TOUR 50
Tourism and Hospitality Management 1
(Macro Perspective)
Credit Units: 3 1st Semester 22-23 Eunice E.
TOURISM AND HOSPITALITY
ORGANIZATIONS
narrate the international and regional
1
tourism oganizations
LEARNING 2
discuss the role of the national tourism
office in the promotion of T&H
OBJECTIVES explain the importance of national
3 professional tourism organizations in the
development of the tourism and hospitality
enumerate the different national
4 professional tourism and hospitality
organizations in the Philippines and other
countries
TABLE 1 The Economics of Tourism and Hospitality
OF 2 International Tourism Organizations
3
CONTENTS Regional Tourism Organizations
4 National Tourism Organizations
INTERNATIONAL TOURISM
ORGANIZATIONS
1. United Nations World Tourism Organization (UNWTO)
Secretary General: Zurab Pololikashvili (present)
Chief international organization in the field of
travel and tourism
Began in January 2, 1975 as International
Union of Official Travel Organization (IUOTO)
to promote tourism for social, economic, and
cultural advancement of all nations
1. United Nations World Tourism Organization (UNWTO)
The only organization whose activities cover
all sectors of tourism on a worldwide basis
Promote and develop tourism; contribute to
the economic development, international
understanding, peace, prosperity, and
universal respect for human rights; and
fundamental feedoms for all without
distinction as to race, sex, language or religion
2. International Civil Aviation Organization (ICAO)
President: Salvatore Sciacchitano (present)
Organization of around 134 governments
established to promote civil aviation on a
worldwide scale
Established at Chicago Conference in 1944
2. International Civil Aviation Organization (ICAO)
Objectives
adopt international standards and recommend practices for regulating aviation
recommend installation of navigation facilities by member countries
set forth proposals for the reduction of customs and immigration formalities
plan for the safe and orderly growth of international civil aviation throughout the world
encourage the improvement of the art or aircraft design and operation for peaceful purposes
seek the development of airways, airports, & air navigation facilities for international civil aviation
provide for safe, regular, and efficient, and economical air transportation
discourage unreasonable competition
ensure that the rights of contracting members are fully respected
discourage discrimination between contracting countries
promote the development of all aspects of air transportation
3. International Air Transport Association (IATA)
President: Robert Hayes (present)
Trade organization for the world's airlines,
representing 297 members from 120 nations (82%
of total air traffic)
Founded in Havana, Cuba on April 19, 1945
Prime vehicle for inter-airline cooperation of
promoting safe, reliable, secure, and economical
air service
3. International Air Transport Association (IATA)
Involved in standardizing tickets, prices, weight
bills, baggage checks and other docs
Key Performance Targets
Generate Cash for Airlines
Reduce Airline Cost
Industry Restart
Ensure IATA's Sustainability
3. World Travel and Tourism Council (WTTC)
President/CEO: Gloria Guevarra (present)
Only global forum whose members are the top
decision makers in the travel and tourism industry
Only body representing the private sector of the
industry worldwide
Members: Chairpersons and Chief Executives of
leading global Travel and Tourism companies
3. World Travel and Tourism Council (WTTC)
Over 200 companies are represented in the
council
A non-profit organization in London, UK
REGIONAL TOURISM
ORGANIZATIONS
1. Organization for Economic Cooperation and Development (OECD)
Secretary General: Mathias Cormann (present)
Established in 1948 which aims for the reconstruction of
a continent ravaged by war (Europe); officially on
September 30, 1961
It allowed the European countries to be inter-
dependent and cooperative of one another
It aims to build better policies for better lives that foster
prosperity, equality, opportunity and well-being for all
2. Pacific Asia Travel Organization (PATA)
CEO: Liz Ortiguerra (present)
Organized in Hawaii in 1951
With 1000 organizations (government, air and
steamship lines, wholesale and retail travel
agencies, hotels, ground carriers, advertisers,
and other with major interest in Pacific Asia
Aims to promote, develop, and facilitate travel
in Pacific Asia (also Pakistan, US, Canada)
2. Pacific Asia Travel Organization (PATA)
PATA Code for Environmental Tourism: the
tourism that recognizes the need for ensuring a
sustainable future
Publications:
Pacific Travel News
Annual Statistics Reports
Travel Market Study
PATA Trade Manual
Tourism International Research Pacific
3. Caribbean Tourism Organization (CTO)
CEO: Hugh Railey
Founded in 1951 to encourage and assist in the
development of tourism in the region
Aims to allow collaboration and cooperation of
concerned countries and promote/advertise
the safe and adequate transportation services
in the Caribbean as one of the world's
outstanding vacation areas
4. Asia Pacific Economic Cooperation (APEC)
Chairperson: Prayut Chan-o-cha (present)
Is now also considered an international
governmental organization
Represent 15 countries including Philippines
Aims to establish coordination of national
economies for the benefit of countries in Asia-
Pacific Region in general
4. Asia Pacific Economic Cooperation (APEC)
10 Working Groups including Tourism
Specific Goals
Sustain the growth and development of
capital and technology in keeping with the
principles of the General Agreement on
Tariffs and Trade (GATT)
Develop and strengthen the open multilateral
trading system in the interest of Asia-Pacific
and other economies
5. Organization of American States (OAS)
Aims to strengthen relations of American states
by providing services and trainings in fields
such as tourism
NATIONAL TOURISM
ORGANIZATIONS
NATIONAL TOURISM
ORGANIZATIONS
Roles:
1. Planning
2. Employment and Training
3. Coordinating Public and Private Sectors
1. Department of Tourism (DOT)
Secretary: Maria Esperanza Christina Garcia Frasco (present)
Primary government agency charged with the
responsibility to:
encourage, promote and develop tourism as a major
socioeconomic activity;
generate foreign currency and employment;
spread the benefits of tourism to a wider segment of
the population;
ensure the safe, covenant, enjoyable stay and travel
of foreign and local tourists in the country
1. Department of Tourism (DOT)
Headed by the Secretary of Tourism who is
assisted by three undersecretaries and one
assistant secretary:
USEC of Planning, Product Development and
Coordination
USEC for Tourism Service
USEC for Tourism Promotions
AssSEC for Internal Services and Legislative
Liaison
2. Tourism Infrastructure and Enterprise Zone Authority (TIEZA)
COO: Mark Lapid (Present)
corporate body tasked to designate, regulate, and
supervise the Tourism Enterprise Zones (TEZs)
develop, manage and supervise tourism
infrastructure projects in the country, with the
primary objective of encouraging investments in
TEZs
3. Tourism Promotion Board (TPB)
COO: Maria Margarita Montemayor Nograles (Present)
under the supervision of the DOT Secretary and
attached to the DOT for purposes of program and
policy coordination
Markets and promotes the country as a major
global tourism destination, highlighting the
uniqueness and assisting the development of its
tourism products and services
Tourism
Headed by Function
Organization
orderly restoration and
Intramuros
Edgardo Baysin development of
Administration
Intramuros
National Parks oversees national parks in
Development Cecille Lorenzana
the country (Luneta, Paco,
Committee Romero
Maria Makiling, Burnham)
Nayong Pilipino Gertrudes Duran- maintains, promotes, and
encourage the said tourist
Foundation Batocabe
complex
Tourism
Headed by Function
Organization
merchandising system
Duty Free
Lorenzo Formoso generating foreign
Philippines Corp.
exchange for the gov't
Philippine attract foreigners and
Retirement Ramon Jimenez Jr. expats to retire, invest, and
Authority reside in the Philippines
Phil. Commission develop the country to
on Sports Scuba Karen Chan become the premier
Diving diving site in Asia
Any Questions?
Quiz next meeting on the different
tourism organizations.
References
Cooper C., Fletcher, J., Gilbert D., Fyall, A. And Wanhill, S. (2008). Tourism: Principles and
Practices. 4th Edition England: Pearson Education Limited.
Lansangan-Cruz, Z., (2018). Macro Perspective of Tourism and Hospitality. Manila: Rex Book
Store Inc.
Walker, J., (2011). It’s tourism concepts and practices. USA: Pearson Education Inc.
