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Summary

The document discusses Nion Enterprise Ltd, one of the largest conglomerates in Bangladesh. It operates across the country and exports to 15 other nations. However, the Covid pandemic severely impacted its business, forcing it to close production for long periods and adapt by launching a new more affordable product line. It recovered by increasing digital innovations like more digital devices, gaining market share and receiving awards in 2019-2020.

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Mahdi Khan
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47 views1 page

Summary

The document discusses Nion Enterprise Ltd, one of the largest conglomerates in Bangladesh. It operates across the country and exports to 15 other nations. However, the Covid pandemic severely impacted its business, forcing it to close production for long periods and adapt by launching a new more affordable product line. It recovered by increasing digital innovations like more digital devices, gaining market share and receiving awards in 2019-2020.

Uploaded by

Mahdi Khan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Hello everyone im saima , today im gonna briefly explain about the case on nion enterprise ltd.

Nion
group of enterprises is one of the biggest combinations in Bangladesh, extending its tasks all over the
country and sending out to 15 nations across the globe. Moreover, Nion group gives high significance to
product management and design for every one of its items. They additionally put intensely in the QC
division and depend vigorously on the persistent advancement of the items. Nion has its production
offices fabricating various parts from third party producers. In addition, they offer a flexibility to
customers to customize the product design. It assisted them with acquiring market reliability in the
industry. However, the new episode of the Covid has ended up to be destructive for the business which
lead most of the power source of Nion to be shut for a drawn-out period.as Purchasingg power of
consumers has diminished and they are believed to be moved to the less expensive ones as opposed to
top of the line quality products.the executives have chosen to present another line of products with
more competitive price and fewer features. Initially, Nion relied on the customary method of selling
products, it led them to lingered behind in the market in the first place. but recovered by doing
expanded computerized advancements These progressions drove them to go for more digital gadgets
with more market shares and been granted the best sponsorship award and best brand award in 2019
and 2020.

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