NAGA COLLEGE FOUNDATION, INC.

COLLEGE OF BUSINESS AND ACCOUNTANCY

BACHELOR OF SCIENCE IN HOSPITALITY MANAGEMENT

MICRO PERSPECTIVE OF TOURISM AND HOSPITALITY

PROFESSOR ZYRA S. REMOROZA

MODULE NUMBER 05
TOPIC TORISM AND HOSPITALITY ORGANIZATION
INTENDED At the end of this lesson, the students will be able to:
LEARNING
OUTCOME  Explain the international tourism and organization
 Get acquainted with the regional tourist organization
 Discuss the role of a national tourism office in the
promotion of tourism and hospitality
 Explain the importance of national professional tourism
organization in the development of tourism and hospitality
 Enumerate the different national professional tourist and
hospitality organization in the Philippines and in the United
States.

Tourism Organizations

Since tourism and hospitality is a diverse industry made up of many different segments,
there is a need to interrelate and share information. This has led to the establishment of
several public and private organizations at the international, national, regional, state,
and local levels.

International Organizations

United Nations World Tourism Organization (UNWTO)

The UNWTO is the chief international organization in the field of travel and tourism. It is
an intergovernmental technical body which deals with all aspects of tourism. It began its
legal existence on January 2, 1975.

It is the only organization whose activities cover all sectors of tourism on a worldwide
basis. It provides an international forum where tourism officials, whether in the
government or not, can discuss problems and exchange ideas. Membership is open to
representatives of the private sector.

Membership (there are three classes of members namely: )

1. Full members; - are sovereign states.

2. Associate members; - are territories or groups of territories not responsible for
their external relations, but whose membership is approved by the state which
assumes responsibility for their external relations.
3. Affiliate members. - are international bodies, both governmental and
nongovernmental, concerned with specialized interests in tourism, as well as
commercial and noncommercial bodies, and associations whose activities are
related to the aims of UNWTO.

The UNWTO has the same legal character as the United Nations and its specialized
agencies. It has three important legally functioning bodies: the General Assembly, the
Executive Council, and the Secretariat directed by a secretary-general.

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The General Assembly, which meets once every two years, is the supreme organ of the
UNWTO. It is composed of representatives from all member states. Each member has
the right to vote in the decision-making process. However, the Assembly resolutions are
not binding on the member states. They are simply recommendations. The Executive
Council, which meets at least twice a year, is composed of members elected by the
Assembly for a four-year term based on a fair and equitable geographical distribution.
The function of this council is to implement the decisions of the Assembly and prepare
for future sessions. The Secretariat, headed by a secretary-general, carries out the
decisions of the General Assembly and the Executive Council. The secretary general is
elected every four years by the General Assembly on the recommendation of the
Executive Council.

The primary aim of the UNWTO is to promote and develop tourism; and to contribute to
the economic development, international understanding, peace, prosperity, and universal
respect for human rights; and fundamental freedoms for all without distinction as to
race, sex, language, or religion.

International Civil Aviation Organization (ICAO)

The ICAO is an organization of around 134 governments established for the purpose of
promoting civil aviation on a worldwide scale. It was established at the Chicago
conference of 1944. The 96 articles of the Chicago convention established the privileges
and restrictions of the member countries.

The purpose of ICAO is dedicated to developing safe and efficient international air
transport for peaceful purposes and ensuring a reasonable opportunity for every state to
operate international airline.

International Air Transport Association (IATA)

The International Air Transport Association was established in 1945 in Havana. It was
composed of airline operators attached to the national delegations of the ICAO
conference in Chicago. At present, membership includes more than 112 scheduled
airlines. Their objectives are to promote safe, regular, and economical air transport,
faster air commerce, and study problems connected with the industry. IATA serves as
the agency through which airlines seek jointly to solve problems that cannot be solved
individually. It is involved in standardizing tickets, prices, weight bills, baggage checks,
and other documents. This helps make travel uniform throughout the world.

World Travel and Tourism Council (WTTC)

The World Travel and Tourism Council is the only global forum whose members are the
top decision makers in the travel and tourism industry. It is the only body representing
the private sector in all parts of the industry worldwide. The over 150 members comprise
of CEOs, presidents or chairmen of airlines, airports, hotels, cruise lines, travel agencies,
tour operators, and travel technology suppliers. It is a nonprofit organization.

Development Organizations (DO)

The Development Organizations are the following:

 The World Bank (US)

 OPEC Fund for International Development (Austria)
 Asian Development Bank (Philippines)
 Islamic Development Bank (Saudi Arabia)

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Regional Organizations

Some countries and regions feel that it is important to bond together to strengthen their
respective tourism programs. These regional organizations have become excellent
sources of information.

The Organization for Economic Cooperation and Development (OECD)

The Organization for Economic Cooperation and Development was set up in a convention
signed in Paris on December 14, 1960. Tourism is an integral part of its objectives.
Recognizing this, the OECD established a tourism committee responsible for coordinating
studies, organizing meetings of member countries to improve statistical methods of
monetary exchange and accounting, and assessing the policies of member countries and
their impact to tourism.

Pacific Asia Travel Association (PATA)

The Pacific Asia Travel Association (PATA) was organized in Hawaii in 1951. It is
composed of more than 1,000 organizations, including governments, air and steamship
lines, wholesale and retail travel agencies, ground carriers, hotels, publishers,
advertisers, public relations firms, and travel associations with major interests in the
Pacific area. Its purpose is to develop, promote, and facilitate travel in the Pacific area.
PATA has initiated the "PATA Code for Environmental Tourism." In this code,
environmentally responsible tourism means tourism which recognizes the necessity of
ensuring a sustainable future. PATA organizes a wide range of conferences, reports,
advertising, training programs, and seminars.

Caribbean Tourism Association (CTA)

The Caribbean Tourism Association was founded in 1951 to encourage and assist in the
development of tourism throughout the Caribbean area. The main objective is the
development of sustainable tourism for economic and social benefit of Caribbean people.
To carry out these objectives, the CTA publishes brochures, films, reports, newsletters,
and other information about the countries' size, language, currency, and so on.

Asia-Pacific Economic Cooperation (APEC)

Another organization which focuses on tourism and which recently achieved official
status as an international governmental organization is the Asia-Pacific Economic
Cooperation (APEC). It represents 15 countries, namely, Australia, Brunei, Canada, Hong
Kong, Indonesia, Japan, Korea, Malaysia, New Zealand, and People’s Republic of China,
Philippines, Singapore, Taiwan, Thailand, and United States.

The purpose of APEC is to establish coordination of national economies for the benefit of
countries in the Asia-Pacific region as a whole. APEC has 10 working groups including
Tourism, Telecommunications, and Transportation.

Organization of American States (OAS)

The main objective of the Organization of American States is to strengthen relations

between American states by providing advisory services and training programs in many
fields including tourism. Like OECD, tourism is an important component although its
principal motive is to promote economic growth. Thus, OAS conducts a number of travel
studies and tourism development programs.

Others

Other regional travel associations include the South American Tourism Organization
(SATO), the European Travel Commission (ETC), and the Common Market Travel

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Association (CMTA), all of which have been established to coordinate tourist activities
among and within member countries.

Roles of National Organizations in Tourism

The government plays an important role in formulating policies to guide tourism

development and promotion in line with other national economic and social objectives.
The WTO Manila Declaration provides the basic foundations and guidelines that help
governments in defining their tourism role. Governments can play a decisive role in the
following areas:

1. Planning - attracts foreign investment and funds infrastructure development

2. Employment and Training - determines manpower needs, develops
tourism training programs
3. Coordinating Public and Private Sectors - determines roles in mixed economics

In order to achieve national development, the government should clearly delineate its
policy with regard to tourism and other development options.

National Tourism Office (NTO)

Countries that are visited by tourists have an official organization that regulates and
encourages tourist activities. Its importance varies from one country to another. The
national tourism organization may be highly structured, centralized, and controlled. The
national tourism office is responsible for the promotion of tourism in a particular country
and for the overall development of the tourist industry.

The Department of Tourism in the Philippines (DOT)

The Department of Tourism (DOT) is the primary government agency charged with the
responsibility to encourage, promote, and develop tourism as a major socioeconomic
activity; to generate foreign currency and employment; to spread the benefits of tourism
to a wider segment of the population, and to assure the safe, convenient, enjoyable stay
and travel of foreign and local tourists in the country.

Tourism Infrastructure and Enterprise Zone Authority (TIEZA)

An agency of the Philippine National Government under DOT. Responsible for

implementing policies and programs of department. TIEZA or Tourism Infrastructure and
Enterprise Zone Authority, formerly known as PTA or Philippine Tourism Authority, is a
corporate body tasked to designate, regulate, and supervise the Tourism Enterprise
Zones (TEZs) as well as develop, manage, and supervise tourism infrastructure projects
in the country.

Tourism Promotions Board (TPB)

The TPB shall be responsible for marketing and promoting 'the Philippines domestically
and internationally as a major global tourism destination, highlighting the uniqueness
and assisting the development of its tourism products and services, with the end in view
of increasing tourist arrivals and tourism investment.

Intramuros Administration (IA)

The IA is “responsible for the orderly restoration and development of Intramuros as a

monument to the Hispanic period of our history. As such, it shall ensure that the general
appearance of Intramuros shall conform to Philippine-Spanish architecture of the 16th to
the 19th century."

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An iconic tourism site that honors the Philippines' glorious past-a thriving and vibrant
future-proof livable city, built on a foundation of shared values and a genuine Filipino
sense of community. Mission

Implement and realize a restoration and redevelopment plan for the present and future
development, management, and promotion of Intramuros as a national heritage site, by
forging strategic partnerships that ensure its orderly, timely, inclusive, and sustainable
development.

National Parks Development Committee (NPDC)

The National Parks Development Committee (NPDC) is a government agency that is

tasked to oversee national parks in the Philippines. It was established primarily for the
purpose of developing and maintaining national parks specifically the Rizal Park or
Luneta, Paco Park, the Pook ni Maria Makiling, and Burnham Park

To provide fully developed and well-maintained parks for the Filipinos' wholesome
recreation and sociocultural education which will contribute toward the enrichment of the
national identity and heritage, in partnership with concerned communities and
nongovernment organizations (NGOs).

1. Areas of Responsibility
2. Rizal Park
3. Paco Park
4. Pook Olivia De Salamanca
5. Mabini Shrine.
6. Pook ni Maria Makiling Park
7. Burnham Park

Arts and Culture

1. Cinema in the Open Air is a seasonal public service of the NPDC in the Rizal Park
Open-Air Auditorium in Ermita, Manila;
2. Concert at the Park is a weekly free concert staged every Sunday in the Rizal
Park Open-Air Auditorium in Ermita, Manila, from 6 PM to 7 PM. This event has
won the Catholic Mass Media Hall of Fame Award for Best Cultural Program;
3. Labs Kita Sabado is another weekly free event staged every Saturday in the Rizal
Park Open-Air Auditorium in Ermita, Manila, from 6 PM to 7 PM. Modern
performances such as ballet, pop concerts, theater performances, acrobatics, and
acoustic nights are featured in Labs Kita Sabado;
4. Paco Park Presents is a musical presentation every Friday at 6 PM in Paco Park,
Manila. The musical is aired nationwide in front of a "live" audience at PTV
Channel 4.

Nayong Pilipino Foundation (NPF)

Nayong Pilipino is the only tourist complex showcasing the many primary attractions and
scenic places in the Philippines. It is a major administrative and operational concern of
the agency to keep its facilities and surroundings in the best condition. Rehabilitation,
restoration, and construction programs are necessary to ensure a fine collection of
miniature Philippine attractions which reflect Filipino history and culture.

Duty Free Philippines Corporation (DFPC)

This organization operates duty and tax free merchandising system in the Philippines.
The DFPC shall have the exclusive authority to operate or franchise out stores and shops
that would sell, among others, duty- and tax-free merchandise, goods, and articles, in
international airports and seaports.

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The Balikbayan Law

In recognition of their contribution to the economy of the country through the foreign
exchange inflow and revenues that they generate, the Balikbayan Law provides
balikbayans with special tax-free shopping privileges in government owned and
controlled-operated duty-free shops.

The law which is under the administration of the Department of Tourism includes a
Kabuhayan Shopping privilege allowing tax-exempt purchase of livelihood tools and the
opportunity of availing the necessary training to enable the balikbayans to become
economically self-reliant members of the society upon their return to the country.

The program shall likewise showcase competitive and outstanding Filipino-made

products.

Philippine Retirement Authority (PRA)

The Philippine Retirement Authority is a government owned and controlled corporation

created by virtue of Executive Order No. 1037 signed by President Ferdinand Marcos on
July 4, 1985.

To attract foreign nationals and former Filipino citizens to retire, invest, and reside in the
Philippines, with a vision to make our country a leading and significant destination for
the world's retirees, seniors, and elderly. PRA recommends to the Bureau of Immigration
(B1) the issuance of Special Resident Retiree's Visa (SRRV). a multiple-entry visa with
limited tax-free privileges to all qualified foreigners and former Filipinos who wish to
make the Philippines their second home.

Philippine Commission on Sports Scuba Diving (PCSSD)

National agency under department of tourism mandated to formulate rules and

regulation, safety standards and operating procedures for recreational and technical
scuba diving in the Philippines.

Professional Tourism and Hospitality Organizations

Several professional tourism organizations have been established to bridge the gap
between government and industry. By working together, they promote a very favorable
tourism climate. Some of these organizations are described below:

The United States Travel Data Center (USTDC)

The United States Travel Data Center is an independent, nonprofit research and
educational organization which aims to improve the quality and range of statistical data
describing travel and tourism.

Travel Industry Association of America (TIAA)

The Travel Industry Association of America is a nonprofit association of companies and

government organizations which was formed to promote travel to and within the United
States. Its main objective is to develop and implement programs that benefit the travel
supplier and consumer. It concentrates its activities on those programs that represent a
national industry need but which no single component in the tourism industry could be
expected to carry out.

Travel and Tourism Research Association (TTRA)

The Travel and Tourism Research Association is concerned with travel research,
specifically in improving the quality and effectiveness of research in the travel industry.
Through a series of conferences, reports, and a journal, the association aims to maintain

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current communications in travel research developments and methodology occurring in
the field. It is concerned with the teaching of tourism and has established
communication procedures to support education.

American Society of Travel Agents (ASTA)

The American Society of Travel Agents is one of the largest travel associations in the
United States. It includes travel agencies and tour operators from the United States and
Canada. Allied memberships are available to other sectors of the travel industry such as
airlines, railroads, bus lines, car rental firms, hotels, as well as government and
educational institutions.

Universal Federation of Travel Agents Association (UFTAA)

The objectives of the Universal Federation of Travel Agents Association are: to act as a
negotiating body for the various branches of the tourism and travel industries on behalf
of travel agents; to give professional and technical advice and assistance to travel
agencies on the world economy and tourism; and to improve the prestige and public
recognition of travel agents.

World Association for Professional Training in Tourism (WAPTT)

The World Association for Professional Training in Tourism is concerned with vocational
training.

Council on Hotel, Restaurant, and Institutional Education (CHRIE)

The Council on Hotel, Restaurant, and Institutional Education was founded in 1946 as a
nonprofit association for schools, colleges, and universities offering programs in hotel
and restaurant management, food service management, and culinary arts. In recent
years, its focus has expanded to include the enhancement of professionalism at all levels
of the hospitality and tourism industry, such as food, lodging, recreation, and travel
services. CHRIE works to foster the international advancement of teaching, training,
learning, research, and practice in the field of hospitality and tourism. It provides access
to information, research, shared resources, talented people, and progressive ideas.

Association of Travel Marketing Executives (ATME)

The Association of Travel Marketing Executives is a nonprofit research and educational

organization of individual travel marketing executives. The scope of the ATME is
international and covers all travel industry segments.

ATME aims to assist travel marketing executives toward greater personal achievement,
success, and satisfaction.

The Society of Travel and Tourism Educators (SOTTE)

The Society of Travel and Tourism Educators was founded in 1980. Its original members
were only 15. At present, there are 300 members representing all levels of travel and
tourism educators. The members come from the United States, Canada, as well as the
international education community. Its office is in New York, USA.

The aims of SOTTE are the following:

1. to increase professional knowledge through interaction with all levels of travel

and tourism educators;.
2. to develop a network of peers with whom the members can learn and grow;
3. to share ideas, strategies, and research with the other members;
4. to promote a closer working relationship between educators and the industry;

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 5. to organize meetings and conferences in which travel and tourism educators and
industry executives will discuss the education and training needs of the industry;
6. to publish a newsletter with the latest information on educational
issues, opportunities, and resources;
7. to promote the image and understanding of travel and tourism education within
the larger arenas of the industry and the academic world;

Tourism and Hospitality Organizations in the Philippines Philippine Travel

Agencies Association (PTAA)

The Philippine Travel Agencies Association was established in 1979. It was born out of a
union of the national associations of the outbound travel agencies and inbound tour
operators. It aims to foster unity in the travel industry and to promote the welfare of its
members and the traveling public. The objectives of the PTAA are:

1. to unite the members in a common purpose, working in a close bond

of cooperation, fellowship, and assistance in furthering and protecting the interest
of its members;
2. to strive toward the attainment of the highest standards of services and facilities
for travelers and tourists;
3. to uphold the dignity and the ethics of the travel and tour business and to strive
toward Its professionalization;
4. to work for the general welfare of the members by acting as the
true representatives of the travel and tour agency sector of the industry;
5. to cultivate friendly relations between the Philippines and other countries and
among their peoples;
6. to act as an effective liaison with government agencies and other
trade organizations involved in local, regional, or international tourism and
travel for the benefit of its members; and
7. to encourage, support, and help develop Philippine tourism.

The Hotel and Restaurant Association of the Philippines (HRAP)

The Hotel and Restaurant Association of the Philippines was founded on September 12,
1952 by executives from the leading hotels and restaurants in Manila. Its main objective
is to upgrade the management skills and personnel services to maintain proper
standards at home as well as keep abreast with progressive trends abroad.

To realize its objectives, countless seminars, workshops, and conventions were held
through the years both on regional and national levels. It also conducted in service
training in top hotels and restaurants in the Philippines as well as food and table service
demonstrations. Observation teams went to many parts of the country to assess the
situation of establishments in the area and determine the areas where training was
needed most.

Union of Filipino Tourism Educators (UFTE)

The Union of Filipino Tourism Educators, formerly Tourism Educators of Schools,

Colleges, and Universities or TESCU, is a bona fide organization of Tourism Educators
founded by Dr. Zenaida Lansangan-Cruz and duly registered with the Securities and
Exchange Commission on January 9, 1993. UFTE has the following objectives:

1. to unite all colleges, universities, and schools with tourism programs with the end
in view of training and developing their students for a productive and meaningful
career in tourism;
2. to promote a closer working relationship between educators and industry;
3. to put out a journal which will publish research studies, articles, and up-to date
information with regard to the tourism industry;

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 4. to encourage members to undertake research on the latest aspects of tourism to
produce information, data, and new findings in order to bolster the country's
tourism industry;
5. to sponsor lectures, seminars, workshops, conferences, and symposia on the
various fields of tourism; and
6. to work with colleagues to advance the image and understanding of travel and
tourism education within the larger arenas of the industry and the academic
world.

Council of Hotel and Restaurant Educators of the Philippines (COHREP)

The Council of Hotel and Restaurant Educators of the Philippines is a bona fide
organization of hotel and restaurant educators of the Philippines founded by Dr. Ignacio
Pablo and duly registered with the Securities and Exchange Commission. The Council has
the following objectives:

1. to generate a wide acquaintance and closer cooperation among those interested

in hotel and restaurant education;
2. to provide educational opportunities for Hotel and Restaurant Management (HRM)
educators who are interested chiefly in particular areas within the general field of
HRM to pursue their specialties;
3. to provide a forum for the dissemination and exchange of information about such
topics as course content and structure, teaching methods, materials, services,
facilities and techniques, continuing adult education, and other such topics as
may be of material interest to the members;
4. to provide opportunities for HRM educators to publish scholarly papers based
upon their conceptual as well as experimental findings;
5. to act as liaison between the schools and universities which the Council members
represent and the agencies in the hospitality industry;
6. to foster better understanding, communication, and cooperation among
educational institutions concerned with HRM and the hospitality industry;
7. to support a culture of hospitality that embodies the value system, ethics, and
morals of a hospitality educator.

The Association of Administrators in Hospitality, Hotel and Restaurant

Management Educational Institutions Incorporated (AAHRMEI)

The Association of Administrators in Hospitality, Hotel and Restaurant Management

Educational Institutions Incorporated, founded by Dr. Gloria Baken Sy, is envisioned to
be an outstanding organization serving as a vehicle for all schools offering Hotel and
Restaurant Management, Tourism, Food Technology, Home Economics, Nutrition, and
other related programs in the quest for leadership excellence among academicians and
practitioners toward quality education for all stakeholders. The organization aims to
achieve the following objectives:

1. establish linkages among different schools nationwide for the advancement of

quality and relevant education;
2. initiate programs and activities that are necessary for the total development of
administrators, faculty members, practitioners, and students;
3. prepare faculty members and prospective practitioners for leadership skills and
competencies;
4. assist government agencies, particularly the Commission on Higher
Education (CHED), Department of Tourism (DOT), and the Technical Education
and Skills Development Authority (TESDA) in the implementation of programs
and guidelines affecting the hospitality education and industry; and
5. develop camaraderie among administrators, faculty members, and
industry practitioners for a healthy learning-sharing relationship.

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The Women in Travel, Philippine Chapter

The Women in Travel, Philippine Chapter was organized in 1980. It is an affiliate member
of the International Federation of Women in Travel Organization (IFWTO) which has a
worldwide membership of 5,000.

The members are the top female executives of airlines, hotels, travel agencies, tour
operators, and other companies involved in the travel business.

The notable achievements of the Women in Travel, Philippine Chapter are:

1983 – Women in Travel Philippines hosted the Pacific Regional Conference attended by
delegates from Asia, Australia, California, and New Zealand;

1988-The Worldwide Convention of the International Federation of Women in Travel

Organization (IFWTO) was held at the Manila Hotel with then President Corazon Aquino
as the Guest of Honor;

1989 - The "Save the Environment" project was launched by the Women in Travel in
Boracay;

1990 – The first Women in Travel Tourism Services Training was held in Boracay in
cooperation with the Department of Tourism;

1991 – The second Tourism Services Training was held in Boracay;

1992-1994 – The third and fourth Tourism Services Workshop was held in Boracay;

1995 – The Women in Travel Philippines, together with the Department of Tourism, was
awarded the PATA Grand Gold Award (Education Category);

1996 - The sixth Tourism Workshop was held in Kalibo, Aklan;

1997 - The co-sponsored Training Program was held in Palawan;

1997 - Participated in "Rediscover Boracay" project; and

1998 – Sponsored an Executive Tourism Workshop for resort owners in Boracay

Philippine Association of Conventions/Exhibitions, Organizations and Suppliers,

Inc. (PACEOS)

The Philippine Association of Conventions/Exhibitions, Organizations and Suppliers, Inc.

is the voice of the convention and exhibition industry. It plays a significant role in the
economic development of the country through conventions, trade fairs, and special
events. The objectives of PACEOS are:

1. to bring more events into the country by working more closely with professional
associations, as well as encouraging members to create their own events;
2. to upgrade the skills of those involved in the industry through
educational seminars;
3. to professionalize the association's ranks and achieve a better
working relationship through open communication and networking;
4. to represent the industry's concerns with venues, suppliers, and
concerned government agencies. The members of PACEOS are professional
convention/exhibition organizers, venues, booth contractors, convention hotels,
and exhibition freight forwarders.

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Network of Independent Travel Agencies (NAITAS)

The Network of Independent Travel Agencies is the official association of non IATA Travel
Agencies which was established in 1986. Its objectives are the following:

1. to unify the various non-IATA travel agents and promote a

harmonious relationship among its members;
2. to assist and lead its members toward being more professional in delivering travel
and tour-related services;
3. to contribute in the promotion of local and international travel and tourism;
4. to unify members toward speedy and fair solutions to problems unique to E non-
IATA agents; and
5. to have one solid voice in the tourism industry.

Movement of Incentive Travel Executives (MITE)

The Movement of Incentive Travel Executives was organized on August 29–30, 1991 by
the Tourism Promotions Board (TPB), formerly Philippine Convention and Visitors
Corporation (PCVC), in cooperation with the New York-based Society of Incentive Travel
Executives (SITE). The objectives of MITE are:

1. to use incentive travel as a business tool in the application of MITE's

collective resources;
2. to develop educational programs and other business activities that offer value to
its members;
3. to sell the Philippines as a quality incentive destination.

Philippine Association of Accredited Tourist Guide Lecturers Inc. (PAATGLI)

The Philippine Association of Accredited Tourist Guide Lecturers Inc., formerly Guides
Inc. (Philippines), was organized on May 21, 1986 as a nonstock, nonprofit entity. It
aims to attain the following:

1. development among the officers and members the value of nationalism, honesty,
self-reliance, collectivism, and social concern;
2. effective promotion of the country's natural and cultural attractions to domestic
and international tourists;
3. upgrading of the competencies of its members and provisions of opportunities for
professional growth and development;
4. inculcation of discipline, love for work, and commitment among its members;
5. constant maintenance of efficient and highly qualified tour guides; and
6. establishment and maintenance of linkages with tourism business enterprises.

At present, the association has a membership of 320 tour guides. The Philippine
Association of Accredited Tourist Guide Lecturers Inc. is a member of the World
Federation of Tour Guides Association and a potent organizational arm of the
Department of Tourism (DOT). It conducts and sponsors seminars and workshops to
further educate and enlighten its members on the various aspects of tour guiding. It
publishes a journal, Guides Gazette, which keeps all members posted on the latest
trends, activities, and programs of the industry. It also maintains a library where
members can get more information through books, journals, and other materials.

The Philippine Tour Operators Association (PHILTOA)

The Philippine Tour Operators Association (PHILTOA) Inc. is an organization of tour

operators and allied members actively involved in the advocacy of responsible tourism.
Founded on June 12, 1986, it is registered with the Securities and Exchange Commission
as a nonstock and nonprofit organization. Membership includes travel agencies, airlines,

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hotels, resorts, transportation companies, handicraft stores, and other tourism-oriented
establishments and associations.

Tourism Educators and Movers Philippines, Inc. (TEAM PHILIPPINES)

TEAM PHILIPPINES, founded by Mr. Robert Lim Joseph, envisions to become a leading
and productive organization that fosters strong partnership between the industry and the
academe that will lead to the rapid growth of the domestic and global tourism and
hospitality industry.

TEAM PHILIPPINES commits itself to provide the necessary assistance, training, and
service to higher education institutions offering tourism and hospitality management
programs for the growth and career development of the faculty and students in order for
them to become professionally competent, intellectually competitive, and socially
responsible persons.

Objectives:

1. To assist higher education Institution members in the enhancement of

their relevant curricular offerings;
2. To enrich the knowledge and skills of the students and faculty members
by providing trainings, seminars, and other fora related to professional courses;
3. To assist higher education institution members in providing seminars
pertaining to value-oriented education and work ethics;
4. To recommend students of tourism and hospitality management to
industry partners for job trainings and future job placement;
5. To be the prime mover in the promotion of tourism and hospitality as well as
the positive traits and culture of the Filipinos; and
6. To serve as a professional consultant in career management and development
of students and graduates.

References:

MACRO PERSPECTIVE OF TOURISM AND HOSPITALITY

Zenaida Lansangan-Cruz,Phd 2018

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