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CO- Brand Visual Guidelines 2021

The document provides visual brand guidelines for CO including sections on logo usage and variations, approved colors, typography, composition, photography, iconography, illustration, and packaging design. The logo construction, language versions, and usage guidelines are defined. Primary and secondary colors are identified along with their Pantone values and application examples for packaging. Typography, baseline grids, photographic styles, vector icons, illustration styles, and packaging designs are also outlined.

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brinda
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674 views14 pages

CO- Brand Visual Guidelines 2021

The document provides visual brand guidelines for CO including sections on logo usage and variations, approved colors, typography, composition, photography, iconography, illustration, and packaging design. The logo construction, language versions, and usage guidelines are defined. Primary and secondary colors are identified along with their Pantone values and application examples for packaging. Typography, baseline grids, photographic styles, vector icons, illustration styles, and packaging designs are also outlined.

Uploaded by

brinda
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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CO- Visual Brand Guidelines

2021

Brand Guidelines
2021
es
Brand Gui
2021
INDEX

Logo & Guidelines


Colour Usage
Typography
Composition
Photography
Iconography
Illustration
Packaging Design
CO- Brand Guidelines
2021
Logo- Construction Grid

x/3

x*2 x

x/3

x/3 x/3

CO- Visual Brand Guidelines


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Logo- Language Versions

ENGLISH VERSION TAMIL VERSION

CO- Visual Brand Guidelines


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Logo- Colour Variations

Always use the original logo and use the variations according to the context

Original Greyscale Monochromatic Original Greyscale Inverted

CO- Visual Brand Guidelines


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Logo- Guidelines

DONT’S DO’S

Never place logo on busy Never change colours of the logo and never Always place the logo with padding and
backgrounds without place it on other background colours 1/4th white background on a busy images
sufficient padding except CO Logo blue- PANTONE 2736C or illustrations

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Colour Usage

PRIMARY COLOURS

Pantone 1915C PantoneOrange 021C Pantone 102C Pantone 3115C Pantone 802C
Solid Coated Solid Coated Solid Coated Solid Coated Solid Coated

PRIMARY SHADES

Pantone 214C Pantone 1665C Pantone 130C Pantone 7688C Pantone 362C
Solid Coated Solid Coated Solid Coated Solid Coated Solid Coated

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Colour- Application on packaging

STANDARDIZED STANDARDIZED STANDARDIZED STANDARDIZED STANDARDIZED


Cow Milk Cow Milk Cow Milk Cow Milk Cow Milk

This is a sample representation of the packaging design, original designs may vary. However, primary colours to be used are indicated here

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Typography

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Composition- Digital
Baseline spacing guides

CO- Visual Brand Guidelines


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Photography

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Iconography

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Illustrations

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Packaging Design

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