III.

ORGANIZATION/ACP/PROPONENT OVERVIEW

The proponent are graduates of STEP under Congressman FM Romualdez on Process Food by
Fermentation and Pickling at Tacloban Central Institute of Technical Studies Inc. for a period
of ten (10) days dated March 28 – April 8, 2016.

Below is the organizational structure:

MANAGER

MARKETING FINANCIAL PRODUCTION

MEMBERS MEMBERS

Strategic Location
Members of Jenmarjulet Association has several strategic location.

Me Members Address Contact No. Skills Expertise

1.Josefa Jennylyn V. Cirera Tac, City 09497201850 Cooking Cooking
2.Jenilyn L. Garrido Jaro Leyte 09153658885 Cooking Cooking
3.Orlita M. Guazil Dagami Leyte 09483446119 Cooking Cooking
4.Ika Mae P. Manadong Tac. City 09062148133 Cooking Cooking
5.Ma. Carmela L. Magalona Tac. City 09065951311 Cooking Cooking
6.Mark Philip D. Lontajo Jaro Leyte 09308497119 Cooking Cooking
7.Juanito S. Daymon Jr. Tac. City 09497437781 Cooking Cooking
8.Josie Mae S. Ramos Tac. City 09128627307 Cooking Cooking

Members of the association possessed the knowledge and skills in fermentation and pickling and
some meat processing technology. Though addresses are not in one place, however, strategies are
formulated as shown in the schematic diagram below.

Home- Based Production

Special Mango Pickled Mango

Atchara Siopao Chutney Quail Jam Embotido Tocino
EGG
 All members will sell equally of the produce products

Inventory Sales

Remittance of Sales
Note: 2 days after the productAspect
Financial has been Consolidated Sales
Distributed
Financial Report

Assignment of product to be purchase

IV. INTRODUCTION
Production of Process Food
The business is a home – made products ,particularly
special atchara, siopao, pickled quail eggs, mango chutney, mango jam, embotido, tocino and not
limited to. The customers can assure the safety and quality of the products. Sanitation is strictly
observed during production and ingredients are based on standard requirements. The price of the
product are affordable even a marginalized family can afford to buy this process food product. A
wholesale price shall be encouraged to those who are interested to be a partner of Jenmarjulet
Association where they can also earn an income through selling. Promotion is strategized according
to the volume of purchased products to all customers.

Objectives of the Business

 To promote every household to patronize a home – based process food

products.
 To generate an income for a better living of each member of the association.
 To create an employment if the business become big and successful.
 To help unemployment parents (mother/father) and youth, to earn an
income by availment of wholesale price.

V. PROPOSED BUSINESS PROJECT

A. Marketing Plan

1. Analysis of the market

Food is a basic human needs, normally everyone eat three (3) times a day. Tocino,
embotido, mango jam are favorite of children ranging from 5-18 years old and adult ranging
an age 25 and above. School children and employed parents bring lunch to school and office
to the above mentioned processed food. A working parents who have no time to prepare cook
 food and to those marginalized family who have less money in their pocket can afford to buy
a quality food particularly a ready to eat food.

Below are the identified competitors, opportunities and threats.

Competitors Opportunities Threats

1. cdo 1. Free delivery 1. Delayed delivery.
2. Purefoods 2. Availment of promo 2. Unable to meet the desired
products of the customer.
3. Bigmac 3. Affordable price 3. Shortages of the products.
4. Savemore 4. Wholesale price 4. Uncontrolled damages of
the products.
5. Market 5. Allow credit to selected 5. non-payment of debts.
customer of good character

Products Quality Unit Price Wholesale

1. Tocino fresh pork Php 53.00/pack Php 48.00
2. Embotido fresh pork Php 46.00 each Php 41.40
3. Burger patty Fresh pork and beef Php 11.00 each Php 9.9
4. Mango jam Fresh ripe mango Php 180.00/bottle Php 162.00
5. Mango Chutney Fresh greenmango Php 104.00/container Php 93.60
6. Pickled Quail Eggs Fresh quail eggs Php 35.00/container Php 31,50
7.Special Atchara Fresh green papaya Php 34.00/jar Php 30.60
8. Siopao Fresh Dough/Pork Php 19..00 each Php 17.1
2. Products or services to be offered

3. Brand strategy

The product is home – based. The ingredients are according to the standard specification. There’s no
so much extenders put into the products. The advantage in our product is not commercialized.

4. Distribution strategy

Itemized Distribution strategy

Products Volume Price/Unit TOTAL Buyers Delivery Selling
Requirement Retail Wholesale Wholesale Schedule Mode
Tocino 50 packs P 53.00 P 48.00 P 2,400.00 Office/Brgy. Weekdays Cash/Credit

Embotido 20 pcs. P 46.00 P 41.40. P 828.00 Office/Brgy. Weekdays Cash/Credit

Burger Patty 50 pcs. P 10.00 P 8.00 P 400.00 Market/Brgy. Weekdays Cash/Credit

Mango Jam 10 jars P 180.00 P 162.00 P 1620.00 Office/Brgy. Weekdays Cash/Credit

Mango Chutney 10 containers P 104.00 P 93.60 P 936.00 Bgry. Weekdays Cash/Credit

Pickled Quail 10 jars P 35.00 P 31.50 P 315.00 Brgy./Market Weekdays Cash/Credit

Eggs
Special Atchara 10 jars P 34.00 P 30.60 P 306.00 Office/Brgy Weekdays Cash/Credit

Siopao 50 pcs. P 19.00 P 17.10 P 855.00 School/ Weekdays Cash/Credit

Office

5. Product Strategy

In sustaining our delivery of products and services, the members of Jenmarjulet Asso. has
contributed a minimal amount in the production of our products. Thus, the above information
shows that the project is relevant in our daily needs. We can assure every customer that our
services are affordable, with a good quality and standard.

Product Utilization

Product Equipments Who Uses

Siopao Basins, Ladle, measuring Group members
cups/spoon, Weighing scale,
frying pan, steamer, gas
stove, knife, tray, rolling pin,
mixing bowl, mullen,& PPA
Special Atchara Chopping board, peeler, Group members
basin, measuring cups/spoon,
wooden ladle, bottles, grater,
knife(design)
Embotido/Skinless Grinder, measuring Group members
Longanissa, Burger Patty cups/spoon, wooden ladle,
basin, frying pan, chopping
board, aluminum foil, paper
lean, sealer, knife, almeris,
patty shaper.
Tocino, Beef/Pork Tapa Knife, chopping board, Group members
measuring cup/spoon. Basin,
mixing bowl, sealer,
cellophane, apron, hairnet,
gloves, face mask, weighing
scale, food tong.
6. Pricing strategy

In formulating the price of each finished product the method of product costing was used. Below
is the representation on how it was computed.

Product Costing

TOCINO

Direct Cost (Capital) P275.00 x 20% (20% of the direct cost is the indirect cost)
Indirect Cost P 55.00
Labor P 33.00 (1 hour) (P260.00 is the minimum wage, P33.00/hour)
TOTAL: P 363.00 x 30% (30% of the total cost is the mark-up)
Mark-up P 108.90
TOTAL: P 471.90 (divided by the number of yield)
9 packs
QUOTIENT: P 52.43 or 53.00 per pack
Selling Price P 53.00 per pack

EMBOTIDO

Direct Cost (Capital) P 389.50 x 20% (20% of the direct cost is the indirect cost)
Indirect Cost P 77.90
Labor P 66.00 (2 hour) (P260.00 is the minimum wage, P33.00/hour)
TOTAL: P 533.00x 30% (30% of the total cost is the mark-up)
Mark-up P 159.90
TOTAL: P 692.90 (divided by the number of yield)
15 packs
QUOTIENT: P 46.19 or 46.00 per pack
Selling Price P 46.00 per pack

SPECIAL ATCHARA

Direct Cost (Capital) P 233.00 x 20% (20% of the direct cost is the indirect cost)
Indirect Cost P 46.60
Labor P 33.00 (1 hour) (P260.00 is the minimum wage, P33.00/hour)
TOTAL: P 312.60 x 30% (30% of the total cost is the mark-up)
Mark-up P 93.78
TOTAL: P 406.38 (divided by the number of finished product)
12 jars
QUOTIENT: P 33.86 or 34.00 per jar
Selling Price P 34.00 per jar
 SIOPAO

Direct Cost (Capital) P 180.50 x 20% (20% of the direct cost is the indirect cost)
Indirect Cost P 36.10
Labor P 66.00 (2 hour) (P260.00 is the minimum wage, P33.00/hour)
TOTAL P 282.60 x 30% (30% of the total cost is the mark-up)
Mark-up P 84.78
TOTAL: P 367.38 (divided by the number of yield)
19 pieces
QUOTIENT: P 19.33 or 19 per pack
Selling Price P 19.00 per pack

SKINLESS LONGGANISA

Direct Cost (Capital) P 283.50 x 20% (20% of the direct cost is the indirect cost)
Indirect Cost P 56.70
Labor P 33.00 (1 hour) (P260.00 is the minimum wage, P33.00/hour)
TOTAL: P 373.20 x 30% (30% of the total cost is the mark-up)
Mark-up P 111.96
TOTAL: P 485.16(divided by the number of yield)

9 pack--
QUOTIENT: P 53.90 or 54.00 pack
Selling Price P 54.00 per pack

MANGO CHUTNEY

Direct Cost (Capital) P 240.00 x 20% (20% of the direct cost is the indirect cost)
Indirect Cost P 48.00
Labor P 33.00 (1 hour) (P260.00 is the minimum wage, P33.00/hour)
TOTAL: P 321.00 x 30% (30% of the total cost is the mark-up)
Mark-up P 96.30
TOTAL: P 417.30(divided by the number of yield)

4 containers
QUOTIENT: P 104.32or 104.00each container
Selling Price P 104.00 each container

MANGO JAM
 Direct Cost (Capital) P 203.00 x 20% (20% of the direct cost is the indirect cost)
Indirect Cost P 40.60
Labor P 33.00 (1 hour) (P260.00 is the minimum wage, P33.00/hour)
TOTAL P 276.60 x 30% (30% of the total cost is the mark-up)
Mark-up P 82.98
TOTAL: P 359.58 (divided by the number of finished product)

2 jars
QUOTIENT: P 179.79 or 180.00 each jar
Selling Price P 180.00 each jar

PICKLED QUAIL EGG

Direct Cost (Capital) P 195.00 x 20% (20% of the direct cost is the indirect cost)
Indirect Cost P 39.00
Labor P 33.00 (1 hour) (P260.00 is the minimum wage, P33.00/hour)
TOTAL: P 267.00x 30% (30% of the total cost is the mark-up)
Mark-up P 80.10
TOTAL: P 347.10divided by the number of finished product)

10 containers
QUOTIENT: P 34.71 or 35.00 each container
Selling Price P 35.00 each container

7. Promoting strategy

Ways of Promoting Products

 Free delivery
 Sale promo
 Wholesale price
 Cash/Credit
 Distribution of fliers

8. Prospective buyers
Buyers Places Market Share
Brgy. Sagkahan, Tac. City
Brgy. Buenavista, Jaro, Leyte
10% of the total households Brgy. 71. Naga-naga, Tac. City
In every Barangay Brgy. 95. Caibaan, Tac. City 10%
Brgy. 99. Diit, Tac. City
Brgy. Hinbuyan, Dagami, Leyte
Offices/Schools/Market Tac. City, Carigara, Barugo, Palo and etc.
B. Production Plan

Production Cycle

PACKAGING

PROCEDURE
 Washing PRODUCTION
 Cutting
 Measuring
 Mixing
 Cooking

RAW MATERIALS

b. 2. Plant/Work Place (building,size,layout,location)

Since it is home-based, the production of products are produced in different location.

Hence, the members of Jenmarjulet Asso. are from different places.

b. 3. Raw Materials (how many, availability from supplier,cost)

TOCINO

Raw Materials Price

Meat 200.00
 Salt .10
Curing Salt .50
Phosphate 3.00
Isolate 1.50
Carageenan 2.70
Fibrill 4.00
Sugar 12.00
Anisado Wine 6.00
Pineapple Jjuice 6.00
Meaty Ginisa 1.00
Vetsin (Msg) 1.00
Bf Blend 1.00
Food color (Allura red) 1.00
Meat Tenderizer 2.00
Meat Enhancer 2.00
Paper Lean 30.00
Garlic 2.00
TOTAL 275.80

EMBOTIDO

Raw Materials Price

Meat 200.00
Salt .50
Curing Salt 1.00
Phosphate 3.00
Isolate 3.00
Carageenan 3.00
Powdered Milk 10.00
Sugar 10.00
Chorizo Bilbao 20.00
Raisins 8.00
Meaty Ginisa 1.00
Vetsin (Msg) 1.00
Bf Blend 2.00
Pickle Redish 5.00
Potato Starch 2.00
Bread Crumbs 3.00
Carrots 10.00
Onion 3.00
Black Pepper 1.00
Egg 54.00
TVP 9.00
Butter 5.00
 Aluminum Foil 35.00
TOTAL 389.50

SKINLESS LONGGANISA

Raw Materials Price

Meat 200.00
Salt .50
Curing Salt 1.00
Phosphate 3.00
Isolate 2.00
Carageenan 2.00
Vitamin C 3.00
Sugar 10.00
Garlic 3.00
Meaty Ginisa 1.00
Vetsin (Msg) 1.00
Bf Blend 2.00
Allura red 1.00
Meat Enhancer 2.00
Pineapple Juice 6.00
Black Pepper 1.00
Anisado Wine 6.00
TVP 9.00
Paper Lean 35.00
TOTAL 283.50

SIOPAO

Raw Materials Price

Meat 100.00
Oil 10.00
Bread improver 2.00
Iodized Salt .50
Lard 3.00
Sugar 20.00
Garlic 5.00
Baking Powder 2.00
Yeast 2.00
All Purpose Flour 24.00
 Soy Sauce 1.00
Ngoyong Powder 2.00
White Pepper 1.00
Black Pepper 1.00
Sesame Oil 2.00
Hoisin Sauce 3.00
Oyster Sauce 2.00
TOTAL 180.50

SPECIAL ATCHARA

Raw Materials Price

Green Papaya 30.00
Vinegar 30.00
Onion 25.00
Carrots 20.00
Cucumber 20.00
Sugar 30.00
Garlic 10.00
Singkamas 35.00
Bell Pepper 30.00
Black Pepper 3.00
TOTAL 233.00

MANGO CHUTNEY

Raw Materials Price

Mango 50.00
Vinegar 30.00
Onion 8.00
Sugar 40.00
Garlic 10.00
Raisins 30.00
Green Pepper 12.00
Container 60.00
TOTAL 240.00

PICKLED QUAIL EGG

Raw Materials Price

Quail Egg 160.00
Vinegar 30.00
Onion (Shallot) 5.00
Sugar 40.00
 Garlic 5.00
Jar 55.00
TOTAL 195.00

MANGO JAM

Raw Materials Price

Ripe Mango 100.00
Lemon 7.00
Margarine 1.00
Sugar 40.00
Jar 55.00
TOTAL 203.00

b. 4. Facilities required and their production capacity (equipment, tools, materials)

Facilities Personnel Skills/Training
Food Processing, COC
basins, Ladle, measuring cups, Cooking, Dress making,
measuring spoon, weighing Josefa Jennylyn V. Cirera Computer literate, Massage
scale, frying pan, steamer, gas theraphy
stove, knife, tray, rolling pin, Food Processing, COC
mixing bowl, mulen, apron. Jenilyn L. Garrido Cooking, Computer literate
chopping board, peeler, Food Processing, COC
wooden ladle, bottles, grater, Orlita M. Guazil Cooking, Computer literate
knife(design) Food Processing, COC
grinder, aluminum foil, paper Ika Mae Manadong Cooking, Computer literate
lean, sealer, almeris, patty Food Processing, COC
shaper. Carmela Magalona Cooking, Computer literate
cellophane, apron, hairnet,
gloves, face mask, food tong.
bottles (glass), steamer, spoon,
fork,plate,strainer, cheese
cloth, rubber band, hand soap,
pot holder, rugs.