A REPORT ON

SUMMER INTERNSHIP/ PROJECT WORK

For

CESS Automation_____________

Submitted to
INDUKAKA IPCOWALA INSTITUTE OF MANAGEMENT (IIIM)
CHAROTAR UNIVERSITY OF SCIENCE AND TECHNOLOGY
(CHARUSAT) - CHANGA

Prepared by
Harsh D Desai
ID No: 21MBA146
M.B.A. First Year

Under the Guidance of

INDUKAKA IPCOWALA INSTITUTE OF MANAGEMENT (I2IM) CHAROTAR

UNIVERSITY OF SCIENCE AND TECHNOLOGY (CHARUSAT) AT. & PO.
CHANGA – 388 421 TA: PETLAD DIST. ANAND, GUJARAT

July 2022
 CERTIFICATES
It is mandatory on the part of the student to obtain certificates from:
i. The company/organization in which he / she has undergone summer training and
carried out the project work; and
ii. The faculty member who has guided him/her for the summer training and project
work.

Leave two blank pages.

 DECLARATION

I, Desai Harsh D, student of the two-year MBA programme at Indukaka Ipcowala Institute of
Management (IIIM) hereby declare that the report on summer training and project work entitled at
“CESS Automation” is the result of my own work. I also acknowledge the other works /
publications cited in the report.

(Signature)
Place: Changa

Date: (Nisarg P Patel)

 ACKNOWLEDGEMENT

Firstly, I would like to thank Mr. Chirag Shah the Executive Director & Mr.Harish Joshi, Deputy
Manager, at CESS Automation for giving me the opportunity to do an internship in your
organization.

I am highly thankful to Dr. Bhaskar Pandya, Dean of Institute “Indukaka Ipcowala

Institute of Management” from where I got an opportunity to acquire the training from
CESS Automation.
It is indeed with a great sense of pleasure and immense sense of gratitude that I acknowledge the
help of these individuals.
I am highly indebted to Mr. Divy Shah, Mr. Divyesh Shangvi, Mr. Bhavesh Prajapati, Mrs. Rinkal
Patel, Mr. Tirth Joshi, Mr. Hardik Patel, Mr. Amit Solanki for the facilities provided to accomplish
this internship.

I would like to thank Dr. Sapna Mathur internship coordinator & Dr. Hardi Raval, internship cell
coordinator of I2IM for their support and advices to get and complete internship in above said
organization.

I am obliged to my department staff members and friends who helped me in successful completion
of this internship.

Place: Ahmedabad
Name: Harsh D Desai
Date:
 TABLE OF CONTENTS

Sr. No Particulars Page no.

PART I-Organizational Profile 1

1. Introduction 2
2. The Company
2.1 History
2.2 Mission/Vision
2.3 Organization Structure 3-11
2.4 List of products by the company
2.5 Geographical spread of Ownership

3. Functional Areas
3.1 Markets & Marketing Function
3.2 Production/Operation Function
3.3 Supply chain and logistic 12-43
3.4 Human Resource Management
3.5 Finance Function

4. Decision making 44
5. Financial analysis
5.1 Profitability of the firm for the last five years
5.2 Key financial & their Interpretation. 45-49
5.3 Asset build up in the last five years

6. Task & Activities performed at the organization 50-53

7. My learning from the study of the organization. 54
PART II-Project Study
8. Title 55
9. Introduction
9.1 Background of the study
9.2 Purpose of the study 56-59
9.3 Literature Review

10. Research Methodology

10.1 Type of Research
10.2 Objectives of Research 60-61
10.3 Hypothesis
10.4 Sources of Data

11. Data Analysis & Presentation 62-69

12. Conclusion, Findings, Limitation & Further Research 70-71

13. References & Appendices 72-73

 PART – 1 ORAGNISATIONAL PROFILE

Name CESS Automation

Address 42, ABM Society Stovec Industries Road, NIDC Lambha,

Ahmedabad382405

Contact Number 7435086581

E-mail [email protected]

Marketing Office 42, ABM Society Stovec Industries Road, NIDC Lambha,
Ahmedabad- 382405
.

Started From 1995

Main Products VFD Drive, Servo, PLC, Gear Motor, Control Panel,

Power Panel

.
Company Category Company Limited by Shares.

Company Sub Category Non-Government Company.

 Executive summary
The Project is entitled on “The awareness of mutual fund as an important investment option for wealth
creation. In few years mutual fund has emerged as a tool for ensuring one’s financial well-being. Mutual
funds have not only contributed to India's growth story but have also helped families tap into the success of
Indian industry. As information and awareness is rising more and more people are enjoying the benefits of
investing in mutual funds. The main reason for the number of retail mutual fund investors remains small is
that nine in ten people with income in India do not know the benefits of mutual funds. But once people are
aware of mutual fund investment opportunities and benefits, then the number of people who decide to invest
in mutual funds increase to as many as one in five people. The trick for converting a person with no
knowledge of mutual funds to a new mutual fund consumer is to understand which of the potential investors
are more likely to buy mutual funds and to use the right arguments in the sales process that clients will
accept as relevant and important

This project gave me a great learning experience and at the same time it gave me enough scope to implement
or test by analytical ability. The analysis presented in this project report is based on market research. This
report will help us to know about the investors preferences in mutual funds means are they prefer any asset
management company (AMC). This project is whole divided into two parts

The first part gives insights about organizational profile i.e., CESS Automation

The second part consists of the project study on investors awareness level on mutual fund as an important
investment option for wealth creation.
 PART I – ORGANISATIONAL PROFILE

2.1 COMPANY:

Cess Automation

DP TRADEKING is a leading stock-broking and wealth management firm established in 2016, which
mostly deals with financial and advisory services, and brings best financial related solutions based on need
of its customer.

Nature of Business: Electrical Products and Industrial Panels Sellings.

History

1995 saw the founding of CESS Automation in Ahmedabad. We are a partnership company that has
produced, traded, and exported a variety of industrial automation products for more than 25 years. Our
product line includes a variety of items such as AC Drives, Industrial Power Supplies, Industrial Power
Supply Panels, AC Motor Drives, HMI Controllers, Network Converters, Industrial Motion Control,
Automatic Sensors, Lubi Industrial Automation And Solar Products, CNC Lathe Solutions, Lathe Controller
NC200 Series, Sensor Process Controller Field Device, Networking Industrial Ethernet Solutions, and a lot
more. These goods are well-liked for their user-friendliness and environmental friendliness. Additionally, we
offer commissioning services.
Under the direction of our mentors, Mr. Harish Joshi and Mr. Chirag Shah, who have in-depth knowledge
and skill in our field of work, we have had tremendous success. We were able to carve out a niche for
ourselves thanks to their abilities and business sense. We have quickly ascended the success ladders thanks
to the united efforts of these people.

We have established a sizable infrastructure that is furnished with the newest and most advanced equipment.
We have a group of skilled individuals that are fully knowledgeable in their specialised domains available to
work on these devices. They collaborate to provide a range of the greatest calibre as a group. Furthermore,
by providing a quality-approved selection of items that are highly valued throughout the nation, our quality
control policies have helped us keep one step ahead of our rivals.

Registered Office Address

42, ABM society, stovec Inds, NIDC, Lambha, Ahmedabad-382405

Official website: www.cessautomation.com

2.2 Vision & Values

Quality
Since, we are a quality conscious company, we aim at following strict quality norms and standards. We
ensure that we maintain quality standards at all stages of production, right form the procurement of raw
materials till our products are ready to be dispatched. For this reason, we conduct stringent quality tests,
while performing the jobs, both, on-site & off-site.
 
Following tests are conducted at our laboratory to ensure conformance to quality standards:
 Strength test
 Efficiency test
 Reliability test
 Performance test

Our Vision
“We shall operate in existing and new businesses which profitably capitalize on the CESS brand and our
corporate image of reliability and integrity. Our objective is to delight our customers both in India and
abroad. We shall achieve this objective through continuous improvement in quality, cost and customer-
service.”
Mission
“We will be market-driven, efficient and profitable. We will be driven by our commitment to continuous
quality improvement and by building on existing strengths and developing new competencies.”

2.3 ASSOCIATED WITH:

2.4 ACHIEVEMENTS & AWARDS:

 Managing custody valuation of INR 50+ crores.

 The authorised channel partner in association with Lubi electronics for Delta Industrial
automation products all over India.
 150+ satisfied active customer.
2.5 Management Structure
 2.6 Products.

dv

2.7 Geographical Spread of facilities:

Automation all over Gujarat
 3. Functional Areas

3.1 Markets and Marketing

 OVERVIEW

The Automation market is very large here in India as it is used to make several Industrial
Machinery Panels and also several other Automation market yet to taped in and also there are several
other electronics items that are used in the manufacturing process of the Industrials Panels have a
very huge electronic market in India.

 CESS Automation bring out time to time new alluring offers for the deals to create a good client
base.
 Looking at the electronic and automation market and demand of the market, the marketing
department strategically creates a marketing strategy to attract the customers all over India.
 CESS Automation does Door to Door Marketing, Digital Marketing, Reference Marketing where it
mainly focuses on door-to-door marketing as there is more involvement of customers as, taste and
preferences of the customer can be known.
 CESS Automation marketing team strongly believes in building Strong relationship with the
customers as here references marketing comes in where the existing customers gives reference to
their other Automation Organisation.
 CESS Automation also does Digital Marketing where the core focus is to Connect to the customers
all over India. CESS Automation is also in the India Mart where they can easily connect to the
customers.
 CESS Automation publishes advertisement on the online platform where there is more traffic
regarding the Automation material.

 Major functions of marketing:

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1) Product management: Product management includes the development, design and improvement
of products or services. The role of a marketer in product management is to ensure that a finished
product meets customer needs. Some product management strategies include:
 Analysing competitors
 Communicating with customers
 Implementing feedback
 Conducting market research
 Coordinating with other departments

2) Pricing: Establishing a price for a product incorporates several factors of cost and value. Ideally,
marketers find a price between customers' perceptions of a product's value and the actual cost of
producing it. Other factors include the price your competitors set and the amount customers might
pay for your product. Marketing professionals consider these elements when deciding how to price
a particular product or service.

3) Distribution: Distribution is the process of transporting your company's products or services to

your customers. There are several physical and digital methods of distribution, including:
 Online stores
 Catalogues or magazines
 Sales calls
 Retail stores & wholesalers

4) Promotion: Promotion fosters brand awareness while educating target audiences on a brand's
products or services. It emphasizes introducing potential consumers to your brand. This function of
marketing varies in form, and marketing professionals tailor each form to relate to a particular
product, brand or target audience. Promotion may include any of the following strategies:
 Email marketing
 Social media advertisements
 Public relations
 Digital or print advertising
 Content marketing
 Brand partnerships
 Influencer marketing
 Events

5) Financing: Financing is a marketing function that involves securing funding—either internally or

externally—to create marketing campaigns. It's important for marketing teams to secure enough
availability in their annual budget to improve previous marketing campaigns and remain updated
with industry trends.

6) Marketing information management: You can optimize your marketing strategies when you
focus on data and information. It's important to collect and store data, such as customer preferences
and demographics. Often, this data directly relates to your target audience for your products and
services. This also can inform effective business decisions for the entire company, so consider
sharing your data and findings with other departments, as well. ou can gather relevant information
from various marketing tools, such as:
 Surveys
 Online reviews
  Social media engagements
 Market research reports

7) Selling: Selling is a function of marketing that comprises communicating with potential customers
and pursuing sales leads. It's important for marketing professionals to pursue sales leads with
subtlety, which helps them build relationships with potential customers. As communication with a
potential customer progress, successful marketers may introduce their product and answer
questions customers may have. Effective selling techniques can help you distinguish your brand
from competitors

3.2 Production/Operation Function

It simply refers to the functional relationship between input and output of product. Operation/
production function is responsible for manufacturing of goods and services till its dispatch.
Following is the simple format of production function:

INPUTS: OUTPUT:

Energy; materials Finished goods

Transformation role of
people; and services
OM.
machinery; cost;
capital;
information

(Sources: From the Information collected through communication)

This function closely works with purchasing to understand the availability of raw material, cost and quality
issue, availability of sources of supply, and lead times.
Gujarat is a hub of Electrical industries. And now government is also pushing this industry to produce in
bulk i.e., more so that the Panels and other products are available at least cost to the consumer. As
population increases in developed as well as developing market, there is need to meet the demands of
customers including their facilitates and products.

The main motto of CESS Automation is its Quality Assurance.

A highly sophisticated, quality control system, providing, accurate results, records and statistics, ensure
accuracy and speed in checking products at all phases during and after manufacturing, process.
Documentation is specially designed to ensure that quality and compliance are maintained during
manufacture from receipt of raw materials and packing materials to shipment finished products.
 3.2.1 Production/operation function at CESS Automation

Finished goods
available

Marketing/ Order Warehouse Loaded/Dispatch

From Client
Transfer to warehouse
After QA/QC Procedure Request for
Batch yet Raw
Not produced Material

Production Scheduled Inventory

Batch under Raw Material
Production available Raw
For test Goods Material
Receipt unavailable

QC Testing Purchase
 LIST OF PRODUCTS:

Main Category Sub category

AC Motor Drive  Flexible Extension Micro Type AC Motor Drive

 FOC Vector control Type AC Motor Drive
 General Purpose AC Motor Drive
 Fan and Pump Purpose AC Motor Drive
 SVS Micro Drive
 Simple Type AC Motor Drive
 Sub Fractional AC Drive

PLC Extendable Series  DVP-EH2 Extendable Multi-Function MPU

 DVP-SV Extendable Multi-Function MPU
 DVP-EH Extendable Multi-Function MPU

PLC Slim Series  Slim Standard MPU

 Slim Advances MPU
 Slim Mixed-analog MPU
 Slim Motion Control MPU

Human Machine Interface  DOP-A Series

 DOP-AE Series

AC Servo Drives / Ac Servo Motors  Professional AC Servo System

 Standard AC Servo System
 Panasonic Makes Minas E Series
 Panasonic Makes Minas A4 Series

CNC Controllers / HUST Controller  Controller

Temperature Controllers  DTA Series Standard Model

 DTB Series Dual Loop Output Control
 DTC Series Modular Design Concept

Timer/Counter/Tachometer  CTA Timer/Counter/Tachometer

SUNX – Sensors  Sunx Sensor

Industrial Communication Module  IFD 8500 Connect to Device Conveniently

 IFD 8500 Improve Performance
 IFD 8520 Powerful Software setting
 2. E-GOVERNANCE.

A) What is PAN: Permanent Account Number (PAN) refers to a ten-digit alphanumeric number, issued
in the form of a laminated card, by the Income Tax Department in India. This number is almost
mandatory for financial transactions such as opening a bank account, receiving taxable salary or
professional fees, sale or purchase of assets above specified limits

B) PAN Status: You can track the status of your application for new PAN / reprint of PAN card /
changes or correction in PAN details using the 15-digit unique acknowledgment number after 3 or 4
days of application.

C) Lost PAN: What if you misplace your PAN? If you are a non-resident Indian living abroad or an
OCI/PIO who has lost or misplaced his pan card, then we may help. We assist you in applying for a
pan card with an old pan and get it delivered to your foreign address abroad

D) Procedure and documentary: How to apply for a PAN Card:

 Download the online application form
 Generate and print the pre-filled application form. Affix your photograph and sign at the
relevant section.
 Send the Application form along with the supporting documents to us We shall submit it on
your behalf and go ahead with the necessary proceedings Receive your PAN Card abroad
within 20-25 business days, you may track the status online.

E) TAN: TAN or Tax Deduction and Collection Account Number is a 10-digit alpha numeric number
required to be obtained by all persons who are responsible for deducting or collecting tax. Under
Section 203A of the Income Tax Act, 1961, it is mandatory to quote Tax Deduction Account Number
(TAN) allotted by the Income Tax Department (ITD) on all TDS returns.

F) E-TDS: Entities (both corporate and non-corporate (deductors) making payments (specified under
Income Tax Act) to third parties (deductees) are required to deduct tax at source (Tax Deducted at
Source -TDS) from these payments and deposit the same at any of the designated branches of banks
authorized to collect taxes on behalf of Government of India. They should also furnish TDS returns
containing details of deductees and challan details relating to deposit of tax to Income tax
department.

G) Annual information return: An Annual Information Return is a format for filing an additional
return with the Income Tax Department, apart from the regular return mentioned under Section 139.
The Annual Information Return (AIR) discloses high-value financial transactions carried out by
assesses during the financial year.
 3.WEALTH MANAGEMENT

 Portfolio advisory: We will assist you with a range of specialized investment strategies to capitalize
on opportunities in the market and nurture your investment at each level to get good returns out of
that. Broaden your investment avenues by diversifying your portfolio through an extensive range of
products like government bonds, debt market, mutual funds, exchange traded funds, gold bonds,
direct equity, life cover, future & options, currency derivatives and many more.

 Insurance planning: We are an independent agency with the customer in mind. We have
relationships with top leading insurance companies in India, allowing you to get the right price with
the right service. Whether you have the ideal history, preferred companies desire, or a not so perfect
history, we find the right coverage, with the best company, at the best price for you. As an
independent insurance agent, we can offer the right coverages with the personal touch you would
expect from your neighbourhood insurance agent.

 Retirement planning: Retirement Planning in India is not an easy job at all. Rising inflation
numbers, slowing economy growth, love for Gold and of course too many financial products do not
make life easy for any individual planning for retirement. Miss-selling of financial products by banks
and other financial institutions has only doubled the customer’s confusion. We only sell those
products which is trusted by experts and have guaranteed returns on investment.

 Portfolio management service: Portfolio Management Services (PMS), service offered by the
Portfolio Manager, is an investment portfolio in stocks, fixed income, debt, cash, structured products
and other individual securities, managed by a professional money manager that can potentially be
tailored to meet specific investment objectives.
 4) LIFE AND MEDICAL INSURANCE

 Our family is our priority and we all want to see them happy, safe, protected and cushioned for any
eventuality. Insurance is all about risk and financial protection. Bearing a financial loss alone can be
major drain on your resources, insurance helps you circumvent that. It is an essential tool to save you
from potential losses faced from unexpected instances

Few investments are as follows:

 Investment insurance: a combination of insurance and investment, a part of the premiums is deducted
as insurance, and the other part of the premium is invested in market.

 Automobile insurance: a contract between you and the insurance company that protects you against
financial loss in the event of an accident or theft. In exchange for your paying a premium, the
insurance company agrees to pay your losses as outlined in your policy.

 Engineering insurance: he insurance that provides economic safeguard to the risks faced by the
ongoing construction project, installation project, and machines and equipment in project operation.

 Financial liability insurance: This insurance is for companies which are in financial liability. an
insurance product that provides an insured party with protection against claims resulting from
injuries and damage to other people or property. Liability insurance policies cover any legal costs
and pay-outs an insured party is responsible for if they are found legally liable.

 Group insurance: a type of insurance plan that covers a number of people in the same contract. Such
a plan provides the same level of insurance coverage to all members of a group irrespective of their
age, gender, occupation or socio-economic status.
 CHAPTER-3
FUNCTIONAL AREAS

1) MARKETING DEPARTMENT

 OVERVIEW
 Major functions of marketing:
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8) Product management: Product management includes the development, design and improvement
of products or services. The role of a marketer in product management is to ensure that a finished
product meets customer needs. Some product management strategies include:
 Analysing competitors
 Communicating with customers
 Implementing feedback
 Conducting market research
 Coordinating with other departments

9) Pricing: Establishing a price for a product incorporates several factors of cost and value. Ideally,
marketers find a price between customers' perceptions of a product's value and the actual cost of
producing it. Other factors include the price your competitors set and the amount customers might
pay for your product. Marketing professionals consider these elements when deciding how to price
a particular product or service.

10) Distribution: Distribution is the process of transporting your company's products or services to
your customers. There are several physical and digital methods of distribution, including:
 Online stores
 Catalogues or magazines
 Sales calls
 Retail stores & wholesalers
11) Promotion: Promotion fosters brand awareness while educating target audiences on a brand's
products or services. It emphasizes introducing potential consumers to your brand. This function of
marketing varies in form, and marketing professionals tailor each form to relate to a particular
product, brand or target audience. Promotion may include any of the following strategies:
 Email marketing
 Social media advertisements
 Public relations
 Digital or print advertising
 Content marketing
 Brand partnerships
 Influencer marketing
 Events

12) Financing: Financing is a marketing function that involves securing funding—either internally or
externally—to create marketing campaigns. It's important for marketing teams to secure enough
availability in their annual budget to improve previous marketing campaigns and remain updated
with industry trends.

13) Marketing information management: You can optimize your marketing strategies when you
focus on data and information. It's important to collect and store data, such as customer preferences
and demographics. Often, this data directly relates to your target audience for your products and
services. This also can inform effective business decisions for the entire company, so consider
sharing your data and findings with other departments, as well. ou can gather relevant information
from various marketing tools, such as:
 Surveys
 Online reviews
 Social media engagements
 Market research reports

14) Selling: Selling is a function of marketing that comprises communicating with potential customers
and pursuing sales leads. It's important for marketing professionals to pursue sales leads with
subtlety, which helps them build relationships with potential customers. As communication with a
potential customer progress, successful marketers may introduce their product and answer
questions customers may have. Effective selling techniques can help you distinguish your brand
from competitors
 Production/Organisation

Orders

Yes NO

Purchase and
Finish
inventory
 SWOT analysis of DP TradeKING private limited:

1)Strengths:
 Innovative range of different financial products.
 Known for transparent functionalities
 Latest technology and best IT solution for customer
 A great bond with customer through customer relationship
 Multiple Financial services at one place. Offered Services are: Equity Trading, commodities,
Portfolio management services (PMS), E-Governance, Mutual Funds, Life Insurance, IPO,
Depository Services, Investment advisory.
 More than 20years experience and expertise in stock market.
 Highly Experienced staff and excellency in financial sector.

2) Weakness:
 Indian are mostly conservative and more people investing in gold.
 Generally, some people fear form equity asset class due their volatility.
 Mobile trading Option

3) Opportunities:
 High Purchasing power and people get various investment opportunities.
 Growing Rural markets.
 Economic Growth rate of India.
 No minimum Amount required to invest (one can start with Rs.1)

4) Threats:
 Competitions with popular equity broker firms.
 Political influence on stock market and increase volatility and also affect volume

 Target market and positioning

 They target market, who have interest in trading and investment and also the people who interested
in saving the money for future purpose
 They generally target youngster because they have more interest and they also have capacity to
handle equity i.e.,75% of assets allocated
 They open demat account with no cost charges. They provide apps like wealthevator they offering a
smooth and hassle-free investment experience to individual investors across India.
 They provide various trading platforms CTCL, IBT, STWT. The clients of DP TradeKING is
emotionally attached to the firm
2) FINANCE DEPARTMENT:

 Major functions of finance department at DP TradeKING private limited:

 Bookkeeping and Payables/Receivables
 Financial Reporting and Control.
 Tax and Compliance.
 Strategic Planning and Financial Planning & Analysis.
 Treasury & Working Capital Management.
 Capital Budgeting.
 Risk Management.
 Asset allocation

 Major sources of funds:

 Equity shares and retained earnings are the two important sources from where owner’s funds can be
obtained.
 Borrowed funds refer to the funds raised with the help of loans or borrowings. This is the most
common type of source of funds and is used the majority of the time.

 Key ratios of finance department in DP TradeKING:

 There are 6 ratios used in this organisation are as follows;
1)working capital ratio
2)Quick ratio
3)Earnings per share
4)price-earnings
5)debt-to-equity
6)return on equity

 Financial Health of Organisation:

 The financial health of organisation is profitable for past many years.
 The Company has built up significant goodwill over a period of time amongst its clients and
employees are expected to build relationship with clients based upon trust.
 The final goal of organisation is to attract more investors and in return fulfil their overall wealth
of particular clients of the organisation.
 They created direct access of more than 130 exchanges and over 30,000 stocks, ETFs through
single terminal for future of organisation
3) HUMAN RESOURCE DEPARTMENT

 Overview:
 Joining formalities: All employees on joining the Company, has to produce originals
documents for verification and furnish attested copies.
 Classification of Employees: Employees are classified as:
1.Trainee:
2. Probationer
3. Permanent Employee

 Age at Joining: No person below the age of 18 shall be employed in the company.

 Hierarchy

Source: http://www.dptradeking.com
3.4 Human Resource Management

“The policies and practices one need to carry out the people or human
resources aspects of management position, including recruiting, screening,
training, rewarding and appraising” —Gray Dazzler

Every organisation is comprised of people acquiring their services,

developing their skills, motivating them to high level of performance, and
ensuring that they continue to maintain their commitment to the
organisation are essential to achieving organisation objectives.

“Forming and executing human resource policies and practices that

produce the employee competencies and behaviours the company acquire
to achieve its aims”— Gary dazzler
Important job of HR manager is to get the things done through people and
thus, he stresses the aspects of management of people. The HRM in a
wide sense is concerned with organization of human resources in such and
enterprise and develops the talent of people at work to the fullest
individual capacity securing personnel satisfaction.

3.4.1 Recruitment and selection CESS Automation

Recruitment is the most important function of HR department.

Recruitment & selection are procedures, which take place step by step in
order to fill up the vacancies in the organization. Recruitment is a process
of hiring right candidate at the right time. The recruitment and selection
process entails five main steps:
-Decide what position to fill
-build a pool of candidates for these jobs
-have candidates’ complete application
-use selection tool
-decide to whom to make an order
There are two sources of recruitment & selection process:
(a) Internal sources

(b) External sources

CESS AUTOMATION adopted both the sources to recruit the employee.

Internal sources:
(a) Promotion and Transfer:

Filling open position with inside candidates has several advantages;

-company will definitely knowing the strengths and weakness

-current employees may also be more committed to the

company.

(b) Employee Referrals and walk ins:

Current employees tend to provide accurate information about their
referrals because they’re putting their own reputation on the line.
Company is also welcoming the direct applications (walk ins) at its office.
External sources:

(a) Labour unions:

As CESS Automation is a manufacturing firm Labour comprising a major

part in working of the company. So, for the bottom level management
company has deal /contract with the labour unions for providing efficient
and quality labour to the plant.
They are also posting their vacancy for bottom level on the gate so that
candidates who are seeking for work can apply for the same.

(b) Media sources:

CESS Automation is also relied on the internet technology and various

e- medium like e-mail etc. For recruitment process.
The SELECTION PROCESS at Ravi pharmaceutical is done by the
manager and head of the department. Selection criteria includes the
following:
-Personality characteristics
-Physical characteristics
-Experience and past performance
-Gathering information
-Interviewing (taken by the manager and head of the department in which
employee is positioned.

Total Staff at CESS Automation

(Figure 7: Human Resource at Company)

• 15
Operators

• 45
Office Staffs

• 60 of which;
labour contract • 56 -men 4 -women

(Sources: From the Company’s Salary Register)

3.4.2 Training and Development

Training and development are also one of the necessary part of human
resource management. New employee has to learn new skill and since
there motivation is likely to high.

“Training is defined as the act of increasing the knowledge and skills of an

employee for doing a particular job.” Training implies activities that teach
employees how to perform their present job. Training helps people to
improve their job performance. By improving their skills new techniques
 of doing the works and by improving their work habits or in other works.
Training is an important aspect for increasing their services capacity.
Trainees need to be motivated. Ensuring that they are motivated involves
making learning meaningful, making skills transfers easy, and reinforcing
the learning.

Training and development at CESS Automation

Two types of Training Programme followed by CESS Automation:
(a) ON THE JOB TRAINING: Training is given on the job while working
mainly to the all employees.

(b) WEB BASED TRAINING: some training related to the technicality for
the operator is learned through discussion and web-based training.

Time Period for training:

In Automation industry, the role of Operator is very crucial as they are
directly linked with the production process,
Thus, at CESS Automation,
Operator training time period is approximately 6 months.

For Office Staff training time period is approximately 3 months.

3.4.3 Wages and Salary Structure at CESS Automation

(Figure 8: Salary Structure of OFFICE STAFF)

(Sources: From Company Salary Register)