INTRODUCTION

1.1 MASALA MANUFACTURING COMPANY

Spices are essential ingredients adding taste and flavoring in food preparation. India has been the
home of spices from a long time. From centuries, India is involved in trading spices with
countries such as Rome and china. The advent of numerous foreigners and civilization in India
was due to such spices only. The rich culture and spices of India attracted a lot of tourist who
wanted to get their hands on the precious spices.

As per the research done by the Bureau of Indian standards, there are more than 63 varieties and
species of spices which are widely grown in India. India is the only country which is there in the
market to produce all kind of spices. The contribution of spices in agricultural sector is around 6
percent annually.

India is the largest producer and Indian masala exporter of spices with a production of about
1063000 MT with an estimated value of around several billions of Dollars. It has made farmers
and traders self sufficient with prospects of increasing their business revenue and opportunities.

Numerous institutes and government departments play a pivotal role in giving boost to the Spice
Industries of India. Indian institute of Spice Research Director says that “ The market is on a rise
and spice industry is going to be $18 billion industry by 2020”. The share of India would be
around $5 billion. Processed spices which include spice oils, mint products, spice powders, are
also exported to various parts of the world which makes India a hub of spices.

There are several companies which are trending in the business of spices, one such company is
Tasty Food (Rasi Masala Company). The manufacturing units conform to the set standards of the
industry and provide a consistency in the quality produced. Turmeric powder, Chilly powder, All
spices powder, Ragi flour, Rice flour are manufactured by this company. The company
encountered a lot of hurdles, since selling masala products during those days to the oriental
women who are traditionally conservative. The company has gained the trust of people by
ensuring prompt delivery, competitive prices and quality merchandise.

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 1.2 COMPANY PROFILE

Email : [email protected]

Company name: Tasty Food (Rasi Masala)

Founder: R.Tamilarasan founded Rasi masala in 1986 year

Rent business in 1986 (Andhanapetai)

Own business in2006 (Pappakoil)

Manager: Pooma Mohan B.com

Supply of goods: Thanjavur,Nagapattinam,Thiruvarur

Total employee: 40 members

Induction period: 1 month

Product Raw material: Erode, Madurai

Package process: Selam, Tirupur

Employee Work time: 10.00 to 5.00

Export abroad: Singapore, Malaysia

Product weight:

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  25g
 50g
 100g
 200g
 1/2kg
 1kg
 5kg

Product offered:
 Turmeric powder
 Chilly powder
 Coriander powder
 Sambar powder
 Rasa powder
 Kulambu chilly powder
 All spices powder
 Idly powder
 Chicken masala
 Mutton masala
 Fish masala

Competitor: Aachi and Sakthi

Company address:

Rasi masala,

23/1 velankanni road,

Pappakoil-611102

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ORGANISATION STRUTURE

OWNER

SECRETARY

AREA SUPERVISOR

TEAM LEADER

EMPLOYEES

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2.1 MANAGERIAL SKILLS LEARNED IN VARIOUS DEPARTMENTS

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Human resource departments:
 Recruitment
 Training
 Motivation
 Welfare activities
 Employees state insurance corporation
 Compensation policy
 Salary system
 Canteen facilities

HUMAN RESOURCE MANAGEMENT

Human resource management (HRM or HR) is the strategic approach to the effective
management of organization workers so that they help the business gain a competitive
advantage, commonly referred to as the HR Department; it is designed to maximize Employee
performance in service of an employer's strategic objectives. HR is primarily concerned with the
management of people within organizations, focusing on policies and on systems.

HR departments are responsible for overseeing employee benefits design, employee recruitment,
training and development, performance appraisal, and rewarding (e.g., managing pay and benefit
systems). HR also concerns itself with organizational change and industrial relations, that is, the
balancing of organizational practices with requirements arising from collective bargaining and
from governmental law.

Human resources overall purpose is to ensure that the organization is able to achieve success
through people. HR professionals manage the human capital of an organization and focus on
implementing policies and processes. They can specialize in recruiting, training, employee-
relations or benefits. Recruiting specialists find and hire top talent. Training and development
professionals ensure that employees are trained and have continuous development.

This is done through training programs, performance evaluations and reward programs.
Employee relations deal with concerns of employees when policies are broken, such as in cases
involving harassment or discrimination.

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Someone in benefits develops compensation structures, family-leave programs, discounts and
other benefits that employees can get. On the other side of the field are Human Resources
Generalists or business partners. These human resource professionals could work in all areas or
be labor-relations representatives working with unionized employees.

Training:

It’s the use of increasing the knowledge and skill of employees for doing the particular job. In
this company, training given in own campus by experienced staff.

Motivation:

It is a process of stimulating people in action to accomplish desired goals. They are

giving motivation by providing incentives, special bonus etc,

Employee management both plays a central a central role in the field of management both
the practically and theoretically. In deed the topic of motivation permeates many of the sub-filed
that compose the study, decision making and organization change.

Communication and cooperation are a major part in the success of any business.
Incorporating and improving the two concepts can be done by involving employees in the
decision making processes of an organization.

This collaboration between manager and employee affects employee motivation. Managers have
to open and non judgmental to encourage employees to participate. Allowing employees to
participate makes them feel like their ideas and opinions are important and valued which will
increase their motivation to improve the organization.

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Welfare activates:

Governmental welfare activities

Provident fund: 12% from employees

12% from employer.

Compensation policy:
It is the systematic approach to providing monetary and non monetary value to
employees in exchange for work performance.

Compensation to employees and also to their families.

Salary system:
 Basic + DA
 HRA
 Washing allowance
 Conveyance

Canteen facilities
Canteen facilities to available to all employees with free of cost.

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 FINANCE DEPARTMENT

The activities expected from a finance department cover a wide range from basic
bookkeeping to providing information to assisting managers in making strategic decisions. What
to expect from your finance department will depend largely on factors such as how much
involvement the owner and manager has in the organization.

The finance department is also responsible for management of the organization’s cash
flow and ensuring there are enough funds available to meet the day to day payments. This area
also encompasses the credit and collection policies for the company’s customer, to ensure the
organization is paid on time, and that there is a payment policy for the company’s supplier. In
most organizations there will be some form of forecast prepared on a regular basis to
systematically calculate the ongoing cash needs.

With the must-do’s taken care of ,the finance department can now start to contribute to
the management and improvement of the operations by measuring and reporting regularly on key
numbers crucial to the success of the organization .management accounting information is
information that managers can use to monitor the operations and decide where further attention
may be required . It will likely include some non-finance information and should be
communicated to managers in a way that is easy to understand. In smaller owner-managed
businesses this resource, though extremely important, is often overlooked or ignored.

Looking forward, the finance department will work with manager to prepare the
organization’s budgets and forecasts, and to report back on the progress against these throughout
the year. This information can be used to plan staffing levels, assets purchase and expansions and
cash needs, before they become necessary .some organizations often ‘plan’ by the seat of their
pants while organizations know it is important to have some idea of where you want to go before
you start going there.

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Finally, the finance department should be called upon to provide information to assist manager in
making key strategic decisions, such as which markets or projects to pursue or the payback
periods for large capital purchases. The finance department can often contribute an objective
perspective based on special financial assessment techniques.

RAW MATERIALS CONSUMABLE (ANNUALLY)

Item Quantity Rates(Rs.) Annual

Requirement
(Rs in lakh)
Meat Masala(Mixed) 88MT 10,000/MT 8.80
Dhania(Coriander) 42MT 4,000/MT 1.68
Jeera(cumin seed) 42MT 8,000/MT 3.36
Haldi(turmeric) 168MT 4,500/MT 7.56
Chili powder 84MT 4,200/MT 3.53
Total Rs. 24.93

Packaging materials

Item Quantity(nos.) Rates(Rs.) Annual Requirement

(Rs in lakh)
50 gm.poly bag 1.25 lakh 0.50 each 0.63
100 gm.poly bag 1.00 lakh 0.50 each 0.50
200 gm.poly bag 0.75 lakh 0.75 each 0.57
500 gm.poly bag 0.50 lakh 1.00 each 0.50
Total Rs. 2.20

Manpower

Category No. of person Salary per Monthly Requirement(Rs)

person per

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 month(Rs)
Manager cum skilled 1 15000 15000
worker
Un-skilled worker 29 8000 232000
Store cum Accountant 7 5000 45000
Sales person 3 10000 30000
Total Manpower cost 322000

Book keeping procedures

Keeping records of the purchases and sales made by a business as well as capital spending

Preparing Final Accounts

Profit and loss account and Balance Sheets

Providing management information

Managers require ongoing financial information to enable them to make better decisions.

Management of wages
The wages section of the finance department will be responsible for calculating the wages and
salaries of employees and organizing the collection of income tax and national insurance for the
Inland Revenue.

Raising Finance 
The finance department will also be responsible for the technical details of how a business raises
finance e.g. through loans, and the repayment of interest on that finance. In addition it will
supervise the payment of dividends to shareholders.
This factors are including in the department

 Cash book

 Bank book

 Purchase journal

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  Sales journal

 Debtors ledger

 Creditors ledger

Cash book
They record all cash book with different heads of accounts for expenses. This books deals with
cash transaction of the company.

Bank book
This books deals with all bank transaction etc., payment of cheques and collection of cheques.
The bank passbook contains date and particulars of the persons.

Every month the bank book is compared with the pass book of the company. The bank
reconciliation statement is also prepared for this purpose.

Purchase journal
Purchase invoice are entered with date name of the party bills number, quality value and
differentiating whether it belongs to stores of raw materials.

Sales journal
Sales invoice is entered with date, name of the party, bill number, quality, and total value.

Debtor’s ledger
All the parties who are dealings with this company is connection with purchase of iron.

Creditor’s ledger
This ledger is named personnel ledger and creditor ledger. This ledger gives details
pertaining to credit purchase. And also the changes and commission to selling agents.

Current Assets

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  Consumables stores and spare part-at cost.
 Raw materials
 Finished materials
 Cash/ stamps on hand

Bank balance

 In Current Account

 In Deposit Account

PRODUCTION DEPARTMENT
Tasty Food (Rasi Masala) is a manufacturer and supplier of a comprehensive gamut
of Sambar Powder, Masala Powder, Sambar Masala Powder, Rasam Powder, Chilly Powder,
White Pepper Powder, Black Pepper Powder, Coriander Powder, Garam Masala Powder,
Kitchen King Powder, Chat Masala Powder, Chana Masala Powder, etc.

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 A production manager is involved with the planning, coordination and control of
manufacturing processes.

They ensure that goods and services are produced efficiently and that the correct amount
is produced at the right cost and level of quality.

The scope of the job depends on the nature of the production system: jobbing, process, or
batch production.

Many companies are involved in several type of production, adding to the complexity of
the job.

Most production manager are responsible for both human and material resources.

There are five production sub-functions:

 Production and planning.

They will set the standards and targets at each stage of the production process. The
quantity and quality of products coming off a production line will be closely monitored.

 Purchasing department

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 This department will provide the materials, components and equipment required. An
essential part of this responsibility is to ensure that stocks arrive on time and are of good quality.

 The stores department

The stores department are responsible for stocking all the necessary tools, raw materials
and equipment required to service the manufacturing process.

 The design and technical support department

They are responsible for the design and testing of new product processes and product
types, together with the development of prototypes through to the final product.

Products range of Rasi Masala:

The works department

This department is concerned with the manufacture of products. This will include the
maintenance of the production line and other necessary repairs. The works department may also
have responsibility for quality control and inspection.

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PROCESS

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Some of the important elements involved in the process of production planning and control in
organization  are: (a) Planning (b) Routing(c) Scheduling (d) Despatching (e) Checking the
progress or follow-up and (f) Inspection.

(a) Planning:
This is the first and the most important element of production planning and control.
Planning refers to deciding in advance what is to be done in future. A separate planning

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department is established in the organization which is responsible for the preparation of policies
and plans with regard to production to be undertaken in due course.

These plans and charts or production budgets are given practical shape by carrying various
elements under production control. If production planning is defective, production control is
bound to be adversely affected. For achieving the production targets, production planning
provides sound basis for production control.

(b) Routing:
Production routing is a process concerned with determining exact route or path, a product
has to follow right from raw material till its transformation into finished product.

(c) Scheduling:
Scheduling in simple words means fixation of time and date when each operation is to be
commenced and completed. It is an important part of production control as all future process of
production is based on it. Scheduling lays down ground work for all subsequent steps in
production process.

(d) Dispatching:
Dispatching relates to the process of initiating production in accordance with pre-
conceived production plan. It is concerned with giving practical shape to the production plan.
This includes issuing necessary orders and instructions and other important guidelines and
information pertaining to work.

(e) Checking the progress or Follow-up:

Follow-up or expediting function relates to evaluation and appraisal of work performed. If goods
are to be produced as planned, proper follow up or expediting must be undertaken. A properly

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planned follow up procedure is helpful in finding errors and defects in the work and it also
suggests remedial measures.

(f) Inspection:
The function of inspection is primarily carried to ensure whether desired quality of
products has been achieved or not. Inspection is carried out at different levels of production
activity.

Inspection of product at every stage like raw material, work in progress or semi finished
goods and finished goods may be undertaken. Plant, machinery, equipment and tools used in
production may also be inspected.

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 MARKETING DEPARTMENT

TOP FIVE MASALA BRANDS OF INDIA:

1. EVEREST
2. MDH
3. CATCH
4. EASTERN
5. RAMDEV

1.EVEREST:

Everest was founded in 1981 by Vadilal shah. It headquarters in Mumbai, Maharashtra, India.
They are the winner of FMCG Consumer reaction Award. The everest has shaped itself as a
brand since more than 45 years. Everest has dominated spice markets in india, and provide an
exhaustive range of spices are available across india. Supermarkets in US, UK, Australia,
Canada and France also sell EVEREST Products. Available price is starting Rs.55/- till Rs.80/-
(approx) for 100 grams.

2.MDH:

It is an indian manufacturer, exportter and distributor of spice mixtures and ground spices. This
company specializes in many unique and traditional blends of spices that are suitable for
different recipes. It has grown and exported its products to many countries. MDH brand is know
in entire india. Available price is starting from Rs.70/- till Rs.80/- (approx) for 100 grams.

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3.CATCH:

CATCH Spices now become a household nme. They maintain high quality standards. Catch was
founded in 1987. They used the unique state of the art low temperature grinding (LTG)
technology. Its spices are rich in aroma. The product are packed under fully hygienic and
automated conditions. There is no artifical colors or filler in its spices. It makes the food healthy
and delicious. Available price is starting from Rs.50/- till Rs.70/- (approx) for 100 grams.

4.EASTERN:

EASTERN Condiments Pvt Ltd is known as a flagship company of Eastern Group. They
manufacture and sold spice powder, masala mixes, breakfast staples etc. the company ensures the
quality of their products. It was founded in 1983 by Mr. M.E.MEERAN. This brand was
considered as the fiesr company in india, who gained the ISO 22000 Certification. Available
price is starting from Rs.55/- to Rs.80/- (approx) for 100 grams.

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5.RAMDEV:

The Ramdev Food Product Private Limited was established by Hasmukhbhai Patel. Ramdev
spices is renowned for all the food items other than spices. The brand started in 1965. Blended
spices, basic spices, premium blended spices, asafoetida (hing), premium basic spices etc are the
products of this brand. Available price is starting from Rs.40/- till Rs.60/- (approx) for 100
grams.

Sales is in three areas

 Thiruvaur
 Nagapattinam
 Thanjavur
 Weakly one time line
 No dealer (Direct van sale)
 Maximum 120kg load on sales
 One van and 2 employees

Rasi masala kg list:

 25g
 50g
 100g
 200g
 1/2kg
 1kg
 5kg

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Product offered:

 Turmeric powder
 Chilly powder
 Coriander powder
 Sambar powder
 Rasa powder
 Kulambu chilly powder
 Idly powder
 Chicken masala
 Mutton masala
 Fish masala

Responsibilities of Marketing Department

The marketing department has overall responsibility for growing revenue, increasing
market share and contributing to company growth and profitability. In a small business, the
marketing department may just be one person, or it may include a marketing director or manager
plus marketing executives responsible for functions such as advertising, publications or events.

Strategy
The senior member of the marketing department takes responsibility for setting
marketing strategy in line with overall company strategy and objectives. The strategy may be to
increase share in a specific market sector, for example, to enter a new sector, or to open a new
channel of distribution, such as the Internet, to reach a wider geographical market. The
marketing department reaches agreement on strategy with the board or senior management team
before planning campaigns in detail

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Product Development
The marketing department works with Internal or external product development teams to
develop new products or improve existing ones. The department analyzes sales of existing
products and identifies gaps in the product range where there may be opportunities for the
company. Marketing employees provide development teams with information on customer needs
and preferences to help them identify the features or improvements to incorporate in new
products. Later in the product development process, the marketing department sets prices and
prepares plans to launch the product.

Communications
Marketing departments plan campaigns and develop communications material to promote
products and services to customers and prospects. Depending on their available budgets, they
may plan advertising campaigns, develop e-mail marketing programs, create promotional content
for the company website, write press releases or product publications, such as product leaflets,
company brochures, product data sheets or customer newsletters. They may write and design the
promotional material if they have skills within the department or they may appoint advertising
agencies or design firms to produce the work.

Sales Support
Cooperation between the sales and marketing departments can improve sales
performance and speed up business growth.

The marketing department can provide sales teams with high-quality leads by running
advertisements that include a reply mechanism, such as a coupon or telephone number, or by
encouraging visitors to the company website to register their details in return for a free
newsletter or special report.

Marketing also prepares presentations for the sales team and supplies them with stocks of
promotional material to give to customers and prospects

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PURCHASING DEPARTMENT
Purchasing is often referred to as “supply chain management” and the purchasing
department has taken on a larger and more vital business role.

Supply Sourcing
One of the main roles of the purchasing department is to source supplies and parts, and
then purchases them. In large companies, this may also include deciding whether to make the
item in-house. Purchasing departments often work alongside product development teams to
source materials and determine cost of the finished product.

Purchasing departments may use trade publications to source suppliers, or go straight to

the manufacturer. Finding the correct item at the correct price can be difficult, and purchasing
departments may also work to assist suppliers in manufacturing the item needed. This can
involve providing considerable assistance to the supplier.

Evaluating Price
A purchasing department also is charged with continuously evaluating whether it is
receiving these materials at the best possible price in order to maximize profitability. This can be
challenging for a small business that may purchase in lesser quantities than a larger vendor and
which thus may not receive the same type of bulk discounts. A purchasing department in a small
business needs to shop around to find the best vendors at the most reasonable prices for the
company's particular size orders. Purchasing department staff may communicate with alternate
vendors, negotiate better pricing for bulk orders or investigate the possibility of procuring
cheaper materials from alternative sources as part of their daily activities.

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 QUALITY CONTROL DEPARTMENT

Quality being an integral part of the organization, they continually strive to maintain
highest food grade standards in our range. They undertake number of stringent measures
throughout the manufacturing process so as to ascertain production of a qualitative assortment of
Sambar Powder, Rasam Powder, Chilly Powder, Coriander Powder, etc. Moreover, they make
use of best of ingredients for the processing purpose.

They have also appointed a team of expert quality controllers who keep a close
observation on each and every activity as well as make sure that all the processes are carried out
in compliance with industrial standards.

They also test the spices on certain well defined parameters like:

 Purity

 Taste and aroma

 Use of ingredients

 Packaging and more.

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 3.1 CONCLUSION

From the training it is conclude that TASTY FOOD (RASI MASALA) reaches the
houses located in every nook & corner of the Nagapattinam district through its strong marketing
network and its sales team. The company uses modern technology in drying the raw materials
without losing its natural quality, flavor & aroma.

And the employee employer relationship in the company is having a good effort in
producing a quality product to its customers.

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APPENICES

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