Advanced Keyword Research Tips From Top Rated SEO Experts
Advanced Keyword Research Tips From Top Rated SEO Experts
🌱
(You'll rank in WEEKS instead of MONTHS) 5
Step 1: Build Your Seed Keyword Foundation 5
Start by creating a comprehensive list of seed keywords for your niche. These are your
building blocks. 5
Let's say you're in the fitness niche. Your seed keywords might include: 5
● Lose weight 5
● Gain muscle 5
● Working out 5
● Home workout 5
● Body transformation 5
Pro Tip: Leverage ChatGPT to generate seed keywords for your niche. Simply prompt it
💎
with: "Generate 20 seed keywords for the [your niche] industry." 5
Step 2: Discover Hidden Gems Using SEMrush 5
Now it's time to uncover those low-competition opportunities: 5
↳Input each seed keyword into SEMrush 5
↳Set keyword difficulty filter to 0-30% 5
↳For commercial intent: Set minimum CPC to $3 5
↳Export results to a Google Sheet 5
↳Repeat for all seed keywords 5
Important: Create separate sheets for informational vs commercial keywords - they'll
🔍
need different content strategies. 5
Step 3: Reality Check Your Keywords 5
Don't trust keyword difficulty metrics blindly! 5
Manually Google each keyword and validate the difficulty. 5
🚩
Watch out for these red flags: 5
🚩
Big brands dominating the first page 6
🚩
Major publications in top results 6
🚩
High-authority websites throughout 6
Exact-match domains ranking well 6
If you see these signs, the keyword isn't truly "low competition" - regardless of what
🤖
tools tell you. 6
Step 4: Scale Your Keyword List with AI 6
Here's where we multiply our results: 6
↳Take your validated 100+ keywords 6
↳Feed them into ChatGPT with this prompt: "Analyze these keywords and identify
1
patterns. Then generate 50 new keywords following the same patterns. Focus on
long-tail, specific variations." 6
✅
Filter results: 6
✅
Keep specific, detailed keywords 6
❌
Keep natural-sounding phrases 6
❌
Remove generic variations 6
📊
Remove awkward combinations 6
Step 5: Organize & Prioritize 6
Final steps to make your keyword list actionable: 6
↳Add new keywords to your master sheet 6
↳Pull difficulty metrics from SEMrush 6
↳Manually verify competition (Step 3) 6
↳Sort by ascending difficulty 6
🌟
↳Group by search intent 6
📈
Bonus Tips for Success 6
🎯
Focus on keywords with steady or growing search volume 6
💡
Prioritize keywords with clear search intent 6
🔄
Look for keywords with featured snippet opportunities 6
📝
Update your keyword list quarterly 6
Track rankings for all targeted keywords 7
Remember: The goal isn't to find the most keywords - it's to find the right keywords you
can actually rank for. 7
Now you're ready to start creating content that actually has a chance to rank! 7
Activate to view larger image, 7
Image preview 7
Step #1: Create a List of Keywords 7
Backlinko 7
Keyword Research Checklist 10
Identify Your Target Market 10
Discover Long Tail Keywords with “Google Suggest” 10
Find Keywords with the Backlinko Keyword Tool 12
Tap Into Online Communities 13
Identify Low Competition Keywords with Semrush 15
Find Question Keywords 17
Conduct a Topical Authority Analysis 18
I ranked a website for 1000s of keywords: Here are the exact 17 steps that made that
happen. 19
Steal my process & improve your KW research. 20
How I Rank Keywords | I Do Not Even Write | Semantic SEO In 1 Min 21
1 - Get your core topic: 21
2 - Transform it into a "how to [topic]" 21
3 - Now get 5 long-tail topics 21
2
4 - Get top competitors for each topic 22
5 - Instead of keyword stuffing 22
How to Find Semantic Keywords? 23
Steal My SEO Keyword Labelizer 23
🔥
Keywords are not enough in 2024. 25
8 best SEO tools for competitors keywords analysis 26
Learn to Build Your First Topic Cluster 26
The Only Keyword Research Cheat Sheet You’ll Ever Need. 26
Keyword Strategy Makes or Breaks Your SEO 28
🤫
Keywords won't be enough in 2025 29
How We Steal Competitor’s BEST Keywords 30
Our process to find UNTAPPED content opportunities 31
Want to know how we structure keywords at RankViz? 32
12 Most Common Keyword Mistakes 35
After fixing 100+ cannibalization cases at RankViz 37
🔥
Keyword Research Can Make or Break Your SEO Campaign 38
Our EXACT process to find low-competition KWs 40
👇
I once deleted a web page and our traffic to another page DOUBLED overnight. 40
👇
How to find keywords in 60 seconds 41
7 Best Gemini Prompts for Keyword Research 42
89% of websites drive ZERO organic traffic. 42
👇
My 5-Step Process for Finding Easy Keywords 44
5-Minute Semrush Hack 44
100+ Long-Tail Keywords in 5 Minutes 45
My 9-Step AI Keyword Research Process 45
My SEO Process to Find Zero-Competition Keywords: 46
My SEO Long-Tail Keyword Research Process: 47
7 SEO Tips for Keyword Research with AI: 48
How I find SEO keywords for a DR 30 website 48
How I "steal" high opportunity keywords from my SEO competitors: 49
My Ultimate SEO Keyword Research Cheat Sheet for Dummies: 50
How I find 100s of low competition SEO keywords from 1 content "hub": 52
My Reddit SEO Keyword Research Cheat Sheet (11 steps to find hidden gems): 52
My SEO Keyword Research Process 54
How I use Semrush to find keywords, plan SEO content, spy on competitors, and rank
TOP of Google: 56
How I find low competition, high opportunity SEO keywords (7 simple steps): 57
📊
Plenty of checklists show you how to find keywords 57
🎯
𝟏. 𝐒𝐞𝐚𝐫𝐜𝐡 𝐕𝐨𝐥𝐮𝐦𝐞 58
💸
𝟐. 𝐊𝐞𝐲𝐰𝐨𝐫𝐝-𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐅𝐢𝐭 58
𝟑. 𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐢𝐚𝐥 𝐈𝐧𝐭𝐞𝐧𝐭 58
3
🏆
𝟒. 𝐂𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐢𝐨𝐧 59
Not sure which keywords to target for your e-commerce site? 61
Keyword research is the foundation of every ecommerce SEO campaign. 61
4
How I find low-comp keywords in 15 minutes
Nick Zviadadze
(You'll rank in WEEKS instead of MONTHS)
Let's say you're in the fitness niche. Your seed keywords might include:
● Lose weight
● Gain muscle
● Working out
● Home workout
● Body transformation
Pro Tip: Leverage ChatGPT to generate seed keywords for your niche. Simply prompt it
with: "Generate 20 seed keywords for the [your niche] industry."
5
🚩Big brands dominating the first page
🚩Major publications in top results
🚩High-authority websites throughout
🚩Exact-match domains ranking well
If you see these signs, the keyword isn't truly "low competition" - regardless of what
tools tell you.
Filter results:
Now you're ready to start creating content that actually has a chance to rank!
Activate to view larger image,
Backlinko
Keyword research is usually the first step of any legit SEO strategy.
And one of the best ways to find keywords that your target customers search for?
Google Suggest.
Start typing a keyword into Google’s search field, and it will populate a list of
suggestions:
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These usually make great keywords for SEO because they come straight from
Google.
(Which means you know that people are actually searching for them.)
Plus, longer keywords (known as “long tail keywords”) tend to be less competitive than
“short tail” terms.
8
So even though long tails have relatively low search volume levels, they’re much easier
to rank for.
I recommend typing a few different keywords into Google until you have a list of about
10 keywords.
If you want to check out the search volume and competition levels for those terms, you
can use a keyword tool like Semrush or Ubersuggest. Or Backlinko’s free keyword
generator.
If you want to dive deeper into keyword research, you can check out this video.
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Advanced Keyword Research Tutorial (5-Step Blueprint)
Keyword Research is the foundation of SEO. And in this checklist we’ll show you how to
quickly find relevant keywords that your potential customers search for.
Consider:
● Who your ideal customer is: What does the customer profile look like of
someone buying your product or service? What language do they use and what
● What their pain points are: What problems are they facing? How can you help
● What platforms they hang out on: Are they searching for things related to what
● What they search for: If they are actively searching for your kinds of
The next steps will show you how to find these terms.
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First, type a keyword into Google.
But don’t press enter, or the “Google Search” button. Instead, check out the keywords
that Google shows you:
Because these keywords come straight from Google, you KNOW that people, some of
whom might be your target audience, are searching for them.
This means that they make valuable keywords to optimize your site around.
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Pro tip: Check out SearchResponse.io. This tool scrapes Google for other searches
Just pop a broad term related to your business into the tool. And you’ll get a bunch of
related keywords to use for creating content.
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Complete with metrics like search volume and cost per click.
They’re full of real people with real problems. Problems you can solve with your
products, services, or content.
13
You could just browse relevant sub-communities for ideas.
But a targeted approach is to use search operators on a platform like Reddit. These are
terms you add to the search bar to narrow down your search.
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Focus on “problem” related search terms:
● “How to”
● “I wish”
● “Where can I”
They can highlight ideas right in the search results for content you could create to help
solve those pain points.
And clicking into the discussions could give you even more ideas. As people in the
comments may discuss their own related problems too.
And with each search, you get tons of data on each keyword.
15
As you can see, when you type a keyword into Semrush, you get information on:
● Search volume
● Keyword difficulty
● CPC
● Trends
● SERP features
And more.
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That way, you can choose low-competition keywords that are easy to rank for. And you
can understand which keywords are likely to yield the best results for your website.
And you can easily find them with Answer The Public.
This freemium tool shows you questions that people search for online.
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That way, you can answer these questions with your content.
You can also use the Keyword Magic Tool from Semrush to find question keywords. As
the tool has a specific filter for questions.
In other words: how much should people (and Google) trust you as a reliable source of
information about that subject?
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You can quickly analyze your site’s topical authority with this handy spreadsheet.
It lets you analyze Google Search Console keyword data to see what topics you’re
already ranking for. And to identify related topics where you lack coverage. (i.e.,
opportunities where you could rank higher and get more traffic.)
This helps you spot gaps in your content and find opportunities to expand your topical
authority.
Davor Bomeštar
19
Steal my process & improve your KW research.
Connor Gillivan
20
How I Rank Keywords | I Do Not Even Write | Semantic
SEO In 1 Min
Jairo David Guerrero Vasquez
B2B Example:
example:
↳ "email marketing best practices"
↳ "best email marketing tools"
↳ "email marketing templates"
↳ "marketing automation tips"
↳ "mailchimp vs mailerlite"
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4 - Get top competitors for each topic
Create a mind map: ___ watch video ___
Each page in the website has to complement and enrich the other pages/articles
Do it even better:
- Stay middle-length topics, your super "how to" might rank for keywords you did
not even write (aka do not go so deep into long tail)
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How do you stay topic-relevant?
__ Reader ideas
➤ For example: "What is email marketing?"
↳Commercial context: These readers won't buy anytime soon
__ Reader concerns
➤ For example: "email marketing strategy"
↳Commercial context: These readers might be looking for advice before making their
purchase
23
__ Reader pains
➤ For example: "best email marketing tool"
↳Commercial context: These readers might be close to make a purchase
Regex: best|top|vs|versus|alternative|buy|free
Regex: ^(\S+\s){4,}\S+$
Regex: ^/blog/.*
__ Find Questions
who|what|when|where|why|how|can
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And I will prepare a downloadable like the one in the video
📌 Bonus TIP:
Frontload information in your content in each paragraph.
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Keyword SEO vs Value SEO PDF.pdf
26
This 5-point keyword research roadmap breaks it all down, tools, tips, and techniques
for faster results.
✅ Find new keyword opportunities using tools like Google Search Console and Ahrefs.
✅ Understand the importance of search intent, search volume, and keyword difficulty to
prioritize the right terms.
✅ Use free tools like Google Keyword Planner to identify impactful keywords without
breaking the bank.
✅ Optimize your targeting strategy by clustering keywords and aligning them with
specific pages for better rankings.
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Keyword Strategy Makes or Breaks Your SEO
Amanpreet Singh
28
Learn My Proven Process
Whether you're just starting or refining your strategy, this guide simplifies the process
from brainstorming topics to tracking results.
29
Conversions are the ornaments you like to look at.
Creating valuable content is the foundation for them.
📌 Bonus TIP:
Frontload information in your content in each paragraph.
30
Our process to find UNTAPPED content opportunities
Zeeshan Yaseen
31
(Using Ahrefs Content Gap Tool) 🔥
Few months ago at RankViz,
Swipe to learn:
✓ Our 5-step framework
✓ Secret filtering method
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Here's why this pyramid works:
1. Clear Prioritization
→ Focus on high-ROI keywords first
→ Build authority with supporting content
→ Create complete topic coverage
2. Content Mapping
→ Money pages at top
→ Supporting content below
→ Foundation content at base
3. Resource Allocation
→ Invest more in money keywords
→ Scale broad topics efficiently
→ Balance effort vs return
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12 Most Common Keyword Mistakes
Zeeshan Yaseen
(you can't make in 2024/25) ❌
After conducting 100s of Audits @ RankViz Pvt Limited
By avoiding them,
You can increase your chance of ranking higher.
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After fixing 100+ cannibalization cases at RankViz
Zeeshan Yaseen
Here's what we learned:
Swipe to learn:
✓ Prevention framework
✓ URL structure guide
✓ Content mapping
✓ Real examples
✓ Mistakes
Zeeshan Yaseen on LinkedIn: Keyword cannibalization in SEO
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Keyword Research Can Make or Break Your SEO
Campaign
Zeeshan Yaseen
(Insights from 300+ RankViz Case studies)
Here are 8 reasons why you can’t miss keyword research in SEO
38
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Our EXACT process to find low-competition KWs 🔥
Zeeshan Yaseen
(Using Semrush's Keyword Magic Tool)
40
We fixed a keyword cannibalization issue.
When you produce content at scale — you often produce two articles that could've
really been one.
If you've been creating content for 5-10 years — you often accidentally produce 100s of
articles on the same topic and that can confuse Google.
These are the two common causes I've seen for cannibalization.
In this carousel:
But because they target impossible keywords they'll never rank for.
(Pro tip - ask ChatGPT to generate seed keywords for your niche)
2. Run your seed keywords through Semrush, and set the keyword difficulty filter to 0 to
30%.
Optionally, if you’re looking for high buyer intent keywords, you can also set your CPC
to 3 USD plus.
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Rinse-repeat process for all seed keywords, and add them to a Google Sheet for
tracking.
Google your keywords, and double-check that they are, in fact, low difficulty.
If the keyword is dominated by large brands/websites, they’re not really that easy to
rank for.
Ask it to find the pattern behind your keywords, and accordingly, generate dozens of
new low-difficulty keywords.
Half the output will be worthless, the other half will be very solid.
5. Finally, take the keywords that make sense, and put them on your Google Sheet.
Extract the keyword difficulty from Semrush, and double-check with a manual search.
From there, simply sort your sheet by ascending keyword difficulty, and start pushing
out content!
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My 5-Step Process for Finding Easy Keywords
Nick Zviadadze
(Use this to rank in WEEKS)
1. Run the word "best" or "buy" through Semrush Keyword Magic Tool
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The Result?
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1. Use ChatGPT to generate seed keywords
2. Run these keywords through Semrush keyword magic tool
3. Export them as CSV
4. Use ChatGPT to eliminate duplicate keywords, categorize them by priority
5. Add output to your keyword research sheet
6. Get your VA to Google keywords and estimate target word count / keyword
7. Assign target word count for each post
8. Estimate total target word count
9. Use this to calculate monthly target word count
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- Ignoring social media discussions
- Missing zero-volume opportunities
- Overlooking competitor gaps
- Forgetting local keywords
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Plus, the tool just went through a major data update:
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A DR 30 website isn't awful, but it's not beating DR 70s, 80s, 90s.
These are the best place to start, gain rankings, and new traffic.
Over time, Google will "respect" you more & you go after tougher keywords.
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9. Work the keywords into your content plan.
10. Study the competitor's pages & upgrade.
- See what page is ranking, note headings & topics.
- Make your content even better...a level up.
11. Publish and track analytics with Ahrefs.
So I can get my company into the mix for those kw's too.
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Change your ways and follow this simple process.
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How I find 100s of low competition SEO keywords from 1
content "hub":
Connor Gillivan
1. Go to the Keyword Magic Tool in Semrush.
2. Search the main "hub" keyword.
3. Add the website I'm researching for.
4. Filter for KD 0 to 50.
5. Remove keywords I rank for.
6. Analyze the remaining keywords.
- Order by KD ascending.
- Sort by Volume descending.
- Sort by Intent for funnel analysis.
- Look at "Personal KD" metric.
7. Select keywords I like best.
- Aim for low KD, volume > 50.
8. Add to a keyword list in Semrush.
- Or add to my KWR Google Sheet.
9. Repeat with more "hubs".
- Grow list to 100+ for content.
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2/ Analyze Popular Threads
3/ Find Long-Tail Keywords
4/ Use Reddit Search for Topic Ideas
5/ Explore "Reddit Keyword Tool"
6/ Leverage "People Also Ask" Format
7/ Discover User Intent
8/ Track Emerging Trends
9/ Use Polls & Surveys for Insights
10/ Monitor Competitor Mentions
11/ Sort by "Top" Posts
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My SEO Keyword Research Process
Connor Gillivan
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(Plus a killer Cyber Week offer at the end)
Don't be shallow.
Go deep.
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How I use Semrush to find keywords, plan SEO content,
spy on competitors, and rank TOP of Google:
Connor Gillivan
1. Choose the website I'm researching for.
2. Log in to Semrush & enter my site in Domain Overview.
3. Browse top ranking keywords, competitors, and overall traffic.
4. Choose a pillar keyword I want to rank for & go to KW Magic Tool.
5. Use the filters to browse and save keywords:
- Hit "All Keywords" filter for full list of related keywords.
- Use Volume and KD% filter to find less competitive kw's.
- Enter my domain to see if I'm already ranking.
- Look through "Broad Match" and "Phrase Match".
6. Go to the KW Gap tool and analyze my competitors:
- Analyze where we overlap & find upgrade opp's.
- Review keywords they're ranking for that I'm not.
- Filter by Volume then KD%.
- Repeat with different competitors.
7. Compile a list of 100 relevant keywords to my biz.
8. Label each KW with TOFU, MOFU, BOFU and Content Type.
9. Prioritize the 20-30 most important & add to SEO Calendar.
10. Write the content, publish, and track analytics.
You can't cut corners & you need the best data.
Until Dec 1st, they're offering a complementary SEO Consultation ($300 value)
when you sign up for Semrush Pro: https://lnkd.in/gXzpRraM
As you start to plan your SEO for 2025, it's critical to choose your SEO tool.
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How I find low competition, high opportunity SEO
keywords (7 simple steps):
Connor Gillivan
Step 1: Use Industry Forums and Q&A Sites
Step 2: Use Keyword Research Tools
Step 3: Analyze Competitor Keywords
Step 4: Look for Long-Tail Keywords
Step 5: Analyze SERP Intent
Step 6: Use Google Trends
Step 7: Evaluate Content Difficulty
So, once you have a list of potential keywords in hand, you might be asking yourself...
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Which keywords should I choose?
Use this 4-step checklist to identify the best keywords for your ecommerce site:
𝟏. 𝐒𝐞𝐚𝐫𝐜𝐡 𝐕𝐨𝐥𝐮𝐦𝐞 📊
✔️
[ ] Enter each potential keyword into Google Keyword Planner (GKP) to check the
"Avg. monthly searches"
[✔️] Determine what counts as “high” and “low” search volume in your industry
[✔️] Look for seasonal fluctuations in search volume using KWFinder or similar tools
[✔️] Prioritize keywords that maintain steady search volume year-round, or note when
seasonal keywords peak
𝟐. 𝐊𝐞𝐲𝐰𝐨𝐫𝐝-𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐅𝐢𝐭 🎯
[✔️] Ensure each keyword directly aligns with the products you sell
[✔️] Avoid using high-volume keywords that don’t fit your product offering
[✔️] Consider stretching into adjacent product categories only after targeting direct-fit
keywords
✔️
[ ] Choose more targeted keywords that may have lower volume but higher relevance
to your products
𝟑. 𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐢𝐚𝐥 𝐈𝐧𝐭𝐞𝐧𝐭 💸
✔️
[ ] Use GKP’s “Competition” rating to assess the commercial value of each keyword
(stick to "medium" or "high" competition keywords)
✔️
[ ] Check the “Top of Page Bid” in GKP—higher bids suggest a stronger likelihood of
conversion
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[✔️] Focus on keywords that indicate purchase intent, such as “buy [product] online”
[✔️] Avoid keywords that attract informational searchers (e.g., “what is green tea”)
𝟒. 𝐂𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐢𝐨𝐧 🏆
[✔️] Use Semrush (or a similar tool) to check the “Keyword Difficulty” score
[✔️] Review the top 10 ranking pages for each keyword to see how well-optimized they
are
✔️
[ ] Identify gaps in competitor pages—can you create better content for the same
keyword?
✔️
[ ] Aim for keywords with manageable competition and the potential for outranking
poorly optimized pages
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Not sure which keywords to target for your e-commerce
site?
Leigh McKenzie
The right keywords can make or break your SEO.
Getting to the top of search results can almost guarantee leads and sales.
The challenge is finding the right keywords that will help your site rank well in an already
competitive industry.
Here’s our 4-step checklist for choosing the perfect ecommerce keywords 👇🏼
Leigh McKenzie on LinkedIn: How To Choose Keywords For Ecommerce Product
& Category
Because keyword research informs every other SEO-related task you do on your
website.
(For example, without keywords, it’s impossible to optimize your product and category
pages.)
Believe it or not, but your list of keywords influence your technical SEO too.
That’s because your site architecture and URLs need to take keywords into account.
As you can see, keyword research is a VERY big deal for your ecommerce site.
And here’s exactly how to find untapped terms that your customers search for… and
how to choose the best keywords for your site:
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Leigh McKenzie on LinkedIn: How To Do Ecommerce Keyword Research The
Right Way
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