SAMPLE QUESTIONS FOR ONLINE SURVEY

Learners need to create a survey with 12-15 relevant questions on "Consumer Awareness."
They should also collect basic personal details like email ID, gender, age, and locality to
categorize responses. After gathering the data, they must analyze it and draw a conclusion
based on their findings.

1. Do you look at the manufacturing and expiry date of products before buying? (Yes/No)

2. Do you check the Maximum Retail Price (MRP) of an item every time before buying?
(Yes/No)

3. Have you weighed an article carrying a Net Weight tag to verify? (Yes/No)

4. Do you check the prices of different vendors for the same product before buying? (Yes/No)

5. Do you check customer reviews for a software before going ahead with it? (Yes/No)

6. Is it in your nature to always check the nutritional information of a food product? (Yes/No)

7. Do you think about the effect your purchase can have on the environment? (Yes/No)

8. Do you contribute enough to regularly recycle product packaging? (Yes/No)

9. Are you willing to buy products designed with environmental betterment in mind? (Yes/No)

10. What could be the prime reason behind you not purchasing environmentally friendly
products? (Open-ended)

11. Are you fully aware of the laws to safeguard customers’ interests? (Yes/No)

12. Should the government be more proactive in preventing adulteration/duplication? (Yes/No)

13. Do you look at the manufacturing and expiry date of [product type] before buying?
(Yes/No)

14. From where do you get product recommendation information?

• Shopkeepers

• Friends/Acquaintances

• Family members

• Internet sites

• TV

15. Which source of [product name] information is the most trustworthy to you?

• Shopkeepers

• Friends/Acquaintances
• Family members

• Internet sites

• TV

16. Have you ever faced [product name] duplication/adulteration? (Yes/No)

17. What measures did you take to readdress your grievance after knowing about the
duplication/adulteration? (Open-ended)

18. On a scale of 1 to 10, how crucial are product reviews for you before buying? (Scale type)

19. On a scale of 1 to 10, how aware are you of our new [product name] features? (Scale type)

20. On a scale of 1 to 10, how aware are your friends and families about [product name]? (Scale
type)

21. Were you made fully aware of the new features by our customer support team? (Yes/No)

22. Are you aware of how exactly [product name] is adding value to you? (Yes/No)

23. How exactly are you aware of our [product name] qualities? Can you give us an instance
regarding it? (Open-ended)

24. What feature of our [product name] out of these 5 are you still unaware of? (Give five
suitable options)

25. What’s the most satisfying aspect of our brand? (Open-ended)

26. What makes you happy about your association with [brand name]? (Open-ended)

27. What’s the one thing out of these five that will make you our loyal customer?

28. From where did you find out about us?

29. What values of our brand are the most recognizable? (Open-ended)

30. What brand values of ours do you associate the most with? (Open-ended)

31. What makes us more recognizable than our competitors? (Open-ended)

32. On a scale of 1 to 10, how’s your familiarity with [brand name]’s products and services?
(Scale type)

33. What five words would you choose to describe our brand? (Open-ended)

34. Out of these messages, which one do you associate [brand name] with?

35. Which of the following emotions do you feel when [brand name] comes to your mind?

36. On a scale of 1 to 10, how would you describe your level of emotional attachment to [brand
name]? (Scale type)
37. How did you first become aware of our brand? (Open-ended)

38. What’s that one word you’ll use to describe [brand name]? (Open-ended)

39. Of the following options, how would you describe your last experience with us?

40. Do you currently use products or services from any of the following brands?

41. Out of the following brands, which all have you heard of?

42. Which brand’s products/services are you most aware of?

43. Rank the following values from the one that’s closest to the one that’s furthest from our
brand.

44. Which brand’s discounts and offers are you most familiar with?

45. Which brand’s [product name] details are you most familiar with?

46. Rank the role of these characteristics in your buying choices from first to last.

• Brand Name

• Sales Offer

• Appearance

• Indigenous Production

• Eco-Friendliness

47. When was the last time you used a [product type or category]?

48. What brand is the most recognizable in [product category]?

49. When thinking of buying a [product type or category], which product comes to mind as
your top choice? (Open-ended)

50. Have you seen [brand name]’s advertisements?

51. When you think of [product category or type], what brands come to mind? (Open-ended)

52. What is the first brand you think of when thinking of [product type]? (Open-ended)

53. Which brands do you purchase [product type] from?

54. Thinking about [product type], which brands would you consider purchasing from in the
next six months?

55. Have you purchased our product before? (Yes/No)

56. Which of the following products have you tried?

57. Have you heard of [brand name] before? (Yes/No)