SWOT Analysis
Strengths
What do we do exceptionally well?
What advantage do we have?
What valuable assets and resources do we have?
What do members/ customers identify as our strengths?
Critical Success Factors
Give you a competitive advantage
Find a way to leverage and build upon these strengths
Weaknesses
What could we do better?
What are we criticized fir or receive complaints about?
Put you at a disadvantage
Crucial to identify these early on
Requires candid and detailed analysis
What are we vulnerable?
Opportunities
What opportunities do we know about but have not addressed?
Are there emerging trends on which we can capitalize?
Pinpoint openings in the marketplace
Market fluctuations, trends, etc.
Figure out which opportunities are right at this time.
Threats
Are weaknesses likely to make us critically vulnerable?
What external roadblocks exist that block our progress?
Is there significant change coming in our members’ sector?
Are economic conditions affecting our financial viability?
Market fluctuations, regulations, public perception, etc.
Identify threats that you can actually counteract based
on your strengths and weaknesses.