Batch 2023 - 25
FINAL PRESENTATION GUIDELINES
PGDM
Final Presentation carries 100 Marks. It is split into two parts.
1) Presentation Report in Word Doc – 50 Marks
2) Presentation in PPT – 50 Marks
GUIDELINES FOR REPORT (WORD DOC) SUBMISSION
1. Write an original report. Copying from any source (plagiarism) is strictly not allowed. Any
kind of copying will lead to the rejection of the report. Only 15% of Similarity is accepted.
2. Follow the exact sequence of content as specified in this instruction.
3. Company & Product has been allocated to each student, the list is displayed on the notice
board
4. We assigned only listed companies & products, Students can refer to NSE, BSE,
Moneycontrol.com, https://economictimes.indiatimes.com/markets, Company website,
Balance sheet, Investor reports, www.aceanalyser.com, Euromonitor Passport, CIME
Database or the suggested websites for collecting facts and figures – Fundoodata.com;
bizstats.com; business.gov.in;, Bloomberg, Equity Master, Industry Authority web portals,
etc...
5. Images from the internet can be included with relevance to the subject matter along with
the source - should be in centre alignment.
6. Specify the source (website) while specifying the Facts & Figures.
7. Use a cover page.
8. Generate a Table of Content automatically and not manually.
9. Fonts Size 12 for the body, 14 for Heading 1 and 13 for Heading 2 should be used.
10. Font Type of Times New Roman for the body and Cambria for the heading should be
used.
11. Use a break page to write on a new page.
12. Submission deadline for the report is 15th October 2023; at 11:59 PM. Late submissions
will attract a penalty of 5 marks per day.
13. Presentation Report will carry 50 marks and Power Point Presentation will carry 50
marks.
14. Final presentations are tentatively scheduled from 15th October, 2023 for both MBA and
PGDM students.
EXPECTED CONTENT FROM REPORT & PRESENTATION - 100 Marks
Executive Summary - 5 Marks
In PPT, you may use 1-2 slides to cover this and 2 minutes to explain the slides.
Business Model Canvas - 5 Marks
In PPT, you may use 1 slide to cover this and 2 minutes to explain the slides.
Sector Information - 5 Marks
Sector Definition
Categories of Sector
Sector GDP Contribution
Sector CAGR and forecasting
Sector categories wise CAGR
Consumer Buying Behaviour of the Sector
Consumer buying behaviour of Categories of Sector
Sector Growth factor
Growth/Degrowth pattern of Sector pre & post-pandemic
Growth/Degrowth pattern Categories of Sector pre & post-pandemic
Top 3 players in the sector
Company-wise Market Share – Revenue & CAGR
Top 3 players category wise
Company-wise Market Share – Revenue & CAGR
Porter 5 force Model.
PESTLE Analysis
Political - Goverment Policy, Political Stability, Tax Policy, Labour Law,
Environmental Law & Trade Restrictions
Economical - Economic Growth, Disposable Income of consumer, Interest
Rate, Exchange Rate, Inflation.
Social - Population Growth, Age Distribution, Health Consciousness
Technology - Upgradation of Technology, Research and development
Change in technology
Environmental - Eco-Friendly, Business Ethics
Legal - Health and safety, Advertisement standard, Product labelling,
Product Safety, Consumer rights and laws.
SWOT Analysis of Sector
In PPT, you may use 4 - 5 slides to cover this and 4 minutes to explain the slides.
Company Information - 5 Marks
Company Founded & Founder Details
History of company
Company Vision & Mission
Key Business Highlights of the Year
Strategic Framework of a Company
Shareholding Pattern
Organization Structure
Market Share in the Sector
Company Overall CAGR
SWOT Analysis of Company
In PPT, you may use 1-2 slides to cover this and 3 minutes to explain the slides.
Marketing - 10 Marks
STP
Segmentation
Demographic Factors
Behavioural Factor
Geography Factor
Psychographic Factor
Targeting
Market Size
Profitability
Reachability
Positioning
Symbolic Position
Functional Position
Experimental Position
Market Mix
Product - Need, Want, Demand, Feature
Price - Pricing Strategy - Competitor Pricing
Place - Channel of sales & Distribution channel
Promotion - Advertising, Public relations or Publicity, Sales & Promotion, Direct
Marketing, Personal selling
SWOT Analysis of Product / Service
Strength - Unique Selling Proposition, Analyse the factors that add values
Weakness - Scope for improvement, Factors leading to loss
Opportunity - External factors contribute to business growth
Threats- Competitors Analysis
BCG
Product/service High & Low Market Share
Product/service High & Low Market Growth
Relative Market Share of the Product / Service
Absolute Market Share of the Product / Service
Product/service High & Low CAGR
Product Justification in BCG Matrix
PLC - Product Life Cycle
Value Chain Analysis
Competitors Analysis
Identify your competitors
Direct competitors
Indirect competitors
Replacement competitors
In PPT, you may use 7 -8 slides to cover this and 5 minutes to explain the slides.
Finance - 10 Marks
Analyse & interpret the Balance sheet, Income statement, and Cash flow statement
Calculate the P/E ratio of the company and compare with it its Industry P/E
Calculate Liquidity and Debt Ratios, profitability, Solvency, turnover, and working capital
ratio for the company.
Analyze the Financial statement of the company by using Horizontal and vertical (B/S, P&L,
Cash flow)
Analyze the Conference call of the company and summarise it.
Calculate and explain the Du-Pont analysis
What are the macroeconomic factors that affect the stock price of your company?
Identify the deprecation policy, inventory valuation, and dividend policy of the company.
Competitor analysis of the company
State the name of subsidiaries, Joint ventures of your company.
What is the external credit rating of your company and mention the credit rating agency
name?
In PPT, you may use 6 -7 slides to cover this and 5 minutes to explain the slides.
Human Resource Management - 10 Marks
Design organization structure
Analyze organizational culture and ethics
Design Recruitment and selection process of the organization
Describe employer branding of the organization
Create JD for anyone's profiles in the organization
Analyze the background verification process of the organization
Design onboarding formalities and documents required for joining
Analyze the candidate engagement process of the organization
Illustrate the method of TNA in the organization
Design training process and model used in the organization
Design suitable training methods for the employees based on competencies and JD, WHY?
Design training calendar
Analyze the PMS system of the organization
Design PMS Process of the organization
Design KPI, KRA and goal sheet based on a particular profile
Analyze the employee benefits of the organization
Analyze the rewards and recognition system of the organization
Describe the statutory benefits that the company follows
Analyze the HRIS Software tool used in the organization
Analyze and illustrate the other suitable HRIS Software tools that are applicable to the
company
In PPT, you may use 6 -7 slides to cover this and 5 minutes to explain the slides.
Conclusion
Reiterate and summarise your main points based on the above research information from
across the function.
In PPT, you may use 1slides to cover this and 4 minutes to explain the slides.
