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SWOT Analysis Template

This SWOT analysis template provides examples of criteria to consider when assessing the strengths, weaknesses, opportunities, and threats for a new business opportunity. The strengths section includes advantages like capabilities, competitive advantages, resources, and financial reserves. Weaknesses include disadvantages, gaps in capabilities, vulnerabilities, and financial or cashflow issues. Opportunities include market developments, competitors' vulnerabilities, and new technologies or innovations. Threats cover issues like political/legislative changes, competitor intentions, changes in market demand, and potential economic impacts.

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Parthesh Roy Tewary
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53 views2 pages

SWOT Analysis Template

This SWOT analysis template provides examples of criteria to consider when assessing the strengths, weaknesses, opportunities, and threats for a new business opportunity. The strengths section includes advantages like capabilities, competitive advantages, resources, and financial reserves. Weaknesses include disadvantages, gaps in capabilities, vulnerabilities, and financial or cashflow issues. Opportunities include market developments, competitors' vulnerabilities, and new technologies or innovations. Threats cover issues like political/legislative changes, competitor intentions, changes in market demand, and potential economic impacts.

Uploaded by

Parthesh Roy Tewary
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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SWOT Analysis Template

State what you are assessing here


(This particular example is for a new business opportunity. Many criteria can apply to more than one quadrant. Identify criteria appropriate to your own SWOT situation.)

strengths weaknesses
criteria examples
criteria examples
Disadvantages of proposition?
Advantages of proposition? Gaps in capabilities?
Capabilities? Lack of competitive strength?
Competitive advantages? Reputation, presence and reach?
USP's (unique selling points)? Financials?
Resources, Assets, People? Own known vulnerabilities?
Experience, knowledge, data? Timescales, deadlines and
Financial reserves, likely returns? pressures?
Marketing - reach, distribution, Cashflow, start-up cash-drain?
awareness? Continuity, supply chain
Innovative aspects? robustness?
Location and geographical? Effects on core activities,
Price, value, quality? distraction?
Accreditations, qualifications, Reliability of data, plan
certifications? predictability?
Processes, systems, IT, Morale, commitment, leadership?
communications? Accreditations, etc?
Cultural, attitudinal, behavioural? Processes and systems, etc?
Management cover, succession? Management cover, succession?
Philosophy and values?

opportunities threats
criteria examples
criteria examples
Political effects?
Market developments? Legislative effects?
Competitors' vulnerabilities? Environmental effects?
Industry or lifestyle trends? IT developments?
Technology development and Competitor intentions - various?
innovation? Market demand?
Global influences? New technologies, services, ideas?
New markets, vertical, horizontal? Vital contracts and partners?
Niche target markets? Sustaining internal capabilities?
Geographical, export, import? Obstacles faced?
New USP's? Insurmountable weaknesses?
Tactics: eg, surprise, major Loss of key staff?
contracts? Sustainable financial backing?
Business and product development? Economy - home, abroad?
Information and research? Seasonality, weather effects?
Partnerships, agencies, distribution?
Volumes, production, economies?
Seasonal, weather, fashion
influences?

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