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Amc Case Study

Jeeps became popular worldwide due to their use in World War 2 by the US. By the 1980s, Jeep sales reached over 200,000 vehicles per year, with three-fourths of sales in the US and Canada. Jeeps appealed to buyers in developing countries as tougher, more capable vehicles for rough roads compared to sedans. However, the document argues Jeeps should not have a uniform international brand and instead be manufactured under different brands to account for geographic differences and encourage competition.

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Aishwarya Sundararaj
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279 views2 pages

Amc Case Study

Jeeps became popular worldwide due to their use in World War 2 by the US. By the 1980s, Jeep sales reached over 200,000 vehicles per year, with three-fourths of sales in the US and Canada. Jeeps appealed to buyers in developing countries as tougher, more capable vehicles for rough roads compared to sedans. However, the document argues Jeeps should not have a uniform international brand and instead be manufactured under different brands to account for geographic differences and encourage competition.

Uploaded by

Aishwarya Sundararaj
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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Case study

1. Jeep vehicles have enjoyed universal recognition and


appeal due to their use in the 2nd world War by the US.
In the beginning, Jeeps were acquired by North
Americans. By 1980, Sales were over two lakhs per year
with three-fourth of that in the US and Canada. But in
1981, it made international sales including 45,000 sales
in communist countries. Among four wheelers, Jeeps
were the largest seller. In developed countries, Jeeps
were promoted mostly as recreational vehicles,
Whereas in developing countries, it is considered multi
purpose. It should be noted that Jeeps are sold in large
quantities in the world market and in countries with
difficult economic and environment conditions. This is
because Jeeps are tougher and stronger than Sedan cars
and suitable for rough roads. It’s prices are also
comparatively lesser or equal to that of Sedan. This is
why most people prefer Jeeps.
2. No, Jeeps should not have uniform international brands in the
world market. There should be many competitors in the market
. Firstly, the demand for Jeep is very large so it is impossible for
producing the Jeep by same company to satisfy the worldwide
demand. Secondly, Jeeps should be manufactured by
considering the geographical differences between countries.
For example, in America the roads are more smooth, but in
India, especially in rural sites the roads are not even and very
wide. So there should be difference in mileage, speed, battery
capacity, etc. Therefore, the jeeps should be manufactured
accordingly under different brands. Lastly, only when there is a
healthy competition the producer makes a better product.
Because of the brand competition there will be an
improvement in quality and economical price to attract the
customers.
3. No, the warranty offered by each company varies from one
another. There are some warranties that should be
compulsorily offered by all companies. They are manufacturer’s
bumper to bumper warranty, powertrain coverage, corrosion
coverage and warranties on genuine Mopar parts and also
federal emission warranty required by the law. It should be
noted that these warranties also have some exclusion
according to the company’s wish. In addition to these
warranties, companies may offer some more warranties to
attract customers. Jeep warranties are mostly for the period of
three years.
4. In order to achieve promotion worldwide, there should be
some strategies that the company should adopt. For example
standardized advertising messages, synchronized pricing,
coordinated product launches and harmonious sales
campaigns. When it comes to consumer tastes, there is nothing
universal about it. It differs from country to country and is
highly subjective. The company should take note of that and
introduce products accordingly. For this purpose, it is necessary
to tie up with local partners who understand the local market.
The most important strategy is to utilize the power of social
media. Nowadays, people around the world are engaged in
social media and it is an easy medium to create product
awareness among the customers globally.

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