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Event Management Insights for BA Students

The document contains assignment questions for a 5th semester BA(JMC) paper on event management. It includes 2 units with long and short answer questions. Unit 1 asks students to define events, discuss types of events, explain what event management is and its elements. Short questions cover the 5 Cs of events and how events are used as communication and marketing tools. Unit 2 long questions cover the organizational structure of event management companies and roles of event management personnel. Short questions address account planners, business operations, importance of liaisoning, and need for accounting in event management.

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HOD BAJMC
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44 views1 page

Event Management Insights for BA Students

The document contains assignment questions for a 5th semester BA(JMC) paper on event management. It includes 2 units with long and short answer questions. Unit 1 asks students to define events, discuss types of events, explain what event management is and its elements. Short questions cover the 5 Cs of events and how events are used as communication and marketing tools. Unit 2 long questions cover the organizational structure of event management companies and roles of event management personnel. Short questions address account planners, business operations, importance of liaisoning, and need for accounting in event management.

Uploaded by

HOD BAJMC
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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TECNIA INSTITUTE OF ADVANCED STUDIES

NAAC ACCREDITED GRADE “A” INSTITUTE


Assignment-I
Academic Session: 2022-23
Program: BA(JMC) Shift: 2nd Semester: 5 thDiv: B Paper Code: 305

Paper: Event Management

Unit-1

Long Questions (Approx 600-700 words)

1) Define Event. Discuss various types of events.


2) What is Event Management? Explain various elements of event management?

Short Questions (Approx 300-400 words)

1) What are 5 Cs of Event?


2) Describe Event as a Communication tool?
3) Describe Event as a Marketing tool?
4) Why do you think Events are important in our Social and Professional Life?

Unit-2

Long Questions (Approx600-700 words)

1) Describe the Organizational Structure of an Event Management company?


2) Who are Event Management Personnel? Explain their role and responsibilities.

Short Questions (Approx 300-400 words)

1) What are Account Planners?


2) What are Business Operations in event management?
3) Why is Liaisoning important in event management?
4) Discuss the need of accounting in event management?

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