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SEO Strategy for Business Growth

This 12-phase SEO strategy outlines steps to improve the SEO of the website https://rmstarretouchingcompany.com. The key steps include in-depth analysis, keyword research, on-page optimization, setting up Google Search Console and Analytics, fixing indexing issues, speed optimization, security enhancements, local SEO, content creation, backlink building, and reducing the bounce rate. The overall goals are to achieve the top ranking on Google search, increase targeted traffic, and boost sales and ROI for the website.

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0% found this document useful (0 votes)
93 views16 pages

SEO Strategy for Business Growth

This 12-phase SEO strategy outlines steps to improve the SEO of the website https://rmstarretouchingcompany.com. The key steps include in-depth analysis, keyword research, on-page optimization, setting up Google Search Console and Analytics, fixing indexing issues, speed optimization, security enhancements, local SEO, content creation, backlink building, and reducing the bounce rate. The overall goals are to achieve the top ranking on Google search, increase targeted traffic, and boost sales and ROI for the website.

Uploaded by

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Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Custom SEO Strategy for

https://rmstarretouchingcompany.com
1. Top Ranking on Google Search

AGENDA 2. Increase Targeted Traffic

3. Increase Sales & ROI


➔ Done the In-depth Analysis for your website.

➔ Made Plan in 12 Phases.


AGENDA IN

DETAIL ➔ Detailed information what task required and


what their benefits.
Analysis Phase

Initial SEO Report


➢ Initial Rankings Report

➢ Duplicate Content Check

PHASE -1 ➢ Competitors Analysis

➢ Backlink Audit
Benefits for Above Task :

In-Depth ➔ Initial SEO Report help you to understand initial website status/stats
including traffic, backlinks, website’s keywords’ rankings, referring domains
Analysis etc. It can help you gain an overall picture of the website initial
performance. We will share with you the detailed report explaining where
we are right now and what needs to be improved.
➔ We will work on Initial ranking report that will help you to keep an
accurateandconvenient recordofyour searchengine rankings.
➔ We will help you detect duplicate content(if available on-site) and check if
yourtext is 100%original.
➔ We willhelp you tounderstandcompetitorsstatus,their strategiesetc.
➔ We will do a backlink audit of your website in which we will identify the bad
and good backlinks, and develop the right strategy to deal with them.
Keyword Analysis-

➢ Primary Keywords (Short Tail Keywords)


➢ Secondary Keywords (Long Tail)
PHASE -2 ➢ GEO Based keywords
➢ Predictive keyword analysis
➢ intent targeting

Keyword

Benefits for Above Task :


Research &
➔ Keywords used to inform website content to increase relevant,
Analysis organic search traffic.
➔ We will select best 20 keyword about your primary services and
check their search count and competition.
➔ Targeting Local keywords: Local keywords help drive people in
your area to your business and play an integral role in optimizing
your local search engine optimization (SEO) strategy.
ON Page Set up

➢ Tags Optimization
➢ Title & Meta Tag Optimization
PHASE -3 ➢ H1 Tags Correction
➢ Image Alt Tag Analysis / Updation (if
required)
➢ Anchor Tag/Internal Linking Optimization

Website ➢ Canonical Tag Implementation (If

Applicable)
On Page SEO Benefits for Above Task :

Enhancement ➔

We will do On-page Optimization for your website.
It will help to Ranking Higher In The SERP
➔ Boosting Organic Traffic
➔ Increases Conversion Rate And Earning Potential
➔ Enhanced Click-Through Rate (CTR)
➔ An excellent on-page SEO can provide your web pages an
advantage when you are competing with other sites on the Google
search engine result pages.
SEO Tool Set up

➢ Google Search Console Setup and Verify with Correction


➢ Bing Webmaster Setup and Verify
PHASE -4 ➢ Google Analytic Setup (If not setup)

Google
Benefits for Above Task :
Serach
Console/ ➔ Search Console shows latest data regarding incoming links and internal
links.

Analytics
➔ Search console helps to monitor, maintain, and troubleshoot your site's
presence in Google Search results.

Setup ➔ Bing is the second most important search engine after Google.
➔ website. Bing tool allows you to monitor the overall health of your website.
➔ Google Analytics is used to track website activity such as session duration,
pages per session, bounce rate etc.
Fix SEO Errors

➢ XML Sitemap for better indexing.


➢ Image Sitemap (if required)
PHASE -5 ➢ HTML Sitemap (if required)
➢ KML Sitemap
➢ Robots.Txt Creation/Analysis
➢ Check Noindex & Index Tag
Fix
➢ Check URL Canonicalization
➢ URL Structure/Mapping Analysis
Indexing


Check SEO Friendly URL's
URL Rewriting (if required)
Structure Benefits for Above Task :

➔ All these Issues are technical and related to on page part, We will fix all these
points in the on page part.
➔ All these files help google to read our websites pages and will index our website
pages on the google, which will help to improve website presence on google.
SEO Friendly

➢ Mobile Friendly Test


➢ Speed Optimization (Desktop/Mobile)
PHASE -6 ➢ Google Pagespeed Test & Optimization Report

Speed

Optimization Benefits for Above Task :

&
➔ Increased page speed means an increase in the number of pages
Compatibility
Google can crawl and index. The more pages that are indexed, the
higher the chance that you will have that individual page rank.
Check ➔ The faster your site loads, the lower the bounce rate. If your site is
fast, you have a better chance of ranking on Google.
➔ Improved user experience
Security Optimization

❖ SSL Certificate recommendations & Implementation if required.


❖ Basic QA for website to security loopfall
PHASE -7 ❖ Captcha implementations to protect to spam

Website
Security
Benefits for Above Task :

Enhancement 1: Protect the data of you and your users.


2: Developing Secure Web Applications and Software.
3. To prevent comment spam.
4. Prevents your Website from getting Blacklisted on Search Engines.
Local Optimization

➢ Google My Business Setup & Verification (Required)


➢ Bing Maps(Required)
➢ Google Business -Photo/Multimedia additions
PHASE -8 ➢ Local Business Listings

Local Search
Benefits for Above Task :
Optimization
➔ Improve Your Online Visibility
➔ Builds trust in your business and drives more traffic and sales
➔ Attract More Potential Customers for Little Cost
➔ Manage your reputation
➔ Building citations gives you more visibility online and improves
local rankings, meaning more traffic and sales.
Content Phase_

➢ FAQ Recommendation
➢ Blog Page Recommendation

PHASE -9 ➢ Services page content optimization

Content

Optimization Benefits for Above Task :


and

Suggestion ➔ FAQ helps in increase online visibility and solve queries of the
customers. It also helps in increase of sales.
➔ Blog page is the best way to update fresh content to the website
and to drive traffic.
➔ Service Page gives detailed information of your service and helps
in conversion. To get top ranking on google, a page must have
10,000+ content on page.
Writing Phase

➢ Blog Writing
➢ Article Writing
➢ Content Syndication
PHASE -10 ➢ PDF Creation
➢ Video Creation
➢ PPT Creation
Content ➢ Guest Posting Writing
➢ Classified Writing
Writing &
Branding Benefits for Above Task :
Post unique and fresh content on high authority sites will help to get
➔ contextual backlinks
PPTs, PDf and Banners helps in content visibility and brand
➔ awareness.We will create attractive PPTs, PDFs and Banners.
Guest Posting is the best technique to get quality backlinks by
➔ submitting our content to third party websites with having good DA,
PA and traffic.
Classified writing and submission helps in advertising the product
➔ and services to your customers. Its the best way to increase leads.
Backlink Strategy-

➢ Guest Blogging ➢ Competitors Backlinks


PHASE -11 ➢ Content-based link ➢ Business Web 2.0 Creation
➢ Forum Links ➢ Local Business listing
➢ Infographic Links ➢ PDF Submission
Only
➢ Images Backlinks

Authority
Backlinks with
Benefits of following task

New ➢ High Authority backlinks help to Improves Organic Ranking


➢ Increase Referral Traffic

Technology ➢ Better Google Crawling and indexing


➢ Help to increase Organic traffic
➢ Build trust and authority of your business
➢ Generate leads and increase clicks
➢ Increase website DA (Domain Authority) & PA (Page Authority)
➢ Increase brand awareness and target your customers
Bounce rate Optimization-

➢ Footer Optimization (If Applicable)


➢ Check Custom 404 Page Report
PHASE -12 only
Benefits for Above Task :

FREE Other ➔ Reduce bounce rate and keep users on your website. Keep

Enhancemet people engaged with your site and moving through your sales

process. Leave them with a good feeling after a positive

resolution to their 404problem.

➔ The footersignals to the user that they have reached the end

of the webpage and provides useful links to other areas of the

website that the user may want to visit. Not only will first-time

visitors find everything they want much more efficiently, but it


can also positively impact your bounce rate.
24/7 Online with :

➢ Chat Support
➢ Call Support
PHASE -13

Benefits for Above Task :


Reporting
➔ We will always available on chat/Call for sorting and dealing with
any problems, queries or suggestions you have during your
marketing campaign.

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