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Keyword Research Guide for Marketers

This document provides a 4-step process for conducting keyword research: 1) Generate initial keyword ideas from various sources; 2) Analyze competitors' websites to find additional keywords; 3) Use automatic tools to further develop the keyword list; 4) Cluster and organize the final keyword list to optimize a website.

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srikant sawre
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284 views1 page

Keyword Research Guide for Marketers

This document provides a 4-step process for conducting keyword research: 1) Generate initial keyword ideas from various sources; 2) Analyze competitors' websites to find additional keywords; 3) Use automatic tools to further develop the keyword list; 4) Cluster and organize the final keyword list to optimize a website.

Uploaded by

srikant sawre
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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How to conduct keyword research Resources and help

Step 1. Generate ideas


Brainstorm keyword ideas and create a list of words Think of all words and phrases that can be used to define your business
Analyze website structure Copy the names of categories and expand on them with various modifiers
Look for the topics on Google Сome up with some basic ideas and analyze the existing websites
Use Wikipedia Use this website as a source of detailed and structured information on any topic
Choose the right keywords and consider the following parameters: Sort out words and phrases to find only those worth targeting
search volume
traffic potential
value for your business
user intent
keyword difficulty
Step 2. Analyze competitors' websites
Conduct intial research Explore your niche using Google
Carry out more in-depth analysis using Ahrefs Site Explorer Collect data about your competitors' websites
Step 3. Keep collecting keyword ideas using automatic tools
Measure the popularity of keywords using Google Trends Check general trends and understand how suitable any chosen keyword is
Collect statistics with the help of Google Keyword Planner Come up with more keyword ideas based on the list you’ve already generated
Find more relevant keywords with the help of Ahrefs Keyword Explorer Find all possible options, then validate them, and decide if they are worth targeting
Step 4. Cluster and place the semantics
Structure your keyword list by dividing it into clusters Organize your keyword list effectively
Optimize your website using keywords Add your keywords organically so that your rankings can go up

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