Rakuten Brand Guideline

Ver 2.5 - Jan 2020

 Rakuten Brand Guideline 2

Table of contents
Introduction 03 Visual assets 30
1-1 About Rakuten Brand Guideline 04
 3-1 Color scheme

1-2 Core brand elements sheet 05 Corporate color 31 

Sub brand colors 32
Logo assets 06
3-2 Typeface 

2-1 Corporate logo 07

English 33

The Basics 08 

Japanese 34
Clear space and Minimum size 09 

Color usage 10
 3-3 Iconography

Misuse 11 ReX Icon 35
2-2 Sub brand logo 12
 Applications 36
The Basics 13 

Clear space and Minimum size 14 
 4-1 Logo on header 37

Color usage 15 
 4-2 SNS icon / Favicon 38

Misuse 16 4-3 Business tool 39

4-4 Interview board 40
2-3 Symbol 17

The Basics 18 
 Contact 41
Clear space and Minimum size 19

Color usage 20

In use 21
 Version history 42
Misuse 26
2-4 Powered by 27

Corporate logo 28 

Sub brand logo 29
Introduction
 Rakuten Brand Guideline 4

About Rakuten

Brand Guideline

Purpose General Do’s and Don’ts

The Rakuten brand guideline offers a set of Do’s Don’ts

important usage rules for the brand assets such
as the logo, colors and typeface. When creating • Do adhere to the rules in this guideline. • Don’t make modifications to existing brand
design deliverables including websites, mobile assets.
• Do follow intellectual property rules and consult
applications, posters, TV commercials etc., it is
with the intellectual property department for • Don’t create other brand assets without
vital that the rules stipulated in this guideline are
any uncertainties. authorization from the brand team.
adhered to in order to prevent any potential
damage to the image of the Rakuten brand. • Do get Brand team’s approval for creatives that • Don’t use the old logos.
use any of the Rakuten brand assets.
Please refrain from releasing creatives that have
not been approved by the brand team. In addition,
the creation of unauthorized brand assets is
strictly prohibited.

For requests regarding logo creations,

rebranding, brand asset usage, etc., please
contact the brand team for more details.
 Rakuten Brand Guideline 5

Core brand elements sheet

The Rakuten logo is a symbolization of the The Rakuten symbol is another symbolization of
Rakuten brand. the Rakuten brand. It is a symbol that may be
used under certain conditions.

Aa Aa
Aa Aa
Sans Rounded

Rakuten 楽天
Serif Condensed

The Rakuten color scheme is devised to represent “Rakuten Font” is an original font that was The Rakuten name is used to represent the
the corporate brand and sub-brands. These colors developed to represent the Rakuten brand. Rakuten brand in text. 

are to be used as much as possible to ensure a When writing “Rakuten” in English, only the first
consistent brand image. letter is capitalized. For Japanese, Kanji
Characters are used.
Logo assets
2-1 Corporate logo

The Basics

Clear space and Minimum size

Color usage

Misuse

2-2 Sub brand logo


The Basics

Clear space and Minimum size

Color usage

Misuse

2-3 Symbol

The Basics

Clear space and Minimum size

Color usage

In use

Misuse

2-4 Powered by


Corporate logo

Sub brand logo
 Rakuten Brand Guideline 7

2-1 Corporate logo

 Rakuten Brand Guideline 8
2-1 Corporate logo

The Basics

The Rakuten corporate logo is a powerful mark

used to represent the Rakuten group and its
related services and activities.

The Rakuten logo design includes a graphical

interpretation of the Japanese kanji character for
“ichi” (一). Ichi stands for “No. 1”, “Only One”, and
“One Team”.
 Rakuten Brand Guideline 9
2-1 Corporate logo

Clear space and

Minimum size

In order to ensure the greatest visibility of the Clear Space

logo, follow the Clear Space and Minimum Size
requirement rules. 1/2 A

• Provide adequate Clear Space around the logo

to ensure it is highly visible.
1/2 A
• Do not place multiple logos on the same medium
(except for media backdrops, billboard in
ballparks, etc.). A

• Respect the Clear Space - refrain from inserting

other graphical elements.
1/2 A

1/2 A

Minimum Size

8px for digital

2.2mm for print
 Rakuten Brand Guideline 10
2-1 Corporate logo

Color usage

In principle, the original Rakuten logo is to be used. Original Logo White Logo
*Original logo is the logo which utilize coporate color or sub brand colors.

Original logo
The original logo can be placed on a white
background, on a chromatic background, or on a light
gray background with a color density of 10% or less.
When placing the logo over an image, it should be
layered on top of images with a lighter tone, or
images with a 70-90% white tint layer. If this is a case,
the contrast ratio between the logo and the darkest Original logo on a white background White logo on a Crimson red background

part of a background should be 5.0:1 or higher.

White logo
The white logo can be used on a Crimson red
background, on a black background, or on a gray
background with a color density of 90% or more.
When placing the logo over an image, it should be
Original logo on a chromatic background or on a gray background with a White logo on a black background or on a gray background
layered on top of images with a darker tone or
color density of 10% and less with a color density of 90% and more
images with a black or 50-80% Crimson red tint layer.
If this is a case, the contrast ratio between the logo
and the lightest part of a background should be 5.0:1
or higher.
When placing the logo on dark-toned images or
monochrome backgrounds, crimson red should be
used in corporate creatives of Rakuten which uses
logo in crimson red as much as possible as much as
Original logo on a light-toned image background White logo on a dark-toned image background
possible.
*Color density: a K (black) value when converted to a gray-scale.

Original logo on an image background with a 70-90% white tint layer White logo on an image background with a 50-80% Crimson red tint
layer or a black tint layer
 Rakuten Brand Guideline 11
2-1 Corporate logo

Misuse

In order to maintain a visually consistent look, the

logo must not be modified, changed, or have any
other element introduced to it. Always use the
original logo data from the logo sheet.
1. Don't use the old logo. 5. Don't invade the Clear Space. 9. Don't apply any effects. 13. Don't use distracting backgrounds.

2. Don't use the old kanji logo. 6. Don't combine with the symbol. 10. Don't make an outline. 14. Don't use backgrounds with
patterns.

Headline

3. Don't combine with catchphrases. 7. Don't distort. 11. Don't apply gradations 15. Don’t use on a color background
other than white, Crimson Red or
black

is Japan’s
No.1 Shopping site!!!

4. Don't use in text sentences. 8. Don't rotate. 12. Don’t fill with other colors. 16. Don't color the elements.
 Rakuten Brand Guideline 12

2-2 Sub brand logo

 Rakuten Brand Guideline 13
2-2 Sub brand logo

The Basics

In order to express the uniqueness, features, and

diversity of Rakuten’s services, sub-brand logos
are provided in various colors and fonts.

Seven colors, including crimson red, are provided

for the sub-brand logo. They are called sub-brand
colors. The sub-brand colors can also be used for
the Rakuten symbol.
 Rakuten Brand Guideline 14
2-2 Sub brand logo

Clear space and

Minimum size

In order to ensure the greatest visibility of the sub- Clear Space

brand logos, follow the Clear Space and Minimum
Size requirement rules. One-line logo Two-line logo
• Provide adequate Clear Space around the logo
to ensure it is highly visible. 1/2 A 1/2 A

• Do not place multiple logos on the same medium

1/2 A 1/2 A
(except for media backdrops, billboard in
ballparks, etc.). A A
• Respect the Clear Space - refrain from inserting
other graphical elements. 1/2 A

1/2 A
1/2 A

1/2 A

Minimum Size

One-line logo Two-line logo

8px for digital 8px for digital

2.2mm for print 2.2mm for print
 Rakuten Brand Guideline 15
2-1 Corporate logo

Color usage

Original Logo White Logo

*Original logo is the logo which utilize coporate color or sub brand colors.

In principle, the original Rakuten logo is to be used.

Original logo
The original logo can be placed on a white
background, on a chromatic background, or on a
light gray background with a color density of 10% or
less. When placing the logo over an image, it should
be layered on top of images with a lighter tone, or Original logo on a white background White logo on a Crimson red background
images with a 70-90% white tint layer. If this is a
case, the contrast ratio between the logo and the
darkest part of a background should be 5.0:1 or
higher.

White logo
The white logo can be used on a sub-brand color
background, on a black background, or on a gray Original logo on a chromatic background or on a gray background with a White logo on a black background or on a gray background
background with a color density of 90% or more. color density of 10% and less with a color density of 90% and more
When placing the logo over an image, it should be
layered on top of images with a darker tone, or
images with a black or 50-80% sub-brand colored
tinted layer. If this is a case, the contrast ratio
between the logo and the lightest part of a
background should be 5.0:1 or higher.
When placing the logo on dark-toned images or
monochrome backgrounds, sub-brand colors should Original logo on a light-toned image background White logo on a dark-toned image background

be used in corporate creatives of Rakuten and subbrands

as much as possible.
*Color density: a K (black) value when converted to a gray-scale.

Original logo on an image background with a 70-90% white tint layer White logo on an image background with a 50-80% Crimson red tint
layer or a black tint layer
 Rakuten Brand Guideline 16
2-2 Sub brand logo

Misuse

In order to maintain a visually consistent look, the LOGO

sub-brand logo must not be modified, changed, or
have any other element introduced to it. Always
use the original logo data from the logo sheet.
1. Don't use the old logo. 5. Don't invade the Clear Space. 9. Don't apply any effects. 13. Don't use distracting backgrounds.

S E R V I C E

2. Don't use the old kanji logo. 6. Don't combine with the symbol. 10. Don't make an outline. 14. Don't use backgrounds with
patterns.

Headline

3. Don't combine with catchphrases. 7. Don't combine with the symbol. 11. Don't apply gradations 15. Don’t use on a color background
other than white, Crimson Red or
black

is Japan’s No.1

Shopping site!!!
4. Don't use in text sentences. 8. Don't rotate. 12. Don’t fill with other colors. 16. Don't color the elements.
 Rakuten Brand Guideline 17

2-3 Symbol
 Rakuten Brand Guideline 18
2-3 Symbol

The Basics

The Rakuten symbol is another symbolization of

the Rakuten brand.
The symbol can appear in any of the seven sub-
brand colors and can be used in certain
conditions.
To strengthen the relationship of the symbol and
the Rakuten brand, please follow the rules below.
Usage conditions:
1. The brand experience is clearly controlled by
Rakuten or the Rakuten groups.
2. The full logo already exists in the experience. 

*In limited spaces where the symbol is used but
the Rakuten and sub-brand logo cannot be
accommodated, [Rakuten/楽天] in text should
be used.


As a general rule, the symbol appears in a sub-

brand color and placed on a white background.
When using the symbol in white, the background
color should be black or the same as sub-brand
color. When placing the symbol on a image,
ensure there is contrast between the symbol and
the background.
 Rakuten Brand Guideline 19
2-3 Symbol

Clear space and

Minimum size
Clear Space

In order to ensure the greatest visibility of the 0.2 A

symbol, follow the Clear Space and Minimum Size
requirement rules.

Provide adequate Clear Space around the symbol A

to ensure it is highly visible.

Do not place multiple symbols on the same

medium (except for media backdrops, billboard in
ballparks, etc.).
0.165 A
Respect the Clear Space - refrain from inserting
other graphical elements. 0.29 A 0.15 A

Minimum Size

10px for digital

3mm for print
 Rakuten Brand Guideline 20
2-3 Symbol

Color usage

In principle, the original Rakuten logo is to be used. Original Symbol White Logo
*Original logo is the symbol which utilize coporate color or sub brand colors.

Original logo
The original symbol can be placed on a white
background, on a chromatic background, or on a light
gray background with a color density of 10% or less.
When placing the symbol over an image, it should be
layered on top of images with a lighter tone or images
with a 70-90% white tint layer. If this is a case, the Original symbol on a white background White logo on a Crimson red background
contrast ratio between the logo and the darkest part
of a background should be 5.0:1 or higher.

White logo
The white symbol can be used on a sub-brand color
background, on a black background, or on a gray
background with a color density of 90% or more. When Original logo on a chromatic background or on a gray background with a White symbol on a black background or on a gray background
placing the symbol over an image, it should be layered color density of 10% and less with a color density of 90% and more
on top of images with a darker tone or images with a
black or 50-80% sub-brand colored tinted layer. If this
is
a case, the contrast ratio between the symbol and the
lightest part of a background should be 5.0:1 or higher.
When placing the symbol on dark-toned images or
monochrome backgrounds, sub-brand colors should be Original symbol on a light-toned image background White symbol on a dark-toned image background
used in corporate creatives of Rakuten and sub-brands
as much as possible.
The symbol should be always used together with the
logo or Rakuten/sub-brand name in text. The symbol is
to be used correctly in accordance with the detailed
rules described on the following pages.
*Color density: a K (black) value when converted to a
gray-scale. White logo on an image background with a 50-80% Crimson red tint
Original Symbol on an image background with a 70-90% white tint layer
layer or a black tint layer
 Rakuten Brand Guideline 21
2-3 Symbol

In use
App icon and splash screen

For mobile apps, the symbol can seamlessly

complement the logo for the app icon and the
splash screen.

*All Rakuten group app icons will be created by

the Design Lab in order to maintain consistency.

UI buttons for Rakuten ID login - the symbol

appears nearby and on the same line as the label
of the button.

Rakuten ID buttons

Log in with Raktuen ID

Log in with Raktuen ID

 Rakuten Brand Guideline 22
2-3 Symbol

In use
Business tool

The symbol can be used on business tools and

novelty items such as paper bags, plastic folders,
business cards, envelopes, straps, pens, etc.

When introducing another element, the symbol

and the other element should ideally be placed on
different parts of the item. If the symbol and the
other element are to be placed on the same part
of the item, there should be adequate distance
between them in order not to look like an
integrated symbol.

For detailed regulations, see the Design Lab's

guidelines.

https://corp.rakuten.co.jp/brand/ (For internal use)

Novelty
 Rakuten Brand Guideline 23
2-3 Symbol

In use
Interview board

For media backdrops used at events hosted by the

Rakuten Group, both the Rakuten logo and the
symbol may be used together.

In addition, the symbol itself may be used

throughout the venue and facilities operated by
the Rakuten Group.

Event organized by Rakuten Group

 Rakuten Brand Guideline 24
2-3 Symbol

In use
Facility

The symbol can be used on items which appear in

facilities operated by the Rakuten Group.

Wi-fi について
How to wi-fi / 关于 WIFI / Wi-fi 대하여

Wi-Fi
WELCOME
Network Name & Password

Network Name : wx01-38802e

Password : 53355aa8dc8f0

Wi-Fi のご使用は 1 日 3G まで

みなさまに快くご利用いただくため
Wi-Fi limit date 3G/per day
ご利用ルール内容をご覧ください。
WIFI 一天的使用量为 3G
Wi-Fi 사용은 1일 3G까지
To ensure the public nature and safety of the
Hotel, customers who use the Hotel will be
expected to observe the following rules.

为了能让大家拥有舒适的居住环境，
请确认使用守则。
使用しない時は電源をお切りください。次のゲストを考えて使いましょう。
여러분의 쾌적한 사용을 위해 이용 규칙을 읽어주십시오. もし制限を超えたら、速度制限がかかり二日後まで使用できません。

When you do not use wifi, please be sure to cut the power.
Let's use wifi with considering the following guest.

为了接下来的客人可以继续使用，不使用时请关闭电源。
如果超过限制，会被限速，并在两日内无法使用，请注意。

사용하지 않을 때는 전원을 꺼 주시기 바랍니다. 다음 손님을 배려해 사용합시다.

사용 한도를 초과하면 속도 제한이 걸려 이틀 후까지 사용할 수 없습니다.

Uniform Guest book

 Rakuten Brand Guideline 25
2-3 Symbol

In use
SNS profile icon Watermark logo on movie content

For Rakuten operated social media accounts

(Facebook, Twitter, Youtube), the symbol can be
used for the profile image. In videos, the symbol
Rakuten Blog
can appear as a semi-translucent watermark.
Rakuten Keiba

Usage in limited spaces like a web browser tabs, Rakuten TV

the symbol has a clear advantage over the
楽天株式会社 新卒採用チーム
Rakuten logo in terms of appearing as a favicon.
Rakuten Drone

Rakuten Kドリームス

Rakuten Insight

Rakuten Mobile

Rakuten レシピ

Rakuten Commynications

Favicon

Rakuten Global Market Rakuten VIKI Rakuten Travel

 Rakuten Brand Guideline 26
2-3 Symbol

Misuse

LOGO
In order to maintain a visually consistent look, the
symbol must not be modified, changed, or have
any other element introduced to it. Always use the
symbol data from the logo sheet.
1. Don't use the old symbol. 5. Don't invade the Clear Space. 9. Don't apply any effects. 13. Don't use distracting backgrounds.

2. Don't combine with a logo. 6. Don't mix brand colors 10. Don't make an outline. 14. Don't use backgrounds with
patterns.

We Rakuten

3. Don't use in text sentences. 7. Don't put in circle shape. 11. Don't apply gradations. 15. Don’t use on a color background
other than white, Crimson Red or black.

R Headline

4. Don't use two or more symbols 8. Don't make up images similar to the 12. Don't use undefined colors. 16. Don’t use as a graphic element.
together. old symbol.
 Rakuten Brand Guideline 27

2-4 Powered by
 Rakuten Brand Guideline 28
2-4 Powered by

Corporate logo

One-line logo Two-line logo

When using expressions like "Assisted by,"
"Cooperation by," "Supported by," or "Powered by,"
follow the regulations.
1/2 A

As a general rule, use a one-line logo. 1/2 A 30% A 1/2 A

Besides "Powered by," you can use "Supported by," 1/2 A

55% A
1/4 A
"Presented by," etc. Be sure to follow the rules A
A
when using any of these. 55% A

1/2 A 1/2 A
For detailed regulations, see the Design Lab's
guidelines.
 1/2 A 1/2 A

https://corp.rakuten.co.jp/brand/
 Rakuten Brand Guideline 29
2-4 Powered by

Sub brand logo

One-line logo Two-line logo

When using expressions like "Assisted by,"
"Cooperation by," "Supported by," or "Powered by,"
follow the regulations.
1/2 A

As a general rule, use a one-line logo. 1/2 A 30% A 1/2 A

Besides "Powered by," you can use "Supported by," 1/2 A

55% A
1/4 A
"Presented by," etc. Be sure to follow the rules A A
when using any of these. 55% A

1/2 A 1/2 A

For detailed regulations, see the Design Lab's

guidelines.
 1/2 A 1/2 A

https://corp.rakuten.co.jp/brand/
Visual assets
3-1 Color scheme

Corporate color

Sub brand colors

3-2 Typeface

English

Japanese

3-3 Iconography

ReX Icon
 Rakuten Brand Guideline 31
3-1 Color Scheme

Corporate color

For Rakuten corporate creatives, crimson red

should be used as much as possible. If a different
color is required, use a different shade of crimson
red by modifying the brightness or saturation, or
use grayscale.

Crimson red Black White

RGB 191 0 0
 RGB 0 0 0
 RGB 255 255 255

HEX #bf0000 HEX #000000 HEX #FFFFFF

CMYK 25 100 100 0
 CMYK 0 0 0 100 CMYK 0 0 0 0

Pantone 1805C
 Rakuten Brand Guideline 32
3-1 Color Scheme

Sub brand colors

For sub-brand creatives, the sub-brand color should

be used as much as possible. If a different color is
required, use a different shade of the sub-brand color
by modifying the brightness or saturation, or use
grayscale.

Crimson red Orange Green Light Blue Blue Purple Pink

RGB 191 0 0
 RGB 245 150 0
 RGB 0 185 0 
 RGB 0 160 240 
 RGB 0 40 150 
 RGB 125 0 190 
 RGB 255 65 190 

HEX #bf0000 HEX #f59600 HEX #00b900 HEX #00a0f0 HEX #002896 HEX #7d00be HEX #ff41be

CMYK 25 100 100 0
 CMYK 0 55 100 0 
 CMYK 75 0 100 0
 CMYK 85 0 0 0 
 CMYK 100 80 0 10
 CMYK 80 100 0 0
 CMYK 0 85 10 0

Pantone 1805C Pantone 144C Pantone 3529C Pantone 2995C Pantone 293C Pantone 2612C Pantone 232C
 Rakuten Brand Guideline 33
3-2 Typeface

English

Rakuten font is a unique typeface designed and

developed to represent the Rakuten brand. It has
Rakuten Font
four styles and five weights. The type family is
designed to provide a complete and flexible set of
typographical elements representing the evolved
Rakuten brand identity, aligned with the “Unique,
From top, Light, Regular, SemiBold, Bold, Black
yet unified” spirit of ONE Brand Strategy.

Rakuten font should be used for various creatives

such as company logos, brand assets, and UI/UX Sans Rounded Serif Condensed
designs.

AaAa Aa AaAa Aa
AaAa Aa AaAa Aa
AaAa Aa AaAa Aa
AaAa Aa AaAa Aa
AaAa Aa AaAa Aa
 Rakuten Brand Guideline 34
3-2 Typeface

Japanese

UD Shingo NT Pro is the recommended Japanese

typeface that embodies the Rakuten brand.
UD Shingo NT Pro
For Rakuten Group creatives, using UD Shingo NT
Pro is recommended. However, a sub-brand may
have its own unique typeface based on its own
brand personality. Moreover, it is possible to use a
unique typeface during marketing campaigns so
that it is consistent with target requirements. In From top, L, R, M, DB, B, H
either case, an integrated typeface is required to
enable brand communication.
For Rakuten Group’s websites and mobile apps,
please use the Noto Sans typeface recommended
猫はねずみのあんばいわく顔へ窓に云い曲ませない。そしてたった生ないだてゴーシュ
でた。下手たないことんもですだからいちどのばかげのなかがはもちろん同じ
by the ReX Team. Please refer to the ReX
guidelines
for more information:
だましと、いつなどこどもにきいれのでだ。戻そ過ぎおれは窓がひどくまして今度
のかっこうのひとどもに睡第一かっこう手のせいせいをもっからいるだまし。
ReX Typography (For internal use only) 

http://rex.public.rakuten-it.com/design/the-
basics/typography/
夜中は今ひるているだ。うちは一弾い箱のようへ教わって来ない。かっこうも蚊
パチパチパチッたり何を食うてくるう。
 Rakuten Brand Guideline 35
3-3 Iconography

ReX icon

ReX icons are UI assets primarily used for buttons,

navigations, indicators, etc. By having a unique
and consistent set of icons, ReX aims to improve
usability and recognition of Rakuten's ecosystem.

To download and use ReX icons, please refer to

the guidelines for more information:

ReX icons (For internal use)


http://rex.public.rakuten-it.com/design/the-
basics/icons/

If you have any questions regarding the usage of

ReX icons, please contact the ReX team.

In the event that service specific-icons are

required, please refer to and adhere to the ReX
icon creation guidelines. Any icons that are not
created by the ReX team will required an approval
before they can appear on public websites.

[email protected]
Applications
4-1 Logo on header
4-2 SNS icon / Favicon

4-3 Business tool

4-4 Interview board
 Rakuten Brand Guideline 37
4-1

Logo on header

In order to provide group-wide brand consistency,

rules for the usage of logos on headers should be
adhered to. For PC websites, a single-line logo is
used. For smartphone websites, a two-line logo is
used.

For more information, please contact the

governance team:

[email protected]
 Rakuten Brand Guideline 38
4-2

SNS icon/Favicon
SNS profile icon

For social media profile icons or favicons, the

symbol is used.

For more information, please contact the Rakuten Blog

governance team:
 Rakuten Keiba

[email protected] Rakuten TV

楽天株式会社 新卒採用チーム

Rakuten Drone

Rakuten Kドリームス

Rakuten Insight

Rakuten Mobile

Rakuten レシピ

Rakuten Commynications

Favicon

Rakuten Global Market Rakuten VIKI Rakuten Travel

 Rakuten Brand Guideline 39
4-3

Business tool
Business card Employee badge

Sayuri Rakuten
Rules for the usage of logos on business tool such Manager
Merchandising Department Manager
Taro
as business cards, employee badges, envelopes, Logistics Department
Customer Support Department Thequick brownfox
letterheads should be adhered to. Rakuten, Inc.
Rakuten Crimson House, 1-14-1 Tamagawa
Setagaya-ku, Tokyo, 158-0094
For detailed regulations, see the Design Lab's Tel: +81-3-1234-5678 | Fax: +81-3-1234-5678
[email protected]
guidelines.

https://corp.rakuten.co.jp/brand/ (For internal use)

Envelope Letterhead

楽天株式会社 050-5581-6910 〒15 8 - 0 0 9 4 東 京 都 世 田 谷 区 玉 川1-14 -1

https://corp.rakuten.co.jp 楽 天クリムゾ ンハウス
 Rakuten Brand Guideline 40
4-4

Interview board
Logo & Symbol

When creating media backdrops, please refer

to the image on the right. If the media
backdrop consist of logos from different
companies or products, ensure there is
adequate distance between the logos.

For detailed regulations, see the Design Lab's

guidelines.

https://corp.rakuten.co.jp/brand/ (For internal use)

Co-brand
Contact
Inquiries for Rakuten Brand Guideline


[email protected]
Inquiries for design check


[email protected]
Inquiries for trademark 


[email protected]
 Rakuten Brand Guideline 42
Rakuten Brand Guideline

Version history

Ver 1.0 - 2017.06


Brand guidelines established.
Ver 1.1 - 2017.07

Certain pages revised.


Ver 2.0 - 2018.05


Brand guidelines revised due to the brand change.
Ver 2.1 - 2018.06

P9, P14 Minimum size revised. 22mm → 2.2mm.
Ver 2.2 - 2018.07

P10, P15, P20 % of tinted layer revised. 30-50% → 50-80%.
Ver 2.3 - 2018.10

Brand guidelines revised due to symbol change.

P39 business tool added.
Ver 2.4 - 2019.10

P10, P15, P20 Background color requirements relaxed
P34 Additional requirement for the recommended font added.
Ver 2.5 - 2020.01

Brand guidelines revised due to the font renewal.