct the Survey 63

B Letter of Request to the Class adviser of the

Respondents 64

C Sample Survey Questionnaire 65

CURRICULUM VITAE 66

viii
 LIST OF FIGURES

Figure Description Page

1 Framework of the Study 07

2 Location Map of the Locale of the Study 13

3 Packaging of Better Blend Products 15

4 Workflow Process of Better Blend 22

5 Plant Location 26

6 Plant Lay-out 27

7 Store Perspective 28

8 Organizational Chart 54

9 Socio-economic Framework of the Study 60

ix
 LIST OF TABLES

Table Description Page

1 Distribution Of Respondents
According to Grade Level 14
2 Selling Price of Better Blend Products 41

3 Initial Capital Requirements 42

4 Schedule 1 - Purchase of Raw Materials 43

5 Schedule 2 - Rent Expense 43

6 Schedule 3 – Salaries and Wages 44

7 Schedule 4 – Office Supplies 44

8 Schedule 5 – Packaging Expense 45

9 Schedule 6 – Transportation Expense 45

10 Schedule 7 – Promotional Expense 45

11 Schedule 8 – Office Furniture and Fixtures 46

12 Schedule 9 – Office Equipment 46

13 Schedule 10 – Depreciation Expense 47

14 Projected Demand and Sales (2020-2022) 47

15 Statement of Cost of Goods Sold (2020-2022) 48

16 Contribution Margin (2020-2022) 48

17 Projected Income Statement 49

18 Projected Balance Sheet 50

19 Projected Statement of Cash Flow 51

20 Financial Ratio’s 52

x
 EXECUTIVE SUMMARY

This study is structured as a series of chapters: Chapter I, Introduction,

Background of the Study, Rationale, Statement of the Problem, Conceptual
Framework, Framework of the Study, Scope and Limitation of the Study,
Significance of the Study, and the Definition of Terms; Chapter II, Research
Design, Research Locale, Respondents, and Sources and Methods of Collecting
Data; Chapter III, General Business Condition, Production Processes and Step-
by-step procedures, Workflow of the process, Product Description, Plant Location,
Plant Layout; Chapter IV, Description and Outlook of the Industry, Size of the
Industry, Target Market, Market Segmentation, Demand Study, Marketing and
Sales Strategies, Detailed Product and the 4P’s; Chapter V, the Financial Study of
the business.

The Feasibility Study report discusses the consequential matters that have
an ardent relatedness with Better Blends Partnership. The Better Blends is a
leader in the sales of fruit smoothies and light snacks throughout the Municipality
of Maasim. Better Blends’ products are sold from only at the main store throughout
the municipality and maintain a reputation for superior taste and quality. The Better
Blends property is located in Maasim, Sarangani Province on the roadside near
7/11 shop, approximately 10-20 footsteps away. While Better Blends has a
website, it has the capability of hosting products for online sales. The variety of
flavors of fruit smoothies and confections marketplace is healthy and safe and
delineating a continued growth trajectory over the next five to ten years.

In order to be successful, Better Blends must differentiate itself from

competitors in order to appeal to customers in the online marketplace. To do this,
Better Blends will utilize its practice of personalizing its product packaging which it
currently offers in-store customers. Better Blends will also maintain a customer
database in order to determine its target customer groups and geographical areas.
Another consequential consideration of Better Blends’ online marketing strategy is

xi
cost. Electronic marketing communication costs are very small in comparison to
direct sell marketing which Better Blends currently utilizes. However, we expect
additional revenue from online sales to greatly outweigh these additional electronic
marketing costs. It is necessary to opine that Better Blends’ current marketing and
sales staff will require training in online marketing and sales practices. This training
will need to be contracted to a training provider as part of our startup costs and
schedule.

There are no proposed changes to Better Blend’s current product offerings as a

result of this study. Direct Sales will include only current products and any changes
to this product line must be considered outside of the purpose of this document.
Better Blends will distribute online purchases via direct shipping from the nearest
store location. This will allow Better Blends to provide timely shipping and eliminate
the need for a central warehouse or facility from which to store and ship its
products. Better Blends is in a position to capitalize on this online marketplace by
leveraging existing technologies, industry best practices, and aggressive
marketing and sales campaign to ramp up the company’s growth projections for
the foreseeable future.

xii
 Chapter I

Introduction

Sometimes a full-scale study cannot be justified because there are too

many unknowns, or because of a critical piece of information is lacking.
In such circumstances, a feasibility study may be warranted and undertaken
before the real work to determine whether to proceed with a project and decide the
best approach to adopt. Feasibility studies can be extremely important in reducing
uncertainties for planning the definitive study, and often provide assurance to
funding bodies that the work has been thoroughly conceptualized.
Our business Better Blend Smoothie Bar have the vision of providing fun,
deliciously appetizing, uniquely enchanting food and beverage products while
maintaining our commitment to uncompromised quality at economical rates with a
heartening purpose to cater to society’s needs, tastes, and preferences rather than
simply convincing our customers to try and like whatever products we develop.
There are specific nutritional fruits that we are going to use as a main flavors
of smoothies such as mango, banana, melon, and pineapple. This is why we
develop something that will help customers satisfy their needs and wants. Better
Blend Fruit Smoothies keeps our body healthy, inside and out.
Developing a new product for the public is never an easy undertaking. The
number of new products that make it is insignificant to the total numbers that are
produced. We as students believed we have found one of those products that will
make an impact and ultimately be successful in a smoothie. The healthy smoothie
will provide our customers with an almost endless amount of healthy alternatives
to the other drinks. This information will provide sales, costs, profits, markets,
competitors, distribution, and the macro environment balance.
The healthy fruit smoothie will promise you, customers, to provide the
quality, reasonably priced product in the industry. We aim to continuously generate
awareness, interest, and desire for our product, resulting in frequent purchases by
the customers.
A tropical and nutritional variety of blended fruit smoothies are our
advertency. For this trademark conceptualization that we regularized to continue
to exist as time passes and to remain alive to linger the interest of the buyers and
also the consumers with our well-thought and our very own version of Better Blend
Fruit Smoothies. We would like to present and bring-in for the first time, the variety
of flavours that consumers would not normally taste. Thus, we would like to
sensationalize and put forward for the nutritional intention of mango, melon,
pineapple, and banana fruit smoothie flavor.
Nowadays, millennial would choose an artificially made fruit smoothie
product that has a less healthy nutritional content over the prevalent fruit smoothies
that is said to be “good for health” that is available in the market. Promoting a
convenient way of drinking by introducing varieties of Better Blend to the public
consumers would also benefit not just the consumers with its health nutrition
content but also helps the Filipino street fruit vendors and fruit farmers in the
country as well.

Background of the Study

Better Blends Fruit Smoothie Bar has a delightful and pretty mild taste, not
too sweet but just perfect appeal with the consumers’ taste buds. It is made from
fresh fruits specifically, pineapple, mango, melon, and banana, milk rich in protein,
calcium, vitamin A & D and phosphorus, and sweetened toppings and fillings. Our
product will offer numerous benefits that are good for the body and will cater to the
ever-increasing demand for healthy food and beverage choice, diet, and losing
weight.
Taking fruits regularly can boost health. Pineapples are among the most
popular fruits and incredibly nutritious. It contains a high amount of fiber, vitamin
C, potassium and vitamin K. Studies suggest that the antioxidants in pineapple can

2
promote heart health and reduce the risk of type-2 diabetes, cancer, and
Alzheimer’s. Pineapples have pectin content and are prebiotic fiber that feeds the
good bacteria in our stomach and helps improve digestion and metabolic health.
Mango is an excellent source of vitamin C. It also contain soluble fiber, which can
provide many health benefits. Mango has strong antioxidant and anti-inflammatory
properties that may help reduce the risk of disease. Banana is well known for being
high in potassium. Banana has its unique property which is carb makeup which
may improve blood sugar control and make you feel full. Studies have shown that
the high carb and mineral content of bananas make them a great source of fuel
before exercise.
Evaporated Milk and Condensed Milk are both beneficial to one’s health
and which are also the ingredients of Better Blend smoothie products that offers
the goodness of milk and intensify its rich in protein, calcium, vitamin A & D and
phosphorus based on its nutritional facts of a specific brand.
We use the chocolate syrup as one of our toppings and fillings as it could
help to prevent heart disease, lower blood pressure, reduces the risk of
Alzheimer’s, boosts overall mood, increases levels of good cholesterol, lowers the
risk of good cholesterol, and lowers the risk of skin cancer. We also use Graham
biscuit powder as one of our toppings and fillings as it balance the taste to a mango
smoothie and very good for constipation and for those who are diabetic. And we
also use chocolate rainbow sprinkles because it contains carbs and is higher than
fats and zero sodium.
We make this product proposal for the purpose that we want to serve our
valued customers in new product beverages and to cater them healthy fruit
smoothies for millennial and adults which could find their enjoyment. We add
special ingredients for our product such as mango, pineapple, melon, and the
banana. Further, we would like to put forward and offer variety of flavours that
consumers would not normally taste of an ordinary fruit smoothie.

3
 Nowadays, millennial chooses an organic and artificially made refreshing
fruit smoothie products that have a less healthy nutritional content over the
pervasive fruit smoothie products that are said to be “best for healthy lifestyle” that
is available in the market. Promoting a healthy and convenient way of drinking by
introducing variety of Better Blend Fruit Smoothies to the public consumers could
be the beneficiary with its nutritional content and helps the Filipino fruit vendors
and farmers in the country. They will be encouraged to work harder as part of the
producer chain.

Rationale
The reasons why the researchers choose this kind of business because of
the reflective situation acted by millennial which are the most influential in this
generation. Selling fruit shake products is a suitable avenue to the researchers for
them to apply their learnings in the following subjects, organization and
management, principles of marketing, business finance, fundamentals of
accounting, business social responsibility, and governance. And other matters that
can relate to this study. The researchers also wanted to enhance of their
capabilities in handling a business.
In this premise, the researcher can apply their skills and marketing strategy,
particularly in developing the marketing mix or the 4P’s of marketing, which have
four elements of marketing mix; the product, price, place and promotion.
Our promotional strategies are by distributing leaflets and flyers to serve as
our instrument to persuade and to attract numbers of costumers to have their full
interest to our products. Also utilizing the internet because millennial nowadays
are hooked into online social medium platform. We will have to create a Facebook
page account which will help us in our promotion campaign more conveniently.
Lastly the location, the researchers will be going to place this business
along the roadside near the municipality hall. Since the researchers are promoting
healthy beverages, the researchers ensure that the products would not be exposed

4
to the different toxins and smoke coming from vehicles. Moreover, the business
will be operated in a safe and clean environment.

Statement of the Problem

This feasibility study is intended to evaluate the feasibility of selling “fruit
shakes” with fruity flavours.
Specifically, it aims to evaluate and analyze the following areas:
➢ The Technical aspect of the study
▪ Product Description
▪ Product Process
▪ Equipment/Materials
▪ Plant Location
▪ Plant Lay-out
➢ The Marketing aspect of the study
▪ General Business Condition
▪ Competitive Condition
▪ Target Market
▪ Demand
▪ Product
▪ Pricing Strategy
▪ Promotion
▪ Packaging
➢ The Financing aspect of the study
▪ Capitalization
▪ Sources of Funds
▪ Total Sales
▪ Total Expenses
▪ Income Statement (3 years projected)
▪ Balance Sheet (3 years projected)

5
 ▪ Cash Flow Statement (5 years projected)
▪ Return on Investment
▪ Ratio Analysis
➢ The Management aspect of the study
▪ Form of Ownership
▪ Structure
▪ Job Analysis
▪ Company Policies
➢ The Socio-economic aspect of the study
▪ Contribution to the government
▪ Contribution to the society

Conceptual Framework
The technical study of the project comprises product description, product
process, equipment and materials, plant location and plant layout. In this area, it
talks over how the product “Better Blends” is being produced or can be done, what
ingredients and materials and equipment are needed, and where will be the
researchers going to put the said business and including its layout.
The marketing study covers the general business condition, competitive
condition, target market, demand, supply, product, pricing strategy, promotion, and
packaging. This area discusses the structured questionnaire floated to the
respondents and the result determines the demand and supply and for the
researchers to know whether their product will penetrate the target market.
The financial study shows the capitalization, sources of funds, total sales,
total expenses, income statement, balance sheet, cash flow statement, return on
investment, and ration analysis. This area discusses if the business is profitable or
not. Besides, it serves as a guide for the researchers to know if the transactions
within 3 years are continuously increasing.

6
 The management study shows the form of ownership, the structure of the
business, job analysis, and company policies that the researchers had formulated.
The socio-economic study shows the contribution of the study to the
government and society. This area proves that the business existed not for
profitable purposes, but also the improvement of the welfare of the people.

Framework of the Study

SOCIO-
TECHNICAL MARKETING FINANCING MANAGING ECONOMIC

General Capitalization
Product Contribution
Business Form of to the
Description Condition Ownership Government
Sources of Funds
Competitive
Product Condition Total Sales
Process Contribution
to the
Structure Society
Total Expenses
Equipment/ Demand
Materials Income Statement

Product Job
Balance Sheet Analysis
Cash Flow
Pricing Statement
Strategy
Return on Company
Investment Policies
Promotion
Ratio Analysis

Packaging

Figure 1

7
Scope and Delimitation of the Study

This study of the “Better Blend” business is restricted to Colon National High
School at Colon, Maasim, Sarangani Province. This study aims to determine the
widespread acceptability of these products in this locale. Students will be covered
as part of the respondents for sensory evaluation techniques and will be based on
management, marketing, technical, socio-economic, and financial aspect of the
business. The product will be disseminated through both direct selling and orders
are also accepted by the customer in Colon National High School students and
teachers from those who are interested and willing to purchase our product.

Significance of the Study

The study gives the consumer a product that is affordable and satisfying but
with the same product quality with those sold at an expensive price.
This section will provide a brief description of the various significances of
the study given.
To the consumers – the researchers believed that the customers will
benefit because the study was made for them and the researcher had the priced
the product at a reasonable price.
To the researchers – in doing the study, the researchers have cultivated
new skills and knowledge that are helpful and they can use in their profession. This
paper can appraise knowledge and understanding with regards to the reality of life
especially as we traipse towards the path of the world of creation and business.

To the students – the proposed study will be beneficial as it will help them
in detoxifying their bodies and naturally flush out the toxins from their bodies which
results in weight loss, providing an immediate source of energy, enzymes that
needed in our body, minerals and vitamins that are easily absorbed by the body.
It will also be beneficial to strengthen their immune system, aids digestion and

8
prevents allergies and ailments from entering your system. It also prevents the
sweet craving for the time being and improves the utilization of blood glucose.

To the teachers – the proposed study will help their health especially those
who are elderly people these products provide many benefits: apple smoothie
contains a high amount of fiber, vitamin C, potassium and vitamin K and the
antioxidants in apples can promote heart health and reduce the risk of type 2
diabetes, cancer and Alzheimer’s. Apple smoothie has pectin content and is a
prebiotic fiber that feeds the good bacteria in your gut and helps to improve
digestion and metabolic health. Mango smoothie could support a healthy heart as
it contains magnesium, potassium and the antioxidant “mangiferin” and rich in
antioxidants and has been associated with many health benefits, including
potential anti-cancer effects as well as improved immunity, digestive, eye, skin and
hair health; and banana smoothie is beneficial as it boosts physical health, promote
gastrointestinal health, help with weight maintenance.

To the fruit vendors – the proposed study will help the street fruit vendors
to be more empowered in their fields and engage in selling more fruits, we are not
only selling but also helping the street fruit vendors to elevate their products.

The study gives the consumer a product which is budget-reachable but with
a health benefit. This will also give the street fruit vendors the opportunity to
engage in a business that will serve as a stepping stone to economic growth.

Furthermore, this feasibility study will also serve as a guide and a stepping
stone to economic growth especially the street fruit vendors to enhance their
selling as the main ingredients of this product and to those people who would want
to put up their own business.

9
Definition of Terms

For a better comprehension of this feasibility, the following definitions of

terms are provided:

• Balance Sheet – one of the financial statements that expose the

holistic information of the assets, total liabilities, and the
capitalization system of a business.
• Break-even Point – refers to an indicative condition specifically the
production level, wherein total cost and total revenue are equal. A
company produces the same amount of revenues as expenses
during the manufacturing process.
• Capitalization – a financial contribution of each partner in starting
up a business.
• Demand – refers to the volume or quantity of goods and services
that a buyer has the interest to buy at a given fixed price.
• Form of Ownership – refers to a type of business form of an
organization.
• Income Statement – a type of financial statement that exposes the
company’s annual revenue and with its expenses incurred for the
whole year. It is an indicative form of how the sales are transformed
into the net profit.
• Management – the overall organizational structure of a certain
business.
• Marketing Strategy – a plan of action designed as marketing
activities that a certain organization does to acquire customers.
• Structured Questionnaire – a written instrument used in gathering
information through a survey.

10
• Fruit Shake – a beverage to be considered, a particular fruit is being
ground in a blender to extract its nutritional juices mixed with other
dry and liquid ingredients, topped with accurate toppings.
• Mango – a type of tropical fruit, fleshy, oval and a yellowish fruit that
is one of the main flavors offered by Better Blends company.
• Banana – a type of fruit with a thick yellowish peel that is one of the
main flavors offered by the Better Blends Company.
• Pineapple – a type of fruit and is yellowish and one of main flavours
offered by the Better Blends Company
• Fruits – a usually sweet and healthy product of a tree.
• Nutrition – the process of providing or obtaining the food necessary
for health and growth.

11
1
 Chapter II

METHODOLOGY

This chapter discusses how the researchers will gather the necessary data
and information that will be used in the entire study. It describes who will be the
respondents and the focus of the research. This also shows the procedure of
source of data and methods of collecting data; these chapters also discuss the
type of research, research design, and the research locale where the study will be
conducted and description of our product and the outlook of the industry and the
size of the industry, target market, market segmentation, and presentation, in
marketing and sales activities, detailed of our product and service description that
we will be going to apply to our business and the competition in the market.

Research Design
The researchers used the descriptive research design and applied using
survey questionnaires and key informant interviews. The survey was conducted by
providing structured questionnaires to a number of identified respondents from the
students of Colon National High School. The participants who were asked to
evaluate the different fruit shake flavours during the survey were randomly
selected from identified respondents. The survey was aided using an interview
guide questionnaires. Moreover, interviews were conducted with existing business
operators who sell fruit shakes which will serve as key information on how the
researchers improve more our product offerings to our target consumers.

Research Locale

The researchers distributed the survey questionnaires within specific grade

level from grade 7 to grade 12 students of Colon National High School.
 The number of students that are being selected from different grade level
and brief discussion on what is the research all about.

Figure 2

13
Respondents of the Study

Due to a large number of individuals that may become the possible

costumers, the researchers got at least 120 respondents from the identified
research locale. Respondents were identified immediately after they have shown
interest in buying fruit shake (Better Blend).

Grade Level No. of Respondents

Grade 7 20

Grade 8 20

Grade 9 20

Grade 10 20

Grade 11 20

Grade 12 20

Total 120

Table 1

Sources and Methods of Collecting Data

The researchers have gathered data through primary data. This data were
gathered by giving away a structured questionnaire to selected students in the
different grade levels of Colon National High School.

14
 Chapter III

Technical Aspect

This study discusses the process of production and the activities of the
business. It states also the tools and equipment used in production and other
aspects regarding bringing the raw materials into finished products ready for trade.
Plant layout, size, and structures are all presented for the purpose of identifying
the business operation. Also product specifications, the production processes
using the flow chart. The list of tools and equipment are enumerated with their
corresponding cost, raw materials and plant fund sources are also cited.

Figure 3
General Business Condition

All fruit smoothie products and ingredients thereof shall be stored, handled,
transported and kept cool so as to protect them from spoilage, contamination, and
dissolution, disease, and unwholesomeness. Boxes and other permanent
receptacles or containers for the storing, receiving or handling of fruit smoothie
products shall be so placed and constructed as to be beyond the reach of
contamination from free areas, alleys, and from insects and shall be kept clean
and sanitize by the fruit shake maker.
There shall not be used in fruit shake products or in the ingredients thereof
any ingredient or material, including water, which is spoiled or contaminated or
which may render the product distasteful, unfit for food or detrimental to health.
Every room used for the manufacture of fruit smoothie products shall have
the furniture and utensils therein properly arranged and areas may be kept clean
at all times and in a good sanitary conditions.
Every fruit smoothie product shall be constructed, drained, lighted,
ventilated, and maintained in a clean and sanitary condition, and screened against
flies, shall have plumbing and drainage facilities, together with suitable washed
basins, washed sinks and toilets or water closets, washed cups and spoons, which
shall be kept in a clean and hygienic condition.
In connection with every fruit smoothie store, the suitable room shall be
provided for the changing and hanging of the wearing apparel of the workers or
employees, which shall be separate and apart from the work, storage and
salesrooms, and shall be kept in a clean and salubrious condition.
No person shall sit or lounge or be permitted to sit, lie or lounge upon any
of the tables, shelves, boxes or other equipment or accessories used in connection
with the production, preparation, packing, storing, display or sale of fruit shake
products in a booth.

16
 No live animals, insects or birds shall be kept in any area or part thereof
used as a booth for such production, preparation, packing, storing, display or sale
of fruit shake products.
Before beginning the work of preparing, mixing or handling of any
ingredients used in the production of fruit smoothie products, every person
engaged in such work shall wash the hands and arms, and after using toilets or
water closets, every person therein engaged shall wash the hands and arms
thoroughly and then let it dry with hand towel, and for this purpose, the owner or
operator of the fruit smoothie store shall provide sufficient facilities and post notes
to this effect.
No owner or operator of a fruit smoothie business shall require or permit
any person affected with any contagious, infectious or other disease or physical
ailment which may render such employment detrimental to the public health, nor
any person who refuses to submit to an examination, to work therein.
Employees shall be prohibited from smoking while preparing and blending
fruit shake products.

Production Process
Better Blend Procedure

“Saging-zini Ganados”

INGREDIENTS:
1kl of bananas
2 cans of evaporated milk
2 cans of condense milk
A cup of ice cubes
¼ tsp. of chocolate syrup

17
Step-by-step Procedure

Prepare the tools and equipment neatly.

The first thing to do is to wash the fruit with warm water. Followed by peeling
off the banana and make it into pieces before putting in into a specified bowl
afterward. Combine condensed milk and evaporated milk in a bowl.

Add the combined milk to the blender. This is the base of generating the
Honey Banana Smoothie. The more water in the fruits that you use, the less liquid
you need to add. Add the sliced bananas to the blender which are a great source
of potassium and make the smoothie creamy and smooth.

Add ice cubes to the blender and blend. Adding ice cubes helps make the
smoothie more frozen. Blend the ingredients until everything is smooth and evenly
combined. There should be no lumps or clumps. From time to time, you may have
to pause the blender, open it up, and push the ingredients down the sides with a
rubber spatula.

Pour the smoothie into a plastic cup and serve. And garnished with a
chocolate syrup above, you can enjoy it as it is!

MAKES: 10-18 Better Blends Fruit Smoothies

18
 “Catriona Elisa Mangga-yon Gray”

INGREDIENTS:

1kilo of mangoes
2 cans of evaporated milk
2 cans of condense milk
A cup of ice cubes
¼ tsp. of crashed grahams

Step-by-step Procedure

Prepare the tools and equipment neatly.

The primary thing to do is to wash the fruit with warm water. Followed by
peeling off the mango and make it into pieces before putting in into a specified
bowl afterward. Combine condensed milk and evaporated milk in a bowl and the
amount should be leveled as well as the taste.
Add the combined milk to the blender. The more milk you use, the thinner
smoothie you will get. This is the base of generating the Mango flavored smoothie.
The more water in the fruits that you use, the less liquid you need to add. Add the
sliced mangoes to the blender which are a great source of an excellent source of
vitamin C.
Add ice cubes to the blender and blend. Adding ice cubes helps make the
smoothie more frozen. Blend the ingredients until everything is smooth and evenly
combined. There should be no lumps or clumps. From time to time, you may have
to pause the blender, open it up, and push the ingredients down the sides with a
rubber spatula. Pour the smoothie into a plastic cup and serve. And topped it with
a crashed Grahams.
MAKES: 10-18 Better Blends Fruit Smoothies

19
 “Livin La Vida Coconut”

INGREDIENTS:
2 bunches of coconut
3 cans of evaporated milk
5 cans of condensed milk
70 pieces of ice cubes
1 can of Condensed milk (Ube flavored)

Step-by-step Procedure
Prepare the tools and equipment neatly.
First thing to do is to wash the coconut with a warm water. Make it into pieces
before putting in into a specified bowl afterwards. Combine condensed milk and
evaporated milk in a bowl and the amount should be levelled as well as the taste.
Add the combined milk to the blender. The more milk you use, the thinner smoothie
you will get. This is the base of generating the Coconut Flavored Smoothie. The
more water in the fruits that you use, the less liquid you need to add. Add the sliced
coconut to the blender which are a great for fasten the metabolism.
Add ice cubes to the blender and blend. Adding ice cubes helps make the
smoothie more frozen. Blend the ingredients until everything is smooth and evenly
combined. There should be no lumps or clumps. From time to time, you may have
to pause the blender, open it up, and push the ingredients down the sides with a
rubber spatula. Pour the smoothie into a plastic cup and serve. And pout with a
condensed milk (ube flavored) above, you can enjoy it as it is!

MAKES: 10-18 Better Blends Fruit Smoothies

20
 “Pinya Wurtzbach”

INGREDIENTS:
1kl of Pineapples
2 cans of evaporated milk
2 cans of condense milk
A cup of ice cubes
1/4 tsp. of chocolate
rainbow sprinkles

Step-by-step Procedure

Prepare the tools and equipment cleanly. Firstly, wash the fruit with warm water.
Make it into pieces before putting in into a specified bowl afterward. Combine
condensed milk and evaporated milk in a bowl and the amount should be leveled
as well as the taste.
Add the combined milk to the blender. The more milk you use, the thinner
smoothie you will get. This is the base of generating the pineapple flavored
Smoothie. The more water in the fruits that you use, the less liquid you need to
add. Add the sliced pineapple to the blender which great for fasten the metabolism.
Add ice cubes to the blender and blend. Adding ice cubes helps make the
smoothie more frozen. Blend the ingredients until everything is smooth and evenly
combined. There should be no lumps or clumps. From time to time, you may have
to pause the blender, open it up, and push the ingredients down the sides with a
rubber spatula. Pour the smoothie into a plastic cup and serve. And sprinkle it with
a chocolate rainbow sprinkles above, you can enjoy it as it is!
MAKES: 10-18 Better Blend Fruit Smoothies

21
Workflow Process of Better Blend Smoothie Bar

• Create a fruit smoothie concept

1
• Gather the ingredients needed
2
• Blend the fruits to produce fruity smoothie
3
• Combine the condensed milk and evaporated milk
4
• Add the combined milk to the smoothie
5
• Mix well
6
• Prepare for the finishing touches
7
• When done mixing, then add the finishing touches
8
• Put in a disposable bottle
9
• Leave it cool in a refrigerator or in a ice cooler.
10
• And serve when someone requested to buy
11
Figure 4

22
Product Description

The Better Blend fruit smoothie is made by a blended variety of flavors

depending on the buyer’s choice, crashed ice, and toppings above. The added
nutritional flavoring agents in the cup will serves as invaluable nutrients added to
our fruit smoothies and have a cheap price and are easy to bargain in the market.

The product will come into three flavors and will be sold on differentiated
prices. Below are the specific descriptions of the three proposed bread flavors.

• Banana ( ₱ 15.00)

Banana fruit smoothie flavored filled with chocolate

syrup and combined condensed and evaporated milk
offers refreshing and cooling sweetness overload and
with a small amount of chocolate syrup topped above
as a sweetening healthy touch.

23
• Apple ( ₱ 18.00 )

Apple fruit smoothie flavored filled with chocolate

rainbow sprinkles and combined condensed and
evaporated milk offers refreshing and cooling
pleasant taste and appetizing appeal and with a
pinch of chocolate rainbow sprinkles above as a
charming healthy touch.

• Mango ( ₱ 20.00 )

Mango fruit smoothie flavored filled with

crashed Grahams and combined condensed
and evaporated milk offers refreshing and
cooling confection and fascinating appeal and
topped with crashed Grahams as a darling and
sweetheart healthy touch.

24
Materials and Equipment

• Blender – an electric kitchen machine

that is used to cut food and ice into very
small pieces and to make soft foods
(such as fruits) into liquid.

• Cooler
a container or an ice box for keeping food
or drinks cool.

• Ice Crasher
An electric equipment used to crash the
ice to blend easily.

25
 Plant Location

The plant location shall be located at Colon, Maasim, Sarangani Province.

Below is the location of the proposed business.

Apple Bee

Figure 5

26
Plant Layout

The plant layout is tactically designed to support the smooth process of the
proposed business (Better Blends). The display area is a place where all finished
products that are ready to sell are being displayed. There would be a business
office area that will cater to business-related transactions. The store will be the
place for the customer to purchase the finished products of fruit shakes. The pantry
will be the area where the fruit shake will be made and prepared by the employee.

Comfort
Office

Room
Smoothie Store
Entrance/

Pantry Door

Figure 6

27
• Store
This is a proposed perspective view of the Better Blend fruit shake store.
This is where the fruit smoothie products will be displayed and with a
relaxing design that promotes green and healthy lifestyle that our product
endures to our customers.

Figure 7

28
• Office – this is a proposed perspective view design where the manager of
the Better Blends will be in the office.

Pantry/Blending Area – This is a proposed perspective view design of

where the Better Blends fruit smoothie products will be produced and be
done.

29
 Chapter IV

MARKETING STUDY

This chapter will help to know the marketing aspect of the business. The
marketing aspects will cover the following: General Business Condition, Tabulation
of Results, Target Market, Demand, Product, Promotion, Marketing Strategy,
Pricing Strategy, Promotion, and Packaging.

For the business to prosper, it should be given time and effort. The
proponent of this business must have the desired creativity to be able to provide
quality service to its customers. This fulfilment of the needs and wants of its
customers or target market must be the key objective of the recommended
business.
In every project, feasibility marketing aspect is well-thought-out the most
important since it requires inconspicuous analysis of the business total demand
and supply.

Description and Outlook of the Industry

Smoothies originate back in the 1920’s and were invented by Julius Freed
who had stomach health problems. He made this drink and shared it with friends
who named it Orange Julius. With a healthy smoothie, it is advisable to well-
balanced carbohydrates, proteins, and vitamins. They are known as healthy
beverages. Mango, Banana, and Pineapples are the fruits that were being used by
the Better Blends Company and has an abundant supply in the market here in the
province. Fruit street vendors are more motivated and are living in the deepest
ground of poverty for their fruits are purchased for a penny priced dealings, for
wholesalers primarily prefer to buy other fruits commonly sold in the market.
As experienced in recent years, demand for fresh and tropical fruit shake
industry is continually increasing due to factors which include convenience
affordability and changing lifestyle. The trend of health and wellness shift the
demand to go upward because a lot of people choose to go to a healthy lifestyle.
In our survey conducted among the five factors that affect the purchasing choice
of our respondent’s nutritional value ranks the highest factor they consider in
purchasing fruit shake products.
Our group would want to introduced ”Better Blends” in the market because
our group envisioned putting up stores highlighting the best of three flavors:
Mango, Pineapple, and Banana in every product for we can only offer the fresh,
coolest, and one of a kind fruit smoothies making its industry much broader and in
turn will array as one of the most excellent fruit smoothie products.

Size of the Industry

According to the 2015 Census of Population in the Philippines, the Maasim,
officially the municipality of Maasim has an estimated population of 59, 468. This
was based on the census conducted in the past few years and from this data, it
allows us to have a look at how large is the market in the municipality. Smoothies
have an irresistible influence brought by western which is spearheaded by “Zagu”
in a fruit shake with zagu balls and generated a new type of beverage. Up to now,
smoothies have an increasingly dominates in the Philippine diet from the past until
recent years. The industry’s total rated annual production capacity is 5 million tons.
The largest fruit users are the smoothie makers and juice bars, followed by fast-
food chains, and pastries makers. More than 1,500 juice bars nationwide constitute
the largest single institutional user of fruits, accounting for approximately 20% to
40% of total domestic fruit use.

Target Market
Better Blend wants to distress the purchasing influence of the most Filipinos
as it is offering an affordable price and addressing health and wellness trends in
our product offerings. At all ages is the target market of Better Blend, professional
or not, male or female, and people of different walks of life. One of our target

31
markets is the millennial because they are the most influential ones nowadays and
they have the power to do mouth referrals to others to choose Better Blend as the
coolest and one of a kind fruit shake treat and most especially the people within a
healthy lifestyle. This confirms a big scope of market better blend fruit shake will
cater.

Market Segmentation
Better Blend considers all the types of people in all ages what places they
came from and no matter what their gender and religion either who have high or
low income can be our target market that can be one of our potential buyers for
the benefits of our potential customers we extend our time and effort to differentiate
and understand their needs, wants and their preferences to meet the satisfaction
of our innovated product.

Demand Study

1. Do you eat fruit?

150
Chart Title
100

50

0
Yes No

The results show that over 100 of the respondents said that they eat fruits
while 20 of the respondents said that they don’t eat fruits the result implies that
there is a big fraction that our product will be viable to target consumers who have
craved for fruits.

32
2. How do you often eat fruits?

Chart Title
150
100
50
0

The results show that 95 of the respondents said that they eat fruits every
day and 15 said that they eat fruit occasionally and 8 said that they often eat fruits
and only 2 said that they eat fruits very often. The results imply that Better Blends
has the chance of being viable to the market due to the respondents’ response on
how often they eat fruits.

3. Do you like to drink fruit shake?

120
100 Chart Title
80
60
40
20
0
Yes No

The results show that there are 112 of the respondents said that they will
like to drink fruit smoothie while only 8 of the respondents said that they don’t like
to drink fruit smoothie. The result implies that our product has a big chance to be
patronized by the consumers based on the resulting findings.

33
4. How often do you eat fruit?

Chart Title
150
100
50
0

The results show that there are 90 respondents eat fruits every day and 16
of the respondents occasionally eat fruits and 10 of the respondents often eat fruits
and 4 of the respondents eat fruits very often. By this result, we can have some
adjustments to the production of our Better Blends products.

5. How do you find Better Blend as an alternative for our conventional fruit
shakes?

Very Satisfying Satisfying Average

The results show that 109 of the respondents find Better Blends as an
alternative for conventional slices of bread as very satisfying and 7 said that they
are satisfied and only 4 who said average. By these results, we are confident that
our products will be patronized by the consumers.

34
 6. How much are you willing to pay for the Better Blend?

19%
Php 20-30
Php 40-50
81%

The results show that 102 of the respondents said that they are willing to
pay Php 20-30 for a Better Blend while only 18 of the respondents who are willing
to pay Php 40-50. These results gave us an idea of what will be the pricing for the
Better Blend products.

7. What variety of Better Blend fruit shake is your favorite?

Mango
Flavored
17%

46%

37%

The results show that there are 56 of the respondents liked the Mango
flavored smoothie and 44 of the respondents liked banana flavored smoothie and
20 of the respondents liked apple-flavored smoothie. These results gave us an
idea of how much Better Blends products will be produced.

35
8. Rate the following items:

Respondents’ Answer

Category Very Satisfied Satisfied Average

Taste 92 18 10

Packaging 105 10 5

Cleanliness 96 14 10

Price 92 17 11

The result gave us the perspective on how will we handle the following
factors that will affect the product operation based on the respondents’ responses.

Marketing and Sales Activities

Nutritiously blended fruit shakes. Who would have thought that we can have
it in hand? Better Blend is placed in a cup. The cup serves as its packaging. By
words, it is simple and plain but beholds the taste and nourishment it gives to the
consumers.

The study will be implemented in 6 months’ time. (Second Semester of the

school year 2019-2020)

The following activities should be followed:

➢ Monday = Distribution of flyers and leaflets.
▪ Advertisement via Facebook and other social media.

36
 ▪ Opening promo, buy 3 fruit shakes get one. Buy 3 fruit shakes
get one free of choice (the whole day from 7:30 to 11:45 am)

➢ Friday = French Fries day promo.

▪ Buy 2 fruit shakes get french fries free. A limited supply of
french fries lasts only.

The above-mentioned marketing and sales activities should be followed

during the implementation time. Any adjustment, if necessary can be interested.

Detailed Product
Better Blend is a fruit smoothie based product that is rich in minerals,
vitamins, and nutrients that will give the consumer a healthy way of drinking the
conventional fruit shakes that we often buy. We Filipinos are known as a fan of
drinking fruit smoothies especially in during hot summer day. Our version of fruit
smoothies has a twist and with the grace of different nutritional flavors to make it
healthier and decent for our body. Better Blend has a variety of flavors that
consumers can choose from, we have mango, apple, and banana fruit smoothies.

Competition
Businesses exist in a competitive environment. The beverages industry is
fierce in competition with each other to provide the best possible value for money
high quality and refreshing fruit smoothies, and to offer the most suitable range of
products for their customers. Competition typical fruit shakes are commonly
offered by fruit smoothie stores. They are really noteworthy about their profit and
customer satisfaction, but not into making the community health-wise. The fact that
the value of its bread is affordable yet it consist of only a few nutrients that our
body need is somewhat deceiving ourselves.

37
 On the other hand, fruit are obliging in our body in handling out nutrients
that keep us going. Some consumers today are aware of their health but some are
not especially kids nowadays that most of them are not into eating fruits. And as
concerned individuals, we offer fruit smoothies that are benevolent in use and
consist of dietary from the fruits from that store our daily nutritional needs the Better
Blends.
Within a market, businesses are faced by direct competitors. These are
firms that produce the same or very similar goods. With regard to our consideration
of our competition, we consider small fruit smoothie stores because it will menace
in our business. However, most products are differentiated in some way.

The Product
Better Blend is from the word “Blend” which means to exist or to produce
through a combination and we use the fruit as a matter to be focused on and which
processed into a fruit shake. We all need full of the complement of vitamins and
minerals to keep us healthy. Alcohol takers find this easier but may also open
themselves up to health issues related to drinking too much dangerous protein. It
can be really difficult for people who are health conscious to get enough protein
and enough vitamins and minerals especially the full complement of the B vitamins
and the minerals that are suspended in animal fats. The best part of the answer
really is in a fruit smoothie.
These products bring you nature as its best – refreshing and nourishing fruit
smoothies made with a variety of 100% fruit extract. New Better Blend adds fresh
and sweet toppings and fillings and the nutrition of one full serving of fruits in every
slice.

Packaging
Packaging plays in Better Blend fruit shake a vital role as a medium in the
marketing mix, in promotional campaigns, as a pricing criterion, in defining the

38
character of new products, as a setter of trends and as an instrument to create
brand identity and shelf impact in all product groups.

➢ The Better Blends Bottle

A both take-home disposable

plastic cup and drink in that is
where we fill the fruit smoothie
product.

Marketing Strategy
The first strategy is the market penetrate. Better Blend is committed to
improving the customer experience in ways they believe few in the industry have
done.
This business plan to execute a broader marketing strategy, not simply to
build name recognition and awareness but also to build deeper and strong
relationships with the target customers whom they believe will help promote the
brand. To each target customer group, we use a mix of the following marketing
methods: social networking, and flyers. Expect to continue to increase media
impressions as they strive to build deeper relationships with their customers. We
believe marketing represents an opportunity to create additional competitive
advantage and brand awareness.

39
 The next strategy is market development. The expansion into Filipino has
made them subject to people economic conditions, particularly currency exchange
rate fluctuations, and political factors, either of which could have an adverse effect
on financial condition and results of operations. If a Better Blend, expands into
other foreign markets, it will be subjected to other foreign economic conditions and
political factors including taxation.

Pricing
The price of each Better Blend smoothie products are based on the survey
conducted by the researchers. The researchers distributed survey questionnaire
with an option of prices. Each fruit shake cost from ₱ 25.00 but it will be adjusted
based on the economic condition of the country or the price of the major ingredients
of the production of the fruit smoothie products and for the transportation expense
that will affect the price of a product.
The price of Better Blend products will be dependent of the market price of
the main ingredients which is relative to the supply and demand. Any change of
the price of the Better Blend products will be taken into consideration to the factor
that measures the consumers’ capability to purchase the product.

40
 Chapter V

FINANCIAL STUDY

This chapter discusses the financial aspects of the study, in order for a
business plan to understand it needs money to start. To determine whether the
future industry will remain profitable through the existence of competitors and
unfavorable economic conditions, the researchers have to project a three years
financial statement.
This chapter includes the source of funds, balance sheet, income
statement, cost of goods sold, and cost of sales.

Financial Assumptions
1. Selling Price of Better Blend products are the following:
Better Blend Fruit Shake (Price List)
Variety Price
Mango ₱ 25. 00
Pineapple ₱ 25. 00
Banana ₱ 25. 00

Table 2
2. Sales demand increases
3. Raw Materials increases 5% per year
4. Depreciation expense is computed in a straight line basis with an estimated
useful life of 3 years.
5. 50% of net income will be distributed after 3 years.
Initial Capital Requirements

The partners agreed to contribute an equal sharing of capital in amount of

₱ 10,000.00 each.
Initial Capital Requirements

Partners Ratio Invested Amount

Shiela Mae A. Agoylo 7.69% ₱ 10,000.00

Angie Rose T. Licanda 7.69% ₱ 10,000.00

Mylene C. Nahine 7,69% ₱ 10,000.00

Eden Love M. Tangkong 7.69% ₱ 10,000.00

Jaymark L. Pugoy 7.69% ₱ 10,000.00

Jade Ralph C. Solidad 7.69% ₱ 10,000.00

Ian Vincent M. Hiyan 7.69% ₱ 10,000.00

Angelica G. Bulat- ag 7.69% ₱ 10,000.00

Rogelyn Y. Gatcho 7.69% ₱ 10,000.00

Kryzel Heart Gemena 7.69% ₱ 10,000.00

Rizzi Mae B. Dematawaran 7.69% ₱ 10,000.00

Christal Mae Faciol 7.69% ₱ 10,000.00

Total 100% ₱130,000.00

Table 3

42
Cost and Expense Schedule

Table 4

Table 5

43
Table 6

Table 7

44
 Table 8

Table 9

Table 10

45
 Table 11

Table 12

46
Table 13

Table 14

48
Table 15

Table 16

49
Table 17

50
Table 18

51
Table 19

52
Table 20

53
 Chapter VI

MANAGEMENT STUDY

This chapter talks about the entire organizational arrangement of the

business. The management aspect suggests a clear and precise identification of
duties and responsibilities, flow of authority and manpower level requirement. This
contains the organizational chart and the qualifications of the people involved in
the formation of the business organization, structure. It must be set up aimed at
optimum effectiveness. To attain this, management must be able to plan all
activities, for the company to become dynamic and competitive business over and
done with human resources, financial capability, and new technologies.

Forms of Ownership
This type of business ownership will be a partnership; in which partners pool
money, skills, and other resources, and share profit and loss in accordance with
the terms of the partnership agreement. In the absence of such agreement, a
partnership is assumed to exist where the participants in an enterprise agree to
share the associated risks and rewards proportionately. Complementary skills and
additional contacts of each pattern can lead to the achievement of greater financial
results together than would be possible apart. Mutual support and motivation are
needed for the business to last longer.
 Organizational Chart

Manager

Assistant Manager

Head Smoothie
Bookkeeper/Cashier Waitress Makers

Figure 8

55
 Job Analysis

Job Title: Manager

Name: Shiela Mae A. Agoylo
Job Description
Responsibilities:
• Oversees daily production
• Work Schedules
• Assigning Employee Tasks
• Ensures Product Quality
• Keeps facility running and clean
• Her job includes planning, organizing, directing and controlling all the
employees of the organizations as well as its relationship to each other
• Responsible in checking sales records
• Responsible in purchasing raw materials.

Job Qualifications
• A graduate of any management courses
• Male or Female, from 21-26 years old
• At least have 2 years work experience
• Must have a good moral character
• With pleasing personality
• Salary Scale: ₱ 4,000.00 monthly

56
Job Title: Bookkeeper/Cashier
Name: Eden Love M. Tangkong
Job Description:
Responsibilities:
• Responsible for monthly income statements and balance sheets
• Responsible in the collection of receivables and payroll
• She is responsible for managing the cash
• Responsible for keeping records of sales.
• Responsible in cash deposit.

Job Qualifications
• Female only
• Must be a graduate of any 4 years business related course
• Male or female, from 21-26 years old
• At least have 2 years work experience
• Must have a good moral character
• Must be honest and with pleasing personality
• Salary Scale: ₱ 2,000.00 monthly.

57
Job Title: Waitress
Name: Jaymark L. Pugoy
Job Description:
Responsibilities:

• He files all the papers.

• He takes care of communications such as telephone, email, and clientele
servicing.
• He helps the manager in her projects.
• He records and updates the database.
• He takes care of scanning the documents.
• He supports the reception desk.

Job Qualifications

• Male only
• 18-25 years old
• At least 5’2 in height with pleasing personality
• A college level or high school graduate
• Must have good moral character
• Must be responsible and hard-working
• Salary Scale: ₱ 1500.00 monthly

58
Job Title: Head Smoothie Maker

Name: Christal Mae Faciol

Job Description

Responsibilities:

• Responsible for the design and costing of smoothie products

• Ensure quality control during and post-production including maintenance
of hygiene standards and accurate pack weights.
• Supervise and train production staff to efficiently and safely produce high
volume, multiple smoothie products with a minimum wastage.
• Calculate raw material needs and efficiently maintain stock levels to meet
production requirements.
• Oversee distribution of products to retail outlets in liaison with location
management

Job Qualifications:

• Female
• No specific requirements for age
• 3 years of working experience in the same field
• Must have a complete and thorough knowledge of making smoothie
and processes for fruit shakes and other blended products.
• Managerial/supervisory experience in a high volume bakery production
environment
• Must have good moral character
• Must be responsible and hardworking
• Salary Scale: ₱ 3,500.00 monthly

59
Company Policies

• Employees are mandated to turn off all the machines and equipment after
use
• Follow safety provisions to avoid accidents.
• Observe cleanliness in the working area
• Employees re required to wear their prescribed uniform
• Absent without leave (AWOL) is subjected to appropriate sanctions unless
provided with a valid reason
Management Policy

• Client shall be the first priority

• Maintain uniqueness and great quality products.
• Make sure the availability of the product
• Guarantee the constancy of the rate of each product
Call on Duty

• Mandatory to work overtime if needed.

60
 Chapter VIII

SOCIO-ECONOMIC STUDY

The chapter includes the socio-economic benefits if the proposed project.

The proposed project aims to help our localities and street fruit vendors in the
country to give a healthy lifestyle to the people. Nowadays, it is important that small
entrepreneurs should realize the worth innovating and starting a business that
would largely contribute to the socio-economic development of the country.

In this certain project, the researchers consider the whole part of the
business especially the social impact in the community.

PROJECTS
a. INCOME
b. IMPROVE
STATUS OF LIVING
c. EMPLOYMENT

a. TAXES
b. GOVERNMENT
c. COMMUNITY
DEVELOPMENT

Figure 9
Contribution to Income and Employment
The main goal of a certain business is to have high income especially in the
part of the owner. The business should generate a good relationship between the
manager and employees to attain the main goal of the business which is to have
an income. Workers and employees in the business, need income to support their
own needs and also for their services rendered in the business. Building up a
business is a boundless opportunity for unemployed people to have jobs. It will
also be their opportunity of having another source of income.

Contribution to the Government

This business is expected to give a great contribution to the government in
the form of taxes. The tax payment from the business would help the localities as
well as the economy in its future project especially for people that will benefit. This
would help people to more sprightly.

62
 Chapter VIII

CONCLUSION AND RECOMMENDATION

Conclusion
Based on the research and study that we conducted, we, therefore,
conclude that our business is feasible and viable in the market.

Recommendation

After bearing in mind the significant factors in the study that we conducted
such factors like the marketing, financial, technical, and management and socio-
economic study. It is therefore recommended that BETTER BLEND fruit shake
store will be pursued and the business establishes at Colon, Maasim, Sarangani
Province.
 Appendix A

Republic of the Philippines

DEPARTMENT OF EDUCATION
Region XII
Division of Sarangani
East Maasim District
COLON NATIONAL HIGH SCHOOL
Integrated Senior High School

January 06, 2020

ELLEN T. VICERA
Principal-I
This Institution

Madam:

Maasenso Maasim!

My group and I are currently working on our feasibility study about the proposed business
which is the BETTER BLEND SMOOTHIE BAR to identify if fruit smoothie business is
viable in the area of Colon, Maasim, Sarangani Province.

In this view, I as the leader of the group, am humbly asking for your utmost permission
and cooperation in allowing us to conduct the study in the school particularly as identified
respondents to answer the survey questionnaire appertaining to the said study.

We will truly appreciate it, and be feeling thankful if this request is given approval.

Very truly yours,

SHEILA MAE A. AGOYLO

Researcher/Leader

Noted:

ANNELYN H. ERIBAL, T-3 MYPEARL U. GOYHA, MT-2

Inquiries and Investigation Adviser SHS Chairman/Coordinator

Approved by:
ELLEN T. VICERA
Principal-I

64
 Appendix B

Republic of the Philippines

DEPARTMENT OF EDUCATION
Region XII
Division of Sarangani
East Maasim District
COLON NATIONAL HIGH SCHOOL
Integrated Senior High School

January 06, 2020

The Class Adviser

This Institution

Madam:

Maasenso Maasim!

My group and I are currently working on our feasibility study about the proposed business
which is the BETTER BLEND SMOOTHIE BAR to identify if fruit smoothie business is
viable in the area of Colon, Maasim, Sarangani Province.

In this view, I as the leader of the group, am humbly asking for your utmost permission
and cooperation in allowing us to conduct the study in your classroom particularly as
identified respondents to answer the survey questionnaire appertaining to the said study.

We will truly appreciate it, and be feeling thankful if this request is given approval.

Very truly yours,

SHEILA MAE A. AGOYLO

Researcher/Leader

Noted:

ANNELYN H. ERIBAL, T-3 MYPEARL U. GOYHA, MT-2

Inquiries and Investigation Adviser SHS Chairman/Coordinator

Approved by:

ELLEN T. VICERA
Principal-I
 Appendix C

Survey Questionnaire
Name (optional): Grade Level
Age: Sex: M F
Instructions: Shade/Check the box for the choice of your answer.

Better Blends
Varieties of fruit smoothie that is made richer and healthier added with

nutritious fruits which give you a new and healthy way of enjoying your

craving smoothie.

1. Do you eat fruits? Yes No

2. How often do you eat fruits?

Everyday Occasionally Often Very Often

3. Do you like to drink fruit smoothie? Yes No

4. How do you often drink fruit smoothie?

Everyday Occasionally Often Very often

Question # 5 – 7 refers to the Better Blends

5. How do you find Better Blends as an alternative for our conventional fruit smoothie?
Very Satisfying Satisfying Average

6. How much are you willing to pay for the Better Blends?
20-30 Php 40-50 Php

7. What variety of Better Blends is your favorite?

Mango Pineapple Banana

Rate the following items by √ CHECKING the choice of your answer:

Items (1) Very (2) (3) (4)

Satisfying Satisfying Average Dissatisfying

Taste

Packaging

Cleanliness

(Product)

Price
 CURRICULUM VITAE

Personal Information
Name : Shiela Mae A. Agoylo
Birthdate : October 09, 2001
Place of Birth : Mapulang Lupa, Valenzuela City
Age : 18 Years Old
Sex : Female
Home Address : Purok 5 Bo. Site, Colon
Maasim, Sarangani Province
Father's Name : Rogelio O. Agoylo
Mother's Name : Judy A. Agoylo

Educational Attainment

Senior High School : Accountancy, Business and Management (ABM)

ABM - Tycoons
Colon National High School
Brgy. Colon, Maasim, Sarangani Province
April, 2020

Junior High School : Colon National High School

Brgy. Colon, Maasim, Sarangani Province
April, 2018
Elementary : San Felipe Central Elementary School
Brgy. Colon, Maasim, Sarangani Province
April, 2014

Awards/ Recognition Received

1st Semester WITH HIGH HONORS

September, 2019 Colon, National High School

2nd Semester WITH HIGH HONORS

December, 2019 Colon, National High School