BM2211
PERFORMANCE TASK
General Guidelines:
Propose a business idea/concept based on your preferred category (as explained below).
Think of an innovative product/service that has income potential, relates to your interests and
passion, or meets an unfulfilled need in the community (see tips in generating a business idea).
Note that the performance tasks in The Entrepreneurial Mind are interconnected, so always keep
a soft copy of the outputs for future references. The concept paper (see the complete outline on
Pages 2-3) shall be completed as the course progresses.
Here are the detailed requirements (section I of the outline) for this term's performance task:
1. Each group must pick a representative to pitch the business idea to the class by Week 4.
Once the proposed product/service is approved, you may proceed with the succeeding
requirements below.
2. Describe the features/functions/customer benefits of your proposed product/service.
3. Craft a unique selling proposition (USP) or the exceptional value that makes your product/
service better than the competition. USP can be based on product characteristics, price
structure, placement strategy (location and distribution), or promotional strategy.
4. You are required to submit a narrative (hard copy) of section I on or before the Preliminary
Examination.
Review guidelines and tips for sales pitching, public speaking, and PowerPoint creation.
Business Categories
Food and beverages. The food industry comprises meat and fish processing, fruit and vegetable
preservation, milling, baking, biscuit making, pasta manufacturing, sugar processing and refining,
chocolate making and confectionery, and oils and fats processing. On the other hand, the beverage
industry includes brewing, milk processing, and distilling and manufacturing carbonated sodas,
water, and other beverages (Graham et al., n.d.).
Non-food commodities. These are often classified into two (2) main groups: routine consumables
and non-consumables. Routine consumables include soap, firewood, fuel, sanitary, health, and
education supplies. Non-consumables, on the other hand, are described as long-life items that
include mattresses, blankets, plastic sheeting, tents, building materials, kitchen sets, sleeping mats,
and farming tools, among many others (Commodity Distribution, 1997).
Service. It comprises various service industries, including warehousing and transportation,
information services, professional services, health care and social assistance, arts, entertainment,
and recreation (Chappelow, 2020). Major companies within the transportation services sector
include airlines, trucking, railroads, and waterborne transportation (Hoovers, n.d.). Other companies
providing services include hospitals, recreational spas and salons, and consultancy firms.
Technology. Some examples of technology-based companies include a business that engages in the
manufacturing and distribution of digital electronics. Examples are simple appliances, energy-saving
light bulbs, integration of solar energy systems and automation for practical uses, and the
development of simple hardware. On the other hand, software (simple mobile applications, game
development, etc.); and internet-related services (e-commerce, mobile applications).
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Tips for Generating a Business Idea
1. Personal skill set. Evaluate your marketable skill set and identify which skill is a potential business
venture. For example, if you are good at cooking, you may develop a new recipe for a particular dish
or dessert. As more people switch to healthy lifestyles and diets, you may create a healthy
alternative for some dishes.
2. Current events. Research market trends and industry news that may have business possibilities. For
instance, lockdowns brought by the COVID-19 pandemic transition a lot of businesses to online
selling, which can be an opportunity and a platform for the marketing aspect of your proposed
venture.
3. Invention. Analyze an existing market need and position a product or service that will meet the
identified need. For example, back in 2004, Mark Zuckerberg recognized a need for a campus-wide
social networking website that would allow students and staff to share personal profiles and other
information. So, he developed "Facebook," which became a multibillion-dollar business.
4. Product improvement. Experiment and put a product through an additional process, add services to
a product, or combine an existing product with other products to increase its value. Some examples
of product-service hybrid are as follows: the iPod of Apple combined with the iTunes service, copiers
and printers bundled with maintenance or customer support services, and commercial
establishments that offer door-to-door, free delivery of items. Another example of product
improvement is the Ariel powder detergent and Downy fabric conditioner combined in a single
product.
Concept Paper: Outline
I. Products and Services
A. Product/ Service Description
1. Product or service features
2. Customer benefits
3. Unique Selling Proposition (USP)
II. Business Model Canvass
III. Strategy Canvass
A. Existing Competitors
1. Who are they?
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2. Competitors’ strengths
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3. Competitors’ weaknesses
B. Top Competitor: Value Analysis
LowHigh
Focus on Value Element
Value Elements
IV. Bibliography (American Psychological Association [APA] writing style guidelines;
https://owl.purdue.edu/owl/research_and_citation/apa_style/apa_style_introduction.html)
Culminating Presentation: Sales Pitch
After completing the requirements of the Concept Paper based on the outline above, you are now ready
to deliver a SALES PITCH.
See important guidelines below:
15-MINUTE PRESENTATION FLOW
I. Introduction (three [3]-minute sales pitch)
a. Begin the presentation with an impressive elevator speech that stirs the audience's
attention. A video demonstration of how the product works or benefits the customers can be
an interesting addition to this part.
b. The context of the sales pitch could be the relevance of your proposed business. Think about
the guide questions below:
Does your proposed business solve a social problem/issue such as environmental
pollution, poverty, unemployment, malnutrition, unequal opportunity, etc.?
How does your product work? Why is it beneficial to its users? Why would customers
want to purchase your product or avail of your services? What makes you different?
What makes your business stand out and unique among other existing firms?
What is the corporate social responsibility (CSR) of your business? Does it support local
communities, adopt sustainability, engage in charity work, etc.?
c. With these things in mind, establish a foundation to your audience that your proposed
product/service is not created just for the sake of making one but to benefit society or
particular individuals/communities/groups of people.
d. Read the pointers for a good sales pitch and public speaking tips below.
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e. Remember to avoid content that exudes violence, anger, and other forms of materials that some viewers may find di
Presentation Proper (12 minutes)
The following sections of the Concept Paper can serve as the highlight of your presentation:
Business Model Canvass covers each element and its relevance to the proposed product/ service idea/ concept.
Strategy Canvass highlights the top three (3) competitors of the proposed product/ service. Then, presenting the value a
Since you only have 15 minutes to present, do not discuss the paper section-by-section. Stick to the recommendations a
Note that you may use whatever software for the Presentation, from MS PowerPoint, Prezi Business, Canva, Google Slid
Sales Pitch Pointers
Know your product or service well. Master all the product or service attributes that can be useful to
customers.
Avoid giving a canned pitch. Create a unique presentation that will catch the interest of the panel
members (customers, potential investors, etc.). A canned pitch pertains to a generic idea that does
not consider the customer.
Tell a story with your pitch. Tell an anecdote or personal story about a product or service which
aims to hook the customer’s emotions.
Use simple language. Use clear and easy-to-understand sentences so customers can quickly grasp
the message of the sales pitch.
Keep it short. Maintain a short pitch that will impact the customers/investors. The pitch must be
limited to the name of the product or service, and the personal gain customers will acquire from
buying it.
Public Speaking Tips
1. Know your audience. Knowing the audience helps establish a connection, identify the right words to
say, and determine the appropriate tone of voice in delivering the message.
2. Visit the physical/virtual room beforehand. If the presentation is being held outside of class, the
presenter must visit the location beforehand to prepare his/her mind. Get acquainted with the
environment.
3. Practice makes perfect. The presenter will only feel fully confident by practicing many times, both
on his/her own and in front of others. Practice, practice, practice!
4. Observe other speakers. Adapt the strategies of famous leaders or co-students (who typically do
well in presentations) in delivering their messages.
5. Smile. Paint a smile to appear warm and inviting.
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PowerPoint Tips
1. Use key phrases. Choose key phrases and terms displayed throughout the PowerPoint presentation.
These can be phrases that illustrate the general idea or concept of the presentation and items that
the audience will likely remember afterward.
2. Limit the number of slides. Too many slides may cause the presenter to rush through them to finish
on time. Include key points on a slide and take time to talk about them. Consider setting one (1)
slide per one (1) minute of speech.
3. Plan slide layouts. Plan how the information will be displayed on the PowerPoint slides. Titles
should be at the top and bullets underneath. The presenter may consider adding title slides when
transitioning to a new topic.
4. The right fonts. Choose an easy-to-read font such as "Arial" and "Calibri." Stick to two (2) different
fonts to keep the presentation clean.
5. Choosing colors and images. Use contrasting colors: light on dark or dark on light. Choose the main
color to use throughout the presentation. Select quality images and make sure to cite their sources.
6. Use attractive visual aids. Keep the presentation exciting and the audience awake by adding visual
aids to the PowerPoint. Add captivating photos, data representations, or infographics to illustrate
the information.
7. Don't read straight from the notes. Avoid reading straight from the notes. Try looking up often or
memorizing portions of the presentation.
8. Avoid too much text. PowerPoint was made for images and bullets, not for the entire speech to be
written in paragraph form. Overwhelming text can lose the audience's interest and understanding.
9. Try a theme. Find a suitable theme for the presentation to keep it interesting, professional, and
relevant.
10. Be careful with transitions and animations. Avoid adding too many animations and transitions as it
may end up being distracting in the presentation.
Rubric for grading the narrative:
CRITERIA PERFORMANCE INDICATORS POINTS
Wrote concise and complete description of the proposed
Products and Services products/ services, including customer benefits and a unique 20
selling proposition (USP)
Business Model Provided complete and relevant details for each element of the
20
Canvass business model canvass
Illustrated an accurate strategy canvass with complete
Strategy Canvass 20
interpretation and analysis of data
Adhered to the correct outline, and content was organized in a
Organization of Ideas 10
clear and logical manner
TOTAL 70
Oral pitch:
CRITERIA PERFORMANCE INDICATORS POINTS
Holds attention of the entire audience by having direct eye contact,
Delivery seldom looking at notes, and speaking with fluctuation in volume 10
and modulation
Organization of Provides clear purpose, subject, pertinent examples, facts, and/or
10
Ideas statistics; supports conclusions/ideas with evidence
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Significantly increases audience understanding and knowledge of
Audience
the topic; convinces the audience to recognize the validity and 10
Responsiveness
importance of the subject
TOTAL 30
References:
Almendros, J., Cruz, T., & Haba, S. (2019). How technology-based firms become also highly innovative
firms? the role of knowledge, technological and managerial capabilities, and entrepreneurs'
background. https://www.sciencedirect.com/science/article/pii/S2444569X18300726
B-Planexperts. (n.d.). Business ideation. http://www.bplanexperts.com/business-ideation
Chappelow. (2020). Service sector. Investopedia. https://www.investopedia.com/terms/s/service-
sector.asp
Commodity Distribution. (1997). A Practical Guide for Field Staff. http://www.nzdl.org/gsdlmod?e=d-
00000-00---off-0fnl2.2--00-0----0-10-0---0---0direct-10---4-------0-1l--11-en-50---20-about---00-0-1-
00-0--4- - -0-0-11-10-0utfZz-8-10&cl=CL3.63&d=HASHb4be308defc8a0c134db5f.5.2>=1
Graham, J.C., Jensen, G., Malagie, M., & Smith, D. (n.d.). Food industry processes.
http://www.ilocis.org/documents/chpt67e.htm
Hoovers. (n.d.). Transportation services industry insights from D&B Hoovers.
https://www.klipfolio.com/resources/kpi-examples/supply-chain/out-of-stock-items
Investopedia. (n.d.). Ideation. https://www.investopedia.com/ terms/i/ideation.asp
Shaftoe, R. (n.d.). Industry analysis of e-commerce. Chron. https://smallbusiness.chron.com/ industry-
analysis-ecommerce-79759.html
University of The People. (2021). Presentation tips for students – show and tell like a pro!
https://www.uopeople.edu/blog/presentation-tips-for-students/
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