Cash Flow Statement
Cash Flow Statement
SUBMMITED BY
SUBMMITED TO
1
DECLARATION
I ONKAR.A.AWACHARE student of Bachelor of Business Administration, Indira College of
Commerce and Science, Pune Declare that this project report entitled “A STUDY Of CASH FLOW
STATEMENT Of BRITANNIA INDUSTRIES Ltd.” Submitted is my original work.
The finding of the report is based on the information collected by me during the study. And the
result embodied in this study has not been submitted to any other university for the award of
the Degree
Place-
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ACKNOWLEDGEMENT
It gives me great honor while expressing my sense of gratitude towards all those who helped and
guided me during this project.
I would also like to thank my faculty guide Prof. Sneha Vadvi of Indira College of Commerce and
Science, Pune for her complete guidance and encouragement in completion of this project.
I would also take opportunity to thank Dr. Janardhan Pawar (Principal In-charge) and Dr.
Thomson Varghese (HOD-BBA and BBA IB) of Indira College of Commerce and Science, Pune for
giving me the opportunity to be part of this institution and encouraging me to complete this
project
I would also like to thank to student colleagues for their encouragement and support during my
project and also to all those who have helped me directly or indirectly in preparing project report.
BBA
ICCS, PUNE
Summary
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The cash inflows and cash outflows in the cash flow statement are segmented into cash flow from
operations, investing, and financing. These details provide insight in the liquidity and solvency,
as well the entities ability to meet future needs for capital and growth.
A Cash Flow Statement (also called the Statement of Cash Flows) shows how much cash is
generated and used during a given time period. It is one of the main financial statements analysts
use in building a three statement model. The main categories found in a cash flow statement are
(1) operating activities, (2) investing activities, and (3) financing activities of a company and are
organized respectively. The total cash provided from or used by each of the three activities is
summed to arrive at the total change in cash for the period, which is then added to the opening
cash balance to arrive at the cash flow statement’s bottom line, the closing cash balance.
One of the primary reasons cash inflows and outflows are observed is to compare the cash from
operations to net income. This comparison helps company management, analysts, and investors
to gauge how well a company is running its operations. The cash flow statement reflects
the actual amount of money the company receives from its operations. The reason for the
between cash and profit is because the income statement is prepared under the accrual basis of
accounting, where it matches revenues and expenses for the accounting period, even though
revenues may actually not have yet been collected and expenses may not have yet been paid. In
contrast, the cash flow statement only recognizes cash that has actually been received or
disbursed.
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INDEX
1. INTRODUCTION 9
3. RESEARCH METHODOLOGY 12
3. TECHNIQUES OF ANALYSIS 13
5. COMPANY PROFILE 16
6. MARKETTING STRATEGY 19
7. SWOT ANALYSIS 20
9. BCG MATRIX 22
12. PROFIT & LOSS STATEMENT & CASH FLOW STATEMENT ANALYSIS 28
14. CONCLUSION 49
15. ANNEXURE 50
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TABLE LIST
5 T5 INDUSTRY ANALYSIS
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GRAPH LIST
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Chapter - 1
INTRODUCTION
A cash flow statement is essential to any business as it can be budgeting by accounting the timing
and fixing the future cash flows. The statement of cash flow like other to key. A financial
statement is a collection of reports presenting inflows and outflows of cash in forms of receipt
and payment.
This involves the various activities of business including operating. Investing and financing during
a specific period.
A cash flow statement finds out the inward and outward flow of money in a business and
therefore acts as a bridge between the income statement and balance sheet. The change in the
cash per period, as well as the beginning and ending balances of cash, are present in a cash flow
statement. While summarizing the amount of cash and cash equivalents flowing in and out of the
company, also measures to manage company’s cash position.
1) Direct Presentation
2) Indirect presentation
The direct presentation is a simple but rarely used method which presents operating cash flows
simply as a list of cash flows. On the other hand, an indirect method is widely used and hence a
common presentation of operating cash flows as a reconciliation from profit to cash flow. Under
the indirect method, amortization, deferred tax, depreciation, revenues received from investing
activities and profit or loss associated with a noncurrent asset are included.
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INVESTING CASH FLOW
The acquisition and disposal of non-current of non-current asset and any other sources of cash
from a company’s investment included in a investing activities. Typically, investing cash flow
include the cash flow associated with buying and selling the property. Marketable securities and
therefore cash changes from investing are ‘crush out’ items. For example, lending money is
considered an investment activity.
The operating section of the statement of cash flows can be shown through either the direct
method or the indirect method. With either method, the investing and financing sections are
identical; the only difference is in the operating section. The direct method shows the major
classes of gross cash receipts and gross cash payments. The indirect method, on the other hand,
starts with the net income and adjusts the profit/loss by the effects of the transactions. In the
end, cash flows from the operating section will give the same result whether under the direct or
indirect approach, however, the presentation will differ.
The International Accounting Standards Board (IASB) favors the direct method of reporting
because it provides more useful information than the indirect method. However, it is believed
that greater than 90% of Companies use the indirect method.
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Direct Method v/s Indirect Method of Presentation
There are two methods of producing a statement of cash flows, the direct method, and the
indirect method. In the direct method, all individual instances of cash that is received or paid out
are tallied up and the total is the resulting cash flow. In the indirect method, the accounting line
items such as net income, depreciation, etc. are used to arrive at cash flow. In financial modeling,
the cash flow statement is always produced via the indirect method. Below is a comparison of
the direct method vs the indirect method.
2. Investing Activities: Any cash flows from the acquisition and disposal of long-term assets and
other investments not included in cash equivalents
3. Financing Activities: Any cash flows that result in changes in the size and composition of the
contributed equity capital or borrowings of the entity
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RESEARCH METHODOLOGY
A research design is the set of methods and procedures used in collecting and analyzing measures
of the variables specified in the problem research. The design of a study defines the study type
(descriptive, co-relational, semi- experimental, experimental, review, meta-analytic) and sub
(e.g., descriptive-longitudinal case study), research problem, hypotheses, independent and
dependent variables, experimental design, and, if applicable, data collection methods and a
statistical analysis plan. A research design is a framework that has been created to find answers
to research questions.
DESCRIPTIVE RESEARCH:
This is kind of research structure which is concerned with describing the characteristics of the
problem. In this way the main purpose of such a research design is to present a descriptive picture
about the marketing problem on the basis of actual facts. For this it is important to obtain the
complete and actual information about the subject.
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TECHNIQUES OF ANALYSIS:-
The schedule that was planned to be expected or the methodology of approach may be explained
as follows.
i. An overview of the procedure followed in analyzing the data obtained. The methods Followed
are: Ratio analysis an effective tool in analysis.
ii. Proper and effective collection of various data required in to with the analysis with the
relevance with current economic growth.
iii. An effective analysis with an eye for errors or blunders that occurs due to inefficiency. This is
the most prominent feature of the study and was executed with utmost care and diligence.
iv. It also included the study of various circulars and notes that were passed by the management
in this regard. Thus having a higher hand on literature study of a project as whole.
SECONDARY DATA:
Secondary are those which have already been collected by someone and else and have already
been passed through the statistical process
All the data has been collected from internal sources that
Includes:-
1) Books
2) Websites
3) Official files
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TOOLS FOR DATA COLLECTION:
The data so collected from the various annual reports and financial statements for 5 years been
classified and tabulated for better understanding and give a complete a given picture at 1 place.
The tabulated data has been collected thoroughly through various ratios and graphs, which is
used.
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Chapter -4
1) The study is limited to finance and the finding need not apply in similar sense to other firms.
2) This interference that have been framed only on the basis of Financial Statements.
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KEY EXECUTIVES
Directors – Mr. A.K.Hirjee, Dr. AjaiPuri ,Mr. Avijit Deb , Mr. Jeh N Wadia ,
Mr. KekiDadiseth , Mr. Nasser Munjee , Mr. Ness NusliWadia
COMPANY ANALYSIS:
• NSE: 3,132.75 which has decreased by -22.85(0.72%) to its previous day closing
• BSE; 3,132.00 which has decreased by -23.15(0.73%) to its previous day closing
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Britannia Industries ltd: Milestones
Established – 1892 – initial investment Rs 295 – Britannia Biscuit Company 1910- Mechanized
operations
1992 – Wadia group acquired stake and became an equal partner with Grope Danone
1997- New corporate odenty – “EatHealthy, Think Better “– enters Dairy market
2000 – Forbes Global Ranking – Britannia among top 300 small companies
2002 – JV with Fonterra – World’s second largest Dairy Company, Britannia New Zealand Foods
Pvt ltd. Is born,
2009 to 2012– New and renovated products came up like nutria Choice Multigrain Thins and
Roasty Chocolate Ecstacy, Treat Fruit Creams, Marie with Honey and Oats , Good Day Fresh Bake
Buterscotch, 50-50 Snackuits. Etc. And in breads 100% Whole Wheat Multi fiber breads, Honey-
Oats. The Tiger-Zor Chocolate Etc.
In the manufacturing Category BIL units of Delhi,Gwalior, Bidadi, Bangalore,Khapoli won the IMC
Ramkrishna Bajaj National Quality Award 2011
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MARKETING STATERGY
Marketing is one of the ever changing fields in the management arena. The market face new
challenges everyday and companies need to respond to it quickly and positively. Therefore new
marketing ideals and strategies are being discovered continuously to meet up the challenges.
Customer relations are really important parts of the company’s marketing strategy. It is
important to form a good relationship with the customer while keeping the old customer and
trying to make new ones.
Every organization should keep a watch on the competition in the market and take steps to outdo
the competition. Parle and ITC are its main competitors in the biscuit industry. Nestle and Amul
in Dairy products and MTR in ready to make foods
Companies are expanding by pursuing market beyond their borders. Britannia has a wide range
of products in the Middle-East. Those products are specially made to the tastes of the people
belonging to those regions. When a company enters other countries it has to follow the tradition
of that country and also plan for local market that which type of product has more demand and
how can it run in market
Promotional Strategy
Promotion is one of the 4P’s of marketing mix. It is very important in the making of the any
company. Britannia runs a lot of advertisements in print and on television. Its taglines stay with
the people for long time. The ‘ting ting ta ting’ music in every advertisement is now programmed
in the heads of the people who have watched the Advertisements.
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SWOT ANALYSIS OF BRITANNIA
Strengths
Fulfill one f the Basic requirements among Air, Water, Food& Shelter
Preserves the non-seasonal food and Makes it Available all throughout the year
Provide good instant remedy for hunger I the form of readymade food
Weakness
Opportunities
Threats
Sometimes there is a case of low quality product production in the process to earn more profits.
Lack of technology
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Porters 5 Forces Model: Britannia
Threat of New Entrants is Medium
Since there is very high product differentiation and a very powerful distribution network which
makes it very hard for new entrant to enter the Market. The prices can’t be increased to get
extent i.e. there is not much flexibility in prices, so we can say that it is an extremely price
sensitive. It has great dependency on the agricultural sector for wheat which is a main component
for most of its products.
The major players in this industry are Britannia, Parle, ITC Ltd, PriyaGold, Bakeman, Bonn etc. The
companies Britannia & Parle have an almost equal market share as compared to these ITC ltd
holds a lower market share. Since there is neck to neck competition the companies kee a close
notice of the changing strategies of each other
The main ingredient required for the manufacturing of biscuits is Wheat. When there is inflation
they have to purchase wheat at the price which the farmers quote since wheat does not have a
close substitute and leaves the companies with no other option
The substitutes which are consumed instead of biscuits are namkeens, chips, potato wafers etc.
Even though the biscuits have such substitutes they have become a staple part of people’s
everyday life. The biscuits are a low priced commodity, but even if there is a small increase in the
price, it would still be acceptable by people in the urban areasbut in case of rural areas it may
cause people to shit to substitutes.
The consumers have an option of switching from one brand to the other with due accordance to
their liking of price, quality and taste. This is the reason why there is not much flexibility given to
the biscuit manufacturers to increase the prices of their products or compromise on the quality
of their product. The consumers are also going for bulk purchases at cheaper rates from bakery
stores
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Britannia: CSR
Britannia India Limited is a company which stands at a great position in India. The children and
the adults can associate with the brand as in it brings backs fond memories of theirs. The
company has carved a place for itself in the Indian live and it has also made tea-time special for
generations. This is a fact that is of great consideration to the Managing Director Vinita Bail and
she does not take this light
In 1997 Britannia underwent-branding and adopted the mantra ‘Eat Healthy’, ‘Think Better’, and
eventually cut out all transfats from the formulation of all its Biscuits. It was the first to
acknowledge the health problems that were associated with a diet which was high in. They were
also the first ones to reduce sodium and sugar levels in their products. Sustainability and the
health of the public key issues for all CSR activities at Britannia., The Britannia Nutrition
Foundation works towards the control and prevention of malnutrition. The Navjyoti project was
launched to fight iron malnutrition through the supplementation of Biscuits with iron. These
biscuits are distributed to many mid-day meal schemes in Andhra Pradesh that reach
underprivileged children. During the recession, the company adopted various other CSR
measures to cut costs and improve productivity. Bail says that focusing on reducing energy
requirements and cutting wastes through better use of energy was an essential part of revenue
management.
Indian Biscuit Industry contributes Rs8000 crore to the FMCG industry and provide vast
opportunity for growth .Indian Biscuit Industry can be segregated into 2 sectors:ORGANIZED AND
UNORGANIZE. Market share for organized sector stand at whopping 70% and that of
unorganizedsector at 30% Apart from big 3 companies (ITC, PARLE, and BRITANNIA) there are
150 medium to small biscuit factories operating in India. The Industry is now facing problem from
increase in prices of raw material, also increased government VAT to 12.5% has increased the
woes.
States which have higher intake of biscuits are Uttar Pradesh, Karnataka, Maharashtra, West
Bengal and Andhra Pradesh. The Most industrially developed states: Hold maximum amount of
consumption of biscuits. The jaw dropping fact is the rural India consumes 55% of biscuit
produced in India.
The Federation of Biscuit Manufactures of India has confirmed a Bright future of India’s Biscuit
Industry. According to FBMI growth of 10% will be achieved for next 10 years without
comprehensive fluctuations.
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LIST OF PLAYERS IN THE INDUSTRY
PARLE, ITC, SURYA FOODS, CADBURRY, SMITH KLIME BEECHAM< UNITED BISCUITS AND OTHERS
BRITANNIA 32%
PARLE 32%
ITC 11%
PRIYA GOLD 15%
OTHERS 10%
URBAN RURAL
85-75% 65-75%
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1. India’s lower and middle class segment will continue to hold the key
2. Distribution and Advertising and Launching of new products
3. Britannia to add new variants in its existing basket
4. Focus on urban markets
5. Alliance with suppliers, retailers, distributors, other linkages.
INDUSTRY ANALYSIS(T5)
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PROFIT & LOSS STATEMENT & CASH FLOW STATEMENT ANALYSIS
In order to identify the current Cash flow Statement of a company, presence of the financial
accounts is mandatory.
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MARCH 2019
12,000.00
10,000.00
8,000.00
6,000.00
2,000.00
0.00
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Cash Flow of Britannia Industries march 2019(T7)
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Interpretation
Period 12 months
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Profit & Loss Statement year ending March 2018(T8)
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MARCH 2018
10,000.00
9,000.00
8,000.00
7,000.00
6,000.00
5,000.00
4,000.00
2,000.00
1,000.00
0.00
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Cash Flow of Britannia Industries march 2018 (T9)
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Interpretation
Period 12 months
NET PROFIT/LOSS BEFORE EXTRAORDINARY ITEMS AND TAX 1,00,42,300
Net Cash Flow From Operating Activities 1,24,87,700
Net Cash Used In Investing Activities -95,62,600
Cash And Cash Equivalents Begin of Year 4,73,400
Cash And Cash Equivalents End Of Year 10,81,000
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Profit & Loss Statement year ending March 2017(T10)
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MARCH 2017
10,000.00
9,000.00
8,000.00
7,000.00
6,000.00
5,000.00
3,000.00
2,000.00
1,000.00
0.00
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CASH FLOW OF BRITANNIA INDUSTRIES 2017(T11)
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Interpretation
Period 12 months
NET PROFIT/LOSS BEFORE EXTRAORDINARY ITEMS AND TAX 80,61,100
Net CashFlow From Operating Activities 96,13,700
Net Cash Used In Investing Activities -70,51,900
Cash And Cash Equivalents Begin of Year 4,31,400
Cash And Cash Equivalents End Of Year 5,09,900
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Profit & Loss Statement year ending March 2016(T12)
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MARCH 2016
9,000.00
8,000.00
7,000.00
6,000.00
5,000.00
4,000.00
3,000.00
MAR '16 12 mths
2,000.00
1,000.00
0.00
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CASH FLOW OF BRITANNIA INDUSTRIES 2016(T13)
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Period 12 months
NET PROFIT/LOSS BEFORE EXTRAORDINARY ITEMS AND TAX 88,46,100
Net CashFlow From Operating Activities 44,12,800
Net Cash Used In Investing Activities -14,98,500
Cash And Cash Equivalents Begin of Year 5,09,900
Cash And Cash Equivalents End Of Year 4,73,400
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CASH FLOW INTERPRETATION OF BRITANNIA INDUSTRIES FOR LAST 4 YEARS
(APRIL2015-MARCH2019)(T17)
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PERIOD 12 months 12 12 12
months months months
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2,000.00
1,500.00
-500.00
-1,000.00
(APRIL2014-MARCH2019)(G13)
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3,500.00
3,000.00
2,500.00
Cash And Cash Equivalents End Of
Year
2,000.00 Cash And Cash Equivalents Begin
of Year
NET INC/DEC IN CASH AND CASH
1,500.00 EQUIVALENTS
Foreign Exchange Gains / Losses
1,000.00
Net Cash Used From Financing
Activities
-1,000.00
-1,500.00
(APRIL2014-MARCH2019)(G14)
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OBSERVATION AND FINDINGS
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CONCLUSION
Through this project report we get to learn that how company builds its capital structure through
using various techniques. Through all the years of balance sheet we get to know how reliable
company is, company’s works for profit motive finance helps them to decide which is the best
place to invest their money so that good returns are expected and earned in future.
The concept of the optimal portfolio holds that rational investors will make decisions which
maximize returns at a given and comfortable level of risk
The entire month of the internship was a learning experience. Lots of ups and downs came in the
path of project completion but the end results were very promising. Company seems to be doing
quite well and its customer’s base seems satisfied. It has a lot of potential in sector only if it is
able to tap the untapped market and do more market penetration
This can be bought about by promoting its products and services and making people more aware
of the benefits of. Also it can have some flexibility in its procedure so that the consumers feel
more at home with the company and the process of complementing the file will be easier if the
sales executive and the managers corporate each other in their work. I came to know about the
work culture in Britannia Industries through this project there was too many learning like how
you manage your employees and manage them and help them is working
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Annexure
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PROFIT & LOSS ACCOUNT OF BRITANNIA INDUSTRIES (in MAR '18
Rs. Cr.)
Period 12 moths
INCOME
Sales Turnover 9,380.17
Net Sales 9,304.06
Other Income 155.93
TOTAL INCOME 9,464.17
EXPENDITURE
Raw Materials 5,796.49
Power & Fuel Cost 94.98
Employee Cost 294.87
Other Manufacturing Expenses 0
Miscellaneous Expenses 1,365.99
TOTAL EXPENSES 7,897.76
OPERATING PROFIT 1,410.48
PBDIT 1,566.41
PBDT 1,564.96
Depreciation 119.76
Profit Before Tax 1,445.20
PBT (Post Extra-ord Items) 1,445.20
Tax 497.31
REPORTED NET PROFIT 947.89
Total Value Addition 2,101.27
Equity Dividend 264.13
Corporate Dividend Tax 53.78
PER SHARE DATA (ANNUALISED)
Shares in issue (lakhs) 1,200.59
EARNING PER SHARE (RS) 78.95
Equity Dividend (%) 1,250.00
Book Value (Rs) 269.47
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PROFIT & LOSS ACCOUNT OF BRITANNIA INDUSTRIES (in MAR '17
Rs. Cr.)
Period 12 months
INCOME
Sales Turnover 8,684.39
Net Sales 8,414.37
Other Income 144.78
TOTAL INCOME 8,608.40
EXPENDITURE
Raw Materials 5,263.24
Power & Fuel Cost 75.04
Employee Cost 241.68
Other Manufacturing Expenses 0
Miscellaneous Expenses 1,357.44
TOTAL EXPENSES 7,259.47
OPERATING PROFIT 1,204.15
PBDIT 1,348.93
PBDT 1,347.59
Depreciation 96.43
Profit Before Tax 1,251.16
PBT (Post Extra-ord Items) 1,251.16
Tax 407.47
REPORTED NET PROFIT 843.69
Total Value Addition 1,996.23
Equity Dividend 239.95
Corporate Dividend Tax 48.85
PER SHARE DATA (ANNUALISED)
Shares in issue (lakhs) 1,200.01
EARNING PER SHARE (RS) 70.31
Equity Dividend (%) 1,100.00
Book Value (Rs) 215.16
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PROFIT & LOSS ACCOUNT OF BRITANNIA INDUSTRIES MAR '16
(in Rs. Cr.)
12 months
INCOME
Sales Turnover 8,176.82
Net Sales 7,947.90
Other Income 87.88
TOTAL INCOME 8,042.90
EXPENDITURE
Raw Materials 4,643.10
Power & Fuel Cost 57.06
Employee Cost 209.21
Other Manufacturing Expenses 0
Miscellaneous Expenses 1,529.58
TOTAL EXPENSES 6,823.20
OPERATING PROFIT 1,131.82
PBDIT 1,219.70
PBDT 1,218.45
Depreciation 86.89
Profit Before Tax 1,131.56
PBT (Post Extra-ord Items) 1,131.56
Tax 382.47
REPORTED NET PROFIT 749.09
Total Value Addition 2,180.10
Equity Dividend 239.95
Corporate Dividend Tax 48.85
PER SHARE DATA (ANNUALISED)
Shares in issue (lakhs) 1,199.76
EARNING PER SHARE (RS) 62.44
Equity Dividend (%) 1,000.00
Book Value (Rs) 141.71
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