Faculty of Business, Finance and Hospitality
Assessments
Key Information
Programme : Master ofBusiness Administration
Module Title : Business Informatics
Module Code : MBA 6043
Module Leader : Mr. Richard Tham
Email of the Module Leader : [email protected]
Semester/ Year : Semester 1 Year 1
Credit Value :3
This continuous assessment project comprises 60% of the total module mark and will
consist of one group written assignment (30%)-covering the CLO1, CLO2 & CLO3 and one
individual case study (30%) – covering CLO1, CLO2 & CLO3. Overall course structure as
per below:
ASSESSMENT MODE WEIGHTAGE (%)
Written Assignment: From the 30%
selected organization, identify and describe any
TWO (2) types of information systems from the
list below
which have been implemented in the
organization. Analyse and discuss the benefits
and business transformations that these
Information Systems have brought upon the
organization.
- Decision Support Systems (DSS)
- Executive Support Systems (ESS)
- Business Intelligence Applications
- Customer Relationship Management
Systems (CRM)
- Supply Chain Management
Systems (SCM)
- Knowledge Management Systems (KMS)
- Enterprise Resource Planning
Systems
(ERP)
- Human Resource Management
Systems (HRM)
- E-commerce/M-commerce applications
Your report should ideally between 3000 – 3,500
words excluding references and appendices.
Please include the word count at the end of
your report. You are required to submit your
report to
the Turnitin system for plagiarism checking
before submission. (Approximately: 4000 words)
Case Study: In this case study, students 30%
are required to conduct a research on an
organization which embraces I.R 4.0 and how
they integrate social media and collaboration
technologies into their business strategies,
operations and processes. The aim of the
assignment is to study the effectiveness of
the current uses of I.R. 4.0
technologies that are being used by
the organization and then to make
recommendations which will improve knowledge
sharing, decision making, encourage innovation,
improve quality and customer service. In
making your recommendations, students
are required to consider the following issues:
1. How I.R 4.0 does offers new
opportunities available to the organization?
2. What recommendations or changes that
are needed to make I.R 4.0 more engaging, fun
and
ethical for real community, team or
group collaboration?
3. What are the recommendations on
effective execution of using social collaboration
tools within an organization? Students should
discuss issues on the correct ways
of communication, how to work and respond in
this social space, and any management issues
relating to this form of corporate communication.
4. Discuss the efficacy existing
social network platform and other existing
social collaboration tools like blogs, wikis,
Twitter,
Facebook, etc for effective use in the
organization and make some recommendations.
Assignment 1 : Written Assignment
Course Learning Outcomes:
Upon completion of the assignment, the students are able to:
1) Discuss the informatics tools and information systems for business applications
and decision making within organizations.
2) Evaluate complex problems in a range of different information systems
situation related to business processes
3) Integrate the information system management and entrepreneurial skills to achieve
the high business performance.
PURPOSE
The purpose of this assignment is to enable the students to analyse the informatics tools
and information systems for business applications.
REQUIREMENT:
This is a group assignment of 5 members in the group. In this assignment, you
will investigate how organizations have successfully implemented some of the
information systems and technologies discussed in class.
Information systems are transforming businesses today through increasing use Industrial
Revolution 4.0, Web 2.0 technologies, social networking and collaboration tools,
cloud computing and mobile digital platforms According to Laudon and Laudon
(2012), organizations that have significant business relationships in digitally enabled and
mediated where many of their core business processes and key corporate assets are
managed digitally are known as digital firms.
You are required to select an appropriate organization that is a digital firm. Research
and write a report on how this organization has successfully implemented state-of-
the-art information systems and information technologies resulting in improvement their
business processes, organizational transformation, higher productivity, business growth,
enhanced competitiveness, to have more effective managerial decision making and
increased globalization opportunities. The organization selected may be companies
incorporated in Malaysia or multinational companies.
From the selected organization, identify and describe any TWO (2) types of
information systems from the list below which have been implemented in the organization.
Analyse and discuss the benefits and business transformations that these Information
Systems have brought upon the organization.
-
Decision Support Systems (DSS)
-
Executive Support Systems (ESS)
-
Business Intelligence Applications
-
Customer Relationship Management Systems (CRM)
-
Supply Chain Management Systems (SCM)
-
Knowledge Management Systems (KMS)
-
Enterprise Resource Planning Systems (ERP)
-
Human Resource Management Systems (HRM)
- E-commerce/M-commerce applications
Your report should ideally between 3000 – 3,500 words excluding references
and appendices. Please include the word count at the end of your report. You are
required to submit your report to the Turnitin system for plagiarism checking before
submission. Please include the first page of your Turnitin reports in your submission. Please
print the coursework description together with the assessment criteria and attach as the front
of your assignment.
Suggested Report structure for Coursework #1:
1. Overview of Organization
a. Type of business organization
b. Product/service, market, customers
c. Mission, culture, philosophy, values
d. Outline of organization structure
2. Analysis of Current Business and competitive environment
a. Analyse current business environment
b. Analyse the competitive environment
c. Identify the current business strategies adopted by the organization
information
in the
3. Analysis of the current status of IS implementation in organization
a. Research the current IS implementations in the organization
b. Identify the selected information systems being deployed in the
organization and analyse their uses.
c. Discuss the impact of these information systems on the
organization’s productivity, business performance, revenue growth,
etc.
4. Conclusion
Please note that you should use proper citation and referencing using
Harvard Referencing format.
Marking scheme rubric.
Very Good Needs
Evaluation Criteria Outstanding
good improvement
Research and discussion 15.1-20 10.1- 5.1- 10 0-5
on company 15
background
Analysis and discussion 15.1-20 10.1- 5.1- 10 0-5
of current business 15
and competitive
environment
Analysis and discussion of 0-5
relevant 10.1-
15.1-20 5.1- 10
systems 15
organization
Discussion on the 15.1-20 10.1- 5.1- 10 0-5
impact of the information 15
systems within the
organization
Overall structure 15.1-20 10.1- 5.1- 10 0-5
and presentation of 15
report including proper
citation and referencing.
Assessment Criteria Total Given
Marks Marks
1. Research and discussion on 20
company background
2. Analysis and discussion of current
20
business and competitive environment
3. Analysis and discussion of relevant
20
information systems in the
organization
4. Discussion on the impact of the
20
information systems within the organization
5. Overall structure and presentation of
20
report including proper citation and
referencing.
100
Penalty (reasons)
Final Mark
(30%)
Report Writing format: Your work must be produced using MS Word or
similar. 1. Font: Times New Roman 12
2. Spacing: One and a half (1.15)
3. Numbering of page: bottom, center.
Hand in Date: Week 7
Feedback will be given within 15 working day
14
