A Y 2023-24

A Desk Research Report

On
"Company name"
Company Logo

By
Roll No & Surname Name
(SIIMC / SIBMT MBA)
 DECLARATION

I the undersigned hereby declare that the project report on < Company Name &
Sector>which is been submitted as an integrated project of MBA Sem II to Suryadatta Group
of Institutes is an authentic record of our genuine work done under the guidance of Prof
Harshad Bhadange & Dr Pratiksha Wable

I assert the statements made and conclusions drawn are an outcome of my research work.

I further certify that

I. The work contained in the report is original and has been done by me under the
general supervision of the faculty members.
II. I have followed the report guidelines provided by the institute in writing.
III. I certify that this report is my own work, based on my study and/or research. I have
acknowledged all material and sources used in its preparation, whether they be
books, articles, reports, lecture notes, and any other kind of document, electronic or
personal communication.

Date: _________ Name of student

Place: Pune MBA, Semester II

 ACKNOWLEDGEMENT

(Whosoever has contributed to this project can be addressed through this acknowledgement page.
Student can refer to any formal format of acknowledgement letter though internet)
List of Tables
List of Figures / Charts etc. (Note that all tables/ figures/charts must carry a number & title)
List of Abbreviations (if any).
Index
Chapter No. Chapter Title Page No

1 Enterprise History & Background

2 Organizational Details

3 Competition analysis

4 Financials of the organization

5 Markets & Marketing

6 Digital side of the business

7 Economic Analysis of the Industry

8 Entrepreneurship Development

9 Key findings / observations & learnings from the tasks carried out

10 Conclusions

11 References
SOME GUIDELINES REGARDING THE PROJECT REPORT PREPARATION

a) Number of Copies: A final report (spiral bound copy) is to be submitted Prof. Dr.
Pratiksha Wable or Prof. Harshad Bhadange.
b) Acceptance Rejection of Project Report: The Institute holds the right to accept the project
or suggest modifications for resubmission.

c) Format of the project report: The students must adhere strictly to the format for the
submission of the project report.

d) Paper: The Report shall be typed on white paper, A-4 size one sided for the final
submission.

e) Typing: The typing shall be of Times New Roman, font size 12, 1.5” spaced and on one
side of the paper only, using black color only.

f) Margins: The top, right & bottom margins must be 1" with the left margin being 1.5"

g) Binding: Spiral bound copy.

h) Front cover: The front cover should contain the following details:

Top: The title in block capital of 6 mm to 15 mm letters.

Center: Full name of the student in block capitals of 6 mm to 10 mm letters.
Bottom: Name of the University, Institute, year of submission all in block capitals of 6 mm
to l0 mm letters on separate lines with proper spacing and centering. Title page pro-forma
given at the end of this doc.
Parameters Details
1) Enterprise History & Background
a. "Vision-Mission-Philosophy – Values-Quality Policy
b. Establishment Year,"
c. Brief profiles of the Chairman, CEO, MD
d. Members of Board of Directors
e. CSR Initiatives
f. Technical developments and other collaborations
g. Recent Mergers and Acquisitions / Key Alliances in the
past 5 years & impact

2) Organization
a. Organization Structure
b. Geographical (domestic and global) foot print
c. Company’s current head quarter worldwide/India
d. Manufacturing /Service locations worldwide/India
e. Quality Management System Certifications if any - ISO /
EMS / FDA / CMMI
f. Values
3) Competition Analysis
a. "What makes my company unique? How do we stand out?
b. How do customers think of my company compared to
competitors?"
c. Here are some questions that you need to answer in order to
conduct thorough research so that you can plan the best strategy:
i. Who are your top 5 competitors (both organic and
inorganic)?
ii. What are they doing the best?
iii. What is their current market share?
iv. Has their market share been increasing or declining?
v. What type of products/services do they offer?
vi. What is their USP (Unique Selling Proposition)?
vii. What are customers really buying from them?
viii. How are they differentiating their product from their
competition?
ix. What features and benefits do they highlight the most in
their marketing copy?"
x. What sort of advertising strategies are they currently using?
xi. Why do people love them?
xii. What are the things that people don’t like about them?
xiii. Which geographical areas do they operate in?
xiv. What is their pricing structure?
xv. What are the keywords for which they are ranking
organically?
xvi. What sort of engagement are they receiving on social
media?
xvii. What is their advertising budget?
xviii. How do their customers rate their customer service?
xix. What sort of reviews do they receive regularly?
xx. What is their total sales volume?
xxi. What are their major PPC (Pay Per Click) keywords?
4)Financials
a. last 5 years for the Revenue
b. Profitability
c. Market Capitalization
d. Segmented Revenues
e. Auditors
f. Listing status & Scrip Codes – BSE and NSE
g. Global Listings on International Stock Markets
h. Share Price Face Value
i. Current Market Value
j. Annual High Low Figures
k. P/E Ratio
l. Shareholding Pattern
5) Markets & Marketing
a. Players in the industry,
b. Market shares of top 5 & bottom 5 players,
c. Controlling ministry and / or regulator if any for the
Industry,
d. Regulatory Policies at the state,
e. national and global level and their impact on the industry
as a whole with analysis of impact on top 5 players and
bottom 5 players
f. 7P’s - Product, Product lines, Major Brands, Market Share,
Advertising Punch Line/Slogan, Logo, Price, Place,
Promotion, People, Process, Physical Evidence
g. Market Segments / Major Customers / Customer
segments,
h. Each Segment target customer / Key customer markets
i. How are the products / services positioned for each target
segment?
j. Product Life Cycle
k. Micro Environment
i. The suppliers
ii. The resellers
iii. The customers
iv. The competition
l. Macro Environment
i. Demographic forces
ii. Economic factors
iii. Natural/physical forces
iv. Technological factors
v. Political and legal forces
vi. Social and cultural forces
vii. Analyzing the Political, Economic, Socio-cultural
Demographics
viii. Disruptive innovations affecting the organization
6) Digital Side of the Business
a. Nature of E-commerce Transaction (B2B, B2C etc.)
b. Digital Business Model
c. Mobile Commerce (Commerce Activity through
mobile devices)
d. Social Commerce (Commerce Activity through
Social Media)
e. Mobile Marketing
f. Presence on various social networking sites and
their purpose
g. Using IOT Technology in any of their process (IF
ANY)
h. Payment systems (Accepted from Customers)
i. Any Digital Applications (Used by the company for
Customers or for internal Operations; If ANY)
j. Value creation & competitive advantage in a digital
Business
7) Economic Analysis of the Industry
a. Importance of the industry in economy
i. Contribution of the industry to GDP of country: Get
relevant data. Analyze and show the trend line.
Comment on the same
ii. Employment provided by the sector: Get relevant
data. Analyze and show the trend line. Comment on
the same
iii. Market share of the industry
b. Industry Product Demand Analysis
i. Nature of product: Is it a Necessary, comfort or
luxury?
ii. Does the product has Derived demand or direct
demand?
iii. Type of demand elasticity for the product of the
sector (elastic or inelastic or unitary)
iv. Factors affecting demand for the product of the
sector (price, income, substitute goods,
complementary goods, taste & preferences, fashion
any other)
v. Forecast of demand for the sector (Is the demand
going to increase? or otherwise)
c. Industry Product Supply Analysis
i. What is the level of total supply of the product by
industry? Show the trend line.
ii. What are the factors affecting supply for the
product of sector?
iii. Has the supply of product increased over time? If
yes, point out the main factor contributing to
increase in supply.
iv. Is the supply of the product elastic or inelastic?
d. Type of competition faced by firms in industry
i. Is the product differentiated?
ii. Is it facing Monopoly, Monopolistic competition or
Oligopoly?
iii. What factors affect pricing decisions of firms?
 8) Entrepreneurship Development
a. Entrepreneurship
i. Entrepreneur, Intrapreneur, and Manager
roles executed
ii. Entrepreneurship - Attributes and
Characteristics exhibited
iii. Functions of an Entrepreneur exhibited
b. Enterprise Promotion
i. SWOT analysis
ii. What opportunities are being pursued?
iii. Opportunities in Emerging/ Transition/ Decline
industries
iv. Opportunities at the bottom of the pyramid
v. Opportunities in social sector
vi. Opportunities arising out of digitization,
Marketing, Finance, Organization &
Management
Ownership - Franchising, networking and alliances