Thanks to visit codestin.com
Credit goes to www.scribd.com

100% found this document useful (1 vote)
400 views62 pages

Advanced Keyword Research Tips From Top Rated SEO Experts

The document provides a comprehensive guide on advanced keyword research techniques, emphasizing the importance of building a seed keyword foundation, utilizing tools like SEMrush and ChatGPT, and validating keyword competition. It outlines a five-step process for discovering low-competition keywords, organizing them, and prioritizing based on search intent and volume. Additionally, it highlights the significance of understanding the target market and leveraging online communities for keyword insights.

Uploaded by

shubham.soni
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
100% found this document useful (1 vote)
400 views62 pages

Advanced Keyword Research Tips From Top Rated SEO Experts

The document provides a comprehensive guide on advanced keyword research techniques, emphasizing the importance of building a seed keyword foundation, utilizing tools like SEMrush and ChatGPT, and validating keyword competition. It outlines a five-step process for discovering low-competition keywords, organizing them, and prioritizing based on search intent and volume. Additionally, it highlights the significance of understanding the target market and leveraging online communities for keyword insights.

Uploaded by

shubham.soni
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 62

Advanced Keyword Research Tips from

Top Rated SEO Experts


How I find low-comp keywords in 15 minutes​ 5
Nick Zviadadze​ 5

🌱
(You'll rank in WEEKS instead of MONTHS)​ 5
Step 1: Build Your Seed Keyword Foundation ​ 5
Start by creating a comprehensive list of seed keywords for your niche. These are your
building blocks.​ 5
Let's say you're in the fitness niche. Your seed keywords might include:​ 5
● Lose weight​ 5
● Gain muscle​ 5
● Working out​ 5
● Home workout​ 5
● Body transformation​ 5
Pro Tip: Leverage ChatGPT to generate seed keywords for your niche. Simply prompt it

💎
with: "Generate 20 seed keywords for the [your niche] industry."​ 5
Step 2: Discover Hidden Gems Using SEMrush ​ 5
Now it's time to uncover those low-competition opportunities:​ 5
↳Input each seed keyword into SEMrush​ 5
↳Set keyword difficulty filter to 0-30%​ 5
↳For commercial intent: Set minimum CPC to $3​ 5
↳Export results to a Google Sheet​ 5
↳Repeat for all seed keywords​ 5
Important: Create separate sheets for informational vs commercial keywords - they'll

🔍
need different content strategies.​ 5
Step 3: Reality Check Your Keywords ​ 5
Don't trust keyword difficulty metrics blindly!​ 5
Manually Google each keyword and validate the difficulty.​ 5

🚩
Watch out for these red flags:​ 5

🚩
Big brands dominating the first page​ 6

🚩
Major publications in top results​ 6

🚩
High-authority websites throughout​ 6
Exact-match domains ranking well​ 6
If you see these signs, the keyword isn't truly "low competition" - regardless of what

🤖
tools tell you.​ 6
Step 4: Scale Your Keyword List with AI ​ 6
Here's where we multiply our results:​ 6
↳Take your validated 100+ keywords​ 6
↳Feed them into ChatGPT with this prompt: "Analyze these keywords and identify

1
patterns. Then generate 50 new keywords following the same patterns. Focus on
long-tail, specific variations."​ 6


Filter results:​ 6


Keep specific, detailed keywords​ 6


Keep natural-sounding phrases​ 6


Remove generic variations​ 6

📊
Remove awkward combinations​ 6
Step 5: Organize & Prioritize ​ 6
Final steps to make your keyword list actionable:​ 6
↳Add new keywords to your master sheet​ 6
↳Pull difficulty metrics from SEMrush​ 6
↳Manually verify competition (Step 3)​ 6
↳Sort by ascending difficulty​ 6

🌟
↳Group by search intent​ 6

📈
Bonus Tips for Success ​ 6

🎯
Focus on keywords with steady or growing search volume​ 6

💡
Prioritize keywords with clear search intent​ 6

🔄
Look for keywords with featured snippet opportunities​ 6

📝
Update your keyword list quarterly​ 6
Track rankings for all targeted keywords​ 7
Remember: The goal isn't to find the most keywords - it's to find the right keywords you
can actually rank for.​ 7
Now you're ready to start creating content that actually has a chance to rank!​ 7
Activate to view larger image,​ 7
Image preview​ 7
Step #1: Create a List of Keywords​ 7
Backlinko​ 7
Keyword Research Checklist​ 10
Identify Your Target Market​ 10
Discover Long Tail Keywords with “Google Suggest”​ 10
Find Keywords with the Backlinko Keyword Tool​ 12
Tap Into Online Communities​ 13
Identify Low Competition Keywords with Semrush​ 15
Find Question Keywords​ 17
Conduct a Topical Authority Analysis​ 18
I ranked a website for 1000s of keywords: Here are the exact 17 steps that made that
happen.​ 19
Steal my process & improve your KW research.​ 20
How I Rank Keywords | I Do Not Even Write | Semantic SEO In 1 Min​ 21
1 - Get your core topic:​ 21
2 - Transform it into a "how to [topic]"​ 21
3 - Now get 5 long-tail topics​ 21

2
4 - Get top competitors for each topic​ 22
5 - Instead of keyword stuffing​ 22
How to Find Semantic Keywords?​ 23
Steal My SEO Keyword Labelizer​ 23

🔥
Keywords are not enough in 2024.​ 25
8 best SEO tools for competitors keywords analysis ​ 26
Learn to Build Your First Topic Cluster​ 26
The Only Keyword Research Cheat Sheet You’ll Ever Need.​ 26
Keyword Strategy Makes or Breaks Your SEO​ 28

🤫
Keywords won't be enough in 2025​ 29
How We Steal Competitor’s BEST Keywords ​ 30
Our process to find UNTAPPED content opportunities​ 31
Want to know how we structure keywords at RankViz?​ 32
12 Most Common Keyword Mistakes​ 35
After fixing 100+ cannibalization cases at RankViz​ 37

🔥
Keyword Research Can Make or Break Your SEO Campaign​ 38
Our EXACT process to find low-competition KWs ​ 40

👇
I once deleted a web page and our traffic to another page DOUBLED overnight.​ 40

👇
How to find keywords in 60 seconds ​ 41
7 Best Gemini Prompts for Keyword Research ​ 42
89% of websites drive ZERO organic traffic.​ 42

👇
My 5-Step Process for Finding Easy Keywords​ 44
5-Minute Semrush Hack ​ 44
100+ Long-Tail Keywords in 5 Minutes​ 45
My 9-Step AI Keyword Research Process​ 45
My SEO Process to Find Zero-Competition Keywords:​ 46
My SEO Long-Tail Keyword Research Process:​ 47
7 SEO Tips for Keyword Research with AI:​ 48
How I find SEO keywords for a DR 30 website​ 48
How I "steal" high opportunity keywords from my SEO competitors:​ 49
My Ultimate SEO Keyword Research Cheat Sheet for Dummies:​ 50
How I find 100s of low competition SEO keywords from 1 content "hub":​ 52
My Reddit SEO Keyword Research Cheat Sheet (11 steps to find hidden gems):​ 52
My SEO Keyword Research Process​ 54
How I use Semrush to find keywords, plan SEO content, spy on competitors, and rank
TOP of Google:​ 56
How I find low competition, high opportunity SEO keywords (7 simple steps):​ 57

📊
Plenty of checklists show you how to find keywords​ 57

🎯
𝟏. 𝐒𝐞𝐚𝐫𝐜𝐡 𝐕𝐨𝐥𝐮𝐦𝐞 ​ 58

💸
𝟐. 𝐊𝐞𝐲𝐰𝐨𝐫𝐝-𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐅𝐢𝐭 ​ 58
𝟑. 𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐢𝐚𝐥 𝐈𝐧𝐭𝐞𝐧𝐭 ​ 58

3
🏆
𝟒. 𝐂𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐢𝐨𝐧 ​ 59
Not sure which keywords to target for your e-commerce site?​ 61
Keyword research is the foundation of every ecommerce SEO campaign.​ 61

4
How I find low-comp keywords in 15 minutes

Nick Zviadadze
(You'll rank in WEEKS instead of MONTHS)

Step 1: Build Your Seed Keyword Foundation 🌱


Start by creating a comprehensive list of seed keywords for your niche. These are your
building blocks.

Let's say you're in the fitness niche. Your seed keywords might include:
●​ Lose weight
●​ Gain muscle
●​ Working out
●​ Home workout
●​ Body transformation

Pro Tip: Leverage ChatGPT to generate seed keywords for your niche. Simply prompt it
with: "Generate 20 seed keywords for the [your niche] industry."

Step 2: Discover Hidden Gems Using SEMrush 💎


Now it's time to uncover those low-competition opportunities:

↳Input each seed keyword into SEMrush


↳Set keyword difficulty filter to 0-30%
↳For commercial intent: Set minimum CPC to $3
↳Export results to a Google Sheet
↳Repeat for all seed keywords

Important: Create separate sheets for informational vs commercial keywords - they'll


need different content strategies.

Step 3: Reality Check Your Keywords


Don't trust keyword difficulty metrics blindly!
🔍
Manually Google each keyword and validate the difficulty.

Watch out for these red flags:

5
🚩Big brands dominating the first page
🚩Major publications in top results
🚩High-authority websites throughout
🚩Exact-match domains ranking well
If you see these signs, the keyword isn't truly "low competition" - regardless of what
tools tell you.

Step 4: Scale Your Keyword List with AI 🤖


Here's where we multiply our results:

↳Take your validated 100+ keywords


↳Feed them into ChatGPT with this prompt: "Analyze these keywords and identify
patterns. Then generate 50 new keywords following the same patterns. Focus on
long-tail, specific variations."

Filter results:

✅ Keep specific, detailed keywords


✅ Keep natural-sounding phrases
❌ Remove generic variations
❌ Remove awkward combinations
Step 5: Organize & Prioritize 📊
Final steps to make your keyword list actionable:
↳Add new keywords to your master sheet
↳Pull difficulty metrics from SEMrush
↳Manually verify competition (Step 3)
↳Sort by ascending difficulty
↳Group by search intent

Bonus Tips for Success 🌟


📈 Focus on keywords with steady or growing search volume
🎯 Prioritize keywords with clear search intent
💡 Look for keywords with featured snippet opportunities
🔄 Update your keyword list quarterly
6
📝 Track rankings for all targeted keywords
Remember: The goal isn't to find the most keywords - it's to find the right keywords you
can actually rank for.

Now you're ready to start creating content that actually has a chance to rank!
Activate to view larger image,

Step #1: Create a List of Keywords

Backlinko
Keyword research is usually the first step of any legit SEO strategy.

And one of the best ways to find keywords that your target customers search for?

Google Suggest.

Start typing a keyword into Google’s search field, and it will populate a list of
suggestions:

7
These usually make great keywords for SEO because they come straight from
Google.

(Which means you know that people are actually searching for them.)

Plus, longer keywords (known as “long tail keywords”) tend to be less competitive than
“short tail” terms.

8
So even though long tails have relatively low search volume levels, they’re much easier
to rank for.

I recommend typing a few different keywords into Google until you have a list of about
10 keywords.

If you want to check out the search volume and competition levels for those terms, you
can use a keyword tool like Semrush or Ubersuggest. Or Backlinko’s free keyword
generator.

If you want to dive deeper into keyword research, you can check out this video.

9
Advanced Keyword Research Tutorial (5-Step Blueprint)

Keyword Research Checklist


Backlinko

Keyword Research is the foundation of SEO. And in this checklist we’ll show you how to
quickly find relevant keywords that your potential customers search for.

Identify Your Target Market


Before you can find the right keywords to target, you need to understand who is
searching for them. And what they are looking to learn/gain from the content they find
(also known as the search intent).

Consider:

●​ Who your ideal customer is: What does the customer profile look like of

someone buying your product or service? What language do they use and what

kind of content do they consume?

●​ What their pain points are: What problems are they facing? How can you help

solve those issues?

●​ What platforms they hang out on: Are they searching for things related to what

you sell? Or are they more likely to be active on social media?

●​ What they search for: If they are actively searching for your kinds of

products/services/content, what terms do they use?

The next steps will show you how to find these terms.

Discover Long Tail Keywords with “Google Suggest”


This is one of the easiest ways to uncover long tail keywords.

Here’s how it works:

10
First, type a keyword into Google.

But don’t press enter, or the “Google Search” button. Instead, check out the keywords
that Google shows you:

(These are known as “Google Suggest” keywords.)

Because these keywords come straight from Google, you KNOW that people, some of
whom might be your target audience, are searching for them.

This means that they make valuable keywords to optimize your site around.

11
Pro tip: Check out SearchResponse.io. This tool scrapes Google for other searches

users make, which makes this process much easier to scale.

Find Keywords with the Backlinko Keyword Tool


Keyword research tools are another useful way to find terms to target with your content.
And Backlinko’s free keyword research tool is an excellent place to start.

Just pop a broad term related to your business into the tool. And you’ll get a bunch of
related keywords to use for creating content.

12
Complete with metrics like search volume and cost per click.

Tap Into Online Communities


Reddit, Quora, forums and other online communities are excellent places to find
keywords.

They’re full of real people with real problems. Problems you can solve with your
products, services, or content.

How do you find keywords using these communities?

13
You could just browse relevant sub-communities for ideas.

But a targeted approach is to use search operators on a platform like Reddit. These are
terms you add to the search bar to narrow down your search.

14
Focus on “problem” related search terms:

●​ “How to”

●​ “I wish”

●​ “Where can I”

They can highlight ideas right in the search results for content you could create to help
solve those pain points.

And clicking into the discussions could give you even more ideas. As people in the
comments may discuss their own related problems too.

Identify Low Competition Keywords with Semrush


Semrush’s Keyword Magic Tool is a freemium keyword research tool. (You can run up to
10 searches per day with a free account.)

And with each search, you get tons of data on each keyword.

15
As you can see, when you type a keyword into Semrush, you get information on:

●​ Search volume

●​ Keyword difficulty

●​ CPC

●​ Trends

●​ SERP features

●​ Potential traffic estimates

And more.

16
That way, you can choose low-competition keywords that are easy to rank for. And you
can understand which keywords are likely to yield the best results for your website.

Find Question Keywords


Question keywords are PERFECT for blog posts and articles.

For example: “How do you make cold brew coffee?”

And you can easily find them with Answer The Public.

This freemium tool shows you questions that people search for online.

17
That way, you can answer these questions with your content.

You can also use the Keyword Magic Tool from Semrush to find question keywords. As
the tool has a specific filter for questions.

Conduct a Topical Authority Analysis


Topical authority is a measure of how authoritative your website is about a specific topic.

In other words: how much should people (and Google) trust you as a reliable source of
information about that subject?

18
You can quickly analyze your site’s topical authority with this handy spreadsheet.

It lets you analyze Google Search Console keyword data to see what topics you’re
already ranking for. And to identify related topics where you lack coverage. (i.e.,
opportunities where you could rank higher and get more traffic.)

This helps you spot gaps in your content and find opportunities to expand your topical
authority.

I ranked a website for 1000s of keywords: Here are the


exact 17 steps that made that happen.

Davor Bomeštar

I ranked for 1000s of keywords PDF.pdf

19
Steal my process & improve your KW research.
Connor Gillivan

1. Log into Ahrefs.


2. Search the website I'm researching keywords for.
3. Analyze the Keywords they're already ranking for.
4. Dive deeper into high intent keywords for new ideas. Add to KW List.
5. Look at competitor sites also ranking 1st page. Make a list.
6. Search the competitor sites on Ahrefs.
7. Look at keywords they're ranking for. Add to KW List w/ ideas.
8. Dive deeper with "Matching terms", "Related terms", "Search suggestions".
9. Keep adding new Keyword ideas to my KW List.
10. Put myself in my ICP's shoes & brainstorm Hubs & keywords.
11. Search the topics & keywords on Ahrefs.
12. Go down rabbit holes finding new keywords. Add all to KW List.
13. Get my list to 100+ to start with.
14. Take a break & come back a few days later w/ a fresh mind.
15. Organize into high, medium, low intent.
16. Prioritize importance high, medium, low.
17. Create a 90 day SEO content sprint calendar.

Keyword research is the backbone of SEO.

Ahrefs makes it easy:

- Fast & reliable data.


- Keyword suggestions.
- SERP analysis.
- Competitor research.
- Easy to make KW lists.
- Keyword rank tracking.

Steal my Ahrefs SEO Keyword Research Process (video tutorial):

Connor Gillivan on LinkedIn: Steal my Ahrefs SEO Keyword Research Process


(video tutorial)

20
How I Rank Keywords | I Do Not Even Write | Semantic
SEO In 1 Min
Jairo David Guerrero Vasquez

I recently started to use semantic maps in my SEO content strategy

In 2012 you could rank #1 in keyword stuffing


In 2024 you rank #1 like this

B2B Example:

1 - Get your core topic:


example:
↳ "email marketing"

2 - Transform it into a "how to [topic]"


example:
↳ "how to 2x MRR with email marketing"

3 - Now get 5 long-tail topics


Each long-tail topic has to cover a subtopic from the "how to"

example:
↳ "email marketing best practices"
↳ "best email marketing tools"
↳ "email marketing templates"
↳ "marketing automation tips"
↳ "mailchimp vs mailerlite"

21
4 - Get top competitors for each topic
Create a mind map: ___ watch video ___

5 - Instead of keyword stuffing


Do cross-topic writing
Use the semantic map from previous step
Try to make your article visually relevant

Each piece of content leans to the next piece

Each paragraph needs to be written to cover the intent (problems-to-be-solved) of the


reader

Each page in the website has to complement and enrich the other pages/articles

Do it even better:

- Add schema data

- Transform each section into a new article

- Stay middle-length topics, your super "how to" might rank for keywords you did
not even write (aka do not go so deep into long tail)

You ain't #1 yet?


Go deeper into each topic

Rinse and repeat

22
How do you stay topic-relevant?

How to Rank Keywords in SEO Content

How to Find Semantic Keywords?


Amanpreet Singh
People approach me on DMs asking how they can find semantic terms to be used in the
content.

For more details, check the carousel below 👇


How to Find Semantic Keywords. PDF.pdf

Steal My SEO Keyword Labelizer


Jairo David Guerrero Vasquez

My Top 5 Regex Filters For SEO ~ 30 sec

Filter your keywords by user intent:

Comment "Free Sheet"


And I will prepare a downloadable as the one in the video

__ Reader ideas
➤ For example: "What is email marketing?"
↳Commercial context: These readers won't buy anytime soon

Regex: what is|how|why|which|explained

__ Reader concerns
➤ For example: "email marketing strategy"
↳Commercial context: These readers might be looking for advice before making their
purchase

Regex: strategy|strategies|template|how to|guide

23
__ Reader pains
➤ For example: "best email marketing tool"
↳Commercial context: These readers might be close to make a purchase

Regex: best|top|vs|versus|alternative|buy|free

__ Find Long Tail Keywords


➤ For your long tail SEO strategy
↳ It returns keywords more than 5 words

Regex: ^(\S+\s){4,}\S+$

__ Find The Right Pages


➤ By using URL patterns:
↳ To analyze the performance of a subfolder
For example, looking at your blog pages:

Regex: ^/blog/.*

More handy Regex for SEO:

↳Exact Match: ^topic$


↳Country Codes: ^[A-Z]{2}$
↳Query ends in topic: topic$
↳Exclude Terms: ^(?!.archive).*
↳Include Specific Terms: .term.
↳Device Types: ^(mobile|tablet|desktop)$

And a few more:

__ Find Questions
who|what|when|where|why|how|can

__ Find Specific Trends or Events


christmas|black friday|valentine|birthday|anniversary

__ Find Localized Queries


near|amsterdam|rotterdam|local

Comment "Free Sheet"

24
And I will prepare a downloadable like the one in the video

Jairo David Guerrero Vasquez on LinkedIn

Keywords are not enough in 2024.


Patryk Wawok
[What should you do next?]

SEO was focused mostly on keywords.


Search volume was everything.
It's no longer the case

↳ Now SEO is focused on Value.

In this carousel, I covered 10 key steps towards Value SEO:


↳ User Needs
↳ Internal Links
↳ Content Length
↳ Content Quality
↳ SEO Integration
↳ User Experience
↳ Content Updates
↳ Content Strategy
↳ Content Structure
↳ SEO Success Measures

SEO strategy is like a building.


Conversions are the ornaments you like to look at.
Creating valuable content is the foundation for them.

📌 Bonus TIP:
Frontload information in your content in each paragraph.

25
Keyword SEO vs Value SEO PDF.pdf

8 best SEO tools for competitors keywords analysis 🔥


Ume Laila

Ume Laila on LinkedIn: 8 best SEO tools

Learn to Build Your First Topic Cluster


Amanpreet Singh
I have simplified the process and explained it with examples.

Here’s how to get started:

👉🏻 Create a solid pillar page as the foundation for your topic.


👉🏻 Build supporting cluster articles that dive into specific subtopics.
👉🏻 Interlink strategically to signal authority to search engines.
Swipe through to learn how to create a seamless Topic Cluster strategy that attracts
traffic and positions your website as an expert in your niche.

Learn to Build Your First Topic Cluster

The Only Keyword Research Cheat Sheet You’ll Ever


Need.
Amanpreet Singh

26
This 5-point keyword research roadmap breaks it all down, tools, tips, and techniques
for faster results.

✅ Find new keyword opportunities using tools like Google Search Console and Ahrefs.
✅ Understand the importance of search intent, search volume, and keyword difficulty to
prioritize the right terms.

✅ Discover advanced techniques, including semantic keywords and cost-benefit


analysis, to stay ahead of trends.

✅ Use free tools like Google Keyword Planner to identify impactful keywords without
breaking the bank.

✅ Optimize your targeting strategy by clustering keywords and aligning them with
specific pages for better rankings.

Do the above and nail keyword research instantly.

27
Keyword Strategy Makes or Breaks Your SEO
Amanpreet Singh

28
Learn My Proven Process

A proven 9-step keyword research process using Ahrefs.

Whether you're just starting or refining your strategy, this guide simplifies the process
from brainstorming topics to tracking results.

Keyword Strategy Makes or Breaks Your SEO

Keywords won't be enough in 2025


Patryk Wawok
[What else will bring you revenue?]

SEO was focused mostly on keywords.


Search volume was everything.
It's no longer the case

↳ Now SEO is focused on Value.

In this carousel, I covered 10 key steps towards Value SEO:


↳ User Needs
↳ Internal Links
↳ Content Length
↳ Content Quality
↳ SEO Integration
↳ User Experience
↳ Content Updates
↳ Content Strategy
↳ Content Structure
↳ SEO Success Measures

SEO strategy is like a building.

29
Conversions are the ornaments you like to look at.
Creating valuable content is the foundation for them.

📌 Bonus TIP:
Frontload information in your content in each paragraph.

Keywords won't be enough in 2025

How We Steal Competitor’s BEST Keywords 🤫


Zeeshan Yaseen
(Our SEO Reverse Engineering Method)

Just used this exact process last week


For a SaaS client struggling with rankings

Today, I'm sharing that exact process with

✓ Our 7-step framework


✓ Priority scoring system
✓ Implementation plan

30
Our process to find UNTAPPED content opportunities
Zeeshan Yaseen

31
(Using Ahrefs Content Gap Tool) 🔥
Few months ago at RankViz,

We found 200+ keywords for a client where:

→ Each KW had 500+ avg. searches


→ Most had easy-medium difficulty
→ Their competitor ranked top 10
→ They weren't even in top 100

Result after targeting them?

→ 40% of these ranked in 2 months


→ 35% increased organic traffic
→ 9% more conversions

Today, I'm sharing our exact process


(That we use for our RankViz clients)

Swipe to learn:
✓ Our 5-step framework
✓ Secret filtering method

Zeeshan Yaseen's Post - Ahrefs Keyword Gap Analysis

Want to know how we structure keywords at RankViz?


Zeeshan Yaseen
I call it the 'Keyword Pyramid Framework'

(Helped us achieve upto +700% traffic growth for clients)

32
Here's why this pyramid works:

1. Clear Prioritization
→ Focus on high-ROI keywords first
→ Build authority with supporting content
→ Create complete topic coverage

2. Content Mapping
→ Money pages at top
→ Supporting content below
→ Foundation content at base

3. Resource Allocation
→ Invest more in money keywords
→ Scale broad topics efficiently
→ Balance effort vs return

33
34
12 Most Common Keyword Mistakes
Zeeshan Yaseen
(you can't make in 2024/25) ❌
After conducting 100s of Audits @ RankViz Pvt Limited

We have found these critical mistakes very common

By avoiding them,
You can increase your chance of ranking higher.

Here's a Quick Tip:

Focus on user value first, keywords second

35
36
After fixing 100+ cannibalization cases at RankViz
Zeeshan Yaseen
Here's what we learned:

→ 70% websites have this issue


→ 40% of them don't even know about it
→ It wastes so much of your crawl budget badly

Last month, we had a client

Their 2 pages were competing for same keyword

Result? Both pages stuck on page 3

We identified the issue and


After fixing cannibalization:

→ Main page ranked #3


→ Traffic jumped 40%
→ Rankings stabilized

I've broken down our exact process


(That we use for our clients)

Swipe to learn:

✓ Prevention framework
✓ URL structure guide
✓ Content mapping
✓ Real examples
✓ Mistakes
Zeeshan Yaseen on LinkedIn: Keyword cannibalization in SEO

37
Keyword Research Can Make or Break Your SEO
Campaign
Zeeshan Yaseen
(Insights from 300+ RankViz Case studies)

Here are 8 reasons why you can’t miss keyword research in SEO

1/ Protects your content budget by targeting only profitable keywords.


2/ Spots low-competition keywords others miss in your niche.
3/ Ensures every piece of content matches exactly what users want.
4/ Helps allocate time & budget to keywords with highest ROI potential.
5/ Identifies upcoming trends before they become competitive.
6/ Finds keywords with featured snippet and rich result opportunities.
7/ Creates topic clusters that establish topical dominance.
8/ Makes SEO success predictable and scalable with data-backed targets.

Pro Tip: "Good keyword research takes time,


but bad keyword research costs money"

38
39
Our EXACT process to find low-competition KWs 🔥
Zeeshan Yaseen
(Using Semrush's Keyword Magic Tool)

At RankViz, we've spent years perfecting our keyword research process.

And today, I'm sharing our step-by-step method that:

→ Found us 20,000+ low-comp keywords


→ Gets 70% success rate in ranking
→ Needs minimal link building
→ Perfect for new websites

The best part?

You can replicate this exact process


(Even if you're just starting)

Swipe through to learn:

✓ Our 6-step process


✓ Secret filters we use
✓ & how this get Results

Our EXACT process to find low-competition KWs 🔥


I once deleted a web page and our traffic to another page
DOUBLED overnight.
Ben Goodey
Why?

40
We fixed a keyword cannibalization issue.

When you produce content at scale — you often produce two articles that could've
really been one.

If you've been creating content for 5-10 years — you often accidentally produce 100s of
articles on the same topic and that can confuse Google.

These are the two common causes I've seen for cannibalization.

In this carousel:

1. 2 signs you have a cannibalization issue


2. What is actually NOT cannibalization (but looks like it)
3. 4 ways to fix the issue
4. How to stop it happening in the future

keyword cannibalization issue

How to find keywords in 60 seconds 👇


Anna York
- Find relevant keywords people search for on Google in 60 seconds!

Have a great day, my friends 🙋‍♀️


Cheers, Anna

P.S. Add-on name: ImportFromWeb | Web scraping in Google


P.P.S. Here's the formula for copy & paste:
=TRANSPOSE(IMPORTFROMGOOGLE(“[Enter here yourTopic]”,”suggestions”))

How to find keywords in 60 seconds 👇


41
7 Best Gemini Prompts for Keyword Research 👇
Anna York
7 Best Gemini Prompts for Keyword Research

89% of websites drive ZERO organic traffic.


Nick Zviadadze
Not because finding keywords is hard.

But because they target impossible keywords they'll never rank for.

Here's my 5-step process to find low-competition keywords.

1. Create a list of seed keywords for your niche.

For example, let’s say you’re in the fitness niche.

Seed keywords could be:


- Lose weight
- Gain muscle
- Working out
- Home workout
- Body transformation

(Pro tip - ask ChatGPT to generate seed keywords for your niche)

2. Run your seed keywords through Semrush, and set the keyword difficulty filter to 0 to
30%.

Optionally, if you’re looking for high buyer intent keywords, you can also set your CPC
to 3 USD plus.

42
Rinse-repeat process for all seed keywords, and add them to a Google Sheet for
tracking.

3. Don’t take the keyword difficulty metric at face value.

Google your keywords, and double-check that they are, in fact, low difficulty.

If the keyword is dominated by large brands/websites, they’re not really that easy to
rank for.

4. Once you’ve collected 100+ low-difficulty keywords on a Google Sheet, copy-paste


them all into ChatGPT.

Ask it to find the pattern behind your keywords, and accordingly, generate dozens of
new low-difficulty keywords.

Half the output will be worthless, the other half will be very solid.

5. Finally, take the keywords that make sense, and put them on your Google Sheet.
Extract the keyword difficulty from Semrush, and double-check with a manual search.

From there, simply sort your sheet by ascending keyword difficulty, and start pushing
out content!

43
My 5-Step Process for Finding Easy Keywords
Nick Zviadadze
(Use this to rank in WEEKS)

My 5-Step Process for Finding Easy Keywords

5-Minute Semrush Hack 👇


Nick Zviadadze
(Find High Buyer Intent/Low KD keywords)

1. Run the word "best" or "buy" through Semrush Keyword Magic Tool

2. Filter by CPC 3 USD and higher

3. Filter by Keyword Difficulty 0 to 30

44
The Result?

Low competition keywords that advertisers bid top dollar for.


Nick Zviadadze on LinkedIn: 5-Minute Semrush Hack 👇 (Find High Buyer
Intent/Low KD keywords)

100+ Long-Tail Keywords in 5 Minutes


Nick Zviadadze
(Use ChatGPT to automate keyword research)

100+ Long-Tail Keywords in 5 Minutes

My 9-Step AI Keyword Research Process


Nick Zviadadze
(Use THIS to 2x your keyword research speed)

45
1. Use ChatGPT to generate seed keywords
2. Run these keywords through Semrush keyword magic tool
3. Export them as CSV
4. Use ChatGPT to eliminate duplicate keywords, categorize them by priority
5. Add output to your keyword research sheet
6. Get your VA to Google keywords and estimate target word count / keyword
7. Assign target word count for each post
8. Estimate total target word count
9. Use this to calculate monthly target word count

Nick Zviadadze - My 9-Step AI Keyword Research Process

My SEO Process to Find Zero-Competition Keywords:


Samy Thuillier
'All the good keywords are taken!'

Not if you know where to look.

Your problem: Main keyword has 90% difficulty.

My solution: Hidden gems nobody sees.

Here's what actually works:


- Use 'People Also Ask' for untapped questions
- Mine Reddit/Quora for real user language
- Leverage Google Search Console data
- Explore YouTube's underserved topics
- Target local and regional variations

Common mistakes people make:


- Only using keyword research tools

46
- Ignoring social media discussions
- Missing zero-volume opportunities
- Overlooking competitor gaps
- Forgetting local keywords

'But I need traffic fast!'

No. You need the right traffic.

Low competition > High volume.

100 buyers > 10,000 tire-kickers.

The secret? Look where others don't:


- Question-based keywords
- Forum discussions
- YouTube gaps
- Local variations
- Future trends

→ Save this process


→ Pick one method
→ Start today

Samy Thuillier on LinkedIn: My SEO Process to Find Zero-Competition Keywords

My SEO Long-Tail Keyword Research Process:


Samy Thuillier
SE Ranking is a great alternative to the usual SEO tools.

It's really easy and practical to find long-tail keywords.

47
Plus, the tool just went through a major data update:

→ Higher accuracy in traffic estimates


→ More keywords in competitive research database
→ Improved formula for calculating Keyword Difficulty
→ Identify your share of organic traffic for targeted keywords

Samy Thuillier on LinkedIn: My SEO Longtail Keyword Research Process

7 SEO Tips for Keyword Research with AI:


Samy Thuillier

Samy Thuillier - 7 SEO Tips for Keyword Research with AI

How I find SEO keywords for a DR 30 website


Connor Gillivan
1. Identify main Hub and Spokes
- Write down the "main" categories for the biz.
- Use ChatGPT for help when you get stuck.
2. Open Ahrefs or Semrush.
3. Search the main category keywords.
4. Use the "Suggestions" features.
- This will give you lots of keywords to analyze.
5. Filter the results
- Use the filter "Lowest DR" and enter DR 30.
- You'll only see keywords where DR 30s rank in top 10.
6. Sort the results by KD so lowest KD is at the top.
- These are the most realistic keywords for you.
7. Analyze, save keywords, and repeat 10s of times.

You've got to be realistic w/ your keyword research based on your DR.

48
A DR 30 website isn't awful, but it's not beating DR 70s, 80s, 90s.

But that's okay. There's PLENTY of keywords to go after.

Focus on keywords that are REALISTIC for you to rank for.

These are the best place to start, gain rankings, and new traffic.

Over time, Google will "respect" you more & you go after tougher keywords.

Connor Gillivan on LinkedIn: How to Find "Realistic" SEO Keywords for a DR 30


Website

How I "steal" high opportunity keywords from my SEO


competitors:
Connor Gillivan
1. Log in to Ahrefs.
2. Choose the website I want to research for.
3. On the top menu, go to "Competitive Analysis".
- A tool to analyze SEO competitors.
- Compared to your keyword rankings.
4. Enter 3-5 SEO competitors.
- Aim for 1-3 niche & 1-2 top industry competitors.
5. Click "Show keywords"
6. Toggle on "At least 1 should rank top 10"
- This gives you all kw's your comp ranks for, but you don't.
7. Analyze & save
- Order by KD for long tail keywords opp's.
- Order by Volume for high traffic opp's.
- Adjust filters to see the data in new ways.
- Pick out high opportunity kw's for your biz.
- Save them to a list or your own KW sheet.
- Go through ALL the keywords mentioned.
- Bonus: Export and analyze on Excel.
8. Repeat with different competitors.

49
9. Work the keywords into your content plan.
10. Study the competitor's pages & upgrade.
- See what page is ranking, note headings & topics.
- Make your content even better...a level up.
11. Publish and track analytics with Ahrefs.

I LOVE this function of Ahrefs.

It saves me hours of time researching keywords.

And gives me a quick view into what's working for my competition.

So I can get my company into the mix for those kw's too.

I run this every time I'm auditing a new site.

And every quarter for my own companies.

Keyword research GOLD.

Connor Gillivan - How to “Steal” Competitor SEO Keywords

My Ultimate SEO Keyword Research Cheat Sheet for


Dummies:
Connor Gillivan
Stop guessing your way through keyword research.

The wrong keywords = wasted time and money.

I know because I used to do it that way.

And it got me sh*t results. No joke.

Know what I'm talking about?

Luckily, it doesn't have to be that way.

Stop being a "dummy" at keyword research.

50
Change your ways and follow this simple process.

It's built from my 10+ years practicing SEO every day.

51
How I find 100s of low competition SEO keywords from 1
content "hub":
Connor Gillivan
1. Go to the Keyword Magic Tool in Semrush.
2. Search the main "hub" keyword.
3. Add the website I'm researching for.
4. Filter for KD 0 to 50.
5. Remove keywords I rank for.
6. Analyze the remaining keywords.
- Order by KD ascending.
- Sort by Volume descending.
- Sort by Intent for funnel analysis.
- Look at "Personal KD" metric.
7. Select keywords I like best.
- Aim for low KD, volume > 50.
8. Add to a keyword list in Semrush.
- Or add to my KWR Google Sheet.
9. Repeat with more "hubs".
- Grow list to 100+ for content.

From 1 "hub" keyword, I can find 100s of ideas.

Ideas that are realistic for me to start ranking for.

If you're an SEO, I'm sure you dream of this often.

Semrush and similar tools make it SUPER simple.

With some practice, you'll be a keyword research master.

Go get started today and let me know how it goes.

Connor Gillivan on LinkedIn: My "Hub" Keyword Research Process

My Reddit SEO Keyword Research Cheat Sheet (11 steps


to find hidden gems):
Connor Gillivan
1/ Identify Active Subreddits

52
2/ Analyze Popular Threads
3/ Find Long-Tail Keywords
4/ Use Reddit Search for Topic Ideas
5/ Explore "Reddit Keyword Tool"
6/ Leverage "People Also Ask" Format
7/ Discover User Intent
8/ Track Emerging Trends
9/ Use Polls & Surveys for Insights
10/ Monitor Competitor Mentions
11/ Sort by "Top" Posts

Reddit is a goldmine for untapped SEO insights.

Users ask questions the way they search on Google.

Emerging trends often shape future search demand.

Focus on long-tail keywords and specific user intent.

Your competitors are missing out...don’t make the same mistake.

53
My SEO Keyword Research Process
Connor Gillivan

54
(Plus a killer Cyber Week offer at the end)

1/ Make a list of 20+ keywords


2/ Choose the top 5 keywords
3/ Analyze KD, Volume, & Traffic
4/ Analyze suggested keywords
5/ Analyze SERP overview
6/ Decide on the keyword
7/ Make SEO keyword list
8/ Analyze matching terms
9/ Analyze search suggestions
10/ Repeat for other 4 you chose
11/ Go down rabbit holes
12/ Get creative & think outside box
13/ Take a break for 1-7 days
14/ Remove, add, & re-analyze
15/ Make a plan & take action

Keyword research isn't just "use Ahrefs or Semrush".

It's deep analysis:

- Into your ideal customer


- Into content hubs & spokes
- Into the search intent
- Into 1st page SERPs
- Into the competition

The deeper you go, the better the results.

Don't be shallow.

Go deep.

Connor Gillivan on LinkedIn: My SEO Keyword Research Process

55
How I use Semrush to find keywords, plan SEO content,
spy on competitors, and rank TOP of Google:
Connor Gillivan
1. Choose the website I'm researching for.
2. Log in to Semrush & enter my site in Domain Overview.
3. Browse top ranking keywords, competitors, and overall traffic.
4. Choose a pillar keyword I want to rank for & go to KW Magic Tool.
5. Use the filters to browse and save keywords:
- Hit "All Keywords" filter for full list of related keywords.
- Use Volume and KD% filter to find less competitive kw's.
- Enter my domain to see if I'm already ranking.
- Look through "Broad Match" and "Phrase Match".
6. Go to the KW Gap tool and analyze my competitors:
- Analyze where we overlap & find upgrade opp's.
- Review keywords they're ranking for that I'm not.
- Filter by Volume then KD%.
- Repeat with different competitors.
7. Compile a list of 100 relevant keywords to my biz.
8. Label each KW with TOFU, MOFU, BOFU and Content Type.
9. Prioritize the 20-30 most important & add to SEO Calendar.
10. Write the content, publish, and track analytics.

Smart SEO gets rewarded by Google.

You can't cut corners & you need the best data.

Semrush Pro is a TOP tool for SEO right now.

And they're making it a "no brainer" to start using them.

Until Dec 1st, they're offering a complementary SEO Consultation ($300 value)
when you sign up for Semrush Pro: https://lnkd.in/gXzpRraM

As you start to plan your SEO for 2025, it's critical to choose your SEO tool.

Why not get started here?

How I use Semrush to find keywords

56
How I find low competition, high opportunity SEO
keywords (7 simple steps):
Connor Gillivan
Step 1: Use Industry Forums and Q&A Sites
Step 2: Use Keyword Research Tools
Step 3: Analyze Competitor Keywords
Step 4: Look for Long-Tail Keywords
Step 5: Analyze SERP Intent
Step 6: Use Google Trends
Step 7: Evaluate Content Difficulty

Low competition SEO keywords are GOLD.

They're easier to rank for.


They can still pack a punch.
They help drive more SEO traffic.
They give positive signs to Google.
They are often BOFU and MOFU.

When I start SEO KW research, I always start here.

Go for the "low hanging fruit" first then go upstream.

Don't go for super competitive keywords first.

You'll lose, get frustrated, and quit.

That's a recipe for disaster.

Start with the low KD keywords first.

Connor Gillivan on LinkedIn: How to Find Low Competition SEO Keywords

Plenty of checklists show you how to find keywords


Leigh McKenzie
but few that help you decide which ones to choose.

So, once you have a list of potential keywords in hand, you might be asking yourself...

57
Which keywords should I choose?

Use this 4-step checklist to identify the best keywords for your ecommerce site:

𝟏. 𝐒𝐞𝐚𝐫𝐜𝐡 𝐕𝐨𝐥𝐮𝐦𝐞 📊
✔️
[ ] Enter each potential keyword into Google Keyword Planner (GKP) to check the
"Avg. monthly searches"

[✔️] Determine what counts as “high” and “low” search volume in your industry
[✔️] Look for seasonal fluctuations in search volume using KWFinder or similar tools

[✔️] Prioritize keywords that maintain steady search volume year-round, or note when
seasonal keywords peak

𝟐. 𝐊𝐞𝐲𝐰𝐨𝐫𝐝-𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐅𝐢𝐭 🎯
[✔️] Ensure each keyword directly aligns with the products you sell
[✔️] Avoid using high-volume keywords that don’t fit your product offering

[✔️] Consider stretching into adjacent product categories only after targeting direct-fit
keywords

✔️
[ ] Choose more targeted keywords that may have lower volume but higher relevance
to your products

𝟑. 𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐢𝐚𝐥 𝐈𝐧𝐭𝐞𝐧𝐭 💸
✔️
[ ] Use GKP’s “Competition” rating to assess the commercial value of each keyword
(stick to "medium" or "high" competition keywords)

✔️
[ ] Check the “Top of Page Bid” in GKP—higher bids suggest a stronger likelihood of
conversion

58
[✔️] Focus on keywords that indicate purchase intent, such as “buy [product] online”
[✔️] Avoid keywords that attract informational searchers (e.g., “what is green tea”)

𝟒. 𝐂𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐢𝐨𝐧 🏆
[✔️] Use Semrush (or a similar tool) to check the “Keyword Difficulty” score
[✔️] Review the top 10 ranking pages for each keyword to see how well-optimized they
are

✔️
[ ] Identify gaps in competitor pages—can you create better content for the same
keyword?

✔️
[ ] Aim for keywords with manageable competition and the potential for outranking
poorly optimized pages

59
60
Not sure which keywords to target for your e-commerce
site?
Leigh McKenzie
The right keywords can make or break your SEO.

Getting to the top of search results can almost guarantee leads and sales.

(for regular Google searches as well as Google Shopping)

The challenge is finding the right keywords that will help your site rank well in an already
competitive industry.

Here’s our 4-step checklist for choosing the perfect ecommerce keywords 👇🏼
Leigh McKenzie on LinkedIn: How To Choose Keywords For Ecommerce Product
& Category

Keyword research is the foundation of every ecommerce


SEO campaign.
Leigh McKenzie
Why?

Because keyword research informs every other SEO-related task you do on your
website.

(For example, without keywords, it’s impossible to optimize your product and category
pages.)

Believe it or not, but your list of keywords influence your technical SEO too.

That’s because your site architecture and URLs need to take keywords into account.

As you can see, keyword research is a VERY big deal for your ecommerce site.

And here’s exactly how to find untapped terms that your customers search for… and
how to choose the best keywords for your site:

61
Leigh McKenzie on LinkedIn: How To Do Ecommerce Keyword Research The
Right Way

62

You might also like