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Design Process 2

This document outlines the importance of conducting in-depth research to understand the market state and identify user needs that competitors may overlook. It suggests asking specific questions about existing solutions, customer spending, and the potential for using existing technologies. Additionally, it emphasizes that integrating with existing products or partnering with other companies may be more effective than starting from scratch.

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Ciara Anne
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31 views2 pages

Design Process 2

This document outlines the importance of conducting in-depth research to understand the market state and identify user needs that competitors may overlook. It suggests asking specific questions about existing solutions, customer spending, and the potential for using existing technologies. Additionally, it emphasizes that integrating with existing products or partnering with other companies may be more effective than starting from scratch.

Uploaded by

Ciara Anne
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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2.

Research the problem in-depth

At this stage, you’ll figure out the market state, whether any competing
products exist or are on their way, and what user needs competitors neglect.

Again, a few simple questions can help you get to the bottom of things.

 Do current solutions exist that try to solve the problem?


 Are these failing to meet customer needs in any way?
 Do these solutions offer niche-specific versions?
 How much are customers spending on similar products?
 Can you use existing technologies — open-source or otherwise — to
solve the problem?

If you’re trying to solve problems for an existing product or service, starting


from scratch isn’t always best. You may find that developing an integration or
partnering with another company is the best solution.
(Image source)

Don’t neglect the upfront legwork.

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