NAME: RUKHSAR MISTRY

ROLL NO: FC300

DIV: 2

CLASS: FYB.com

SEM: 2

SUBJECT: FOUNDATION COURSE

TOPIC: NETFLIX, HOTSTAR, PRIME, ETC. ITS EFFECT ON OUR YOUTH

OTT which means ( over the top) refers to film and television content provided via high-speed
internet connection rather than a cable or satellite provider since lockdown the OTT platforms
like Netflix, Disney Hotstar, Amazon prime, Voot , MX player , Zee 5 these are gaining
momentum. People are taking new subscriptions which have now been more than 75%

OTT Platforms in India

They started watching Disney Hotstar, Netflix, and amazon prime more than 200%, not only the
OTT platforms but also social media in which Whatsapp , Youtube, Facebook, and Instagram
has now 300%.

The massive and gigantic profit these OTT are making irrespective of denying the Indian
broadcasting rules and regulations in this lockdown more people are working from home, more
digital platforms have been used, more education services moving online, a sudden surge in
demand for online video streaming is expected to rise substantially also the crime documentaries
can mobilize the young minds.

EFFECTS OF OTT PLATFORM

These OTT platforms are brainwashing for children from 7-14 years of age who are maximizing
their time over the screen which causes massive amounts of eye strain. Also, the kind of
offensive and abusive language which is portrayed on the web series is sometimes humiliating
and disgusting.

OTT platforms show adult content and also the amount of vulgar content is broadcasted as a
result the government has started to penalize those directors of web series who don’t adhere to
guidelines.
The content and language of OTT (over the top) platforms have been posing a serious threat to
the cultural and ethical values of our country. It has been a matter of concern that several crimes
took place recently where the accused got encouraged for crimes after watching the web series.

The content, language, and presentation of the programs of OTT (over the top) platforms such as
Netflix, Disney Hotstar, Amazon prime, Voot, MX player, Zee5, Alt Balaji etc. have been a
cause of concern in recent times in the light of the multiple impacts, especially on the youth. The
OTT platforms are making huge and enormous profit at the cost of challenging the Indian
cultural values and ethos among the youth by posing film, television content flooded with the
offensive and abusive language and sex scenes. Our country has gone through a tremendous
technological revolution which promoted the new entertainment platforms through hi-speed
internet, video-on-demand and OTT platforms and it is assumed that an average Indian youth
spends approximately 8 hours 29 minutes watching online video content, which is much more
than the worldwide trend of 6 hours and 45 minutes. Television programs & films have been
recognized as prime mode of entertainment in India especially in urban and semi-urban areas.
Undoubtedly, these programs have immense potential and capacity to influence thought process,
attitudes, and behavior of the people. It is normally observed that the youth, particularly kids and
teens are apt to learn the dialogues and songs from movies or TV programs, and it has a deep
impact in their mind both consciously and subconsciously for long.

Subsequently it plays a major role in shaping up the personality and moulding the character also.
But through these online platforms, mainly anti-national or anti-religious content is presented
that provokes the masses to react instantly and thus it can be said that OTT platforms are
spreading negative culture among the youth.

It is well understood that youths are more likely to follow and acclimate ones behavior as they
can easily relate to what is displayed on the online platforms and other video content.
Subsequently, it develops a lot of behavioral changes in youth. It has a serious and long-term
impact on their behavior and in their thoughts. Besides, it leads them for following
repercussions.

The entire process of socialization of youth has got affected. The disease such as insomnia,
depression, obesity, and eyes disorder amongst the youth have increased. The academic
performance of the youth has also been affected.

Web shows rarely mentions anything about sexually transmitted infections and unwanted
pregnancy. The web series have become a platform to advertise alcohol, smoking, tobacco, drugs
and weed without mentioning their adverse effects.

As per the website of Navbharat times newspaper, an extortion was designed by four youth after
watching the web series. They started making calls to various people for ransom. However, the
UP police caught the accused before they got the extortion. They conspired to seek ransom after
watching web series on crime.
In the light of all this, it is important to understand that these streaming platforms have business
interests across the world, but India provides a huge consumer base. OTT platforms such as
Netflix and amazon have its huge market in our country along with other platforms such as
hotstar, zee5, MX player, Alt Balaji etc. and the access and reach to the same has increased
during the lockdown period.

NETFLIX

With Netflix making it much easier to consume the content we want to watch, wherever and
whenever, binge-watching has become the norm for modern society. For many of us, it is a type
of escapism, distracting us from our everyday responsibilities and uncertain times by giving us
the enjoyment of continual entertainment.

Netflix affect the society by creating compelling original programming, analyzing its user data to
serve subscribers better, and above all by letting people consume content in the ways they prefer,
Netflix disrupted the television industry and forced cable companies to change the way they do
business.

According to reports, teens, adults, and even children are being impacted by the “Netflix Effect”.
The disadvantages for teens who binge watch television include slipping grades, being late to
work or class, not going outside to be active thereby gaining weight, and closing themselves off
from having a social life.

CONCLUSION

In conclusion, Netflix has become something that affects many lives in many areas. This new
idea of binge watching television or online series is robbing people of valuable time that they can
never get back. Average households are dealing with “Netflix Effect” while colleges deal with
the “Netflix and Chill” concept of dating, and workplaces struggle to get their employees to
actually work. But, watching Netflix does not have to turn negative sometimes it can be good
stress reliever and create family fun time. The challenge is about finding enough self control to
create a healthy balance between relaxation and wasting time. Watching Netflix, like anything,
just needs to be done in moderation.
ADVANTAGES OF OTT PLATFORMS:

1) Reduced cost: There are thousands of programs you can access with a monthly
subscription. Freedom to access international web series, shows, live sports telecasts, and
favorite flicks on the go is one of the greatest pros of streaming platforms.

2) Crisp sound and picture quality: every OTT platform keeps the content quality in high
definition. The higher your speed, the better will be auditory and visual content since the
service is offered online. The video quality of the movies are usually high, which is a
great advantage of using an OTT platform like HBO and NETFLIX. On the plus side,
you can customize the video and audio quality per your liking.

3) Instant playback: Instant viewing is another advantage of OTT platform as you can
request to view any movies or shows, irrespective of their time of release, anytime. You
can watch your favorite web series as many times as you like.

4) Multi-platform service: OTT platforms give you enough freedom to watch your favorite
content wherever you want, however you want, and whenever you want. If you don’t
have time to log on to your laptop or desktop, you can binge-watch it on your
smartphone.

5) Original content: having an account on an OTT platform like HBO means that you will
need to subscribe to the authentic services. By paying a little subscription amount, you
get a wide variety of original content that can be accessed only upon authorization.

6) Cost effective: anyone willing to watch online digital content, can register themselves
and pay a monthly or yearly subscription amount which makes it cost-effective.

7) Easy access: one can log in to these OTT platforms through mobile applications, smart
TV, laptops, tablets ,etc.
DISADVANTAGES OF OTT PLATFORMS:

1) Online limitations: you can enjoy streaming platforms for as long as you have an
internet connection. The downside of streaming media is only available online. This
option limits access to the material to people who don’t have an online presence. You
also required to have an account on streaming platform to be able to view your favorite
program.

2) Online security: besides HO, Netflix, and other OTT platforms are untrusted ones.
Thousands of such platforms are unsafe for you as you are vulnerable to lose your
confidential information while paying for a subscription.

3) Poor network can impact your viewing: unstable connection is another disadvantage of
streaming online. As the content is in HD quality a poor network speed will make it
rather difficult to let you watch the media uninterrupted. Streaming media requires a
stable internet connection. If you want the HD experience, you should have a minimum
of 2MBPS of internet connection otherwise, you will experience buffering issues.

4) No Censorship: OTT platforms operate independently and without following

5) Users waste too much on OTT platforms: given that there are plenty of web series,
movies, and shows released every week, users are more likely to waste their time on OTT
platforms. As a web series end, there is another one in the recommend segments. People
spending more time on live video streaming are inclined to be addicted to online content
rather than being socially active in real life.

THANK YOU….