Corporate Strategy
(CRPS)
ICB ASSIGNMENT 3
QUESTION PAPER
APR 2023 TO MAR 2024
THIS PAPER CONSISTS OF 1 ASSIGNMENT
ASSIGNMENT 3: 4 QUESTIONS
INSTRUCTIONS:
1. ICB Assignments form part of the formative mark and are to be completed in an open book environment.
2. This Question Paper Book contains all the questions for Assignment 3.
3. All questions are to be completed in the Assignment Answer Book.
4. Check that you have the correct number of pages.
5. Please be neat, as illegible handwriting cannot be marked. You must write in blue or black ink. In practice it is
unacceptable for Bookkeepers to use correcting fluid (Tipp-ex). Marks will be deducted for the use of correction fluid.
6. All questions must be completed.
7. This question paper must NOT be returned to the ICB. You must retain this Assignment Question Paper Book.
8. Upon completion of your Assignment, remember to submit (upload) your Assignment Answer Book onto MACCI.
CRPS-ICBASG3–QP-2023.v1 Page 1 of 7
CORPORATE STRATEGY (CRPS)
ICB ASSIGNMENT 3 QUESTION PAPER – APR 2023 TO MAR 2024
ASSIGNMENT 3
QUESTION 1 MULTIPLE CHOICE QUESTIONS
Choose the most appropriate alternative from the options provided at each of the following questions. Write down
only the letter of your choice next to the corresponding number. For example, 1.1 (F)
1.1 Which Of the following is an indication of a failing organisation?
A CEO resigning after the company lose ground in the marketplace
B Company becomes target of takeovers by others
C Company loses market share to competitors
D All the above
1.2 _______ advantage is the edge that an organisation has over others.
A Collaborative
B Corroborative
C Competitive
D Collective
1.3 This is a facet of implementation that can be changed directly.
A Policies and procedures
B Communication systems
C Organisational culture
D Quality management
1.4 A person or group interested directly or indirectly in the outcome of an organisation’s activities is defined
as a _______.
A bondholder
B stakeholder
C freeholder
D policyholder
1.5 Which of the following is a measurable performance indicator when determining the financial position of
a company?
A Positive cash flow
B Well trained staff
C High return on investment
D All of the above
CRPS-ICBASG3–QP-2023.v1 Page 2 of 7
CORPORATE STRATEGY (CRPS)
ICB ASSIGNMENT 3 QUESTION PAPER – APR 2023 TO MAR 2024
1.6 Rivalry and power play within an organisation is a disadvantage of a/an _______ structure.
A entrepreneurial
B functional
C divisional
D flat
1.7 A mission statement can also be referred to as a:
A creed statement
B bank statement
C statement of philosophy
D Both A & C
1.8 Which of the following should planning focus on?
A The analysis of trends and external development
B The elimination of competition
C Flooding the market
D All of the above
1.9 These are businesses that do not operate for profit and have public benefits in mind.
A Pvt Ltd
B Multinationals
C NPCs
D None of the above
1.10 _______ level strategy is concerned with the overall purpose and decisions over which businesses the
company should enter and exit, and how it should allocate its resources between the different
businesses.
A Corporate
B Business
C Functional
D Operational
1.11 Which of the following statements is false?
A Planning for the future is essential for organisations.
B Becoming reliant upon professional planners can be dangerous for organisations.
C Rigid systematic planning is the only way in which strategic change decisions are made.
D All managers are strategy makers.
CRPS-ICBASG3–QP-2023.v1 Page 3 of 7
CORPORATE STRATEGY (CRPS)
ICB ASSIGNMENT 3 QUESTION PAPER – APR 2023 TO MAR 2024
1.12 Identify an area where managers of non-profit companies will need to be strong in.
A Leadership
B Efficiency
C Ethics
D All the above
1.13 The growth-share matrix is divided into four cells or quadrants, each representing a particular type of
business. _______ are mature products which are well-established market leaders.
A Dogs
B Cash cows
C Question marks
D Successful question marks
1.14 This technique assumes that resources and capabilities are essential to achieving a competitive
advantage and successfully implementing strategies.
A The SPACE technique
B The RBV technique
C Swot analysis
D The Value chain analysis
1.15 Primary activities contribute directly to the transformation of inputs and adding value to the end product.
Which of the following would not be considered a primary activity?
A Input logistics
B Procurement
C Marketing
D Operations
1.16 One of the best-known techniques for completing an environmental analysis is the _______ analysis.
A SPOT
B SHOT
C SWOT
D SLOT
1.17 Porter’s _______Forces Model of competition is an analytical tool used to help an organisation to
determine the attractiveness of the industry by referring to its profitability.
A three
B four
C five
D six
CRPS-ICBASG3–QP-2023.v1 Page 4 of 7
CORPORATE STRATEGY (CRPS)
ICB ASSIGNMENT 3 QUESTION PAPER – APR 2023 TO MAR 2024
1.18 Which of the following is an action taken to address the strategic gap?
A Change the plan
B Reallocate resources
C Add new business units
D All the above
1.19 Another name for the cost benefit analysis.
A Business case
B Business plan
C Cost benefit forecast
D All the above
1.20 In order to select an appropriate strategy, the organisation will have to consider and evaluate all the
strategic options that have emerged as part of the _______ and evaluation process.
A scanning
B feedback
C introduction
D selection
1.21 To achieve a cost advantage, what do businesses need to focus on?
A Keeping their product quality low
B Keeping labour costs under control
C Not replacing staff members who resign
D All the above
1.22 Which of the following is an aspect of implementation that can be changed directly rather than indirectly?
A Communication systems
B Managing and developing quality and excellence
C The fostering or innovation
D Action plans and short-term budgets
1.23 A criterion which ensures that it is reasonably possible to execute the strategy.
A Appropriateness
B Desirability
C Feasibility
D Possibility
CRPS-ICBASG3–QP-2023.v1 Page 5 of 7
CORPORATE STRATEGY (CRPS)
ICB ASSIGNMENT 3 QUESTION PAPER – APR 2023 TO MAR 2024
1.24 Leaders must be aware of at least three perspectives when dealing with performance management.
Identify any of these perspectives from the following.
A Project perspective
B Environmental perspective
C Policy perspective
D Progress perspective
1.25 Strategy formation does NOT consider both internal and external factors.
A True
B Sometimes
C False
D None of the above
QUESTION 2 THEORY QUESTIONS
2.1 Explain what the word “strategic management” entails in your own words.
2.2 Outline any twelve points about leadership as identified by Meyer and Boninelli (2004).
2.3 List eight levers for successful implementation of strategies.
QUESTION 3 THEORY QUESTIONS
3.1 Name the five generic strategies as identified by Porter.
3.2 Management can leverage its resources (both financial and non-financial) in five basic ways. Indicate these
areas.
3.3 Differentiation strategies can make businesses stand out in a crowded and competitive industry. Explain
the use of the following factors in differentiating a business from its competitors:
(a) Convenience
(b) Pricing
(c) Customer experience
(d) Innovation
(e) Products or services
CRPS-ICBASG3–QP-2023.v1 Page 6 of 7
CORPORATE STRATEGY (CRPS)
ICB ASSIGNMENT 3 QUESTION PAPER – APR 2023 TO MAR 2024
QUESTION 4 THEORY QUESTIONS
4.1 Draw a diagram to illustrate the balanced scorecard
4.2 List and explain the four types of strategic control. (Hint: Use one sentence to explain each type)
4.3 The strategic and business planning processes require the use of various techniques, two of which include
internal and external analysis as well as considering the contribution of other non-profit organisations which
operate in the same area.
List seven areas that planning should focus on.
CRPS-ICBASG3–QP-2023.v1 Page 7 of 7
