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Ready to Use Solar Cold

Calling Scripts
Chris Bibey

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With the solar industry growing by leaps and bounds with each passing
month, there’s never been a better time to get involved. 

As a sales professional, your primary goal is to generate as many solar

installation leads as possible.

But of course, there’s a problem with knowing where to start: what

strategy is best for generating high-quality leads that convert?

In addition to buying solar leads, cold calling is one of the most

effective ways to drum up business.

What Do Solar Cold Calling

Scripts Look Like?
Generally, you have two options when cold calling a potential customer.
Dial the phone, wing it, and hope for the best. Or use a cold calling script
to calm your nerves and guide the conversation.

Even the most experienced sales professionals will tell you that it’s
better to use a script than it is to go blindly into a call.

With that in mind, here are six solar cold calling scripts you can use at
different stages of the sales cycle.

Openings
This is your 몭rst contact with a prospect, so make it a good one. Never
forget: you only get one chance to make a good 몭rst impression.

Hello, is [몭rst name] available?

My name is [몭rst name] and I work for [company name]. How are you
today?

We’re contacting customers in the [city name] area to discuss their

electric needs, with a focus on saving money. 

As a solar installation company, we have a system that permanently

eliminates or greatly reduces your monthly electric bill.

Do you know how much you pay monthly for electricity?

Presentations
You’ve got a prospect “on the hook” and it’s time to give a presentation.
Maybe you do this on the phone. Or perhaps you schedule a Zoom or
Skype call so that you can share your computer screen and slides. 

Either way, here’s one of the best ways to lead into a presentation:

Hi [몭rst name], thanks again for taking the time today to learn more
about our products and installation services.

This presentation won’t take too long. I’ll touch on the 몭ner details of
what makes our product unique and how it can bene몭t you, as well as
how the installation process works. And of course, if you have any
questions, don’t hesitate to ask.

Sound good? 

Objections
As a sales professional, you understand that objections are part of the
game. It’s not often that you’ll make a sale without hearing some type of
objection from the prospect.

This solar cold calling script is for those times that you reconnect with a
prospect who previously expressed objections.

Hi [몭rst name], how are you today?

This is [몭rst name] with [company name]. We spoke [time frame] about
our solar installation services. 

Do you have a quick minute?

Last time we chatted you mentioned your concerns with [objection]. I

want to address that in greater detail to help you understand how we
can help. 

Closings
If you don’t have a plan to close a prospect, you’re less likely to do so.
This should always be on your mind, regardless of where they are in the
sales cycle.

Here’s a script that can help you close more solar installation leads:

Hi [몭rst name], how are you today?

I am calling to check in after our presentation [time frame]. Do you have

any questions?

We have a few promotions running right now, so it’s a good time to

proceed. Do you feel con몭dent moving forward at this time?

Next Steps
Congratulations, you’ve made a sale! You’re not technically cold calling
at this point, but you still need to reach out to your prospect to discuss
the next steps.

Hi [몭rst name], this is [몭rst name] with [company name].

We’re super excited to get started on your solar installation project, so I

wanted to contact you about the next steps in the process.

Follow-Ups
Just because you don’t sell a prospect on the 몭rst call, subsequent call,
or during a presentation, it doesn’t mean you should give up. A concise
follow-up call script can help keep your prospect in the pipeline.

Hi [몭rst name], this is [몭rst name] with [company name].

Just following up to see if you’ve given any more thought to installing a

solar system as a way to save on your electric bill?

Customize Your Solar Panel Cold

Calling Scripts
The above scripts are all you need to kick off a conversation. However,
they’ll only take you so far. At a certain point, you must take over and let
your knowledge do the talking.

For example, the “next steps” script should be customized to each new
customer. With one customer, you may need them to complete their
paperwork and make a deposit. With another customer, they may be
ready to schedule an installation date. 

Frequently Asked Questions

These ready-to-use solar cold calling scripts should get you in the right
frame of mind. Even so, you’re likely to have questions. Here are some
that you should address before you pick up the phone again:

What type of greeting will you use?

What approach will you take if the prospect says “I don’t have time
to talk right now?”
What will you use to hook your prospect early in the conversation?
Is there anything you can cut out of your scripts to make them
more concise? 
Are you prepared to close the deal on the spot by taking the
necessary steps?

Revisit these frequently asked questions as often as necessary, as your

answers are likely to change as you become more experienced. 

Final Thoughts
With the guidance of these cold calling scripts, you’ll 몭nd it easier to
connect with prospects and move them through the sales cycle.

The more calls you make, the more comfortable you’ll become with your
scripts. Additionally, you’ll come to realize the types of changes you can
make for the better. 

Aged Lead Store can get you the internet leads you need in a quick and
convenient way so that you can start practicing your cold calling with
new leads. Contact us at any time to get started. 

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About Chris Bibey

Chris Bibey is a freelance writer with 15+ years of experience in the insurance
and 몭nance industries. Clients include Sales Hacker, Outreach, Discover,
PayChex, and Moran Insurance. He has also worked as Head of Sales for
Verma Media.

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