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Internal Factors Analysis (IFE) : Good Brand Awareness

Matahari Dept. Store conducted an internal factors analysis to evaluate its strengths and weaknesses. Some of Matahari's key strengths included having the largest sales area in Indonesia, an excellent track record in retail, and good brand awareness. However, weaknesses included having product prices that are sometimes more expensive than competitors and a lack of fast adaptation to competitors. After assigning weights and ratings to various internal factors, Matahari received an overall internal factors evaluation score of 3.00, indicating that its internal conditions are at a high level.

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209 views3 pages

Internal Factors Analysis (IFE) : Good Brand Awareness

Matahari Dept. Store conducted an internal factors analysis to evaluate its strengths and weaknesses. Some of Matahari's key strengths included having the largest sales area in Indonesia, an excellent track record in retail, and good brand awareness. However, weaknesses included having product prices that are sometimes more expensive than competitors and a lack of fast adaptation to competitors. After assigning weights and ratings to various internal factors, Matahari received an overall internal factors evaluation score of 3.00, indicating that its internal conditions are at a high level.

Uploaded by

Nsr
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Internal Factors Analysis (IFE)

Strength and Weaknesses of Matahari Dept. Store

No. Strength Initial


1. Has the largest sales area in Indonesia A
2. Has an excellent track record in the retail industry B
3. Good brand awareness C
4. The name is well known to the public D
5. Selling a variety of fashion products E
6. Always selling the latest fashion products F
7. Providing products for all people (gender, age & religion) G
8. Have a good local understanding (in store promotion) H
9. Being in a big and strong business group I
10. It has a membership program that attracts a lot of subscriptions J
Weaknesses
1. Product prices tend to be more expensive than competitors K
2. Discounts given are not as big as those given by competitors L
3. Not yet reach the middle-low M
4. Lack of fast adaptation to competitors N
5. The absence of automated services O
6. Number of workers (SPG and SPB) P
Product brands sold at Matahari can also be found on-site others
7. Q
easily
8. Lack of worker loyalty R
Prone to theft of company goods and consumer goods because there
9. S
is no luggage storage for customers
10. The amount of capital needed to open a branch of Matahari T
Technical Internal Factor Weighting PT. Matahari Department Store
Weight and Rating for Internal Factors

Initial Weight Rating Total Score


A 0.089 4 0.354
B 0.068 3 0.203
C 0.057 3 0.172
D 0.089 4 0.354
E 0.073 3 0.219
F 0.068 4 0.271
G 0.052 2 0.104
H 0.063 2 0.125
I 0.083 4 0.333
J 0.057 1 0.057
K 0.005 2 0.010
L 0.010 2 0.021
M 0.042 3 0.083
N 0.042 2 0.125
O 0.031 3 0.063
P 0.016 3 0.047
Q 0.031 2 0.094
R 0.036 3 0.073
S 0.063 4 0.188
T 0.026 2 0.104
Total 1.00 3.00

Can be known the value of the assessment of IFE from PT. Matahari Department Store
Tbk. is 3.00, this shows that the internal conditions of PT. Matahari Department Store Tbk. at
a high level.

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