{Your Name}

{Your Business Name}

{Your Website URL or Online Resume URL}

Date: {Insert Date}

Announcing:

Copy-Writing That Works

Provided by

{Your Business Or Name}

Submitted on: {Insert Date}

Email: {Your Email Address}

Offer is Valid until: {Insert Date}

{Your Name}

{Your Business Name}

{Your Website URL or Online Resume URL}

Dear {Insert Contact’s Name},

My name is {Your name}. I provide high quality copy-writing services to businesses

trying to generate new customers from online sources.

Most businesses now understand the importance of online marketing when it comes to
maintaining solid sales figures. The internet has become the first place hundreds of
thousands of consumers look to daily for guidance. However, unlike writing sales copy
for brochures, print ads and other forms of offline media, copy written for the web must
follow certain guidelines to be effective.

Traditional copywriters were trained to write for the print industry, where space was at a
premium and “hooking” the reader was the primary goal. On the web, however, effective
copy-writing has taken on an entirely new set of requirements.

Fact: Online Readers Need White Space.

An eye-tracking study done by Neilsen revealed that reading comprehension

goes up when there is plenty of white space on a web-page. A good online copy-
writer knows to keep paragraphs short, to double space between paragraphs,
{Your Name}

{Your Business Name}

{Your Website URL or Online Resume URL}

and to use bullets and sub-headings to make the copy easy to read off of a
computer, tablet or mobile phone screen.

Without white space, readers cannot skim pages quickly, and may become
confused. Cluttered, crowded websites are aesthetically unappealing to viewers,
and are often discarded in favor of a website with a cleaner, clearer, simpler look.

Fact: Effective Web Copy must be Search Engine Optimized.

Search Engines like Google, rank websites in accordance to their relevance to

any given search term. This means copy-writers must know how to correctly
incorporate those terms, or keywords, into the copy to ensure its relevance will
be obvious to the search engine. This is called optimization. Websites that are
optimized have a much higher chance of showing up in search than those that
are not.

However, in years past many online writers “stuffed” their copy with keywords in
order to “game the system”. This outdated method no longer works, and can
actually cause your business site to be penalized! This means you need a copy-
writer who is fully up to date on current search engine requirements.

Fact: Your Copy Represents Your Company.

{Your Name}

{Your Business Name}

{Your Website URL or Online Resume URL}

The number one thing bad website copy can do to your business is turn
consumers off before they even read a paragraph. If your website copy was
outsourced and written by someone without a proper grasp of English spelling,
grammar and sentence structure, you may be losing customers who only visit
your website for a moment before turning away in annoyance at the hard to read
text. Investing in high quality copy for your site can save you money in the long
run!

Well written text can not only inform consumers about your services and
products, it can also provide tips, information and advice to keep readers
engaged and feeling satisfied. Poorly written text makes your company look bad -
if you don’t care enough to make a good first impression, how good can your
service or product be?

Fact: Business Blogs Drive Traffic

Hubspot, a provider of website and blog services, studied 1531 of their customers
to determine if blogging made a difference to their business. Of those surveyed,
795 blogged, and 736 did not. The sites that blogged got 55% more visitors than
those that did not.

More traffic means more potential customers, which generally leads to more sales
and more revenue. Your business also needs a blog for another reason - it’s a
great way to remind search engines that you are still around, and to add fresh,
relevant content to your site on a regular basis.
{Your Name}

{Your Business Name}

{Your Website URL or Online Resume URL}

I’ve seen clients’ businesses literally take off once high quality copy was written for and
published on their websites and blogs regularly. Perhaps it is time to take a close look at
your own platforms and see if a content revamp can make your online marketing plan
more successful!

My copy-writing packages range from simple website copy to blog content, article
writing, press releases, and more. Don’t see a package that suits your needs? Simply
contact me to build a customized package with the same fair pricing and quality as the
pre-set packages!

Basic Service Packages:

I can handle copy-writing jobs ranging from websites with hundreds of pages to simple
tasks like creating a terrific “about us” page for your business or bios for your company’s
main staff members.

I offer tailored packages and do blog set-up and customization on request. Ask about
my custom package options!

● Web Copy, All Original, 400 words per Page, 5 Pages - $200
{Your Name}

{Your Business Name}

{Your Website URL or Online Resume URL}

● Web Copy, All Original, 400 Words per Page, 10 Pages - $360

● Web Copy, Rewrite and Optimize Existing Copy - 10 cents per word

● 5 Articles, 400 Words Each, Low Research - $160

● 5 articles, 400 Words Each, High Research - $200

● Blogging, Text Only, Base Rate - 10 cents per word

● Posting and Tagging Blogs (WordPress or Blogger) - add $10 per blog

● Press Release Writing, 500 words - $75

{Your Name}

{Your Business Name}

{Your Website URL or Online Resume URL}

You can choose a one-off package with a one-time fee (typical for website content or
press releases) or sign up for a monthly package that gives you an ongoing discount
(typical for blogging and article writing) The customized packages are almost as
inexpensive as the pre-fab deals, so if you don’t see exactly what you are looking for,
call me and I will work out a premium service that meets your needs and fits your
budget!

When you regularly add content either on your site or on sites that link back to you, you
increase your website’s chances of ranking well for your chosen search terms. My
monthly packages are designed to give you high quality content on a regular schedule.

Monthly packages can be purchased month to month, or ask about the discount for 3
and 6 month contract plans.

● 4 Blogs per Month, 400+ words - $150

● 8 blogs per Month, 400+ words - $280

● 5 Articles per Month, 500 words - $200

● 10 Articles per Month, 500 words - $380

{Your Name}

{Your Business Name}

{Your Website URL or Online Resume URL}

Don’t forget to ask about additional services, such as Press Release Distribution and
Blog Posting / Tagging. I also provide copy for platforms like Facebook and Twitter,
creating short, to the point “bytes” of content that can then be posted at your leisure.

Don’t let another month go by with poor quality content on your website or no blog.
Invest in high quality copy-writing and see your business take off! Get in touch with me
today for a free analysis of your website. I’ll take your call personally, and ensure you
get the best deal possible on the best copy-writing services in town.

Sincerely,

{Your Name}

{Business Name}
{Your Name}

{Your Business Name}

{Your Website URL or Online Resume URL}

{Your Email Address}