CHAPTER 7
ANNEXURE
Annexure A
Dear Respondents,
I am Prashant Sarothiya and I am pursuing Doctoral program in management from
Oriental University, Indore and this questionnaire is a part of my research work. Your
opinion related to this ongoing study subject, which is very close to your everyday
working life, are required for this research work. I request to participate and give your
valuable inputs. The information provided by you will remain confidential with us and
you will be shared the outcome of this research.
Thanks.
A. Demographic Information
Sr. Study Measures: Response / Observation
General Purpose
I Name (Optional)
II Date of Birth (Year only)
III Gender
IV Annual Income
VI
VII Email Id (Optional)
B. Behavioral Question
C. Instruction: Please rate the following statements on a scale of 1 to
5 (Strongly Disagree to Strongly Agree)
Convenience -CV CV1 I prefer going to fast food restaurants due to their proximity.
CV2 Fast food simplifies my life.
CV3 Fast food is easy to get.
CV4 Fast food restaurants are open until late at night.
CV5 Fast food is quickly prepared.
Brand Name B1 A global fast food brand is trustworthy in every aspect
Reputation - B
B2 I prefer not to eat at unfamiliar brands of fast food restaurants
B3 A global fast food brand provides better quality food
B4 A popular branded fast food restaurant has a positive effect on my
consumption
B5 It is important to be a strong, well-known brand in the fast food industry
Cost - C C1 Fast food is inexpensive.
C2 Fast food is a cheaper option compared to alternative food outlets.
C3 I get good value for my money.
C4 Fast Food are comparatively cost effective that save our time also.
C5 Fast Food are always preferable irrespective of its cost.
Consistency - CO CO1 I feel safe knowing that a global fast food restaurant serves a consistent
menu with a consistent taste in every branch it operates.
CO2 I prefer global fast food restaurants due to the standard, consistent menus
they serve.
CO3 The standard, consistent menus at global fast food restaurants increase
my overall fast food consumption.
CO4 Every branch of global branded fast food restaurant has consistent service
ability.
CO5 Every time I get consistent test and satisfaction from Fast Food.
Quality - Q Q1 Fast food restaurants are higher in quality.
Q2 Fast food restaurants use high quality ingredients in their meals.
Q3 Fast food restaurants are more reliable.
Q4 Fast Foods uses goods quality ingredients.
Q5 Overall Fast Foods serve best quality foods.
Fast Food FP1 I love to eat Fast Food.
Preference
FP2 I Prefer Fast Food over other alternatives.
FP3 Fast Foods are always good option when I am out of my home.
FP4 Fast Foods are good option.
FP5 Fast Foods are need of time.
FP6 Fast Foods are good for everyone.
FP7 Fast Foods have better variety and test.
FP8 Fast Foods have good value for health.
FP9 Fast Foods have special role in everyone’s life.
FP10 Fast Foods are always preferred.
List of Publications
Prashant Sarothiya, Dr. Rishi Shukla.“Food Consumption habits of
youngsters of Indore City: An Empirical Study”Mukta Shabd Journal, ISSN:
2347-3150 X Issue -VIII, August 2021 (Impact Factor:
4.6UGC CARE JOURNAL)
Prashant Sarothiya, Dr. Rishi Shukla. “A Study on Preference towards Junk
Food among Youth in Indore Region” MuktShabd Journal, ISSN:2347-3150
X Issue- VIII, August 2021 (Impact Factor: 4.6 UGC CARE JOURNAL)
