1.

What distinguishes an e-commerce business plan from a traditional

business plan?
The main difference between a standard business and an e-business is that an e-business is run solely
online on the internet. .A standard business has an office with employees, while an e-business may
have a single office or the owner may work from home with employees around the world.A traditional
business setup has a physical presence, and it serves people locally by providing services or products
through brick-and-mortar stores. In case of a digital business setup, people sitting in any corner of the
world can scroll through the web and avail the company's services and products.The term business
model refers to a company's plan for making a profit. It identifies the products or services the business
plans to sell, its identified target market, and any anticipated expenses. Business models are important
for both new and established businesses.

2. Identify and describe the business model element that specifies how the
company’s product will fulfill the needs of its customers.
The value proposition element of the business model describes how the company's product will fulfill
customer needs. It describes why customers would want to do business with your company rather than
another.

3. How can e-commerce technologies be used to improve a firm’s value

web?
Firms can use Internet technologies to improve communication and coordination with
suppliers and logistics partners, with customers and partners. Collaboration technologies can
be used with partners and suppliers to create new products.

4. What are some of the traditional sources of capital for startups?

a) personal savings, friends & family, and bank loans
b) personal savings, friends & family, & credit cards
c) personal savings, bank loans, & business incubators
d) personal savings, other individual investors, & parents

5. What is a disruptive technology, and how does it differ from a sustaining

technology?
Disruptive technology is about change and creating new markets; it changes the way businesses
operate and the way people live. Sustaining technology, on the contrary, refers to new technologies
that foster improved product performance.Disruptive innovation means to reinvent a technology,
business model, or simply invent it all together. As opposed to disruptive innovation, sustaining
innovation, seeks to improve existing products. Meaning, it does not create new markets or values, but
rather merely develop existing ones.

6. How does e-commerce enable competition based on cost?

Competition based pricing is a pricing method that involves setting your prices in relation to the
prices of your competitors. This is compared to other strategies like value-based pricing or cost-plus
pricing, where prices are determined by analyzing other factors like consumer demand or the cost of
production Competition determines market price because the more that toy is in demand (which is the
competition among the buyers), the higher price the consumer will pay and the more money a
producer stands to make. Greater competition among sellers results in a lower product market price.

7. What is an on-demand services company?

An on demand services company is the company that provides services to the customers when they
demand. An on demand business aims to provide prompt delivery of goods and services at their
doorstep. The on demand economy works on speed and ease of solutions, making them popular in
times where we chase instant answers to everything. With its speed, quality, and convenience on
demand business model have quickly become the first choice option for both budding entrepreneurs
and seasoned business people looking to go online. An on demand service platform lets consumers
find, book, and review services without stepping a foot outside.
Benefits of on demand services are easy ordering, real-time tracking of deliveries, one click
cancellation and expanded payment options.
The on demand economy is replacing traditional business models faster than anticipated. The services
along with certain apps empower instant provisioning of goods and services.

8. What are some of the ways a firm can pursue a differentiation strategy?
 Product Differentiation.
 Service Differentiation.
 Distribution Differentiation.
 Relationship Differentiation.
 Image/Reputation Differentiation.
 Price Differentiation.

9. What are the benefits offered by incubator investor firms over other
traditional sources of capital?
An incubator is an organization designed to help start-ups and businesses by providing a free or low-
cost workplace, training, technology, access to investors, and in some cases, a loan over a traditional
source of capital. You will work closely with other business ventures, often focused in the same way
as you.

10. What is an unfair competitive advantage?

Creating an unfair competitive advantage means focusing on an area that your competition
simply can't match, maybe because they've become too complex over time, or their existing
market requires a different approach. An unfair competitive advantage propels you into a
leadership position in a new market category

11. What is an industry structural analysis and what is its place in the e-
commerce business plan?
An industry structural analysis is an effort to understand and describe the nature of competition in an
industry, the nature of substitute products, the barriers to entry, and the relative strength of consumers
and suppliers.

12. What is the key to success for content providers?

Content providers can make money via a variety of different revenue models, including
advertising, subscription fees, and sales of digital goods.
-The key to becoming a successful content provider must own the content being provided,
being original to monetize their content.
An important key to success for marketers is to understand consumers and how they go about
selecting the products they buy

13. Discuss the impact of e-commerce technologies on inter-firm rivalry

(competition).
Inter-firm rivalry (competition) is one area of the business environment where e-commerce
technologies have had an impact on most industries. In general, e-commerce has increased
price competition in nearly all markets

14. What disadvantages are faced by “first-mover” companies entering a

marketspace?
Some of the major disadvantages of the first movers are as follows: Change in consumer
needs or technology: The technology is rapidly changing, creating a major impact on first
movers. Sometimes first-mover can identify that the product generated initially is inferior,
wherein the last movers benefit from this issue.

15. Why is the e-tail sector so competitive?

Factors that contribute to success of e-tailing sector:

 Actionable analysis.
 Analytics.
 Brand experience.
 Customer behaviour.
 Customer experience.
 Customer insights.
 Customer journey.
 Data insights.

16. Describe the feature of ubiquity as it applies to e-commerce technology

and describe how it has affected the business environment over the past
decade.
In general, the term “Ubiquity” means being physically present in several places simultaneously or
being omnipresent. In eCommerce and customer service, Ubiquity refers to the fact that your visitors/
customers can access a service from any place, on any device, anytime.Ubiquity refers to the ability of
a company—and the products and services it sells—to establish a dominant presence among
consumers. Microsoft, and the many software products it sells, is one example.

17. What kinds of firms are considered to be e-commerce enablers?

E-commerce services provide the client with everything needed to successfully sell online.
They offer stand-alone solutions such as website optimization, marketing strategies, integration of all
digital media, customer service management, management, and delivery so that the client can fully
focus on the growing aspects of their business.
A-Commerce and i-Commerce are among the most popular services in Southeast Asia.
ECommerce platforms like Amazon, Lazada, Alibaba offer online shopping and selling windows. It
also enables product management accounts but is not an eCommerce platform.

18. What is an initial coin offering?

An initial coin offering (ICO) is the cryptocurrency industry's equivalent of an initial public
offering (IPO). A company seeking to raise money to create a new coin, app, or service can
launch an ICO as a way to raise funds.

19. Define market opportunity and describe how you would determine a
new company’s realistic market opportunity.
A market opportunity is a recently distinguished need that an organization can use to develop;
normally, on the grounds that it's not being tended to by contender yet.

 Customer division
To comprehend your interest, you should recognize purchaser fragments that share normal attributes.
These attributes can be "hard" factors like age, sexual orientation, spot of home, instructive level,
occupation and level of pay or "delicate" factors, for example, way of life, disposition, values and
buying inspirations.
Hard factors can assist with assessing the quantity of potential clients a business can have. For
instance, a nappies/diapers maker should know the number of youngsters under 3 years live in a
specific country just as the rate of birth. Delicate factors can assist with distinguishing inspirations
that lead to buying choices including value, glory, accommodation, sturdiness and plan.

 Buy circumstance examination

Buy circumstances should likewise be inspected to uncover development potential open doors.
Inquiries to pose to when assessing buy examination are:
When in all actuality do individuals purchase our item or administration?
Is it when they need it?
Where truly do individuals make the buy?
How would they pay?
Seeing dispersion channels, installment techniques and any remaining conditions that include buying
choices can show you how customers purchase and how you can situate your item suitably. Offering
new shopping options might bring new clients. For instance, candy machines offering snacks like
yogurt and individual juices have been presented in the corridors of the tram of Santiago de Chile,
advancing in a hurry utilization.

 Direct rivalry investigation

As well as dissecting request and buying circumstances, it is vital to investigate supply. Knowing the
current players in the market where you are contending or going to contend is significant while
assessing amazing open doors. Applicable inquiries for this situation are:
What are the items and brands of our industry that are developing all the more fundamentally and
why?
What is their offer?
What upper hand do we have over them?
For instance, SKY aircraft, contending in the Chilean market against an outstandingly situated brand,
for example, LAN, observed there was a chance to separate itself with a minimal expense model,
which up to that point had not existed in Chile. SKY brought down its expenses, by wiping out free
food and refreshments for all travelers during flights and in doing as such brought down its ticket
costs. This aided the organization increment its portion of conveyed travelers from 10% in 2008 up to
20% in 2017, as indicated by Euromonitor International.

 Aberrant contest examination

Open doors can likewise be found by investigating substitute businesses. For instance, because of the
lessening in airfares, aircrafts might search for open doors in shopper portions right now provided by
different method for transport. Air transporters should investigate the number of individuals travel on
significant distance transports and trains, which courses are the most sought after, how much
explorers pay for their tickets, what the occupation pace of significant distance transports and trains is
and what is important to convince a current traveler of transports or trains to decide to go via plane all
things considered. This kind of investigation builds up upper hands against aberrant contenders and
give knowledge on extra open doors to development.

 Examination of correlative items and administrations

Organizations should screen the presentation of other organizations' items, which are integral to their
own. For example, a bundling organization should screen deals of items that it might actually bundle,
while an organization creating espresso machines should assemble experiences on the advancement of
various sorts of espresso deals. Patterns in corresponding business sectors ought to be considered
when settling on speculation choices.

 Investigation of different enterprises

Now and again, the target of organizations isn't to keep working inside a modern area however to
grow a specific plan of action or theory. For instance, a British holding of organizations, Easy Group,
began augmenting the inhabitance pace of trips with the carrier Easy Jet. Simple Group
comprehended that it was desirable over sell a seat at a lower cost than not selling it by any means.
Simple Jet picked a rate the board model that relied upon the inhabitance pace of flights and the time
staying until the day of the flight. With this plan of action, it figured out how to build inhabitance
rates. Simple applied similar model to films when it made Easy Cinema and afterward with transports
for Easy Bus. Regardless, to enter another industry it is vital to find out with regards to contest first:
market sizes, pieces of the pie, development rates, unit costs, per capita deals and brands situating.

 Unfamiliar business sectors examination

At the point when an organization works in a developed or soaked market, investigating different
nations might prompt extra open doors. Markets in various nations develop at various speeds for a
considerable length of time, remembering inconsistencies for the degree of monetary turn of events
and neighborhood propensities. Knowing the development of per capita utilization of a given item in a
given nation can fill in as a sign of the development of the item's life cycle. Having data on the size of
the market and rivals in different nations will assist with assessing the business potential.

20. What are the main elements of an elevator pitch?

At their most basic, good elevator pitches should keep the following question in mind: “Who are
you?” When writing your pitch, you'll want to include your name, job title, contact information, the
name of your company or idea, your market, what makes you/your idea/your organization valuable,
and a clear call to action.

PROJECTS
1. Select an e-commerce company. Visit its website or mobile app and
describe its business model based on the information you find there.
Identify its customer value proposition, its revenue model, the
marketspace it operates in, who its main competitors are, any
comparative advantages you believe the company possesses, and
what its market strategy appears to be. Also try to locate information
about the company's management team and organizational structure.
(Check for a page labeled "the Company," "About Us," or
something similar.)
The e-commerce site visited was from Adidas, one of the largest sporting goods companies in
the world. The value proposition that the company offers to the client is the creation of a
marketing focused on the young and modern public, which can be seen on its website, where
young models with a cool look use the brand's sneakers and clothing, always with a lot of
youthful color and personality. The brand also creates value using influential marketing,
sponsoring major celebrities and sports around the world, being a very strong brand and
recognized for its values. The company has comparative advantages with competing
companies in the sports segment, due to the fact that Adidas seeks a new look and refinement
for its products, which can be seen in its collections where there are partnerships with several
famous designers and personalities.

There is information about the company at the bottom of the page, which reveals about its
multifaceted, simple and fast organizational structure, as written on the website, which
reinforces the company's global values.

2. Examine the experience of shopping online versus shopping in a

traditional environment. Imagine that you have decided to purchase
a digital camera (or any other item of your choosing). First, shop for
the camera in a traditional manner. Describe how you would do so
(for example, how you would gather the necessary information you
would need to choose a particular item, what stores you would visit,
how long it would take, prices, etc.). Next, shop for the item on the
Web or via a mobile app. Compare and contrast your experiences.
 What were the advantages and disadvantages of each? Which did
you prefer and why?
Shopping online is very different from shopping traditionally at a mall or some store. I
personally believe shopping online is easier and way better. Although, sometimes you don’t
get the right item you purchases and therefore shopping at a mall can be considered better.
They both have their pros and cons. The item I decided to purchase is a new jacket.
Shopping for a jacket in the traditional way is nice because you actually know what you are
paying for because the item is right in front of you and you can try it on if you’d like. I
wouldn’t have to visit more than one store because I know that the company has it in stock.
Jackets come in all different sizes and they vary by company meaning one jacket of yours
could be from a certain company and be a size L, then a different company might have that
jacket in a size XL, but both be the same size, just different labels. When shopping online, I
wouldn’t be able to try the jacket on, it’s basically a guessing game. The prices online are
usually the same as in the store, but sometimes they do special offers, in store or online. I
prefer shopping online for electronics and computer accessories, but when I need new clothes
I like to go to the store and shop traditionally.

3. During the early days of e-commerce, first-mover advantage was

touted as one way to success. On the other hand, some suggest that
being a market follower can yield rewards as well. Which approach
has proven to be more successful—first mover or follower? Choose
two e-commerce companies that prove your point, and prepare a
brief presentation to explain your analysis and position.
The market follower or the second, third in the market is often seen to be more successful in the
market. For example, before Google, there was Altavista, Yahoo, etc but they were not that popular
like Google. The same is with FB, there were Orkut, MySpace but again the success of FB is
unparalleled. While if that is seen for Malaysia, the same trend can be seen. Malaysia's journey with
e-commerce started in 2004, with eBay Malaysia, followed by Lelong that now sells cameras,
gadgets, fashion, frozen food, etc. It is working as a hybrid model where individuals can also be a
seller, other than businesses. Then came Mudah and Fashionvalet in 2011. But later Lazada in 2012,
and Shopee in 2015 have taken the ground since then and are successful in the eCommerce market
worth USD 4.3 billion. Thus, in 2020, Shopee is the most popular eCommerce site, followed by
Lazada and eBay comes at the 7th position, although being first on the arrival in the Malaysian
market.
For success, many things can be considered. First of all, when concepts are new people are skeptical
of trying it, and when it becomes a little mature then the market gets ready for them. The same
happened with Shopee around 2015 when e-commerce was already very popular in Asian countries
like China, Japan, India. Additionally, the business also realizes the mistakes of their predecessors
and improve them in their venture. This goes along with huge funding that newer ventures get. For
example, Lazada is supported by Tesco, JP Morgan Chase, and is owned by Alibaba group.
Thus, already a successful company would take any company to heights with necessary funding and
acumen. The same is for Shopee that operates under Sea Group and has a good local hold. Apart from
that, comes the promotion, services, and other accessibility. Shopee came as a social-first, mobile-
centric marketplace, thus making it easy for customers to shop online, with easy payments. This,
along with a better supply chain makes it a popular option for Malaysians. Shoppe also appointed
Blackpink as their regional brand ambassador, apart from the global icon Cristiano Ronaldo.
Thus, factors like taking advantage of the mature market, enough funding, experience in handling the
industry, etc makes it profitable for the followers to sustain and being successful in the market.

4. Select an e-commerce company that has participated in an incubator

program such as Y Combinator, Startupbootcamp, Seedcamp, or
INiTS, or another of your choosing, and write a short report on its
business model and the amount and sources of capital it has raised
thus far. Include your views on the company’s future prospects for
success. Then create an elevator pitch for the company
AMAZON e-Commerce Company: Amazon is one of the leading companies in e-commerce
business industry. Its the current leading ecommerce business pioneer in the world. The biggest online
retailer store in the world provides almost all products and groceries are made available to every
customer through Amazon website. There are so many online books are available in online book store
of Amazon and can watch all kinds of movies with newly introduced Amazon prime. It made human
life easy and access the world wide available products simple by Amazon web. The company has
participated in incubator programs by helping other companies in terms of sharing innovative ideas,
trainings and support from Amazon
Business Model: Amazon business models are different compared with other companies. There are
so many strategies and models for revenue generation. Everyone who is able to access internet can
access all Amazon services .The planning and implementation of Amazon strategies are well designed
and well maintained in order to generate the revenue from multiple sources. The Amazon business
models that generates amount and source of capital are
5. Online store
6. Amazon books
7. Amazon music and videos
8. Amazon gamming
9. Amazon Prime etc,
 Amazon online store with Amazon store there is huge access to the products and services that
can be purchased through Amazon website. The biggest and best online store in the world for
almost provides all kinds of products.
 Amazon books provide sales of different types of books through which huge revenue are
generated to the company. There are e-book facility is available through Kindle an innovative
of Amazon.
 Marketplace for Amazon generated revenue from sellers by collecting the commissions
 Amazon also has videos and access to music through its website. Where we can watch videos
and listen to music through internet movie database(IMDB)
 Gaming zone in Amazon is also an innovator thought through digital game store
 Amazon prime is also one of the best methods of attracting customers and delivering valued
services through prime membership.
Amazon participated in so many incubator programs to help the industries to grow, by providing the
training, support and developing innovative products and services. In that one of the products is
Kindle where every information made easy access to books, articles, news can be accessed through
offline.
Amazon developed new techniques to accelerate the success by launch the products and services
faster ,get discovered by the market in very less time, developing the own brands and supports to go
to global markets.
View's on Company's future prospects for success: As an e-commerce company its services like
digital online shop, books are never lasting .The day by day innovative products and services of
Amazon are the future prospects of success. Amazon is best for its new technologies implementation
like cloud computing, digital marketing etc,. always keeps the company's future success and will be
the number one company. There are so many strategies and implementations that are followed by
Amazon for future goal. Its future plans and strategies always lead to great success as an online
ecommerce company.