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Module 2. - Marketing - Written Notes

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Nirav Bhanushali
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58 views24 pages

Module 2. - Marketing - Written Notes

Uploaded by

Nirav Bhanushali
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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No. Poot Space [ie agage paved i) Engine busnout! j).Not allowed on_highaay Banned an express Hic yhioay] Jothatiy, people buyed: -the- Nano Se 0 Sale: dept to 560 conse People cas 4 knoug about _ athe. ative e “the nNetos | char ine dropped by 85 Ye The Company sinen “they Creaked an aQvintigernent cshish portray — (0) Preoudness foc ovsning a Nano. b)Teoo-Seater to -four-Seatess in same budget __|¢) Nano -fies:| [Marae kes daise 1udti tod] A) Khushiyen kt chaobt — [rag lines) ¢) Sus pension. PRroe Bofegy __ = Scanned with CamScanner he “ser cos ee ee ey tho their Villages 19 ven oper this ode sina nease ge sors te $e Nano. All it coorked jo the favour of — The 2 tive. perception dm the eyes oe Street « - and ploaded if en Sodat M@ia. They Created hashtas o Susi Sani Cylen's| The Couples staated to tag, each oth Yeu! one My Susan Glen”. 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[0000257 drdiars]| 2) HNI = High Netsorth, Individuc. - )lAppiuent /Globals _— very Rich 4) | Went —6 fe = Consuming class 5) || climbers = Middle class 6) Aspirants = Lowex Income ay || Destitule. - Poor I othe eornemtation is done onthe basis a tlovseroins”” 4 Homny Ures Cucee Lasig tees 1 Singles duoPhn 48106 Nyt elves Alnewly mooted vsithout ichildren. | Unvonienilelele fevclors 2h Moser ed _esitin children |_ Cannot ibe! cominaied a Middle Age asith children | Theu cam 5) Middle Age. csithout= children bys mandarin gi : _| 6} Olden Mosaied Lt Culiueropssne ay, Eenpty Nest | __Suey ndddr ist Been | Solitary Survivors realed bay Mash chin. “thoes by tha Seale + Unwed childleen : . Singles Scanned with CamScanner Socio - Economic eC Ww THe Uepan Sector dn “the Sec, the clossisication is oy “the Occupation $ “the Sducalton. te CHIEF Wage less than LEARNER 4 ying | { School Skilled |} £2. Es lUnskinea |] €2 Eo Bhop dunes D D [Petty Tradesl 62. Oo E 2E \Sec_ow THe Basis Or Rugne Sector + The classification is done _on “the: basi sychypes of houses $ Sducatian, Foucation. Pucce. Sem Puccms | kuecta=| — [Pitikerake a; i bh Self - Leoansing t M 3, J Upto class 4. sse/Hse0 4 to 4 class. os ICottege Sad LSS re Scanned with CamScanner New Consumer Cunssieieation System. i Lea9 Index] e Index ing fan LPG Store a Two wheeler Color Tv motile? ox Rebrigerator J Washing Machine Low >t bap mods Pc /toptop ¥ Cosu. Lagetei AC s Sansultuecd Level Note: As per th 2 20 ple. Sines bi) Done on -the basis cp the HP! [Household Premtumness Pooe class one ‘ooreasing The Dato is made on «the hasis oo. thes sneine_/ Education [pcupahen sy “ihe “chies Wage Sanner. Oe eves household. G69 gd Scanned with CamScanner Co -Polikan + __ Metro -Poli#an 1 an 4 Dishict— 4 a Taluka sb ort & Le Connecting Roads Ls t 1 Nei 100 1500 dables “the i Hi Population (Wo. op\ peaple in a Sty Real Brake Moke Dis posable Income 7 CLASSIFICATION Is Done As _ CBD -~ Centre Business Dishice— [Rrampie, cep Beupin] L So. - Secondary Business, District | Bramples Vasai Vee | "i J IN®D — Neighbourhosd Busines Diskiet“[ Sxanple ar | 4 i oloted Bone. Scanned with CamScanner Ellcuassiticntion Paseo On Rear Estate Market /Disrosapre Income 4304 ‘ i rap hic. iMee 1 Tee Thee IIe. a EE ed Metro Relatively More Smaiter Ii Hes Smaller CiHes ckes ! [House Rent Allowance $ the Conpens loxe studied -fo decdde Tee 1) Tier u Gity Allowance “Tier Ill Cities - + \OtHee Vaaingics Aee* Region City Density Clima fe Language. Sor frample + “Ter 2 city for_Mertedes } Ong #8. dudhiana. 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