TOPIC 1

1.0 INTRODUCTION TO COMMUNICATION SKILLS

1.1 Defining the Term Communication

Since communication happens around us all the time, the process is often taken for granted. A
large amount of time is spent communicating hence there is need to make sure that ideas and
information are put in a way that everyone involved can understand. Thinking about what to
say, working out the best way of saying it, finding the right words, making sure the other person
understands and understanding anything he\she says in reply are all vital stages in
communication.

Communication comes from the Latin ³communis´, ZKLFK PHDQV ³common´ When we
communicate, we are trying to establish ³commonness´ with someone. That is, we are trying to
share information, an idea or an attitude (Schramm, 1993). Looking further, you can find this
type of definition: ³Communications is the mechanism through which human relations exist and
develop´6FKUDPP.

Carl Hovland, a well-known psychologist defined communication as ³the process by which an

individual (the communicator) transmits stimuli (usually verbal symbols) to modify the behavior
of the oWKHULQGLYLGXDOVFRPPXQLFDWHV´

Other scholars define communication as:-

³Communication is the transfer of information from one person to another, whether or

not it elicits confidence; but the information transferred must be understandable to the
UHFHLYHU´ - G.G. Brown.

³:e all use language to communicate, to express ourselves, to get our ideas across,
and to connect with the person to whom we are speaking. When a relationship is
working, the act of communicating seems to flow relatively effortlessly. When a
relationship is deteriorating, the act of communicating can be as frustrating as climbing
a KLOORIVDQG´ - Chip Rose, attorney and mediator

³&RPPXQLFDWLRQLVWKHLQWHUFRXUVHE\ZRUGVOetters or message.- Fred G. Meyer.

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This can therefore lead us to define communication as giving, receiving or exchanging ideas,
information, signals or messages through appropriate media, enabling individuals or groups to
persuade, to seek information, to give information or to express emotions. This broad definition
includes body-language, skills of speaking and writing. It also outlines the objectives of
communication and emphasizes listening as an important aspect of communication.

1.2 Types of Communication

As aforementioned, communication is a process of exchanging information, ideas, thoughts,
feelings and emotions through speech, signals, writing, or behavior. In communication process, a
sender (encoder) encodes a message and then using a medium/channel sends it to the receiver
(decoder) who decodes the message and after processing information, sends back appropriate
feedback/reply using a medium/channel. People communicate with each other in a number of
ways that depend upon the message and its context in which it is being sent. Choice of
communication channel and your style of communicating also affect communication.

1.2.1 Types of communication based on the communication channels used are:

There are two types of communication based on channel; verbal communication and nonverbal
communication.

1.2.1.1 Verbal Communication

Verbal communication refers to the form of communication in which message is transmitted
verbally; communication is done by word of mouth and writing. Objective of every
communication is to have people understand what we are trying to convey. In verbal
communication always remember the acronym KISS - keep it short and simple.

When we talk to others, we assume that others understand what we are saying because we know
what we are saying. But this is not the case. Usually people bring their own attitude, perception,
emotions and thoughts about the topic and hence creates barrier in delivering the right meaning.
In order to deliver the right message, you must put yourself on the other side of the table and
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on the other side of the table?

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Verbal Communication is further divided into, two oral /spoken and written communication

a. Oral/Spoken Communication

In oral communication, Spoken words are used. It includes face-to-face conversations, speech,
telephonic conversation, video, radio, television, voice over internet. Examples of spoken
communication that is used in the workplace include conversations, interviews,
counseling/helping colleagues, meetings, conferences and so on (Wenbin Nah, 2008). In oral
communication, communication is influenced by pitch, volume, speed and clarity of speaking.
The following are the advantages of communication:-

Advantages of Oral/spoken communication

i. Oral communication allows for immediate feedback such as the opportunity to ask
questions when the meaning is not entirely clear.
ii. The sender is able to check and see whether if the instruction is clear or has created
confusion.
iii. There is high level of understanding and transparency in oral communication as it is
interpersonal.
iv. There is no element of rigidity in oral communication. There is flexibility for allowing
changes in the decisions previously taken.
v. Spoken instructions are flexible and easily adaptable to many diverse situations.
vi. The feedback is spontaneous in oral communication. Thus, decisions can be made
quickly without any delay.
vii. Oral communication is not only time saving, but it also saves upon money and efforts.
viii. Oral communication is best in case of problem resolution. The conflicts, disputes
and many issues/differences can be put to an end by talking them over.
ix. Oral communication is an essential for teamwork and group energy.
x. Oral communication promotes a receptive and encouraging morale among organizational
employees.
xi. Oral communication can be best used to transfer private and confidential
information/matter.

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 xii. In a face-to-face conversation, by reading facial expression and body language one can
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Disadvantages of Oral/spoken communication

i. Poor presentation of the message or the instruction can result in misunderstanding and
wrong responses.
ii. Relying only on oral communication may not be sufficient as business communication is
formal and very organized.
iii. Oral communication is less authentic than written communication as they are informal
and not as organized as written communication.
iv. Oral communication is time-saving as far as daily interactions are concerned, but in case
of meetings, long speeches consume lot of time and are unproductive at times.
v. Oral communications are not easy to maintain and thus they are unsteady.
vi. There may be misunderstandings as the information is not complete and may lack
essentials.
vii. It requires attentiveness and great receptivity on part of the receivers/audience.
viii. Oral communication (such as speeches) is not frequently used as legal records
except in investigation work.
ix. Spoken communication is influenced by both verbal and non-verbal communication such
as tone or body language which may twist the meaning of your message in the mind of
the receiver.

b. Written Communication

In written communication, written signs or symbols are used to communicate. A written message
may be printed or hand written. In written communication message can be transmitted via, letter,
report, memo, reports, bulletins, job descriptions, employee manuals, and electronic mail are the
types of written communication used for internal communication. For communicating with
external environment in writing, electronic mail, Internet Web sites, letters, proposals, telegrams,
faxes, postcards, contracts, advertisements, brochures, and news releases are used (Wenbin Nah,
2008). Message, in written communication, is influenced by the vocabulary and grammar used,
writing style, precision and clarity of the language used. Written Communication is most

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common form of communication being used in business. Written communication has various
advantages and disadvantages as explained here under:-

Advantages of written communication

i. Written communication is good for complicated and vital instructions, which can be
given in a precise and uniform manner.

ii. Written communication helps in laying down apparent principles, policies and rules for
running of an organization.

iii. It is a permanent means of communication: written instructions can be used for future
references. Therefore important where record maintenance is required

iv. It assists in proper delegation of responsibilities.

v. Written communication is more precise and explicit

vi. (IIHFWLYHZULWWHQFRPPXQLFDWLRQGHYHORSVDQGHQKDQFHVDQRUJDQL]DWLRQ¶VLPDJH

vii. It provides ready records and references.

viii. Legal defenses depend upon written communication as it provides valid records
ix. There is a lesser chance for the message to be misunderstood.

x. Authority is transmitted more effectively with a written order than with an oral one

xi. Messages can be edited and revised many time before it is actually sent.

xii. Written communication provides record for every message sent and can be saved for later
study.

xiii. Reader can read the information at a pace that suits them.

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 xiv. A written message enables receiver to fully understand it and send appropriate
feedback.

Disadvantages of written communication

i. People may not always read them.

ii. Written communication takes time.

iii. It is impersonal or unfriendly.

iv. Written communication is expensive. It costs huge in terms of stationery and the
manpower employed in writing/typing and delivering letters.

v. Written communication is time-consuming as the feedback is not immediate. The

encoding and sending of message takes time

vi. Effective written communication requires great skills and competencies in language and
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reputation.

vii. Too much paper work

viii. It does not answer questions and there is no immediate feedback.

1.2.1.2 Non-verbal Communication

According to McConnell, (2003), nonverbal communication is behavior, other than spoken or

written communication, that creates or represents meaning. In other words, it includes facial
expressions, body movements, and gestures. Nonverbal communication is talking without
speaking a word. It is very effective, maybe even more so than speech. As the saying goes,
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Speech contains nonverbal elements known as paralanguage, including voice quality, rate, pitch,
volume, and speaking style, as well prosodic features such as rhythm, intonation, and stress. On
the other hand, written texts have nonverbal elements such as handwriting style, spatial
arrangement of words, or the physical layout of a page. However, much of the study of
nonverbal communication has focused on face-to-face interaction, where it can be classified into
three principal areas: environmental conditions where communication takes place, physical
characteristics of the communicators, and behaviors of communicators during interaction.
Nonverbal communication is all about the body language of speaker. Nonverbal communication
helps receiver in interpreting the message received. Often, nonverbal signals reflect the situation
more accurately than verbal messages. Sometimes nonverbal response contradicts verbal
communication and hence affects the effectiveness of message. Nonverbal communication has
the following three elements:-

Appearance
Speaker: clothing, hairstyle, neatness, use of cosmetics

Surrounding: room size, lighting, decorations, furnishings

Body Language

Facial expressions, gestures, postures and how one stands is an important element of non-verbal
communication. For example, leaning towards a speaker indicates intense interest. Frequently
looking away from the speaker indicates disinterest or impatience

Sounds
Voice Tone, Volume, Speech rate

Functions of nonverbal communication

According to Argyle et al (1970) spoken language is normally used for communicating

information about events external to the speakers, non-verbal codes are used to establish and
maintain interpersonal relationships. It is considered more polite or nicer to communicate
attitudes towards others non-verbally rather than verbally in order to avoid embarrassing

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situations (Rosenthal, Robert and Bella (1979). Argyle (1988) concluded that there are five
primary functions of nonverbal bodily behavior in human communication namely:-

i. Express emotions

ii. Express interpersonal attitudes

iii. To accompany speech in managing the cues of interaction between speakers and listeners

iv. Self-SUHVHQWDWLRQRIRQH¶VSHUVRQDOLW\

v. Rituals (greetings)

In regards to expressing interpersonal attitudes, humans communicate interpersonal closeness

through a series of nonverbal actions known as immediacy behaviors. Examples of immediacy
behaviors are smiling, touching, open body positions, and eye contact. Cultures that display these
immediacy behaviors are considered high-contact cultures.

Advantages of non-verbal communication

i. You can communicate with someone who cannot hear.

ii. You can communicate in places where you have to avoid talking audibly.

iii. You can communicate without others around you hearing what is being communicated.

iv. You can communicate when a person is too far away from you to hear you (for example,
by gesturing)

v. Non-verbal communication makes conversation short and brief.

vi. Non-verbal communication saves on time and can be used as a tool to communicate with
people who don't understand your language

Disadvantages of non-verbal communication

i. Long conversations using non-verbal communication are usually not possible.

ii. Non-verbal communication varies from culture to culture.

iii. Particulars of messages using non-verbal communication cannot be discussed in detail.

iv. It is not useful as a public tool for communication

v. It cannot be used everywhere and is less influential than verbal communication.

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1.2.2 Types of Communication Based on Purpose and Style
Based on style and purpose, there are two main categories of communication and they both bears
their own characteristics. Communication types based on style and purpose are:
i. Formal Communication
ii. Informal Communication
i. Formal Communication
In formal communication, certain rules, conventions and principles are followed while
communicating message. Formal communication occurs in formal and official style. Usually
professional settings, corporate meetings, conferences undergoes in formal pattern. Informal
communication, use of slang and foul language is avoided and correct pronunciation is required.
Authority lines are needed to be followed in formal communication.
ii. Informal Communication
Informal communication is done using channels that are in contrast with formal communication
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organization and face-to-face discussions. It happens among friends and family. In informal
communication use of slang words, foul language is not restricted. Usually informal
communication is done orally and using gestures. Informal communication, unlike formal
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grievances as people express more when talking informally. Informal communication helps in
building relationships.

1.3 Factors to consider when choosing a communication media

There are many factors that the speaker has to consider before he/she chooses the media for
communication. Here are some of the factors to consider:-

i. Reliability

Reliability is of fundamental importance, it considers whether the message will get to the
intended destination. It is also important to consider how reliable it is in getting across the ideas
/message contained.

ii. The receiver

The medium selected should be one that can serve the communication needs of the audience in
terms of age, education background, cultural orientation etc.