Level 0 Assignment Guide – Case
Study
2021/2022.
Understanding Business
Organisation
1
Important Message
This Assignment Guide should be used in conjunction with the Assignment Brief. To
succeed, you must address each part of the Assignment Brief and satisfy all the
learning outcomes.
General Notes:
Word counts below are a guide – ensure to stay within the maximum word
count, i.e. 1500.
Direct citations of not more than one sentence are not included in your word
count – use your research wisely.
Information in blue ink is only a guide to demonstrate one way of meeting the
criteria of the assignment and remaining within the word count.
Learning Outcomes:
LO 1 Demonstrate sound knowledge and understanding of a variety of business
types and their functions;
LO 3 Demonstrate knowledge and understanding of major forces and themes that
shape contemporary businesses.
2
Case Study-1500 words.
You are required to analyse the structure and business environment of the Premier
Inn Hotel Chain by carrying out independent research.
Front cover – Your cover page would be the first page of your Casestudy.
Student-ID number:
Module name:
Tutor name:
Academic year/group bubble:
Your cover page would be the first page of your Case Study .
3
Table of Contents
1 Introduction...........................................................................................................6
2 Organisational Structure of Premier Inn Hotel......................................................6
3 Business Environment analysis of Premier Inn Hotel.............................................6
3.1 SWOT Analysis.................................................................................................6
3.1.1 Strength....................................................................................................6
3.1.2 Weaknesses..............................................................................................6
3.1.3 Opportunities............................................................................................6
3.1.4 Threats......................................................................................................6
3.2 PESTLE Analysis................................................................................................7
Under this heading you will define what is meant by PESTLE analysis......................7
3.2.1 Political Factors.........................................................................................7
3.2.2 Economical Factors...................................................................................7
3.2.3 Social Factors............................................................................................7
3.2.4 Technological Factors................................................................................7
3.2.5 Legal Factors.............................................................................................7
3.2.6 Environmental Factors..............................................................................7
4 Conclusion.............................................................................................................7
4
1 Introduction – 200 words
Give an overview of Premier Inn Hotel and what you are going to cover in your case
study, as; this study will include the analysis of the organisational structure of the
Premier Inn hotel. What the Essay aims to do.
2 Organisational Structure of Premier Inn Hotel – 300 Words
Under this heading, you will discuss the organisational structure of the Premier Inn
Hotel. For instance, if the hotel has in place a tall structure, how does this structure
benefit the organisation and what are the drawbacks of this structure. Students can
also include a picture of the structure of the Premier Inn hotel.
3 Business Environment Analysis of Premier Inn Hotel – 50 Words
Under this heading, you will define and explain what is meant by the Business
environment.
3.1 SWOT Analysis – you can use 300 Words to carry out SWOT analysis
Under this heading, you will define what is meant by SWOT analysis.
3.1.1 Strength
Under this heading, you will discuss the strength of the Premier Inn Hotel that can
help them combat the emerging situation as a result of Covid 19.
3.1.2 Weaknesses
Under this heading, you will discuss the weakness of the Premier Inn Hotel that
makes the organisation vulnerable as a result of Covid 19.
3.1.3 Opportunities
Under this heading, you will discuss the external factors emerging as a result of
Covid-19 and can be exploited by the Premier Inn Hotel for their benefit.
3.1.4 Threats
Under this heading, you will discuss the external factors emerging as a result of
Covid-19 and can be a threat to the Premier Inn hotel, such as fear of contracting a
virus if they travel.
5
3.2 PESTLE Analysis - You can use 450 words to carry out a PESTLE analysis
Under this heading, you will define what is meant by PESTLE analysis.
3.2.1 Political Factors
Under this heading, you will discuss which political factors, both favourable and
unfavourable, are impacting the Premier Inn Hotel.
3.2.2 Economical Factors
Under this heading, you will discuss which Economical factors, both favourable and
unfavourable, are impacting the Premier Inn Hotel.
3.2.3 Social Factors
Under this heading, you will discuss which social factors, both favourable and
unfavourable, are impacting the Premier Inn Hotel.
3.2.4 Technological Factors
Under this heading, you will discuss which technological factors, both favourable and
unfavourable, are impacting the Premier Inn Hotel.
3.2.5 Legal Factors
Under this heading, you will discuss which legal factors, both favourable and
unfavourable, are impacting the Premier Inn Hotel.
3.2.6 Environmental Factors
Under this heading, you will discuss which environmental factors, both favourable
and unfavourable, are impacting the Premier Inn Hotel.
4 Conclusion – 200 words
In your conclusion, you will present the summary of the key findings of the SWOT
and PESTLE analysis and conclude your case study.
Reference Page. Minimum of 10 Sources, including Journals, Books and use a
variety of academically accepted sources.
“DO NOT USE WIKIPEDIA”
Make sure you have in-text citations in the body of your Essay, which can be found
in your full references list.
