Personal Strategic Development Plan
Riham Hani - Assignment 1
Supervised by
Dr. Khaled Bekhit
Table of Contents
Introduction .............................................................................................................................. 3
Student background ......................................................................................................................... 3
Strategy Formulation Phase ..................................................................................................... 5
Personal Values and traits ............................................................................................................... 5
Traits ............................................................................................................................................................. 5
Core values ................................................................................................................................................... 5
Vision statement ............................................................................................................................... 5
Mission statement ............................................................................................................................. 5
Current competitive Advantage ...................................................................................................... 5
SWOT analysis ................................................................................................................................. 7
Internal Factor (strengths and weaknesses) ................................................................................................... 7
External factor (opportunities and threats) .................................................................................................... 7
Strategic areas of improvement according to the SWOT analysis ............................................... 8
Economic Growth ............................................................................................................................. 9
Strategic areas of focus during the next 5 years............................................................................. 9
Long term objective.......................................................................................................................... 9
Strategies ......................................................................................................................................... 16
Kind of Strategies that can be adopted ......................................................................................... 16
Strategy Implementation Phase.............................................................................................. 11
Action plan ...................................................................................................................................... 11
Action plan timeline .................................................................................................................................... 15
Operating guidelines to be followed during the Strategy implementation ................................ 17
Personal skills to be developed during the next 5 years .............................................................................. 17
Strategy Evaluation Phase...................................................................................................... 18
Evaluation and review .................................................................................................................... 18
Introduction
My own strategic development plan is presented in this document. The assignment's concept was
interesting as I started to figure out my area of improvement and development. The project encouraged
me to think about my beliefs and goals, what I have accomplished in my life, who I want to be, and
where I want my life to go in addition to helping me to define my goals. I found it helpful to see
achievement in my own terms. It was also a wonderful chance for me to apply the skills I had learned
in business strategy studies to my everyday life.
1.0 Student Education and Work Background
Since my first year in university, I had the passion to work and study in parallel; and by this time, I
asked myself one question “why not to take my chance and apply for a full-time job?’’
So, I could interact and deal directly with different people with different cultures and backgrounds, with
the objective of further enhancing my verbal and non-verbal communication skills. I have 7+ years of
professional experience in diverse industries (Media, Fashion, Telecommunication, F&B).
I’m currently working as Marketing Manager at Subway and I’m a Digital Marketing instructor at
American Chambre. Academically, I have worked on enhancing my theoretical knowledge so I studied
Marketing and Sales at the School of Continuing Education at the American University in Cairo, I also
attended workshops and sessions in principles of marketing, how to deal with customer behavior and
selling skills through studying my MBA program at ESLSCA University.
I also, had the amazing chance of dealing closely with start-up, with youth full of power, hope and
enthusiasm. I noticed that the youth business owners run the start-up really successfully which make
me question what the reason behind that is! What the secret would be! The answer was centered on
the various volunteering, entrepreneurship, youth development and exchange programs and
opportunities that have passed by which provided them with the needed insights of team work,
communication, self-development and mainly community development of which they could start their
own business that shall help a lot of people here in Egypt. I believe that my background and the
challenges also with my passion for marketing, social media, sales and analytical thinking allowed me
to excel in the places I’ve worked in, and my openness to other cultures and ways of thinking helped
me gain a valuable interpersonal skill set. I’ve been through so far in my life helped me acquire
valuable skills which are not only relevant but also very beneficial to your organization. Being an
Egyptian and experiencing the Arab spring first hand, working in fulltime job, studying for my marketing
diploma while also maintaining high grades in my university back then had taught me to be extremely
careful with my time management, the necessary communication skills to be a team player and quite
often a team leader. I have been working almost all my life, and I know the importance of a
volunteering programs and how it affects all other aspects of life not just my career.
Regarding the fun / enthusiastic part, I have my own personal blog on Instagram as a digital content
creator with +80K members in my community. I started this channel to spread my experience in the
digital world by sharing digital trips and tricks
https://www.instagram.com/thefollowencer/
2.0 Strategy Formulation Phase
Personal Values and traits
Traits
I tend to show a positive sense of humor, and can sometimes relieve a tense moment with a subtle
comment or verbal quip. This trait gives me enormous influence, especially in the creative realm.
These traits will help me to be aware of myself, improving my character and achieve my
goals.
Core values
Emotional Intelligence, Integrity, creativity and social butterfly.
Vision statement
Leveraging my platform to create and promote valuable knowledge through showcase diverse
experiences across different industries and businesses.
Mission statement
I help small business owners to build their brand, grow their following and monetize their channels
through my videos, coaching and community. My platform is providing support, inspiration and
encouragement so that entrepreneurs can create positive change while trusting themselves and
knowing their worth.
Current competitive Advantage
Academic skills
o B.A. in Faculty of Commerce, English section, Ain Shams University
o MBA in Global Marketing at ESLSCA University
o Digital Marketing Diploma at IMFND Academy
o Marketing and Sales Course at AUC
Working skills
o Digital Media strategist in which I developed and delivered Over 30
Online Marketing Plans with giant Media Channels like CBC, DMC, ON,
Al Hayah, in addition to different media publishers in region.
o Social Media Marketing Expert who has managed over 50 social media &
Digital Marketing Projects.
o Digital Marketing speaker and trainer who has more than 100 hours of
Digital content creation training
o The owner of @thefollowencer community where I share tips and advices
for people to build and scale a successful online business
o +7 years’ experience in marketing across multiple industries.
Personal skills
o Creativity
o Analytical and critical thinking
o Collaboration
o Communication and presentation skills
SWOT analysis
Internal Factor (strengths and weaknesses)
Strengths Weaknesses
• Hard worker • Getting obsessed about self-
critique
• Risk taker in personal and
• Lack of concertation one thing due to
professional life
ADHD
• Highly ambitious.
• Emotional behavior in some
• Eager to learn and develop myself
academically and practically situations.
Opportunities Threats
• Having strong network in my • Lack of consistency in my platform
field which is enabling to
• Being affected by external factors
different opportunities in my
(economically, socially, politically,
career and social path
etc.)
• Adaptability of changing
consumer and market trends
• Ability to reach out and attend
upcoming events related to my
experience such as “Marketing
League”.
Strategic areas of improvement according to the SWOT analysis:
• Educational Growth (O1, S1,S3, S4);
• Networking and communications (O3,O4, O5, S2,S3,S4,S5);
• Self-improvement (W1,W2,W3 ,O1,O2);
• Stress management (W1,W5,O1, O2).
Economic Growth
I’m financially stable because of my full-time job and courses yet I am not expecting to
invest in anything but my platform. I’m planning for my initial cost to make it more
professional in terms of content quality, material delivery and hosting podcasts with
entrepreneurs to influence young generations.
Strategic areas of focus during the next 5 years:
Strategic Areas of focus during the next 5 years according to my core values are:
My platform
Personal Improvement
Being financially stable
Long term objective:
By the end of my five-year plan, I hope to have acquired all the necessary expertise and
knowledge and to have launched my business. I will complete my MBA during this time and
then broaden my platform to increase sales. These five years will be viewed as a time for
personal growth. To be able to handle my business, I'll work on developing my personality
and character.
In long term objective, in addition to partnering with entrepreneurs and small business
owners to ensure their commitment to the business as well as to ensure that the major
corporations to expand the platform, I intend to secure the financial viability of the business
by having more than one partner, and each partner will also offer value to the business.
By the end of my five-year plan, I will obtain my MBA, be financially secure, and engaged in a number
of potential projects. Hence, I will have the balance between my lifestyle and career path.
Strategy Implementation Phase
Objectives:
• Develop my current position
• Finishing the MBA
• Change my current lifestyle to a healthy one.
• Enhancing the saving plan for expanding my platform.
Action plan
Short Term Strategic Objective I (one year)
Develop my current position
Objective I
Description Upgrade to the next managerial level
Current Status I’m working as Marketing Manager at Subway Egypt. By far I want to be
responsible on EMEA region by relocating in Dubai and getting more
experience by handling regional markets
Prerequisites NA
Indicator of success Completion of the MBA while retaining the obtained knowledge and make
use of it.
Time Horizon October 2023
Short Term Strategic Objective II
Finishing my MBA
Objective I
Description Finalizing MBA
I have 6 courses remaining and then will proceed with the final seminar
Current Status
Prerequisites NA
Indicator of success Completion of the MBA while offering me better understanding to my academic
and practical experience along with allowing new opportunities
Time Horizon September 2023
Short Term Strategic Objective III
Objective III Change my current lifestyle to a healthy one.
Description Having to a healthy lifestyle to have better life and health quality
Current Status Scheduling programs with nutritionist and personal trainer
Prerequisites NA
Indicator of success Starting my plan
Time Horizon 2022 & 2023
Long Term Strategic Objective I (5 years 2023 till 2027)
Enhancing the saving plan for expanding my platform.
Objective I
Description Encourage small business owners and entrepreneurs to register in workshops
and trainings
Having financial stability of the company
Having potential collaborations
Current Status Started implementing the action plan
Prerequisites The platform is live on social media and growing
Sign future collabs and have full financial capabilities to secure the business on
Indicator of success long term
2027
Time Horizon
Action plan timeline
Objective 2022 2023 2024 2025 2026 2027
Develop my current position
Finishing the MBA
Change my current lifestyle to a healthy one.
Enhancing the saving plan for expanding my
platform.
Strategies
Kind of Strategies that can be adopted throughout the plan:
It is time to develop my alternative strategies so that I will know where I am and where I am going to be
after developing my vision and mission, identifying my internal strengths and weaknesses as well as the
external opportunities and threats that may affect my work and business, and establishing my five-year
objective. These tactics will aid me in achieving my objective. The long-term objective is what the plan
seeks to accomplish.
Below are many strategies that could be adopted:
Differentiation Strategy creating a unique service to help specefic customers
Integrative Strategy is utilized to boost income, assets, and sales. We make use of the
strengths and opportunities inside this plan. Integration at the same level or stage of company
in the same industry (horizontal integration) or integration at different levels or stages of
business in the same industry are both part of the integrative growth strategy (vertical
integration with backward and forward linkages).
Intensive Strategy seeks to achieve additional growth of current markets/services (digital
strategies). I will strengthen and perfect this strategy's flaws in order to take advantage of
opportunities.
Operating guidelines to be followed during the Strategy implementation
• Continuing leveraging my experience to widen my personal network;
• Better use of SWOT analysis the strengths and opportunities to overcome the weaknesses and
threats;
• Keeping the balance in life to achieve better in my career path
Personal skills to be developed during the next 5 years
Academic skills
o Finishing my MBA
o Develop my communication and presentation skills
o Expand my network
Working skills
o Developing my management skills;
o Leveraging my experience regionally
o Upgrade my level
Personal skills
o To overcome all the weaknesses which were mentioned in the SWOT analysis
o Work on ADHD issue
o Personal goals setting
Strategy Evaluation Phase
(Evaluation and Review)
I will evaluate my KPIs on a regular basis (as performance indicators) to monitor and assess my objectives' in the
action plan. As my strategy is cohesive and connected to one another via the Critical Path, I think it is simple to
keep an eye on. Indicators of success should also be tracked in order to ensure that the strategy is implemented
successfully.
I will track each KPI by plan measurements to get the right time frame and identifying the resources. As the entire
purpose of monitoring the Action Plan is to make any essential adjustments whenever needed on time, it is
imperative to take the proper action in a timely manner.
The action plan mentioned above is based on my goals for the following years. I divided the strategy on short/long
term paln. The description of the target, its current status, necessary conditions, success indicator, and time frame
are all included in the action plan.
