Certificate in Data Analytics (certDA) | ACCA Global 20/07/23 13.

25

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Certificate in Data Analytics (certDA) | ACCA Global 20/07/23 13.25

details

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More than ever, business leaders need to be sure that the decisions they
make are rooted in a deep understanding of the latest issues and trends.

As organisations become ever more customer centric, it’s important that

finance teams, as guardians of organisational data, are leveraging data

analytics to provide the forward-looking insights required to support

decision-making.

The ACCA Certificate in Data Analytics (CertDA) is aimed at business

professionals who wish to develop their understanding of data, and the

skills and techniques available for data analytics. Using real practical
business examples, learners are able to develop an understanding of how

data analytics and data modelling can be used to garner business

insights.

Learners will learn about big data, the various sources of data, types of

analytics, and become familiar with the range of tools and techniques
required to extract, manipulate, interpret and present data. They’ll also

learn about the need to be both sceptical and ethical when working in the
data analytics field.

Many of the data tools introduced in the certificate are widely and freely

available, such as spreadsheet or database software. Learners will also

be introduced to popular statistical and programming tools such as SQL,

R and Python, as well as an introduction to artificial intelligence and

machine learning.

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The CertDA will teach learners:

• how to use commercial awareness to articulate business questions

• identify and manipulate relevant data and deeply analyse it by

applying appropriate techniques.

• how findings from analysis can and should be visualised and

communicated, enabling relevant stakeholders to make sound

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