Swinburne University
INF10003 - Assignment 1 Outline
Word count. 1800-2000 words Weighting: 30% Due date: See Unit Schedule
Assignment 1 submission details
• All pages should include your name and student number in the document footer
• All references should be appropriately cited using the Harvard style
• Submit your assignment report as a Microsoft Word document and your spreadsheet in Microsoft Excel format.
• Save your file as follows: [student number_A1.filetype] e.g. 1234567_A1.docx and 1234567_A1.xlsx
• Submit your assignment via the Canvas > Assignments > Assessment 2 - Assignment 1 (individual)
Your tasks (Main Report Specifications)
This assignment is essentially a two-part assignment; Business Scenario Requirements
the first part of the assignment will concentrate on Several small business scenarios with accompanying
the analysis of the business and the type of data the raw data sets are available to you (via the unit website).
business uses on a daily basis. All of which require a detailed business analysis and the
Part A: Upon selecting one of the scenarios, you are development of a mock-up business web site. Your task
required to complete the following requirements. is to choose one of these scenarios for which you will
complete the tasks as detailed in Parts A and B. The
• Industry background: Review the industry business scenarios include;
involved in the chosen data set and provide a
brief yet comprehensive overview of that 1. OZ Attitude Clothing Company – With three local
industry sector, including brief history*, current stores, they now wish to develop a more mature
environment* and transformations* and future online presence to promote and sell their products
scope* (See Main Submission Requirements to a national market as well as the offshore market.
/Structure for report layout) 2. Penguin Air – Penguin Air Pty Ltd is an airline based
• Customer Identification: Identify their target in Moorabbin Airport Australia. Penguin Air offers
audience (customer demographics) and value regular services to select regional centres within
proposition. Using the following analysis Victoria and a regular service to Flinders Island.
methods to conduct an analysis of the chosen 3. Top Deal Auto– A car dealership that has been
business. operating since 1972, this business has had a web
o SWOT analysis site for many years but now they wish to develop a
o Porters 5 forces. more mature online and mobile presence.
• Excel Tasks and Findings: Complete the Please make sure that you download the full scenario
unfinished spreadsheets with appropriate field outlines from the unit website.
labels. Also, where necessary provide additional
columns (with appropriate formulas) to meet the information gathering needs of the business. Then use the
spreadsheet data to identify three (3) trends or insights that a manager can identify to gain a competitive
advantage or to improve the efficiency of the business. Add these findings to your report (add visuals if required).
Part B: The second part of the assignment will be mainly focused on developing a non-functioning business website
mock-up. As a designer, you may consult with your tutor to ensure you accurately reflect the requirements of your
proposed design. You must also consider basic design principles to justify your design and user interface. As well as the
web and design elements, a vital part of this assignment is the perceived business advantage; you must be able to prove
that the business will benefit from your design. Tasks for this part of the assignment include:
1. Design a minimum of three (3) main prototype pages for your proposed website. Including a Main page
(homepage) and at least 1 (one) purchasing or bookings page (dependant on the chosen scenario) with a direct
design reference to the product categories from the spreadsheet. Also create a simulated selected output product
page.
2. Provide three (3) alternative mobile pages to the pages created for Task 1.
3. Discuss the elements within those pages in relation to the design principles and web usability guidelines (choose 3
HCI design principles and 3 web usability guidelines).
4. Identify three (3) additional customer tools and or engagement methods the website can use to increase its
competitive advantage.
© Swinburne University 2020
Swinburne University
INF10003 - Assignment 1 Outline
Your assignment should be presented in the form of a comprehensive report with images to support your statements
and proposed designs. It is also expected that the report will also include references from sources external to the ones
already provided.
Main Submission Requirements/Structure
The structure of your report should include the following:
• Executive Summary # Report Expectations
• Table of Contents #
• Introduction • The word expectation for this assessment is to
Part A: Evaluations of the business: be within the 1800 to 2000 word range.
• Industry Background • This assignment is an individual assessment item
• Target audience identification only (not group work).
• Value proposition • Report items marked with a “ #” do not count
• SWOT analysis and discussion towards the final word count.
• Porters 5 forces Analysis outcomes review
Table creation and discussion
• Complete the unfinished spreadsheets with appropriate column labels.
• With the use of a formula complete the “Wholesale Price”* column.*
• Create a new column (with a formula) to show “Retail Sales Total” for each product. *
• Add screen shots (2 min) of the spreadsheet to the appendix section. One (1) of the screenshots must be of the
formula view of the spreadsheet.
• Discuss the three (3) identified trends discovered from the spreadsheet data.
Part B: Information Portal design:
• Design review and justification
• Main Webpage designs (x3) + (x3) mobile alternatives.
• Discussion on additional customer engagement techniques.
• Conclusion (provide a summary and any additional recommendations)
• Include an appendix #
• Reference List #
Additional Resources:
The following resources (as listed below) can be used as additional guides to assist you with your analysis and design.
• https://www.investopedia.com/terms/v/valueproposition.asp
• http://www.businessnewsdaily.com/5446-porters-five-forces.html
• http://www.businessnewsdaily.com/4245-swot-analysis.html
• https://uxplanet.org/designing-more-efficient-forms-structure-inputs-labels-and-actions-e3a47007114f#.el8ts0exk
Submission Requirements
The submission must be your own work, that is, it must be the result of your own readings, thoughts and discussion, and
the expression of the ideas must be yours. Editorial assistance is permitted, but should be limited to such matters as
assistance with grammar and syntax, and suggestions for improving clarity of expression.
***IMPORTANT: Plagiarism – the action or practice of taking and using as one’s own, the thoughts, writings or other
work of someone else – is not condoned by the University and severe penalties will be imposed where plagiarism is
detected. Please refer to the University Policy regarding plagiarism (link available from unit website).
Every submission will be extensively reviewed by our plagiarism detection tools.
Submission Assistance
Contact your tutor immediately via email or leave a message with the convenor. If it is after hours, you may email the
assessment directly to your tutor or the convenor (as a last resort) so as to avoid late penalties.
© Swinburne University 2020
