Solution !!!!
1. Critically analyze the front pages of two Pakistani leading newspapers by the same publication house, ‘Daily
Express’ (Urdu) and ‘The Express Tribune’ (English) and answer the following questions:
a) Compare and briefly comment on the headings, leads and writing styles of news stories.
Ans:
Daily Express Compared to English Express Tribune newspapers, Urdu newspapers have a wider audience and a
different writing style. Longer headlines and in-depth leads are common in Urdu newspapers, which also use more
ornate, strong, and descriptive language. constant attention to regional and local news, as well as social and cultural
activities. On the top page, the May 9 events are prominently shown everywhere.
The Express Tribune, an English daily published in Pakistan, has a different writing style that is shorter and more
direct. The leads give a brief synopsis of the news article about PTI's actual test, KSA's priorities, and COAS's
promise of no pity for May 9, 2023 rioters and vandals, while the headlines are shorter and more to the point. The
Express Tribune newspapers often cover a larger range of subjects, with a focus on national and international affairs,
politics, foreign news, business and economics, sports, and entertainment.
b) Newspaper covers stories in different beats like politics, international news, business/economy,
social/cultural, sports and entertainment. Compare both the newspapers and briefly discuss how many beats
are covered.
Ans:
Newspapers usually cover a range of beats; a brief comparison of both newspapers is mentioned below:
Daily Express (Urdu)
Politics: This beat includes news on the federal and state governments, political parties, elections, laws, and
political occasions.
Social/Cultural: This beat covers stories and features on people, society, culture, lifestyle, human interest tales,
and social, political, and economic issues. This Daily Express Urdu beat features "Karvan Saraye."
The Express Tribune (English)
The Express Tribune (English) covers wide range of beats which includes:
National
Business
Sports
Life & Style
News in Brief
Second Round
Magazine image
2. You may find a difference between the publishing policies of the two newspapers by the same publication.
Briefly comment on the role and importance of understanding the readership (readers of the newspaper) in
determining the publishing policy and selection of news stories by the newspaper.
Ans:
For a newspaper to choose which news articles to print and how to publish them, it is essential to understand its
readership. The audience that a newspaper seeks to reach and serve is referred to as its readership. It takes into
account elements like the readers' demographics (age, gender, geography, etc.), interests, preferences, and values.
The following succinctly expresses the relevance and significance of knowing the readership in setting publication
policy and news selection:
Newspapers may find the subjects, issues, and themes that are most pertinent to and intriguing to their target
audience by analysing their readership. This makes it easier to choose news items that correspond with
readers' interests and guarantees that the information supplied is interesting and beneficial to them.
Writing Style and Language Tailoring: Readerships vary in terms of their preferred languages and reading
styles. While some readers might like clear, simple writing, others might value information that is more in-
depth and evocative. In order to effectively connect with their audience, newspapers must be able to modify
their writing styles, linguistic use, and general tone.
Maintaining Relevance: In a changing media environment, newspapers must maintain their relevance.
Newspapers may keep up with altering trends, shifting consumer preferences, and newly emerging concerns
that are significant to their audience by studying their readership. This guarantees that the news articles chosen
and released are pertinent, compelling, and significant to the audience.
Building Trust and Loyalty: Newspapers may foster reader trust and loyalty by regularly publishing
information that is in line with readers' interests, beliefs, and worldviews. Newspapers may build a
relationship with their audience by getting to know their readers and offering news that they find trustworthy,
educational, and credible. This, in turn, helps to build a foundation of devoted readers.
Understanding the readership has consequences for the commercial aspect of newspaper publication as well as
meeting business objectives. Newspapers may attract relevant advertising and make money by customising
the content to meet the readership. Advertisers are interested in targeting particular target populations. A
clearly defined readership may also assist newspapers in making strategic decisions on things like price,
distribution, and circulation plans.
