Detailed Chapter wise breakdown of the CRLI-2 Desk Research
report.
Details of the CRLI-2:
1. Total Marks: 1200
2. Duration: 1.5 months
3. Evaluation Mode: Continuous online internal evaluation followed by an online viva
conducted by the external examiner
4. Task to be completed: Preparation of Desk Research Report on the industry in which the
student is currently interning/working/wish to work.
5. Breakdown of the Marks:
a. Continuous Internal Evaluation by the Faculty Mentor: 1000 Marks
b. Viva conducted by an External Examiner: 200 Marks
Sr. Chapter Contents in the Chapter Internal Viva Total
No Marks Marks Marks
1. Industry Nature of the Industry, Players in the 80
Analysis industry, Nature of competition, Market
shares of top 5 & bottom 5 players, Possible
Classification of players into Leaders,
Challengers, Followers, Niches, Positioning
& Differentiation strategies of key players.
Branding strategies, Pricing Policies,
Cartelization if any and comments thereon,
Capacity analysis – total capacity of the
industry and break up capacity amongst key
players, Current Capacity Utilization rates,
Planned future capacity additions,
Geographical spread of plants/facilities/
capacities (Domestics as well as Global),
Demand Supply balance in the industry – at
global, national and regional level, Key
factors affecting demand, Key supply side
constraints, Professional Trade bodies of the
Industry, Business Functions carried out
Online by the key players. Online presence
of the players, Incremental Innovations in
the industry, Disruptive Innovations in the
industry.
2. Promoters & Background of promoter groups of top 5 80 600 1000
Management and bottom 5 players in the industry,
Ethos Management ethos and philosophy, Brief
profiles of CMDs, CEOs, and key top
management personnel with their career
highlights, Detailed profile of one
distinguished top management personnel
each from any two players in the Industry,
CSR policy, Corporate Governance
Initiatives, Initiatives towards social
inclusion, Initiatives towards environment
conservation.
3. External Controlling ministry and / or regulator if any 80
Environment for the Industry, Regulatory Policies at the
state, national and global level and their
impact on the industry as a whole with
analysis of impact on top 5 players and
bottom 5 players, Key National and Global
issues affecting the industry, Key initiatives
by the Government to promote the
industry, Environmental issues, CSR
initiatives, Regulatory actions against the
players for e.g. Action by SEBI, Competition
Commission of India, MTRP Commission,
FDA, etc. against irregularities , legal
violations if any.
4. Financials Profitability, Revenues, Margins of top 5 & 80
bottom 5 players over the last 5 years and
trends/changes therein, Sick players if any
and their turnaround strategies, if any, Key
factors contributing to costs, Ratio analysis
of financial data for last 5 years for top 5
and bottom 5 companies in the industry.
5. Recent Impact of key relevant provisions of the 80
Developments latest Fiscal policy on the industry and
various players therein, Analysis of Key
relevant provisions of latest Exim Policy in
case of industries that are focused on Global
Markets for exports or industries that have
significant import components, Key
Alliances in the past 5 years and their
performance & impact on other players in
the industry, Mergers & Acquisitions, if any.
Technological developments, Labor unrest if
any – reasons thereof and impact on the
particular player and the industry as a
whole, emerging first generation
entrepreneurs, if any, in the industry,
Corporate wars & feuds in the industry, if
any.
Total Desk Research Report Marks (Report + Viva) 1000
Total Mentor Connect Marks 200
Grand Total of CRLI-2 1200
