0+ Best Brand Awareness Survey Questions

Here are some effective brand awareness survey question examples divided into different
sections to make them easier for you to understand. You can build as many questions as you
like based on different aspects of brand awareness.

1. Brand Perception Survey Questions

 Are you familiar with our brand/product?

 How did you discover our brand the first time?
 What comes to your mind when you think of our brand?
 What do you think our brand does?
 How would you describe our brand to someone you know?

 Please rate your last experience with our brand.

 What reviews did you get about our brand from others?
 What came to your mind when you first heard about our brand?
 What was your first impression when you interacted with us?
 Do you feel positively or negatively about our brand?
 Would you consider our products as a solution to any of your problems?

2. Brand Loyalty Survey Questions

 How long have you been a patron of our brand?

 How likely are you to switch to a competitor brand?
 Would you consider sticking to our brand in the future?
 How likely are you to convince others to choose our brand?
 Would you consider using our products more often?
  Do you find our products convenient?
 How likely are you to keep using our products in the near future?
 Would you consider trying our other products and services?
 Would you still be interested in our products after your recent support experience?
 Was our service delivery up to your expectations?
 To what extent do you trust us to solve your problems?
 Was there something that you really liked about our product?
 Do you find us reliable enough to recommend us to others?
 Is there anything we can do to improve our service delivery?
 How would you rate the value of the money we provide?

 Have we been helpful in providing answers to your queries?

 How would you feel if you could no longer use our products/services?

3. Brand Recall Survey Questions

 How well do you remember this product?

 How would you describe this product to a friend?
 What brands come to mind when you think about this product?
 When you face a certain problem, what brands do you think about?
 Can you recall the last time you used this product?
  When was the last time our brand crossed your mind?
 When was the last time you thought about buying from our brand?
 What brands do you think of when you think about our product?

4. Other Brand Awareness Survey Questions

 How likely are you to recommend our brand to your family and friends?

 What values do you associate with our brand?

 How has your outlook on our brand changed over the past few years?
 How favorably do you think of our brand?
 How would you describe our brand in three words?
 What is the first feeling you associate with our brand?
 Please describe your overall impression of our brand.
 What opinions do you have about our brand?
 How often do you hear people talking about our brand?
 How familiar are you with our brand?
 Have you seen or heard about our brand anywhere in the past week?
  What brands do you think of when our brand crosses your mind?
 Are you currently using any of our products?
 Did you have a pleasant experience using our products/services?
 Do you think our brand can help solve some of your problems?
 Have you previously purchased our products?
 Which best describes your last interaction with our brand?
 Can you name one problem that we can help you solve?
 Which brand would you turn to when facing a certain problem?
 Out of all the advertisements you saw recently, which brand stood out to you the
most?
 Which traits do you associate with our brand?
 Can you name some of the things that we specialize in?

 When was the last time you saw someone use our products?
 Did you see any advertisements for our brand recently?

Related Read- What Survey Questions Should I Ask?

5 Best Practices to Conduct Brand Awareness Surveys

Your brand awareness survey questions are only as effective as the strategies you use to
deploy them. Here are some dos and don’ts to maximize ROI on your survey campaigns.

1. Target the Right Audience

Asking the right questions to the right people is inarguably the most important thing to keep
in mind if you wish to gain reliable and contextual insights.

Let’s take a look at some example product survey questions to ask customers about your
product:

1. How often do you use our products?

2. Which features are most valuable to you
3. How would you compare our products to our competitors’?
4. What important features are we missing?
5. What are you trying to solve by using our product?
6. What other types of people co

17 Top Product Survey Questions to Ask

#1. On a scale of 1 to 10, how satisfied are you with our product?
#2. How likely are you to recommend X product to a friend or colleague?
#3. How easy was using our product so far?
#4. How often do you use our product?
#5. What do you like about our product?
#6. What do you dislike about our product?
#7. How can we improve our product?
#8. What functionality do you value the most in our product?
#9. What is your greatest concern about our product?
#10. Why did you choose our product?
#11. What’s one feature you’d like us to add?
#12. How would you feel if you could no longer use our product?
#13. Have you tried any other similar products before?
#14. How does our product compare to others you’ve tried?
#15. How would you describe our product?
#16. Which of the 4 features would be more useful for you in our product?
#17. Do you consider our product to be a good value for money?

Let’s take a look at the top product survey questions, based on our experience collecting
product feedback and asking customers:

1. What do you like about our product?

2. What do you dislike about our product?
3. Which features did we miss?
4. What can be improved?
5. What kinds of things would you like to stay the same for future generations of the
product?
6. How likely are you to recommend this product?
7. What do you need our product to do for you?
8. How straightforward is our product?
9. How does our product compare to others you’ve tried?
 10. Why did you choose our product?
11. How straightforward is our website?
12. If you couldn’t choose our product, which alternative would you choose and why?
13. What recommendations do you have for future generations of this product?
14. What do you value most in our product?
15. Do you think our product is worthwhile, and why?

New product Survey Questions samples:

 What’s your initial impression of our new product? (Scale: Negative – Positive)
 How likely are you to try our new product? (Scale: Unlikely – Very Likely)
 What features of our new product interest you the most? [Open-ended]
 Are there any features missing in our new product that you expected? [Open-ended]
 How well does our new product solve a problem you currently face? (Scale: Not Well
– Very Well)
 Would you prefer our new product over similar products in the market? (Yes/No)
 What could we do to make our new product more appealing to you? [Open-ended]
 On a scale of 1 to 10, how clear is the value proposition of our new product?
 How user-friendly do you find our new product’s interface? (Scale: Not User-Friendly
– Very User-Friendly)
 Are there any improvements or changes you’d suggest for our new product? [Open-
ended]