Stem from oa. ple —|[Fro -active Marketing day SAO : —{ |ojaj come up sith the Stooker ond the customers had iq ui eo tv i las thexe cdas No Competifien in the moxket. 2 | L , 2) dale -they Came up with the ditgnent= ynsdations fo Hheir rpbdeis in Orden to Sustain in the moseket— amang the Compekitors . =\tohen +0 be pro-active and oShen to be xeactive fs all You Nee sto_ knows - xample 5 was oO Superhit- Tusr— becouse ihe launched hts xomantic movies in tne fro tshere in 0 Sodety. be ne. en O) Chose the to Shouscase in hts movies’ and it made him a Superstar as people eoere in Search for Such sting as they ov Scanned with CamScanner lo, O81Gl, products axe sold on the bosis o as f the need a Society’ 15 “fo be ¥Lelodm ox they coil be xefected in the | SE Ting Is EverytHing i ODT 1g q5et * Rab Ne Bano. Di Jodi = 2010 t Cocktai! = 2016555 v NetPitx = 2018. onnod Ae k's about. Knowing -+the Stosies op the the | People And Lhen to ten the stories in sthat_pacticule ool lime. py ro : Since, Bislert launched the Packages diaking coat lin the Yeon o 1964 5 they foiled iotKaliy an the Market _as there coassine Deed op! Q deinkin coater fin the marker But they took thar pro-active |Qpproach Of- Making People avoare about> the new concept of bottl@ “voalen. . Taday Loe all axe aus — i Scanned with CamScannervon = DATE: about Pisiert as it fo) -fwe one op the highest: Domain Imarket-. This is becouse “they Sustained nthe mowker— rte inital 20 yeacss and didnot end up with their. Stovst -up < They took the pro- -achive. approach ¥ Mode. up iter market Share to “the. Country. j “We Have To Be Peouncetive + Reactive As Pee Tae lina, lw Hae Market As Pee THe Neep O¢ THe ~MarKet™ ie Motwares A Consumer To Buy % | irsty Person's Gld Drink, on | y Coan) : = Rack Danks ‘ Memand) ‘The Cone nat belpoeen the Needs Wan ts} Demands — i Needs + Emotions = Wants - Another Zxampliey, Needs Toothpaste Wants Dip ferent Flavours Dernand + Mouthwash - i hw Scanned with CamScannerPAGE NO, pare) “aE eee Is Market Share 2? 4* 20 folet@ Jguode i seuozsd ef etd! -sexhom H Mosiker @harmex, of totint sets | Volume - venue ‘Based ¥ bh ¢ L Undlerstand the. _ Understand the Needs othe Emotions of the Customer Customers - ve vb fxample; faamples, Samsung 5 Pphone. Understand the motions op. sthevCustomex! ana make ithe share in their hearts-Thsyourmake the share q- heont , share op. re Middv vatit-bebcreaked daduthe. KXeod monket share _csill_ be achieved. dton ___ SE ori Is Moving fom (Customer Dawes To Costoner. Dawn Marke i Customer Deven stioe! Custoner Delving. Understanding Customer Beep Undexstand Customer's needs about ushat “they vant . befpre_they do. a Wy longs Crenfe proBuct as per their Create Product Os per their — need. Need. / IL v ‘ v a ~ eexarnpies SCORPIO, SS Pxample; Goode Maps, Play Mh Scanned with CamScannerhee ea love, 7 1A ani} lot. a t£iblet Is Markeren?(Maxkeling tol Anything that hos needs can be: Maskeled - ~ |Marketing Means understanding and -Aesponding E> customer Needs emotfons ¥ baying powers: fone ng oxound us eahich has: the need Can be Moscketed = |Mascketing is se (x) eshich ae function oy [Deects emotions ¥ Ou. esith th lthe agg: tinnin exe Loe axe able -to meee (Ae Wank Revenue Based tarketShare oF c Volume hased marketshare. 2EMaaneting [esol es hin al ute i v & Sas [pen thie, souadaal ee ene and llaxe he Uncontolable actors” andthe elements aj5— [morkeiing is ot the Contolable factors. = Mackehing ig ati about- Changing tthe Product Price Place Sb fromstion as per the PESTEL. # (Mogneting 3. ol = |Masckebing, is a i = = ang able — Intangible hhenegirs Os pen = er i ae 1 Scanned with CamScanner| THiwking Like A Marketer - Ir lf FE |l-xamece Oe Markers Moxker —» Acquisition Letter—»> Store Proces 2 ‘Thexe _coas & problem +o. eee ae ma: lorowd at a Hime. > The need +r cariting on a leoas ident fied Chalk 9. green boosd COere “uged —> Th: health fssues clue to Cholk Pocwoden, C00; $a | The need +o. innovation as pen coith ink Lape Coribe ona hoard asisecd —> The ink ghould be Bice § Csipeoble —» The ideolog 4 yet dusten, Laas, innovaled —> The pssgcia sith ithe Cost, Sei and -go es ¥ 12 eed deal * 4 Gross = tu Quantity re Luk * “Marketing Is Not By rere Make ring Is Art Agout Designee =Heom AtoZ and the Products ¢ sales is not jus oO product, Shifts by de igoinig on" othe basi Sk- Need demotion % buying poder. 10d ~ poten api de Manke-ring Mu Evewentsr239 = By. De Edmund Jerome MeCartng. Prod uct i ' Trether ot 4PaJ , [Price =JUNIDAMENTALS Om Magn ening: Place. Promotion. i= Scanned with CamScannerEl Te Grange ln “The ‘Buying, ower ‘Betas 407 Therefore it Wont he we enough in understand tne Youth cohile creaking Mo ave Mo pal ett iGo Studies os well as present Go. unolers tand.s the future ceeds oh an fated O95 Hye mooxker: 1 { {i i i i (DooeDARsH Ant: [The © i Sit coeek spa their Jauourite Programmes to be, oa “ion. Thei people caould Stays home fn the Pasi Moaciings Sust=to watch Rama: 4, Mahabharat in ga. Tie kids in Gummer pe. used to Stay home. duving _ [2 prrito dpm just +o" cSatch “the \Coxtoons on Doordarshan: loler Dp2 coas launched cShene news used - be. Gisplayeel_sor_hat= howe. as (DTH s [The DTH came csi 90 anus av channels -csith many lo Hons . + | Nete ux + Mie Pra op. Web Seases- Scanned with CamScanner——emanr- PAGE NO: DATE: 7 The oe im ir though “ther tere Selling “the Set boo box to tne customs or #.a500/— . Imosker and “They kne ce in-tine HOE the Sales ot the Fgoool~ was Aigyeulk~ to heS in mo go -fo get the place in healer Started seliing the! set top. Box of: a-2,900/-H] Usith the! (Clause oF — they Would -fake “the set top Box Xeburn (vt lise tras ica mer sik the custom: ono! MV to_en. je = ni 0 athe Subscriptions, Channels as dell as +he acl f= revenue. Ty the Ott 3s _cSilling ~fo usvive Jin ea Moxket > they C951) Steet guiag “the And pier, 2 Years BES Netitix QO¢S more Succe seul tthe DtH esti} Ber Enample | = Paying you ors using them. 5 Lakh Ind: vis Pak mate Nonstop Lsith ladvi. and. e02n Cash back offers Ok Givel additonal = 9p0l — and Skip ad core Watehing » Match. Zp +h donot do-so they 651) have to end upto Sjatuce. “tive. Gey Merxetee It Is. Necesaey. To UNpEestAND The \mppct Oe Past § Peestny Foe. purse Marser.” [fs DrHee Exampres : pa = SE Matches —> One Day Match —> IPL Artbassacdon > Audi» No Cans clue to brapge => 2 Scanned with CamScanner| Apvertising : : st oil Televigion Malls, Digitas Radio flyovers: Marketi S {Nlecas paiper: —s 4 : = i 1 1 | | 2 fee = Scanned with CamScannerAE Pace: sp he Ses an Rebail Qutler ~ cohich ie the Sore ae get the Customer oc | h IN (hts th dara ethane Slee aaa ated Loa twos he Hare ol look at the Proclucts Aisplayed hesides -the Irjaht path and thal axa. tahene sHhese products, Axe Olt Played Jets Wasted. ere ythe moskelen. needs +o make -the». Beaalorhen, Speed ow Sight from “the main entrance » So tor “thar, et AE rst OL alt here ou StoSrcase before he main entrance. ; as cshen he coalks the Stoirs phe goes lous 9 Meal ges sthar he §s here for en? ithe mirror neax —the entrance oe aaa take a Pause ¢ slows dlousn. Al Q_ Zig-Zag Poth within “the chore cohere he coil) keep Bia Gye even ak the opparels neox the dooc AN nese helps fincrease the Sale 13%. axe also Some locders sieht above the rene doors _| bonteh blows huge amoun Oy Air as -the Customer, fens the Store uobich helps a Customer, =jo get= lo focus theo =Conscious (ind _-r_hoppt e Securi ward ar Nee Hold & Cust dor the Security Check also slows dousn A Customer» Door ts_known as “Transition Aone. 4 [The above oxea is Known as Landing Script. The Ride Transition Zone L4male Section shoppin is oliffenent $ Non- “shopping aed is op at iftenent— Icolour |. Scanned with CamScanner‘PAGE NO. ome | Ie you Want +o increase the!sale oy, o. Toy Shop then locate the shop besides o Piqouxn Shop. The mote. leben! he buys Ifgouc,, he esi See the toy Shop and Cott O Quilt op Spending on Ingous, usin alse Spans isl on a Tounofpr bis childs Exams Or air fy Lovete, Savor? + 1990's. She aa used oie § Sovery sto hecone dae $ ges Moseded H + i olov [9a57s. She Girls Used fics lovety 4o become an As, -Hoskess. H Sair 4 = 2000s: ShewGirls iced ie re} lovely to become o- Commentator. * ry Sale g ase Q0057’s. She Gil ir vel eCOMe A e Girt. | : iv { ate qo Ipvety 12010" She Ghee ted joie ih a Hhe ofeig-- Aespect Oxienfed ps ‘Scanned with CamScannerIP aE Castro | They noficed that -the females o._probi domestic piolance. mn os} olution i & When a fernale ig abused, She clicks “the Sed button and the lopp automabically “ends the. ese se message a three People The Problem Laas hows +o Communicate, fhe firmales, abour— this. «app j becouse te tthe. advt. oy this. Opp wa: showrcased on Tv, the: male: Coould also qet~ intimated about -tne app! and son’ Allows _O Ferate. to_dows lead iti So this app was Creaked_ in Such a coay that ji a male: opens he opp it Sill be displayed asia lash Gat ape: She! Wodatone knw that they cannot promote this app onthe 4elevision Radio _ox any otner. Public Communication: platfowms- So they Started an channel ~ cohexe they talked. Prominentiy on extremety feminine stopics «She males is used to ef least tnfresteal” in _coatching “these videos. (Th. ly oP ler thee eto fouc videos —the lady fe (ould ask the. females +o be away Men ancl — then she coould ‘intosm albour ‘ne: app - They alse Provided -tne cetoils oy “the “app fn. Wax ships on the — stags oF. bikinis. (The. 200-thousands : caomen -tatehed tht— Videos and 6941 Vawe = Benerins u Cost s _ Bunch op Benegibs can be increased by increasing product: Service o% ionage . Jn@ian customer is a paisa-vaseo! customer « Ying You Set in Iria faclud above _benerits. C [eu Eaompte rrtleage operine comcleperiiegicient coms by 520) 68S. eshosobinBu sult] E| Custorniged Account: outrbersl by ina. an Bank} .\88 vd | Where, Benefits + Totar Customer Benefits. te: Product (Ratures $ Price) A)Sewice Cubitiry} Quality) Personay Image-\CSeciar Esteem) Costs + Totat Customer Costs. + Mor Y Cost isialso Time- Scanned with CamScanner